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Magic Breakfast

@magicbreakfastuk.bsky.social
71 followers 87 following 47 posts

Championing and providing breakfasts until every child is nourished, empowered, and thriving #NourishingFutures

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Magic Breakfast @magicbreakfastuk.bsky.social · 18/06/2026
Morning hunger doesn’t happen for just one reason. If we want lasting change, we have to address the root causes and break the link between systems and the hunger children face each morning. To find out how – read our full report! www.utm.io/uqHmW #FoodInsecurity #ChildPoverty
Poster with bold text: "Child morning hunger doesn't happen by accident." Below, text on a teal background reads: "New research on root causes behind why some children aren't getting breakfast... Discover now on our website!" Includes whimsical illustrations of a cookie, book, stars, and an astronaut character. At the bottom, the logo "Magic Breakfast" with the tagline "fuel for learning."
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Magic Breakfast @magicbreakfastuk.bsky.social · 12/05/2026
Scotland has chosen its new Parliament. Now comes the time to deliver on old commitments. ⏰ MSPs must work with experts and people with lived experience to get breakfast right for children, young people and families. Read our full response: utm.guru/uoXFj #ScottishParliament #Holyrood
A bright blue background with bold black text reading, "Dear newly elected MSPs, let's work together to..." Listed below, in a dark blue box, are three commitments regarding school breakfast. 1. Deliver the commitment to universal primary and special school breakfast. 2. Expand the offer to all secondary schools. 3. Expand the offer to early learning and childcare settings. A child with long blonde hair in school uniform is smiling in the bottom right corner.
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Magic Breakfast @magicbreakfastuk.bsky.social · 27/04/2026
Students prepare for months for their exams. But not all students are facing the same test. Breakfast is one of the simplest ways to give every pupil a fair start in life. 🥣✨ Donate today to give hungry students the #FuelForSuccess! utm.guru/uoevE #GCSEs #ALevels
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Magic Breakfast @magicbreakfastuk.bsky.social · 09/03/2026
Morning hunger doesn’t happen for just one reason. It’s caused by a mix of pressures, from national policy to local support systems and the challenges families face at home. Read our full report! utm.guru/ume1j #ChildHunger #FoodInsecurity #ChildPoverty
Poster with bold text: "Child morning hunger doesn't happen by accident." Below, text on a teal background reads: "New research on root causes behind why some children aren't getting breakfast... Discover now on our website!" Includes whimsical illustrations of a cookie, book, stars, and an astronaut character. At the bottom, the logo "Magic Breakfast" with the tagline "fuel for learning."
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Tara Lillis @taralillis.bsky.social · 15/01/2026
Fab working with @magicbreakfastuk.bsky.social as part of @scottishtuc.bsky.social women’s committee to push for improvements in access to school breakfasts. Read more in Finlay Allmond’s blog post ⬇️ www.magicbreakfast.com/scotland-bud...
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Children's Food Campaign @childrensfood.bsky.social · 12/01/2026
What will 2026 bring for children's health & food? Here's 7 resolutions we'd love government to make! www.sustainweb.org/blogs/jan26-... @oha-updates.bsky.social @schoolfoodmatters.bsky.social @sustainweb.org @foodfoundation.bsky.social @impurbanhealth.bsky.social @magicbreakfastuk.bsky.social
sustainweb.org
Our 7 hopes for children’s health and food in 2026 | Sustain
At the end of 2025, we asked Children’s Food Campaign networks for  resolutions they'd like to see Government and food companies make in 2026. Campaign officer Naema Janneth looks at hopes for the yea...
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Magic Breakfast @magicbreakfastuk.bsky.social · 06/01/2026
Next week's Scottish Government budget - the last before this May's Scottish Parliament elections - could be a major moment in our #BreakfastCantWait campaign. Read more: utm.guru/ujvJ7 #ScottishBudget #Scotland #SchoolBreakfasts
utm.guru
Write to your MSPs
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Children in Scotland @childreninscotland.bsky.social · 09/12/2025
📢 Member blog: Breakfast can't wait This week we hear from Ajemina Ogan, Campaigns Officer @magicbreakfastuk.bsky.social, as they launch the next phase of the “Breakfast Can’t Wait” campaign, calling for universal free school breakfast in Scotland. Read now: bit.ly/3KPgCuM
Graphic with teal background titled ‘Member blog: Breakfast Can’t Wait’. Text reads: ‘Ajemina Ogan, Campaigns Officer, Magic Breakfast’. On the right is a portrait of a smiling person with short hair wearing a teal shirt. Children in Scotland logo appears in the bottom left.
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Early Education and Childcare Coalition @coalitionedcare.bsky.social · 05/12/2025
We applaud the Coalition colleagues who have made this possible @savechildrenuk.bsky.social @ncb.org.uk @unicef.org @womensbudgetgrp.bsky.social @actionforchildren.bsky.social @magicbreakfastuk.bsky.social Gingerbread, 4in10 @jrf-uk.bsky.social As well as our friends @endchildpoverty.bsky.social(9)
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Magic Breakfast @magicbreakfastuk.bsky.social · 05/12/2025
Today, 4.5 million children are living in poverty in the UK. 72% of them live in a working family. To put it simply, money isn’t stretching far enough. Make double the difference today! donate.biggive.org/campaign/a05WS00… @biggive.bsky.social #ChristmasChallenge
A purple background with snow flakes falling. An illustration of a young girl holding a pile of presents. A quote reads, "Sometimes we don't have much at home until mum gets paid. I don't like asking. It's easier to just wait until lunchtime." from a Secondary aged pupil in Greater London. The Magic Breakfast and Big Give logos sit in the bottom left corner with the tagline: Double your donation today!
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Magic Breakfast @magicbreakfastuk.bsky.social · 20/11/2025
We’re delighted to see @departmentforedu.bsky.social strengthen their breakfast club policy.🎉 ⬆️ Funding rising from 60p to £1 per pupil + extra staffing support 🧡 Priority for schools in most disadvantaged areas ➡️ 500,000 more children will start the day with a nutritious breakfast
A celebratory graphic with the heading, "Big win for breakfast! Government announces increased funding and more...". A child holding a banana and a juice carton is smiling, with doodled graphics to make it look like they are wearing a hard hat and a hi-vis jacket. Doodles of stars, breakfast foods, and a £1 coin scatter the page. The Magic Breakfast: Breakfast Powers Opportunity logo is in the bottom right corner.
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Magic Breakfast @magicbreakfastuk.bsky.social · 29/10/2025
Every child deserves a nourishing start to the school day. Yet thousands across Scotland still start their day, too hungry to learn. 🍽️ With the 2026 Holyrood election coming up, now is the time to push. ✍️ Write to your MSP today: utm.guru/ujiKL #SchoolBreakfasts #Scotland
The image is split down the centre. On the left is a drawing of a child, holding a knife and fork, looking at an empty plate. Below him, text says, "Young Scots were promised universal school breakfasts". On the right is a drawing of the same child but this time holding a spoon and looking at a bowl full of cereal. Below him, text says "Now let's deliver". The Magic Breakfast: Breakfast Can't Wait campaign logo is at the bottom of the page.
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Magic Breakfast @magicbreakfastuk.bsky.social · 23/10/2025
We are delighted to announce that we are now partners of the @departmentforedu.bsky.social free breakfast club programme! #EAS #BreakfastClubs #NoChildTooHungryToLearn
Smiling child in school uniform sitting at a table with a bagel, with text announcing Magic Breakfast's partnership with the Government's free breakfast program.
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Magic Breakfast @magicbreakfastuk.bsky.social · 22/10/2025
We use conference season as an opportunity to engage with key policy makers and ensure that breakfast is always part of the conversation. This year was no different. 💪 Read our conference season reflections in our recent N&V post: utm.guru/ujhro #LPC2025 #SNP2025 #CPC2025
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Magic Breakfast @magicbreakfastuk.bsky.social · 27/09/2025
We welcome the @departmentforedu.bsky.social announcement! 📢 500,000 children in areas of the highest disadvantage are set to join breakfast club programme next year. But to deliver the Opportunity Mission, the Gov must include the Early Adopter Scheme learnings in guidance for a national rollout.
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Magic Breakfast @magicbreakfastuk.bsky.social · 26/09/2025
Last night we were honoured to win Charity of the Year (over £10m income) at the #CharityTimesAwards! 🏆 This award recognises the power of collaboration, evidence, and passion in breaking down barriers to opportunity. Read more: utm.guru/ujb3M #CharityOfTheYear
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Magic Breakfast @magicbreakfastuk.bsky.social · 24/09/2025
10 years of partnership, 25 million breakfasts donated, and now award winners too! 🏆🎉 Read more: utm.guru/ui9c6 #ThirdSectorAwards #ResponsibleBusiness #CharityPartner
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Magic Breakfast @magicbreakfastuk.bsky.social · 16/09/2025
Great to see this report from @sustainweb.org and @impurbanhealth.bsky.social showing the huge potential of school food to improve health and contribute to the economy! School breakfasts also have the potential to enable these local food opportunities.
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Magic Breakfast @magicbreakfastuk.bsky.social · 08/09/2025
Important report from @impetus.org.uk on school attendance crisis shows young people need social connection, enrichment, and trust in the adults around them. 👀👇 The national roll-out of breakfast clubs can offer just that and it's great to see the voices of children at the heart of this work 💪
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Magic Breakfast @magicbreakfastuk.bsky.social · 04/09/2025
As MSPs return to Parliament and pupils return to classrooms, both are laying the groundwork for Scotland’s future. Our latest blog post explores why universal breakfast provision must be part of that vision. 🔗 utm.guru/ui6ii #NoChildTooHungryToLearn #BrightStartBreakfasts #ScottishBudget
utm.guru
Welcome back to Holyrood!
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Magic Breakfast @magicbreakfastuk.bsky.social · 27/08/2025
📣 What do we want? Breakfast! Specifically, we're asking for a government breakfast provision that includes ALL children at risk of going to school hungry. Find our more about our #BreakfastPowersOpportunity campaign ➡️ utm.guru/ui4zl #SchoolBreakfast #NoChildTooHungryToLearn
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Magic Breakfast @magicbreakfastuk.bsky.social · 15/08/2025
We are so grateful to players of People's Postcode Lottery, whose generous support made this year’s Annual Breakfast Survey research possible 🍽️ 🔗 Read the full report: utm.guru/bsk/annual_b... 🔗 #MagicBreakfast #AnnualBreakfastSurvey #FuelForLearning
A quote from Laura Chow, Head of Charities, People’s Postcode Lottery regarding their collaboration with Magic Breakfast on their Annual Breakfast Survey results, ""[The Annual Breakfast Survey] shows the benefits that a daily school breakfast makes to so many children, schools and the communities. It's clear that Magic Breakfast and players of People’s Postcode Lottery are making mornings better, giving children a better chance to learn.” A statistic from Magic Breakfast's Annual Breakfast Survey: 94% of schools agree that Magic Breakfast positively impacts pupils' readiness to learn.A statistic from Magic Breakfast's Annual Breakfast Survey: 76% of schools agree that a breakfast provision reduces inequalities between pupils.A quote from a Magic Breakfast partner school from their Annual Breakfast Survey: "Morning hunger steals a child's focus... and widens the gap between potential and performance."
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Magic Breakfast @magicbreakfastuk.bsky.social · 07/08/2025
🥯 At Kaimes School in Edinburgh, breakfast is more than a meal. Learners check supplies, prepare food, wash up and take turns as Breakfast Champions... making breakfast a lesson in independence! Find out more: utm.guru/bsk/annual_b... #MagicBreakfast #AnnualBreakfastSurvey #FuelForLearning
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Magic Breakfast @magicbreakfastuk.bsky.social · 24/07/2025
What happens when children and young people start the day with a nutritious breakfast? For many schools, the answer is: ✅ Calmer classrooms ✅ More pupils ready to learn ✅ Stronger school communities 🔗 utm.guru/bsk/annual_b... #MagicBreakfast #AnnualBreakfastSurvey #FuelForLearning
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Magic Breakfast @magicbreakfastuk.bsky.social · 18/07/2025
📣 On Wednesday, we were proud to stand in Parliament Square alongside pupils, teachers, supporters, and MPs to deliver a clear message to the Government - no child should be too hungry to learn! #NoChildTooHungryToLearn #BreakfastPowersOpportunity @emmalewellmp.bsky.social
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Magic Breakfast @magicbreakfastuk.bsky.social · 09/07/2025
The Gov’s Best Start in Life strategy is a welcome step towards supporting every child to thrive. With a strong focus on early intervention and accessibility which will boost children’s life chances, it's the start of an ambitious approach to early years reform. (1/3) www.gov.uk/government/n...
gov.uk
Landmark strategy to improve early years and family services
Parents across the country to benefit from new plan to drive up the quality and accessibility of early years education and boost children’s life chances.
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Magic Breakfast @magicbreakfastuk.bsky.social · 26/06/2025
Big news! We are thrilled to have been shortlisted for Charity Times' Charity of the Year! 🎉 Find out why on our blog >> utm.guru/uiBIJ #CharityTimes #CharityTimesAwards #CharityOfTheYear
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Magic Breakfast @magicbreakfastuk.bsky.social · 12/06/2025
Yesterday, the Chancellor reaffirmed her plan to ensure "no child goes hungry, and every child can have the best chance to thrive and succeed”, but failed to clarify key details for the Government's national #SchoolBreakfast roll out. 🔍 Read our full response here: utm.guru/uit84 #SpendingReview
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Magic Breakfast @magicbreakfastuk.bsky.social · 05/06/2025
We welcome the government’s expansion of free school meals to all children in households on Universal Credit! This is a positive step toward ensuring #NoChildTooHungryToLearn ✍️ Investment in school food is an investment in our children's health, education, and opportunity to thrive.
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Magic Breakfast @magicbreakfastuk.bsky.social · 23/05/2025
✍️ Over 150 teachers and school staff have already signed an open letter to the Chancellor, will you add your name? If you’re a teacher in England, sign our open letter today - utm.guru/uipWM #BreakfastPowerOpportunity #SchoolBreakfasts
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Magic Breakfast @magicbreakfastuk.bsky.social · 15/05/2025
Your support, right now, could help solidify school breakfast plans for the next 3-4 years! 🚀 Sign up to receive email updates on all our campaign work - utm.guru/uinMp #BreakfastPowersOpportunity #SchoolBreakfasts #ComprehensiveSpendingReview #NoChildTooHungryToLearn
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Magic Breakfast @magicbreakfastuk.bsky.social · 29/04/2025
With a week to go until this years @parliament.scot #ProgrammeforGovernment, we've laid out what we need to see in the plan to deliver a Scotland where no child is too hungry to learn. Read our hopes for next week's announcement ➡️ utm.guru/uikEt #BreakfastCantWait
utm.guru
Looking to the 2025/26 Programme for Government: Another chance for Young Scots
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Magic Breakfast @magicbreakfastuk.bsky.social · 28/04/2025
🎙️ Our Legislative Lead, Finlay Allmond, spoke on BBC Radio Newcastle last week, talking about what we hope to see from the Government's free school breakfast pilot. Share if you agree! #EarlyAdoptersScheme #FreeSchoolBreakfasts #NoChildTooHungryToLearn
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Magic Breakfast @magicbreakfastuk.bsky.social · 23/04/2025
🚨 We're incredibly excited to see the launch of the Early Adopters Scheme, and for the pupils, parents, and teachers to feel the benefit of a daily school breakfast! 🔗 Read more about the scheme on our blog: utm.guru/uijhT #EarlyAdoptersScheme #SchoolBreakfasts #NoChildTooHungryToLearn
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Magic Breakfast @magicbreakfastuk.bsky.social · 23/04/2025
Thank you @jonfranklin.bsky.social for wonderfully capturing our view on keeping breakfast stigma and barrier free! #SchoolBreakfasts #EarlyAdoptersScheme
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Magic Breakfast @magicbreakfastuk.bsky.social · 17/04/2025
These statistics are deeply concerning. 🍽️ Increased poverty means more children are too hungry to learn. And more hungry children means access to breakfast is needed more than ever. Read more in our blog 🔗 bit.ly/4lxg6z5 #ChildPoverty #NoChildTooHungryToLearn #HBAI
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