iiinova — where your digital self keeps evolving

Stephen Kennedy @latlong.shop · 02/10/2026

It’s that time of year again! Prompts are out, my cartographic frenzy begins. Gearing up for year 5️⃣ of toiling through the #30daymapchallenge…

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Stephen Kennedy @latlong.shop · 13/09/2026

Madison! I’m working on a new version of my “Every Door” map. I first surveyed my own neighborhood back in summer 2024 to make “Every Door in Dudgeon-Monroe” and now I’m crowdsourcing the next hood: Atwood. If you live in or nearby and want to give the survey app a spin, checkout: doors.latlong.shop

Landing page for door color survey web app

View of the survey app with a map showing dots of doors that have been surveyed by color

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Stephen Kennedy @latlong.shop · 13/09/2026

Whoa incredible how detailed it can really be

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Stephen Kennedy @latlong.shop · 11/09/2026

Ohhh those are cool. I need to find a quilter to collaborate with!

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Stephen Kennedy @latlong.shop · 29/08/2026

Ok I’d been planning to add these to the lineup for a while, but in the wake of the latest round of absurdist toponymic presidential news, here we go… Great Lakes Sweatshirts 👉 LATLONG.shop #bestcoast

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Stephen Kennedy @latlong.shop · 02/06/2026

Looks great!! Can’t wait to see the rest of the book.

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Reposted by Stephen Kennedy

Jake Steinberg @jakesteinberg.com · 02/06/2026

The Twin Cities' 15-minute neighborhoods — where you can live within a 15-minute walk or bike ride from all of modern life's necessities. Inspired by an excellent map of Madison made by @latlong.shop.

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Stephen Kennedy @latlong.shop · 25/05/2026

Makes sense! Yeah was thinking about making my little app more generalizable for capturing different feature types on the go.

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Stephen Kennedy @latlong.shop · 25/05/2026

Love it, thanks!! Have you been using any particular tool on the go for marking bike parking? Love that idea.

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Stephen Kennedy @latlong.shop · 24/05/2026

Madison! Help expand @openstreetmap coverage of local Little Free Libraries. I made a web app to report LFLs in your neighborhood. Please share with book lovers or anyone down to do some surveying! little-free-library-map--latlongshop.replit.app

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Stephen Kennedy @latlong.shop · 02/12/2025

Thanks Anne, so excited to keep working on it!

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Stephen Kennedy @latlong.shop · 30/11/2025

Yeah! You should throw your hat in to tackle a city!

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Stephen Kennedy @latlong.shop · 30/11/2025

Books are already available from other cartographers for Detroit, Cincinnati, Cleveland, Buffalo, Pittsburgh, Columbus, and the Great Lakes — Chicago and Boston also coming soon. Check them out!

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Stephen Kennedy @latlong.shop · 30/11/2025

#30daymapchallenge | Day 30 Makeover | Madison in 50 Maps! After four years of making maps of our incredible city, I’m very excited to share that I’m writing a book! As part of the @beltpublishing.bsky.social “50 Maps” series, I’ll be the author of the forthcoming Madison edition.

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Stephen Kennedy @latlong.shop · 29/11/2025

#30daymapchallenge | Day 29 Raster | Algal Bloom Raster isn’t my particular area of cartographic expertise… but here’s a stylization of Sentinel 2 imagery capturing a particularly gnarly algal bloom in May 2023. This particular event led to beach closures quite early in the summer season.

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Stephen Kennedy @latlong.shop · 28/11/2025

It takes a LOT of ink, but the result is an almost silky matte finish that is even cooler to see in person. It’s been quite the popular print all summer and so far into holiday gifting season!

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Stephen Kennedy @latlong.shop · 28/11/2025

#30daymapchallenge | Day 28 Black | Road America 🏁 The Road America racetrack stylized like the ubiquitous black + white license plates we all know. Part of last year’s series, I got many requests to make this one a print, pushing me to figure out full bleed printing with solid black background.

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Stephen Kennedy @latlong.shop · 27/11/2025

A few examples: Shorewood Hills incorporated in 1927 to maintain its village character; Monona became a city in 1969 after decades of resisting annexation; and Fitchburg incorporated in 1983 specifically to prevent being absorbed by Madison.

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Stephen Kennedy @latlong.shop · 27/11/2025

#30daymapchallenge | Day 27 Boundaries | Not Madison Wisconsin was divided in the early–mid 1800s using the Public Land Survey System, carving the territory into 6mi square townships. As Madison grew, many nearby areas chose to incorporate to avoid annexation & keep control over local decisions.

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Stephen Kennedy @latlong.shop · 26/11/2025

#30daymapchallenge | Day 26 Transport | Bike Map of Madison 🚲 Probably my most elaborate map to date, I launched my “Bike Map of Madison” as a print earlier this summer during @madisonbikes Bike Week. Now recently updated with the new @crono_madison location! ⭐

A framed map of Madison, Wisconsin focuses on the city’s bike network in shades of blue and orange. Solid blue lines mark bike trails and paths, dashed blue lines show bike-friendly streets, and orange segments highlight busier corridors with shared lane markings. Major lakes—Mendota, Monona, Wingra, and Waubesa—appear in light blue, with parks and green spaces shaded in green. The isthmus and downtown have a dense web of bike routes, with additional paths extending west toward the UW–Madison campus and east and south into surrounding neighborhoods. A legend in the upper left explains the symbology. The frame is a light wood, set against a pale blue wall. The bottom center text reads “LATLONG.SHOP” and notes the map was created for the 2025 #30DayMapChallenge, Day 26: Transportation.

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Stephen Kennedy @latlong.shop · 25/11/2025

#30daymapchallenge | Day 25 Hexagons | Youth & Senior Population Admittedly not my best hex grid bivariate choropleth… I think the color selection isn’t quite right. But here we are! Comparing the distribution of Madisonians under 18 and 65+ across the city based on the 2023 ACS 5-year estimates.

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Stephen Kennedy @latlong.shop · 24/11/2025

I extracted these groupings from a very extensive study by Burr Angle, Dolores Kester, and Ann Waidelich titled “The Origins of Some Madison, Wisconsin, Street Names.”

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Stephen Kennedy @latlong.shop · 24/11/2025

Spread across the city are other clusters: a full suite of World War II airmen near the airport; a large patchwork named for Wisconsin counties on the West Side; a grouping of Native American words and names in Nakoma; and even a set of streets named from Longfellow’s poem “The Song of Hiawatha.”

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Stephen Kennedy @latlong.shop · 24/11/2025

#30daymapchallenge | Day 24 Places and Their Names | Street Name Origins While many streets are named for locals, several clusters hide bigger stories. Much of downtown is Doty’s tribute to signers of the US Constitution. In the Vilas neighborhood, a band of streets honors a few US Presidents.

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Stephen Kennedy @latlong.shop · 23/11/2025

Oscar Mayer, founded in Chicago, acquired a small Madison plant closer to WI livestock farmers in 1919 to cut transport costs. Their influence was swift: the company built 50 affordable worker homes + funded a streetcar extension. The plant became 5th largest by 1920, + was made company HQ in 1957.

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Stephen Kennedy @latlong.shop · 23/11/2025

#30daymapchallenge | Day 23 Process | Process(ed) Meats! 🌭 Ok, a bit of a stretch for this prompt, sorry for being a ham… Crafted a stylization of the (now shuttered) Oscar Mayer meatpacking plant as detailed in a 1942 Sanborn Map of the area.

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Stephen Kennedy @latlong.shop · 22/11/2025

Used Natural Earth data for built up areas (depicted as shallow water), toponyms, smaller lakes (flipped to islets), and high elevation points (inverted to depths). Available as a 13x19 archival pigment print @latlong.shop (and tonight again at @saucedmarket @garverfeedmill!).

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Stephen Kennedy @latlong.shop · 22/11/2025

#30daymapchallenge | Day 22 Data: Natural Earth | The Great Islands Earlier this summer I finished this print version of my map from last year depicting our Great Lakes as islands. Been trying to learn more about lighting techniques in Blender—I think this was a big leap forward from 2024 version!

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Stephen Kennedy @latlong.shop · 21/11/2025

First time using the curved callout lines option for labels in QGIS — I thought they added a playful feeling of movement/bouncing to the pickleball icons that was fitting for the topic!

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Stephen Kennedy @latlong.shop · 21/11/2025

#30daymapchallenge | Day 21 Icons | Pickleball Courts Across Madison Earlier this summer I created this map for Madison Magazine cover story “The ultimate local guide to the game of pickleball” in their August issue. Over 100 courts and counting in the Madison area! latlong.shop/products/pic...

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Stephen Kennedy @latlong.shop · 20/11/2025

#30daymapchallenge | Day 20 Water | Land of Lakes & Rivers The most superfluous waterbodies across Wisconsin! This print has been one of the best sellers all summer market season. Probably that ultra-rich inky blue we picked (looks even more sharp in person). 💦

A beige-and-blue map of Wisconsin titled “Land of Lakes & Rivers” highlights major lakes and river systems across the state. Lake Superior dominates the top of the image in bright blue, labeled as the largest freshwater lake by surface area. Lake Michigan appears along the eastern edge with a note calling it the most “all-American” of the Great Lakes. Scattered across northern Wisconsin, clusters of small lakes are labeled with superlatives such as “largest natural lake contained wholly in Wisconsin,” “deepest natural lake,” and “largest chain of lakes.” Central text marks the Upper and Lower Wisconsin River, including the state’s longest free-flowing stretch. Individual lakes—including Chippewa Flowage, Green Lake, Lake Mendota, Lake Geneva, Wazee Lake, Lac Courte Oreilles, Yellow Lake, Bass Lake, and High Lake—are annotated with brief facts or rankings. The base map shows terrain shading and hydrology in blue against a tan background, giving the state a textured, natural look.

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Stephen Kennedy @latlong.shop · 19/11/2025

This map highlights areas designated in the Generalized Future Land Use plan that are recommended for high and moderate intensity development to accommodate ever growing demand for housing.

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Stephen Kennedy @latlong.shop · 19/11/2025

#30daymapchallenge | Day 19 Projections | Projected Growth City projections expect the Madison pop to surge by 115k residents (+42.8%) by 2050. The city is banking on infill & densification along BRT corridors via High Residential & Mixed-Use zoning to accommodate this growth. #yimby #madisonwi

Map titled "FUTURE GROWTH: Recommended Development Intensities" for the City of Madison, Wisconsin. The map uses a light background to show the city outline, with colored areas indicating development plans: Dark Purple shows the Highest Intensity, Magenta shows Moderate Intensity, and Hatched Green areas indicate Potential Future Neighborhood Growth Areas, mostly on the city's outskirts.

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Stephen Kennedy @latlong.shop · 18/11/2025

#30daymapchallenge | Day 18 Out of This World | Bike to Pluto Did you know you can bike a scaled model of our solar system from @mononaterrace to Mt Horeb—about 23mi representing the 5.9Bkm from the 🌞 to Pluto! Follow the signage as you riding along the SW Commuter Path/Military Ridge State Trail!

A dark blue, star-themed map titled “Bike to Pluto” shows the Planet Trek Dane County installation, a scale model of the solar system laid out along Madison’s bike paths. The Sun and inner planets (Mercury, Venus, Earth, Mars) appear clustered near downtown Madison, with Ceres and Jupiter slightly farther west along the Southwest Commuter Path. Saturn is located near the UW Arboretum, Uranus along the Military Ridge State Trail, Neptune farther west on the same trail, and Pluto near the map’s upper left corner. Each planet is marked with a stylized icon and labeled in bright colors. The bike path routes are shown as light lines connecting the planetary markers. Text on the map reads: “Planet Trek Dane County is a scale model of our solar system along Madison’s bike paths.” A footer credits LATLONG.SHOP, the 2025 #30DayMapChallenge, and data sources.

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Stephen Kennedy @latlong.shop · 17/11/2025

What streets or features form the boundaries of the Isthmus? Where does the North Side start? When does the Near West Side become just the West Side? Add your take here: which-side-of-madison.latlong.shop

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Stephen Kennedy @latlong.shop · 17/11/2025

#30daymapchallenge | Day 17 A New Tool | Which Side of Madison? A few weeks ago, I experimented with @mapbox.bsky.social GL Draw API to spin up a simple site where people can sketch and submit the boundaries of Madison’s different “sides.”

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Stephen Kennedy @latlong.shop · 16/11/2025

Today, it lives on as an annual UW Foundation fundraiser: each donated flamingo helps fill the hill again, supporting scholarships and programs. A bit of a stretch for the theme, but we used “random points in polygons” to represent 4474 flamingos donated this year inside the hill's grass “cells.”

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Stephen Kennedy @latlong.shop · 16/11/2025

#30daymapchallenge | Day 16 Cell | Fill the Hill 🦩 For the uninitiated, it might seem strange that a flock of flamingos descends on @uwmadison.bsky.social campus each fall. The “Fill the Hill” tradition goes back to a 1979 prank, when the Pail & Shovel Party covered Bascom Hill with 1008 flamingos.

A detailed 3D-style map of the Bascom Hill area on the UW–Madison campus. Buildings such as South Hall, North Hall, Bascom Hall, Birge Hall, the Education Building, the Law Building, Music Hall, and Science Hall are shown in white. Trees and landscaped areas are rendered in pale green. In the center of the map, the grassy slopes of Bascom Hill are filled with hundreds of small bright pink dots representing plastic flamingos. The text “Flamboyance of Flamingos” appears at the top. A footer notes design credits and the #30DayMapChallenge.

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Stephen Kennedy @latlong.shop · 15/11/2025

#30daymapchallenge | Day 15 Fire | Wisconsin State Capitol(s) The Wisconsin State Capitol and its massive granite dome is certainly the most recognizable element of Madison’s skyline, but its current layout is actually the third iteration on the Capitol Square.

Infographic titled "CAPITOLS OF WISCONSIN" showing the abstract architectural evolution of the capitol buildings on Madison's square. It displays three minimalist diagrams: 1) 1837–1863 (A small, simple black center within a square garden), 2) 1857–1904 (A larger structure with wings, showing the start of the cross shape), and 3) 1906–PRESENT (A large, distinct cross-shaped building representing the current, four-winged capitol).

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Stephen Kennedy @latlong.shop · 14/11/2025

#30daymapchallenge | Day 14 Data: OSM | Greenspace It’s hard to be in Madison and be very far from different types of greenspaces. Do you have a favorite verdant haven in the city? #osm #openstreetmap #Madisonwi @osmus.bsky.social

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Stephen Kennedy @latlong.shop · 13/11/2025

#30daymapchallenge | Day 13 1(5) minute map | Almost 15 Minute Cities Updated my 2022 analysis to find Madison neighborhoods that are almost a #15minutecity w/ 15-minute walk access to four of five key amenities: schools, parks, transit, clinics, and grocery stores. Highlighted areas miss just one.

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Stephen Kennedy @latlong.shop · 12/11/2025

When the glacier melted, the debris dammed the Yahara River, forming Glacial Lake Yahara—a lake twice the size of our current four lakes. As it drained, it left behind the chain of lakes we know and love today.

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Stephen Kennedy @latlong.shop · 12/11/2025

#30daymapchallenge | Day 12 Map from 2125(0 BC) | Glacial Lake Yahara This was supposed to be a map about the future 100 years from now… but instead let’s travel back 20,000 years to the last Ice Age! 🧊 Madison’s spectacular landscape was carved by the Green Bay Lobe of the Laurentide ice sheet.

A topographic map titled "GLACIAL LAKE YAHARA" showing a massive, ancient body of water in the Yahara River valley. The blue water covers an area much larger than the current Madison lakes, connecting the areas now occupied by Lakes Mendota, Monona, Waubesa, and Kegonsa. The surrounding land is rendered in textured white, suggesting relief.

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Stephen Kennedy @latlong.shop · 11/11/2025

Only ~36% of Lake Mendota & 27% of Lake Monona shoreline is public (operated as parks/beaches or owned by public institutions). Lake Wingra, however, stands out with a remarkable 97% public waterfront, thanks largely to the surrounding parks and the incredible work of the @uwarboretum.bsky.social.

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Stephen Kennedy @latlong.shop · 11/11/2025

#30daymapchallenge | Day 11 Minimal Map | Lakefront Access While #madisonwi is well known for its beautiful lakes, how much lakefront is actually accessible to the public? Curious to answer this, I dove into parcel ownership records. The findings reveal a stark contrast…

Minimalist map titled "LAKEFRONT ACCESS" showing the outlines of the four Madison lakes. The shoreline is color-coded to distinguish between Public access (green) and Private access (orange). Lake Wingra (the smallest, bottom left) is mostly green, while the shorelines of Mendota and Monona show a greater mix of green and orange.

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Stephen Kennedy @latlong.shop · 10/11/2025

Come see the exhibition at the Central Library during the opening reception Dec 5 & 6!

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Stephen Kennedy @latlong.shop · 10/11/2025

I made this piece for the @madisonpubliclibrary @madisonbubbler #150artistsx150years exhibition, where each artist was assigned one of the past 150 years and words added to the dictionary that year to inspire a piece. I got 2002, when “Airplane Mode” entered the zeitgeist.

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Stephen Kennedy @latlong.shop · 10/11/2025

#30daymapchallenge | Day 10 Air | Airplane Mode A stylized depiction of the FAA Airport Diagram for Dane County Regional-Truax Field (MSN Airport). #madison #madisonwi #maps

Map-style artwork titled “Airplane Mode” depicting the Dane County Regional Airport (MSN) layout in Madison, Wisconsin. The beige and red diagram shows runways, taxiways, terminals, and ramps labeled with aviation markings and elevations, styled in a vintage airfield chart aesthetic. Text at the bottom credits “LATLONG.SHOP” and “Design by Stephen Kennedy.”

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