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Luis Matosas López

@luismatosas.bsky.social

6 followers 29 following 11 posts

Profesor e Investigador Tecnología Aplicada a la Empresa, Universidad Rey Juan Carlos.

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Luis Matosas López @luismatosas.bsky.social · 31/08/2026

Can customer engagement in social media be used as a predictor of operating revenue in SMEs? @urjc.bsky.social @urjc.bsky.social doi.org/10.1016/j.jo...

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Luis Matosas López @luismatosas.bsky.social · 22/08/2026

Matosas-López, L. The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI. J Market Anal 13, 180–201 (2025). DOI: doi.org/10.1057/s412... @urjc.bsky.social

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Luis Matosas López @luismatosas.bsky.social · 19/08/2026

Artículo publicado en RIFOP: ➡️ Psychometric analysis of a questionnaire with BARS. An opportunity to improve teaching effectiveness measurement programs and decision making in accreditation processes. DOI: doi.org/10.47553/rif...

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Luis Matosas López @luismatosas.bsky.social · 19/08/2026

The impact of artificial intelligence on consumer behavior towards brands: a systematic review. Electron Commer Res (2025). doi.org/10.1007/s106...

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Luis Matosas López @luismatosas.bsky.social · 17/08/2026

⚛️Monográfico. Competencias y metodologías innovadoras para la educación digital Coords: Albert Sangrà, Montse Guitert y Patricia Alejandra Behar DOI: doi.org/10.5944/ried...

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Luis Matosas López @luismatosas.bsky.social · 14/08/2026

➡️Assessing Teaching Effectiveness in Blended Learning Methodologies: Validity and Reliability of an Instrument with Behavioral Anchored Rating Scales @mdpiopenaccess.bsky.social @urjc.bsky.social www.mdpi.com/1887224

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Luis Matosas López @luismatosas.bsky.social · 07/08/2026

Relaciones entre redes sociales y recursos digitales de instrucción en la universidad: comparativa España - Colombia. @urjc.bsky.social @urjcestudiantes.bsky.social Pixel-Bit. Revista de Medios y Educación: doi.org/10.12795/pix...

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Luis Matosas López @luismatosas.bsky.social · 03/08/2026

Can the use patterns of social networks in university students predict the utility perceived in digital educational resources?: Interactive Learning Environments: Vol 31 , No 3 - Get Access www.tandfonline.com/doi/full/10....

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Can the use patterns of social networks in university students predict the utility perceived in digital educational resources?

The emergence of social networks in the university context has contributed to modify students’ behaviour, conditioning their academic performance and learning preferences. The objective is to analy...

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Luis Matosas López @luismatosas.bsky.social · 03/08/2026

University and Quality Systems. Evaluating faculty performance in face-to-face and online programs: A comparison of Likert and BARS instruments. IJERI: International Journal of Educational Research and Innovation: doi.org/10.46661/ije...

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University and Quality Systems. Evaluating faculty performance in face-to-face and online programs: A comparison of Likert and BARS instruments | IJERI: International Journal of Educational ...

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Luis Matosas López @luismatosas.bsky.social · 03/08/2026

Applications, benefits, challenges, and areas of development in the use of AI-chatbots in education: A systematic literature review. Digital Education Review: doi.org/10.1344/der.... @orioltic.bsky.social @ajlopezgalisteo74.bsky.social @urjc.bsky.social

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Applications, benefits, challenges, and areas of development in the use of AI-chatbots in education: A systematic literature review | Digital Education Review

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Luis Matosas López @luismatosas.bsky.social · 03/08/2026

Inteligencia artificial en la formación docente universitaria: una revisión analítica de la literatura. Artículo publicado en RIFOP: Revista Interuniversitaria de Formación del Profesorado: doi.org/10.6018/rifo... @orioltic.bsky.social @ajlopezgalisteo74.bsky.social @urjc.bsky.social

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Inteligencia artificial en la formación docente universitaria: una revisión analítica de la literatura | Revista Interuniversitaria de Formación del Profesorado

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