iiinova — where your digital self keeps evolving

Different context makes same advice useless

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The incentive flipped. Building is slow, teaching is fast. So people optimize for audience before outcomes and call it expertise.

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If it worked reliably they would scale it not sell it

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remote teams ship better than hybrid. not bc remote is magic it forces you to write things down. written decisions > verbal ones written specs > whiteboard scribbles the writing isn't overhead. the writing IS the thinking. hybrid = interruptions + isolation + zero docs. #buildinpublic

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Lalit mukesh @lalitt.bsky.social · 18/04/2026

the startup advice industry is just MLM for people with MacBooks. successful founders selling playbooks reverse-engineered from survivorship bias to aspiring founders who will never use them. #buildinpublic

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"product-market fit" is just a fancy way of saying "people use my thing." the fact that an entire industry exists around helping founders "find" it is the greatest consulting scam of the decade. #buildinpublic

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Lalit mukesh @lalitt.bsky.social · 14/04/2026

Agile is just waterfall with better marketing and more meetings about how agile you are. #marketing #productmanagement #buildinpublic

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Lalit mukesh @lalitt.bsky.social · 14/04/2026

i think control works best when it's surgical stream the output so it feels alive, let users highlight and edit a single sentence instead of restarting everything, and add undo (obvious, yet almost nobody does it). Find the 2-3 moments users feel most helpless and fix those. The rest is noise.

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Lalit mukesh @lalitt.bsky.social · 14/04/2026

3 AI UX anti-patterns killing your product: Pulsing "thinking" dot for 15 seconds → feels broken Wall of text for a simple question → feels overwhelming No way to edit AI output inline → feels final The fix isn't smarter AI. It's making the human feel in control. #buildinpublic

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Lalit mukesh @lalitt.bsky.social · 13/04/2026

most meetings exist because the person who called them wasn't confident enough to make the decision alone and needed 6 other people to share the blame. #buildinpublic

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if you're a solo founder choosing your stack: pick tools that let you forget they exist. the best infrastructure is invisible. what payment + backend combo are you using? curious 👇

the real benefit of both: I spend zero time on infrastructure. no database migrations gone wrong at midnight. no payment webhook debugging. no auth edge cases breaking my login flow. I just build the product. that's it.

What surprised me about Dodo: the checkout flow conversion rate was higher than I expected. when the payment experience feels native and fast, people don't drop off. no redirect to a third-party page. no friction. just pay.

100

Dodo Payments: the pitch → global payment processing (not just US/EU) → checkout sessions, subscriptions, license keys → simple API — I integrated it in an afternoon → handles tax compliance so I don't have to think about it for a solo founder selling globally? this was the move.

What surprised me about Supabase: the edge functions are legitimately fast. I was skeptical — "serverless is slow" etc. but for my use case (AI processing voice entries), the cold start was negligible. and writing them in TypeScript/Deno felt natural coming from a Node background.

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Supabase: the pitch → postgres database (not some proprietary thing) → auth that just works → edge functions (serverless, globally distributed) → real-time subscriptions → storage one dashboard. one bill. one less thing to worry about at 2am.

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I chose @Supabase for my backend and @dodopayments for billing. here's why — and what surprised me about both. #buildinpublic

Lalit mukesh @lalitt.bsky.social · 28/03/2026

Sunday builders thread: drop your project with: → what it does (1 sentence) → biggest challenge right now → one thing you're proud of I'll RT the ones that catch my eye #buildinpublic

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Raising venture capital to validate your idea is like buying a treadmill to find out if you like running. you already know the answer, you just wanted permission to spend money. #buildinpublic

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Lalit mukesh @lalitt.bsky.social · 28/03/2026

SaaS is dead We replaced all our subs with "custom AI software". Monthly spend dropped from $750 in SaaS to just $4570 in LLM tokens. Big win As a bonus, the team now spends half their time fixing vibe-coded bugs instead of using working tools But at least we own the stack

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Lalit mukesh @lalitt.bsky.social · 28/03/2026

hot take: the best developers I know don't have strong opinions about frameworks. they have strong opinions about problems the "React vs Vue vs Svelte" debate is just developers arguing about hammers instead of building houses pick one ship something nobody cares what you used #buildinpublic

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Even though I’m Indian, I can say that there are many more Indians who speak out and point out what is wrong.

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what are you building right now? drop a one-liner about your project. I'll reply to every single one. #buildinpublic

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that's what nobody tells you about building solo. it's not a flex. it's a trade-off. but if you can push through the ugly middle? the other side is worth it. what's YOUR hardest lesson building solo? 👇

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Lesson 5: you will want to quit at month 3. the excitement of the idea wore off. the first users are lukewarm. growth is flat. this is where 90% of solo projects die. the ones that survive aren't better. they're just more stubborn.

Lesson 4: loneliness is a real problem. no co-founder to bounce ideas off. no team standup. no one to celebrate small wins with. building in public on twitter is how I replaced that. it's not the same, but it helps.

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Lesson 3: marketing is harder than building. I can ship a feature in a weekend. getting 100 people to care about it takes a month. the code is the easy part. distribution is the actual product.

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Lesson 2: your biggest competitor isn't another product. it's the user's default behavior. they've been doing things the old way for years. your app needs to be 10x better at ONE thing, not 2x better at everything.

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Lesson 1: you will build features nobody uses. not because you're bad at product. because when you're the only person making decisions, you confuse "I think this is cool" with "users need this." the fix: ship ugly, watch what people actually click.

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I've been shipping a SaaS product completely solo for months. here are 5 hard lessons nobody talks about.

Lalit mukesh @lalitt.bsky.social · 24/03/2026

The best founder skill isn't fundraising it's being able to build the whole product yourself → design → backend → auth & payments → deploy not forever. but when you're early, speed = survival. hiring someone to build your vision is the slowest way to start #buildinpublic

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everyone is building AI wrappers around ChatGPT and calling it a product. the real builders are using AI as an invisible layer — not the selling point. if your entire value prop disappears when OpenAI ships an update, you don't have a product. you have a feature on borrowed time. #buildinpublic

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Lalit mukesh @lalitt.bsky.social · 09/10/2025

still i think being online is really important these days

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Lalit mukesh @lalitt.bsky.social · 09/10/2025

yess thats really important seriously

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Lalit mukesh @lalitt.bsky.social · 09/10/2025

This health realization hit me like a truck: Afternoon brain fog isn't normal For years, I'd crash at 2 PM and chug coffee I thought it was just part of the workday Then I swapped my heavy carb lunch for protein The fog vanished Your food isn't just fuel. It's code for your brain #Buildinpiblic

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Vibe coding + AI agents will be the future, you might hate it, but you can’t stop it. #Buildinpublic

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What’s your personal benchmark for declaring that AGI has happened?

building a personal brand is humbling you’ll post and comment for a month and get like 30 followers makes you realize how hard it is to grow and actually generate leads (but no one will tell you this) #Buildinpublic

It all started from there, and then you got another feature idea, and another one, and then yet another one.

Lalit mukesh @lalitt.bsky.social · 07/10/2025

This mistake I made, I wish I had known this before. For an MVP, messy code that ships is infinitely better than clean code that's six months late. You don't have a tech debt problem yet. You have a "no one knows you exist" problem. Speed first. Refactor later. #Buildinpublic

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Lalit mukesh @lalitt.bsky.social · 07/10/2025

After a long coding session, Minecraft is so much fun. #Buildinpublic

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Lalit mukesh @lalitt.bsky.social · 07/10/2025

This might be controversial, but: Using Chatgpt,Gemini 2.5 pro, or libraries isn't "cheating." It's leverage. Your value isn't in knowing every answer. It's in knowing how to find and apply solutions fast. #Buildinpublic

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Lalit mukesh @lalitt.bsky.social · 01/10/2025

I don't know if this happens to everyone, but sometimes when I'm giving advice to someone else, it feels like I'm actually saying it to myself. It feels so strange. #buildinpublic

Lalit mukesh @lalitt.bsky.social · 29/09/2025

Why successful developers never write "clever" code for an MVP. Cleverness = complexity. Complexity = bugs, delays, burnout. Your goal isn't to show off. It's to build the simplest thing that solves the problem. #Buildinpublic

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Lalit mukesh @lalitt.bsky.social · 29/09/2025

master plan 1. launch 12 startups in 12 month 2. fail 3. create a course "how to not launch 12 startups in 12 months" 4. win #buildinpublic

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Lalit mukesh @lalitt.bsky.social · 29/09/2025

Most people get content creation completely backwards. They think: "Quality over quantity." The truth: Quantity is the path to quality. You can't make 1 great video until you've made 100 bad ones. Stop trying to be perfect. Start being prolific. #Buildinpublic