Reposted by lsegender
Brands market garments as “handcrafted” or “traditionally made”, often to justify premium prices.
But how are such claims verified and how are the proceeds shared? @rkdasgupta.bsky.social @nazlialimen.bsky.social & Diviani Chaudhuri on “craftwashing” #LSEInequalitiesBlog
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Craftwashing: Misleading claims about artisanship, heritage or working conditions
Claims about artisanship, heritage and sustainability are used to justify premium prices. But are they verified - or is there a risk of “craftwashing”?