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Luc B

@lucbenyon.bsky.social
111 followers 124 following 53 posts

Was HanburySt on that other site. -> GTM at Nexxen. -> Scotland - London Hybrid. -> Talks about Marketing, Technology, Advertising.

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Luc B @lucbenyon.bsky.social · 03/02/2025
Some frozen things from hillwalking yesterday. #Scotland #Hiking
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Luc B @lucbenyon.bsky.social · 01/02/2025
At OTT Question Time Live this week, Ben Keen outlined the New Gatekeepers of TV: Operators Virtual TV Platforms Devices Apps
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Luc B @lucbenyon.bsky.social · 29/01/2025
“Young people do watch live sport, but they watch differently” says Dave Gibbs of DiscoBros. #OTTQTLive
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Luc B @lucbenyon.bsky.social · 29/01/2025
I’m at OTT Question Time Live 2025 today at The British Museum. Fantastic event.
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Luc B @lucbenyon.bsky.social · 19/01/2025
Just back from a truly special time in New Orleans at Nexxen’s annual sales conference.
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Luc B @lucbenyon.bsky.social · 13/12/2024
🚨 I have a talk in the public vote for SXSW all about Shadow Marketing. And I'd love your vote. 🚨 Here's what to do: 1. Just follow this link: lnkd.in/e5ft6kwy 2. Quickly Register 3. Search for 'Shadow Marketing' and Vote +1 #SXSWLondon
lnkd.in
LinkedIn
This link will take you to a page that’s not on LinkedIn
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Luc B @lucbenyon.bsky.social · 01/12/2024
And that’s why we’re together ❤️
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Luc B @lucbenyon.bsky.social · 29/11/2024
Is there a finer piece of graphic design in the digital advertising world, than the logo for Japan Interactive Advertising Association?
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Luc B @lucbenyon.bsky.social · 29/11/2024
Suzuki's contribution to Black Frid-AI is superb: vimeo.com/1034338946
vimeo.com
Frenzy Responsibly
To solve a last-minute brief to promote an extended sales period, Ai helped us produce the film, the music, and show us what the future may look like when these…
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Luc B @lucbenyon.bsky.social · 29/11/2024
Standardisation IS COMING to Connected TV. The iab Tech Lab's 'Ad Format Hero' initiative is aiming to create a taxonomy of ad types. One to watch for next year. iabtechlab.com/press-releas....
iabtechlab.com
IAB Tech Lab launches Ad Format Hero initiative for CTV
Ad Format Hero initiative seeks to standardize CTV's innovative new ad formats to scale and grow industry segment
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Luc B @lucbenyon.bsky.social · 28/11/2024
This is intriguing. The Premier League have ditched IMG as their production and distribution partner. Are they looking to follow FIFA+ with a DTC model? Or just trying to control more of the supply chain to maximise profits? www.sportspromedia.com/news/premier...
sportspromedia.com
Premier League TV and commercial revenue up 17% to UK£12.25bn for next cycle - SportsPro
The Premier League has also ended its long-running production partnership with IMG to bring media operations in-house from 2026.
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Luc B @lucbenyon.bsky.social · 28/11/2024
Code Freeze.
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Luc B @lucbenyon.bsky.social · 27/11/2024
Just lost my lunch hour creating AI-generated chess sets thanks to Google Labs new GenChess tool: labs.google/genchess
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Luc B @lucbenyon.bsky.social · 27/11/2024
Well. That's a bit fun isn't it. www.youtube.com/watch?v=EFVl...
youtube.com
Luton Airport Express | 32 Minutes to Go
YouTube video by EMR
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Luc B @lucbenyon.bsky.social · 27/11/2024
Happy Wednesday. How many Jira tickets have YOU submitted today?
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Luc B @lucbenyon.bsky.social · 26/11/2024
Chart of the week from Marion Ranchet -> Ad loads by CTV Publisher.
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Luc B @lucbenyon.bsky.social · 25/11/2024
This is Bending Spoons' strategy: "We acquire a digital business with untapped potential and make it as successful as we can by leveraging our platform... Then, we invest the proceeds into making our platform more powerful, and into acquiring new businesses."
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Reposted by Luc B
Aaron Grote @aarongrote.com · 25/11/2024
Wouldja look at that? Bending Spoons is one of the most interesting companies you've never heard of.
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Luc B @lucbenyon.bsky.social · 25/11/2024
Brightcove has been acquired by Italian company Bending Spoons for $233 techcrunch.com/2024/11/25/b...
techcrunch.com
Bending Spoons is taking video platform Brightcove private in $233M acquisition | TechCrunch
Brightcove, a cloud platform that helps businesses monetize video content, is being taken private in a deal valued at $233 million.
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Luc B @lucbenyon.bsky.social · 25/11/2024
Fascinating discussion in the comments of this post on the merits (or not) or pre-testing ads. www.linkedin.com/posts/lucian...
linkedin.com
Lucian Trestler on LinkedIn: AD PRE-TESTING IS AT BEST NONSENSE, AT WORST FRAUDULENT. Seeing a lot of… | 34 comments
AD PRE-TESTING IS AT BEST NONSENSE, AT WORST FRAUDULENT. Seeing a lot of chat about System1 on here at the moment and I've got a pretty strong point of view on… | 34 comments on LinkedIn
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Luc B @lucbenyon.bsky.social · 22/11/2024
Has AppLovin just let 40% of the staff at Adjust go?
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Reposted by Luc B
Avinash Kaushik @avinashkaushik.com · 22/11/2024
Ouch, ouch! Ha, ha! Ouch, ouch, ouch! : ) Source: Alex Krokus: t.ly/F__58 #socialmediamarketing
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Luc B @lucbenyon.bsky.social · 22/11/2024
Exciting Product Marketing job at Netflix in London - explore.jobs.netflix.net/careers/job/...
explore.jobs.netflix.net
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Luc B @lucbenyon.bsky.social · 21/11/2024
Happy United Nations World TV Day everyone. Now go and watch some TV.
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Luc B @lucbenyon.bsky.social · 21/11/2024
Some blue sky over the snow this morning here in Perthshire.
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Luc B @lucbenyon.bsky.social · 20/11/2024
Monday Morning working from Scotland’s coziest Coffee Roastery.
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Reposted by Luc B
DigitalMystic 🔮✨ @digitalmystic.bsky.social · 18/11/2024
Thanks @lucbenyon.bsky.social!
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Luc B @lucbenyon.bsky.social · 18/11/2024
@digitalmystic.bsky.social Here's that link, now working: source.slateapp.com/showreel/vie...
source.slateapp.com
Holiday Showcase 2024 | Christmas
It’s that time of year again! Settle in and enjoy our festive feast of all the seasonal spots from around the globe! Updated as they break.
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Luc B @lucbenyon.bsky.social · 18/11/2024
Want all the Christmas Ads in one place? Got you covered: source.slateapp.com/showreel/vie...
source.slateapp.com
Holiday Showcase 2024 | Christmas
It’s that time of year again! Settle in and enjoy our festive feast of all the seasonal spots from around the globe! Updated as they break.
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Luc B @lucbenyon.bsky.social · 18/11/2024
👀 Bluesky is looking for a Community Marketing Manager: jobs.gem.com/bluesky/am9i... #jobs #marketing
jobs.gem.com
Bluesky Jobs
Bluesky Jobs
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Reposted by Luc B
AdTechGod ®️ 🍪 @adtechgod.com · 18/11/2024
Index Exchange and Cognitiv integrate to use generative AI for programmatic curation “Two of the ad industry’s buzziest topics have generated yet another deal: generative AI and ad curation.” -Marty Swant Source Digiday : digiday.com/media-buying...
adtechgodnewsletter.beehiiv.com
The Refresh by AdTechGod
AdTechGod gives you the news, memes, and hot takes you want on the ever-changing ad tech world.
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Luc B @lucbenyon.bsky.social · 18/11/2024
This is a beautiful piece of filmmaking, no doubt. And it's great to see JD Sports iconic drawstring bag continued to be used as a Distinctive Asset. But is the ad distinctive enough? Does it scream JD Sports? Or does it lead to confusion? What do you think? www.youtube.com/watch?v=bcmF...
youtube.com
The Family Portrait | JD Sports Christmas 2024
YouTube video by JD Sports
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Luc B @lucbenyon.bsky.social · 16/11/2024
A last gasp bouquet from the garden before the real frost hits tonight. Not bad for mid-November.
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Reposted by Luc B
AdTechGod ®️ 🍪 @adtechgod.com · 15/11/2024
Building this up slowly but surely. If you are new to the Blue you can start with this group. I’ll continue to add to it go.bsky.app/G95Fifx
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Luc B @lucbenyon.bsky.social · 15/11/2024
It’s clear who has won the UK Christmas Ad race. And it’s not Aldi or John Lewis. youtu.be/V1UmLqVejtI?...
youtu.be
RAY | The Entertainer Christmas Advert 2024 #LoveRay #BritainsToyShop #RayAtTheEntertainer
YouTube video by The Entertainer
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Luc B @lucbenyon.bsky.social · 15/11/2024
Congrats to Vinnie and the team at VideoWeek, who can be forgiven for not being on BlueSky yet, having launched one new event (Futureweek AIMM) and delivered another (Roadmap) this week! Photo of Nexxen on the Omnichannel panel at VideoWeek Roadmap.
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Luc B @lucbenyon.bsky.social · 15/11/2024
Obligatory Blue sky photo to kick things on here off. Bonus points if you can name the station.
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Luc B @lucbenyon.bsky.social · 15/11/2024
How much pressure is there on sending your first Bluesky post?
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