iiinova — where your digital self keeps evolving

Madre Brava @madrebrava.bsky.social · 06/05/2026

YouGov polling found consistent support for government action across age groups, genders and voting intentions when it comes to helping the British public get enough fruit, veg, beans and pulses. Read more:www.madrebrava.org/latest/fibremaxxing-brits-want-government-support-to-reach-their-five-a-day

010

Madre Brava @madrebrava.bsky.social · 05/05/2026

Supermarkets quietly shape our diets, and our food emissions. Plant-Rich Europe, from Madre Brava, ProVeg, WRI and WWF, pushes retailers to measure plant vs animal sales, publish results, set targets and take action to shift diets. Our ambition: 60% plant-based sales by 2035. CSOs, join us.

030

Madre Brava @madrebrava.bsky.social · 28/04/2026

Plant-based meat, seafood & dairy alternatives hit $28.9B in global retail sales in 2025. Non-dairy is 78.5%, meat alternatives $6.6B, Europe leads with $10.1B. VC is down but public funding is 4x 2021 and price parity is here in Germany. Dive into GFI’s data:

gfi-apac.org

Publications and analyses | GFI APAC

Take a deep dive into the science accelerating plant-based, fermentation-derived, and cultivated meat, eggs, and dairy.

032

Madre Brava @madrebrava.bsky.social · 22/04/2026

What’s next for protein in Europe’s supermarkets? Retail leaders, suppliers, CSOs and policymakers are in Berlin with us this week to talk plant-rich retail. Registrations are closed, but watch this space for highlights and a special launch soon!

000

Madre Brava @madrebrava.bsky.social · 21/04/2026

NEW: Germans could save hundreds of Euros by following healthy eating guidelines on meat, while the price gap between meat and plant-proteins continues to grow. Read the full report here: www.madrebrava.org/latest/germans-could-save-eu-hundreds-by-following-healthy-eating-guidelines-on-meat

000

Madre Brava @madrebrava.bsky.social · 20/04/2026

New data: The beef to beans price gap in Spain is becoming a chasm! Our latest price study, using data from Euromonitor International, shows a leap in the price difference between beef & legumes. Read the full web piece: www.madrebrava.org/latest/beef-to-beans-price-chasm-widens-in-spain---new-data

002

Madre Brava @madrebrava.bsky.social · 16/04/2026

Next week European supermarket giants, civil society, academics, & policymakers gather in Berlin for ‘What’s in Store: Retail & The Future of Protein’ summit. 🛒 Explore ‘disgusting food’ & enjoy a retail safari. 🥦🍔 Getting FOMO? Apply now

linkedin.com

LinkedIn Login, Sign in | LinkedIn

0 notifications

000

Madre Brava @madrebrava.bsky.social · 15/04/2026

Madre Brava is hiring our first Global Digital Communications Manager. We’re looking for a mission-driven storyteller who knows food, climate and sustainability, and how to make digital comms cut through. If that’s you, apply here: madre-brava.breezy.hr #hiring #climatejobs

000

Madre Brava @madrebrava.bsky.social · 04/03/2026

The future is blended! 🍔🥕 Blended products combine animal protein w/ plant-based protein (eg. lentils and mushrooms) to improve nutrition while reducing climate impact of the food. Our CEO attended the Future of Protein Production in Chicago to discuss the next wave of protein production looks like!

000

Madre Brava @madrebrava.bsky.social · 25/02/2026

👏🏽 Plant-based is surging in the UK! Tesco reports +25% sales of plant-based mince, yet the Superlist 2026 shows none of the three major UK retailers (ASDA, Sainsbury's and Tesco) have set a specific target to up the share of plant-based proteins in sales while reducing sales of animal proteins.

130

Madre Brava @madrebrava.bsky.social · 19/02/2026

Lidl Netherlands is leading again! The supermarket announced its aim for 46% of food sales to meet the “Wheel of Five” by 2030, aligning with Dutch national dietary guidelines. This comes right after Lidl Netherlands was ranked first in the Superlist Environment Europe. Read more: shorturl.at/WNLFA

011

Madre Brava @madrebrava.bsky.social · 10/02/2026

It’s World Pulses Day! 🫘 Our report Meat’s affordability crisis shows the UK price gap between meat and pulses is widening: meat costs are rising, pulses stay stable. With living costs soaring, pulses are a healthy, affordable protein we should eat more of!

000

Madre Brava @madrebrava.bsky.social · 12/01/2026

As Madre Brava grows across Europe, we’re grateful for an outstanding Board whose expertise in food systems, business, policy & social change guides our work. With their support, we’re excited for what we’ll build together in 2026 🌱

030

Madre Brava @madrebrava.bsky.social · 07/01/2026

Madre Brava is excited to welcome Zinnia Chacón as our new Spain Director! 🎉 Her appointment launches our work in Spain. A lawyer-economist and seasoned campaigner (ex-Oxfam), Zinnia will build partnerships to scale plant-based abundance for people and planet.

1122

Madre Brava @madrebrava.bsky.social · 06/01/2026

Madre Brava welcomes Moritz Möller as our new Germany Director! Former Planethic/Veganz CMO & board member, IPO comms lead & award-winning storyteller, Moritz will work with our Germany Associate Director Florian to help German supermarkets expand plant-based choice for healthier people & planet 🌱

040

Madre Brava @madrebrava.bsky.social · 18/12/2025

Across Europe, great work is helping them deliver healthier, more sustainable food. Madre Brava has joined ProVeg International, World Resources Institute & World Wild Fund for Nature to unite retailers and NGOs under one shared “North Star” of transforming retail food systems.

010

Madre Brava @madrebrava.bsky.social · 10/12/2025

🌿 In Brussels, negotiators are debating banning terms like ‘burger’ and ‘sausage’ for plant-based foods in the EU. But 600+ organisations, Sir Paul McCartney, and more than 300K citizens argue there's #noconfusion over veggie burgers. Add your voice:

savetheburger.org

Savetheburger | veggieburgerfreedom!

Dear EU President Ursula von der Leyen

261

Madre Brava @madrebrava.bsky.social · 09/12/2025

🇳🇱 The Netherlands just updated its dietary guidelines to include planetary health, joining 36 countries. New advice: shift to 60:40 plant:animal proteins, eat more legumes, less red & processed meat. A big step toward diets that are better for people and the planet. 🌱🌍

020

Madre Brava @madrebrava.bsky.social · 08/12/2025

🇹🇭 Big news for Thailand’s food future! NXPO, a Thai government agency, is publicly backing a shift to a more plant-rich food system - the first public sector in the country to do so, citing health of people & biodiversity as reasons for this shift. Read: www.nationthailand.com/sustaination...

000

Madre Brava @madrebrava.bsky.social · 04/12/2025

🚨 Meat's affordability crisis 🚨 New data, analysed by Madre Brava, show meat prices in the UK rising faster than plant proteins. Our briefing, out today, found: 📉 Fresh meat sales dropped in 2025. 🫘 Beans & pulses stayed relatively affordable. 💷 Tofu is cheaper than most meats

121

Madre Brava @madrebrava.bsky.social · 03/12/2025

Meat & dairy drive more GHG emissions than planes, trains & cars combined, yet food system change is still overlooked. In an article for Alliance mag, Madre Brava CEO Vicky Bond outlines why fixing our food is urgent and how funders can help. Read here - www.alliancemagazine.org/magazine/iss...

000

Madre Brava @madrebrava.bsky.social · 01/12/2025

On 10 Dec, EU institutions will debate the proposed “burger ban” - restricting words like "burger" or "sausage" on plant-based foods. 80% of surveyed consumers aren’t confused, which begs the question: is this about clarity or control? Sign the petition & say #noconfusion 👉🏽

shorturl.at

Stop the EU’s Ban on “Meaty” Words for Plant-Based Foods

Sign now

071

Madre Brava @madrebrava.bsky.social · 27/11/2025

Do you know your country’s dietary guidelines and do you follow them? Finland updated theirs in 2024 to prioritise health and sustainability, and it’s working. Tofu sales jumped 17%, veggies & beans are up, and meat (esp. cold cuts) is down. What can other countries learn from this?

020

Madre Brava @madrebrava.bsky.social · 25/11/2025

Great meetings happen over plant-based local meals! 🌱 Our CPO Nico Muzi & Thailand Director Wich spent the week in Bangkok discussing how to boost plant-rich diets and drive protein diversification with partners like WWF Thailand. Excited for Thailand’s leadership in the protein transition!

050

Madre Brava @madrebrava.bsky.social · 24/11/2025

Plant-based "Healthy Thai Diet" outperformed "Conventional Thai Diet", with participants losing body weight, lowered blood pressure & diabetics reduced medications by 30%. Read more at: he02.tci-thaijo.org/index.php/ra... and www.thelancet.com/commissions-...

040

Madre Brava @madrebrava.bsky.social · 04/11/2025

🇩🇪🌱 German farmers could become world leaders in plant-based protein! In his TopAgrar op-ed, Madre Brava’s Florian Wall argues Germany can lead in plant-based, biotech & high-welfare proteins - if the sector aligns and supermarkets back farmers’ transition. Read: www.topagrar.com/management-u...

040

Madre Brava @madrebrava.bsky.social · 03/11/2025

Our Germany Campaigns Consultant Florian Wall published an opinion piece in TopAgrar, Germany's leading farming outlet! He argues German farmers can become global leaders in plant-based protein production with the right support. Read how 👉🏽

043

Madre Brava @madrebrava.bsky.social · 28/10/2025

🚀 A historic shift in German supermarkets! According to latest study by ProVeg, a plant-based basket is now 5% cheaper than an animal-based one: down from +16% last year. Lidl leads with 18% savings, followed by ALDI Nord (13%), ALDI Süd (11%) & PENNY (7%). Full study - proveg.org/de/proveg-pr...

085

Madre Brava @madrebrava.bsky.social · 27/10/2025

Our UK Director Sara Ayech joined the Blue Earth Summit, a 3-days event bringing together sustainability leaders to rethink food, oceans & energy. 🌍 Top takeaways: 🥗 Food innovation is climate action ⚖️ Balance ambition with affordability 🌱 Walk the talk with plant-based choices

040

Madre Brava @madrebrava.bsky.social · 23/10/2025

🤖 German retailer Rewe pilots AI solution to assess its protein split! Partnering with KPMG, this solution allows them to map its animal vs. plant protein sales in just 10 weeks, a task that could’ve taken a year. 🌱

000

Madre Brava @madrebrava.bsky.social · 17/10/2025

🚀 Exciting times for Madre Brava in the UK! Our team met in London to welcome our new UK Director, Sara Ayech. We're gearing up to boost plant proteins in supermarkets. Sara will explore how they can hit climate targets cost-effectively. Stay tuned! #Sustainability #PlantProtein

000

Madre Brava @madrebrava.bsky.social · 16/10/2025

🛒 Supermarkets: The invisible architects of our diets! They use strategic tactics to control what we buy: eye-level placement boosts sales, product loss leaders draw you in, strategic variety prevents choice paralysis. (read more in thread)

100

Madre Brava @madrebrava.bsky.social · 13/10/2025

Joe Wicks' new documentary on protein bars has reignited the Ultra Processed Foods debate. Food expert Prof Tim Spector noted that Wick is oversimplifying the complex science and called for less fear and more practical help. Not all UPFs are created equal!

010

Madre Brava @madrebrava.bsky.social · 10/10/2025

At Madre Brava, we’re proud to be part of global conversations on making food healthier, more sustainable & affordable 🌍🥕 In Sept, our team participated in key events in 🇵🇱🇹🇭🇺🇸 to push for a better food system. But as our CEO Vicky Bond says: we need MORE dialogue about food given its impact!

010

Madre Brava @madrebrava.bsky.social · 09/10/2025

🌱 At our panel on plant-based proteins during Bangkok Climate Week, we revealed that Thailand's meat & seafood substitutes market is set to grow 43% in 5 years. A big opportunity for major meat producers in the country to ramp up investment in this growing market!

000

Madre Brava @madrebrava.bsky.social · 06/10/2025

We're thrilled to welcome Sara Ayech as our UK Director at Madre Brava! With almost 20 years in climate and social justice, she’ll drive the shift to more plant-based foods in UK supermarkets. Join us in welcoming her and explore our UK ambitions! #foodsystems #climatechange

031

Madre Brava @madrebrava.bsky.social · 29/09/2025

🥗🫀On #WorldHeartDay, 20 organisations representing civil society, health associations and medical professionals say it loud: Europe cannot cut cardiovascular disease without tackling unhealthy diets. Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u... ____________

041

Madre Brava @madrebrava.bsky.social · 24/09/2025

Would you drink a chicken breast smoothie? 🐔🥤Our Thailand Director Wich spotted these in Bangkok - proof of how deep our fear of protein deficiency runs. Read the full article here - www.madrebrava.org/latest/do-thai-people-really-need-to-drink-chicken-breast-smoothies

000

Madre Brava @madrebrava.bsky.social · 22/09/2025

🗽 Madre Brava's CEO Vicky Bond will be at New York Climate Week this week! Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health. Who else will be there? Let’s connect!

000

Madre Brava @madrebrava.bsky.social · 18/09/2025

Last week, Madre Brava's Senior German Associate Florian Wall attended CARE Conference, where he spoke about how a unified, cooperative international approach by plant-based advocates can effectively advance both sustainable food initiatives and animal welfare. 🐄 🌱

030

Madre Brava @madrebrava.bsky.social · 17/09/2025

📢 9 in 10 healthcare pros across 5 European countries say we eat too much meat. New research shows concern over meat's health impact and support for food system reform. 📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey

000

Madre Brava @madrebrava.bsky.social · 10/09/2025

🥬 How can plant-based + animal welfare campaigns join forces for greater impact? Madre Brava’s Florian Ludwig Wall joins a panel at #CARE2025 to explore this & more on Sept 12, 12:30–1:30pm. 🎟️ Tickets still available: eventory.cc/event/care-c... DM if you're going! 👋

eventory.cc

CARE Conference 2025

In-person in WarsawOnline via our partner Eventory! Date: 11th – 14th September Warsaw, Polandand Online on the Eventory Platform Download the Eventory app to access the event and to keep updated For…

030

Madre Brava @madrebrava.bsky.social · 01/09/2025

What is the protein transition and why are supermarkets such an important part of achieving it? 💡 Our CEO, Vicky Bond, talks to Alex Crisp about why the protein shift is inevitable, and how Madre Brava works with supermarkets to lead the transition.

rss.com

Protein Transition Via Supermarket Shelves - Madre Brava | Podcast Episode on RSS.com

Alex Crisp, host of Future of Foods Interviews, speaks to Madre Brava's CEO, Vicky Bond. Vicky, who is a former vet, thinks a transition to plant based proteins will happen within a decade. Madre…

000

Madre Brava @madrebrava.bsky.social · 29/08/2025

As a fully remote team, we love when colleagues get the chance to meet up in person! Recently, our CPO Nico Muzi and German Senior Associate Florian Wall met in Brussels. In between work meetings and discussions, they also made it a point to have a BBQ at home. Work-life balance, the remote way! 🔥

000

Madre Brava @madrebrava.bsky.social · 26/08/2025

Another strong signal that Lidl is the one to watch 👀 Lidl GB just launched its 'Live Well' logo—the UK’s first health marker aligned with the Planetary Health Diet 🌍🥦 We applaud this bold move and call on @Tesco to follow suit for healthier, more sustainable food choices!

000

Madre Brava @madrebrava.bsky.social · 21/08/2025

🚀 Thailand is ready to lead the protein transition! MB recently joined an inspiring event in Bangkok, where NGOs gathered to share valuable insights about their work in food, environment, health & animal welfare in Thailand. Thailand's future as a leader in the protein transition is bright!

000

Madre Brava @madrebrava.bsky.social · 04/08/2025

🥦 Madre Brava has joined the Eating Better Alliance! Madre Brava's vision is a world with sustainable, healthy, affordable food for everyone. For us, this means more plants and fewer animal products. We're delighted to join the Alliance as we work towards the protein transition! shorturl.at/SyLdJ

010

Madre Brava @madrebrava.bsky.social · 30/07/2025

🍲 Did you know Thai food is plant-rich by nature? Last week, our Thailand Director joined the Plant-rich Food Forum in Bangkok, where farmers, health experts, CSOs & gov leaders explored Thailand’s shift toward more plant proteins. Watch to see what food was served at the event!

000

Madre Brava @madrebrava.bsky.social · 28/07/2025

🥦🌏 Want to celebrate #WorldNatureConservationDay? Start with your plate! Thailand, the world's largest exporter of poultry, is losing forests fast due to animal agriculture - fueling floods, landslides & deadly air pollution.

100