iiinova — where your digital self keeps evolving

Luke Bailey @lukebailey.bsky.social · 27/02/2025

yeah, but people posting like they're engaged in a media criticism exercise isn't much better

Luke Bailey @lukebailey.bsky.social · 28/01/2025

AI Companies: it's outrageous that DeepSeek has ripped off our models to produce a cheaper, inferior version Publishers: uh-huh, sure

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Luke Bailey @lukebailey.bsky.social · 26/01/2025

London Economic is operated by Joe Media, who are owned by venture capitalists with links to fossil fuel industry

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Luke Bailey @lukebailey.bsky.social · 25/01/2025

It was the Sissoko 'handball' in the 2019 UCL final, imv

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Luke Bailey @lukebailey.bsky.social · 21/01/2025

I have the opportunity to watch a movie in full tonight, for the first time in 10 months. What should I watch?

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Luke Bailey @lukebailey.bsky.social · 20/01/2025

imagine I posted that video of Richard Spencer getting decked while TWIABP plays, I just can't find it

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Luke Bailey @lukebailey.bsky.social · 20/01/2025

So where did we land on Nazi-punching this time around?

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Luke Bailey @lukebailey.bsky.social · 09/01/2025

The BBC sends the entire country a notification for every single murder, and every single photo the royal family put on Instagram, and I don't know why

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Luke Bailey @lukebailey.bsky.social · 06/01/2025

It's usually been quite easy to see the cynical/personal motives behind whatever Musk is doing, but I really don't see it with his anti-UK stuff (of AfD stuff). What's the best explanation beyond "he's radicalised himself"?

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Luke Bailey @lukebailey.bsky.social · 05/01/2025

That and buying a keeper who thinks he's Ronaldhino

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Luke Bailey @lukebailey.bsky.social · 01/01/2025

But then that consumer probably isn't on £35k a year. I'm not opposed to the idea of subscription overload, but I'm not sure this example demonstrates it. There are whales out there paying £500 a month for 100 different substacks. Who's to say what they will and won't stomach?

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Luke Bailey @lukebailey.bsky.social · 01/01/2025

Genuinely, this would mean a total national spend on media of approx £30bn a year. The UK spends £23bn on alcohol.

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Luke Bailey @lukebailey.bsky.social · 01/01/2025

If the average person was spending £63 a month on news the media industry would be gold-plating their third Lamborghinis

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

People can also just not read the site. No one is being forced

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

Sad to report it isn't. You also need affiliates, and events, and direct reader revenue (whether subscription or donation or both). Local news orgs didn't have the resources to build new revenue streams and that's why they got killed

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

What product were customers buying under a free-to-read programmatic ad sales model?

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

Less than the extra revenue gained from doing direct ad sales. Most outlets do a combination of both to maximise both revenue and minimise costs

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

The industry came up with a new business model instead, which was what you objected so strenuously to

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

Less than the revenue gained. Hence why it's efficient.

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

Incidentally, directly sold ads, by an ad sales department, often bring in 10 or 20x of the revenue per pageview. So most newspapers still find it efficient to sell ads directly.

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

You can make money off them. You can't make enough.

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

Ok. Google Search comprises 75% of Google's ad business revenue. So that's 75% of all the ad spend on Google, that publishers make 0% on. But that used to *all* go to publishers - because Google didn't exist. That's what killed the business model

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

How do you think newspapers sold ads before the internet? With an ad sales, department, perhaps?

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

Ok. What % does a publisher keep on a Google Search ad?

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

So now, that spend is going say, 75% directly to Google Search or Meta, and 25% to media owners, meaning those newspapers that used to get 100% are actually only getting 20%. That's what happened to the ad-supported business model

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

80% of revenue isn't the same as 80% of an individual ad. If you are an advertiser, you used to spend 100% of your money on media owners - TV, newspapers etc. now, that spend can be better targeted through Google Search or Meta ads, within their platforms, because they have a lot more data

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Luke Bailey @lukebailey.bsky.social · 31/12/2024

*revenues*. What happens is fire every $100 of spend, 80 goes to Facebook and Google directly. It doesn't matter if you're integrated with AdSense, the spend is going elsewhere already, so an article you'd have made 50 on, you now make 10.

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Luke Bailey @lukebailey.bsky.social · 19/12/2024

12 senior outfield players older than 18 available

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Luke Bailey @lukebailey.bsky.social · 18/12/2024

He shut the government down like half an hour ago and they're not even in power yet

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Luke Bailey @lukebailey.bsky.social · 18/12/2024

Do these people think the next few years are going to go well in the US

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Luke Bailey @lukebailey.bsky.social · 18/12/2024

how have I ended up following a load of people who all seem to be obsessed with top of the pops. it's this a bluesky thing. I am just that far out of the zeitgeist

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Luke Bailey @lukebailey.bsky.social · 18/12/2024

do you see what it's in reply to

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Luke Bailey @lukebailey.bsky.social · 15/12/2024

(I'd argue they should maintain that rather than go broad, but hard to see them being persuaded by that)

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Luke Bailey @lukebailey.bsky.social · 15/12/2024

BlueSky has a user base with a very high proportion of people who have a history of leaving social networks that don't align with their values. That might be more of a challenge for them than I originally expected

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Luke Bailey @lukebailey.bsky.social · 14/12/2024

Can't believe you're getting the credit for the only piece of journalism I've ever done. But I always thought the takeaway from that and the many similar pieces was "the internet is much more manipulatable than we thought", and that's been mostly proven correct

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Luke Bailey @lukebailey.bsky.social · 09/12/2024

Some people say BBC News has lost it's urgency

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Luke Bailey @lukebailey.bsky.social · 08/12/2024

To be real tho, a big headline sponsorship being available would also be a useful value-add for a new investor/owner, which is my actual read on it

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Luke Bailey @lukebailey.bsky.social · 08/12/2024

They've said it's cause it was more valuable to have Beyonce and the NFL at the TH stadium than the money they'd have got from the sponsorship. And like, what are you getting, £7.5m a year? I kinda see it?

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Luke Bailey @lukebailey.bsky.social · 07/12/2024

This summary of the Eras tour is really something

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Luke Bailey @lukebailey.bsky.social · 06/12/2024

I would be fascinated to know how many non-journalists are actually even aware of the difference between the observer and the guardian (and the idea that the observer is anything other than the Sunday Guardian)

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Luke Bailey @lukebailey.bsky.social · 05/12/2024

don't think anyone from politicsjoe has heard of against me! before now

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Luke Bailey @lukebailey.bsky.social · 04/12/2024

post-having-a-child cultural consumption change as measured by best of lists: - Music: I have listened to most of these - TV: I have heard of most of these - Films: These are all fake and you are trying to trick me

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Luke Bailey @lukebailey.bsky.social · 03/12/2024

why don't people trust the media

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Luke Bailey @lukebailey.bsky.social · 29/11/2024

I think all the cases of Bluesky traffic actually outstripping Twitter traffic *overall* are quite niche instances where the total referral scale is much lower

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Luke Bailey @lukebailey.bsky.social · 29/11/2024

I've just seen this in your article and I think this is a misinterpretation. What he's saying is referral traffic from "Posts by Guardian accounts" on Bluesky is higher than referral traffic from the same thing on Twitter. That's not quite the same thing as overall referral traffic

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Luke Bailey @lukebailey.bsky.social · 29/11/2024

Imagine the police investigating a stolen phone in 2024

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