iiinova — where your digital self keeps evolving

Julia Alexander @loudmouthjulia.bsky.social · 30/10/2025

Two months ago, ahead of Grokipedia’s launch, I wrote about the toxic information sewage pipeline powering X, one that hundreds of millions of people rely on as their first source of information. Now that Grokipedia is here, I fear this is what information aggregators may look like more and more.

postingnexus.substack.com

Grok's Information Sewage Pipeline

Why X's chatbot concerns me more than any other right now

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Puck @puck.news · 08/05/2025

If Disney’s struggling Fubo TV can figure out how to be the destination aggregator for sports, and attract a significant portion of the 50 million-strong customer base still addicted to cable, it may yet be a viable business… Read @loudmouthjulia.bsky.social's analysis:

puck.news

Test Fubo Baby

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Julia Alexander @loudmouthjulia.bsky.social · 01/05/2025

Polygon introduced me to my best friends, brought me to NYC, and gave me the life I’m so eternally grateful to live now. Deeply devastating, and it means a bunch of reporters, writers, and editors (+ video!) will soon be available to hire. They are everything. Polygon forever and always.

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60 Minutes @60minutes.bsky.social · 28/04/2025

And now, a note on Bill Owens who, until this past week, was the executive producer of 60 Minutes. We’ll be back next week with another edition of 60 Minutes.

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Julia Alexander @loudmouthjulia.bsky.social · 20/04/2025

Happy Easter, I spent the weekend writing 3,000 words about the Google schadenfreude occurring right now and how it symbolizes how bad the open web became when gatekeepers stopped being directories to keep everyone hostage within their own ecosystems. postingnexus.substack.com/p/google-sch...

postingnexus.substack.com

Google Schadenfreude and Media's Vindication

Two landmark verdicts may not change the internet, but it validated the people who built it

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Puck @puck.news · 06/04/2025

This Christmas, the NFL will host 3 games, encroaching on the NBA’s 5-game holiday tradition. Is this the latest tactic in a cold war against the NBA, or is a monster day of sports-streaming big enough for both leagues? @loudmouthjulia.bsky.social explores:

puck.news

The NFL’s War on Christmas

This Christmas, the NFL will host three games, further encroaching on the NBA’s own five-game holiday tradition. Is this the latest tactic in a cold war against the NBA, or is a monster day of sports-...

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John Ourand @ourand.bsky.social · 04/04/2025

This Christmas, the NFL will further encroach on the NBA’s holiday tradition. @loudmouthjulia.bsky.social on whether this is the latest tactic in a cold war against the NBA, or if a monster day of sports-streaming and couch-surfing big enough for both leagues. puck.news/nfl-vs-nba-t...

puck.news

The NFL’s War on Christmas

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Julia Alexander @loudmouthjulia.bsky.social · 04/04/2025

I’m so happy I got to pod with Jason again!!!

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John Ourand @ourand.bsky.social · 26/03/2025

New pod: @loudmouthjulia.bsky.social does a deep dive on the streamers' sports strategies. podcasts.apple.com/us/podcast/t...

podcasts.apple.com

The Sports Streaming Battle Royale

Podcast Episode · The Varsity · 03/26/2025 · 48m

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Puck @puck.news · 26/03/2025

Peacock executives, like their counterparts at ESPN, seemingly want to find out if streaming can be television again by investing in local sports fandoms… From @loudmouthjulia.bsky.social

puck.news

Peacock’s R.S.N. Vulcan Chess

Peacock executives seemingly want to find out if streaming can be TV again by investing in local sports. This next phase of the streaming wars is a marathon to see who can reinvent it first.

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Matt Belloni @mattbelloni.bsky.social · 22/03/2025

New pod: Apple’s SEVERANCE bump and the long-term strategy for AppleTV+ (wait….is there one?). With @loudmouthjulia.bsky.social Listen! open.spotify.com/episode/6pJV...

open.spotify.com

Apple’s Hollywood Identity Crisis: Who Do They Want to Be?

The Town with Matthew Belloni · Episode

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Julia Alexander @loudmouthjulia.bsky.social · 21/03/2025

naturally www.technologyreview.com/2025/03/21/1...

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Julia Alexander @loudmouthjulia.bsky.social · 21/03/2025

It's Friday, which means it's time for the only declaration that holds true every single week: The Pitt is some of the best TV in years -- and we've had some truly great TV.

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Julia Alexander @loudmouthjulia.bsky.social · 20/03/2025

I like Bill Burr cause he doesn't try to explain it, doesn't try to understand it, he just constantly says "the billionaires are no longer happy being billionaires, that's weird man" and it really is just as simple as "why are you guys so fucking unhappy -- you won??"

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Julia Alexander @loudmouthjulia.bsky.social · 18/03/2025

This, from Neon's Tom Quinn, strikes at the heart of "implausibly big or devotedly small" framework I've used to talk about how success in media looks like in an empire + island world. Choosing not to attempt to win if willing to accept a different definition of success theankler.com/p/neon-ceo-t...

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Julia Alexander @loudmouthjulia.bsky.social · 18/03/2025

Apple's restrictive, monopolistic App Store practices make experiences for every single person unwilling to solely buy Apple products a terrible experience. Good blog on this from Eric Migi/Pebble team. ericmigi.com/blog/apple-r...

ericmigi.com

Apple restricts Pebble from being awesome with iPhones

I’m surprised that you’re surprised

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Julia Alexander @loudmouthjulia.bsky.social · 17/03/2025

historically, not great when it comes down to "ignore the judges" rhetoric

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Julia Alexander @loudmouthjulia.bsky.social · 17/03/2025

It's disturbing how quickly I've come to expect this exact level of non-existent empathy from White House press conferences. Shameful language.

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Julia Alexander @loudmouthjulia.bsky.social · 13/03/2025

Not to mention that, unsurprisingly, The Dress being a viral moment from Buzzfeed but having the conversation play out on early social (mainly Twitter and Facebook) was all the engagement learning data needed to train algorithms to produce More Of That Whenever Possible, Natural or Manufactured.

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Julia Alexander @loudmouthjulia.bsky.social · 12/03/2025

Excellent Garbage Day on Gavin Newsom's podcast and the wrong lessons Newsom took from the right's unparalleled dominant force online. It's the Bravofication of it all. The tactics that make you very successful on a Bravo show also work on the internet. www.garbageday.email/p/gavin-news...

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Julia Alexander @loudmouthjulia.bsky.social · 12/03/2025

I didn't know Carrie Underwood was a huge nu-metal fan, and unfortunately it's like finding out one cool fact about the worst person you know. www.youtube.com/watch?v=J8Lu...

youtube.com

Insite Audition | Freak On A Leash + Bodies | Full Performance | American Idol 2025

YouTube video by RemasterKingdom4K

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Julia Alexander @loudmouthjulia.bsky.social · 11/03/2025

I don't know if people still say some personal news, but ~some personal news~

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H. José Bosch 🇵🇷 @hjbosch21.bsky.social · 11/03/2025

I always get excited when I see @loudmouthjulia.bsky.social's newsletter in my inbox because I know I'm about to learn a whole lot. open.substack.com/pub/postingn...

open.substack.com

A Ridiculousness Lesson I Didn't See Coming

Warner Bros. Discovery CEO David Zaslav's re-approach to cable programming swaps out networks for algorithmic-defined interests

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Julia Alexander @loudmouthjulia.bsky.social · 10/03/2025

“Positions they’ve long embraced on principle, but now see as potential political liabilities” is a pretty apt summary of overall disappointment with the Dems. We all know the Dems need to do ~something~ to win back a portion of the country. Flip flopping on human rights issues ain’t it.

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Julia Alexander @loudmouthjulia.bsky.social · 07/03/2025

Liking music in 2025 is so darn fun because you can listen to a new album by someone like Lady Gaga, get super excited about dancing at her next concert, and then start a detailed financial plan because the average ticket is going to cost $450 - and that's if you don't have to go through resellers.

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Taylor Lorenz @taylorlorenz.bsky.social · 07/03/2025

I wrote about how right wing creators are dominating the coverage of Lively vs Baldoni and how it has become a massive growth engine for the right wing media pipeline. Liberal creators are either ignoring the biggest story in pop culture or regurgitating Candace Owens’ coverage to their audiences.

usermag.co

Right wing creators are dominating Lively-Baldoni coverage

Conservative commentators are leveraging the case to dismantle support for #MeToo and amass unprecedented audience growth.

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Julia Alexander @loudmouthjulia.bsky.social · 07/03/2025

I realize I say this every Friday, but if you're not watching The Pitt, you're missing out on the best television airing right now. This week's episode was a real banger.

youtube.com

The Pitt | Official Trailer | Max

YouTube video by Max

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Julia Ioffe @juliaioffe.bsky.social · 07/03/2025

My book, MOTHERLAND, finally goes into production today after six long years. Pre-order here! bookshop.org/p/books/moth...

bookshop.org

Motherland: A Feminist History of Modern Russia,from Revolution to Autocracy

A Feminist History of Modern Russia,from Revolution to Autocracy

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Julia Alexander @loudmouthjulia.bsky.social · 04/03/2025

Instagram wanting to spinoff Reels is an opportunistic move, sure, but it's also a conversation that other media companies will have to make as they look to either consolidate or expand. It's a conversation of complementary formats versus contradictory needs. Everything is data.

postingnexus.substack.com

The “Threads” Lesson Coming for Almost All Media

Trying to figure out whether to consolidate comes down to determining complementary formats and contradictory needs

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Julia Alexander @loudmouthjulia.bsky.social · 27/02/2025

YouTube has more than 1B monthly people watching podcasts. It's the latest one billion user number that YouTube has marched out in a decade. Music, gaming, TV sets. I wrote about how YouTube became the largest media company in history by moving from being a destination to being permanence defined.

open.substack.com

How YouTube Became the Biggest Media Company in History

"One billion" people watching podcasts each month on YouTube is the latest in YouTube's "one billion" messaging strategy

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Julia Alexander @loudmouthjulia.bsky.social · 27/02/2025

open.substack.com

How YouTube Became the Biggest Media Company in History

"One billion" people watching podcasts each month on YouTube is the latest in YouTube's "one billion" messaging strategy

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Techmeme Chatter @chatter.techmeme.com · 26/02/2025

This post appeared under this Techmeme headline:

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Julia Alexander @loudmouthjulia.bsky.social · 25/02/2025

Two things can be true: future for creators to find sustainable revenue exists in these separate membership platforms where creators can directly charge for their content; also the only discovery apps for those creators are fighting tooth and nail to keep audiences from ever leaving their ecosystem.

postingnexus.substack.com

Everything that Built the Creator Economy is Trying to Kill It

The future may be direct-to-fan instead of direct-to-consumer, but the hurdles in place are more seismic than ever

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Julia Alexander @loudmouthjulia.bsky.social · 25/02/2025

Everything that Built the Creator Economy Wants to Kill It. A new report about the creator economy's future focuses on discovery. But apps aren't interested in supporting creator success off-platform; if discovery falls, along with ad revenue, what does its future really look like? [link below]

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Julia Alexander @loudmouthjulia.bsky.social · 24/02/2025

Yes!! Wrote about this exact topic a while back, but exactly. Introducing AI, encouraging people to just ask a genAI tool to figure out the next step, doesn't help society. It stunts are ability to think creatively, to stumble upon, and to discover. postingnexus.substack.com/p/ai-will-de...

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Julia Alexander @loudmouthjulia.bsky.social · 24/02/2025

Last nights SAG awards were so embarrassing for me, personally. During the Law & Order tribute to guest stars, I summarized the plot of each episode to my partner who did not ask, nor did he care. It is, sadly, one of the only shows I watch all the time. It's on like lofi music in my apartment.

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Julia Alexander @loudmouthjulia.bsky.social · 23/02/2025

The Emilia Perez team somehow managed to hide a good movie inside an absolutely terrible movie, which is pretty impressive. Every once in a while I’m like “wow, that would have been a cool moment in a good movie!” and then another scene happens and I remember this is not that movie.

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Rude Law Dog @esghound.com · 23/02/2025

AfD was polling in the mid 20s a few months ago and underperformed polls from this week by 1-2 points. Still would like to see it much lower, but a pretty big sigh of relief in Europe

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Julia Alexander @loudmouthjulia.bsky.social · 23/02/2025

Not in an “it’s so obscure/no one knows who this band even is” way, but in a “we should just continuously acknowledge how great it is” way — we’re not talking about this song enough.

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Julia Alexander @loudmouthjulia.bsky.social · 22/02/2025

Me, every time the New York Times sends out a pope related push notification.

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Julia Alexander @loudmouthjulia.bsky.social · 22/02/2025

Watching EQUILIBRIUM for the first time and, outside of all the obvious MATRIX rips and the weird logic around suppressing all emotions but pride???? I mostly dig that Christian Bale was willing to risk it all for a cute puppy. Like, same.

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Julia Alexander @loudmouthjulia.bsky.social · 21/02/2025

I can't even begin to talk about how much I love, love, LOVE everything about The Pitt. It's the anti-medical drama. It's so realistic. Nothing happens and everything is happening all at once. And, of course, a tragically sad Noah Wylie doesn't hurt. www.nytimes.com/2025/02/19/a...

nytimes.com

‘The Pitt’ Has Impressed Real Doctors With Its Accuracy (Gift Article)

Max’s unusually accurate medical drama, starring Noah Wyle as a beleaguered E.R. physician, has become the talk of real-life hospital breakrooms.

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megan farokhmanesh @megannicolett.bsky.social · 21/02/2025

I spoke with trans and genderqueer developers about working in games in the US amid an anti-trans administration and harassment from online communities. Many feel left behind by the companies they work for. “Can’t piss off the bigots, because they spend money.” www.wired.com/story/game-d...

wired.com

Game Developers Fear Anti-Trans Measures Could Hit Their Industry Next

As companies like Meta, Google, and Amazon follow President Trump’s moves to roll back diversity initiatives, trans and genderqueer devs worry their already struggling industry could follow suit.

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