Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 21/01/2025A quick way to improve your writing? Shorten long phrases. Take time to examine every word. Is there a place where you can minimize? Do it. Examples: * "in order to" --> to * "be able to" --> can * "at this point in time" --> now * "at a later date" --> later * "make use of" --> use 020
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 21/01/2025The 'good enough' marketing trap. It's what I see a lot of founders fall into. They do so with best intentions, but... It's more damaging than it's productive. 'I have to get a blog post out the door this week.' 'Ugh... totally forgot to post on social.' 'I'll hammer out this ad copy real quick.' 000
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 21/01/2025Control the controllables. That's my mantra for the rest of '25. There's going to be so much that we can't control, that controlling what we can is one of the paths to at least a bit of sanity. 000
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 04/12/2024My Spotify Wrapped would say 'none.' Why? Spotify's a crap company. And I dumped them for Apple Music long ago. 010
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 04/12/2024First: Your CEO or founder is killing it at sales. Then: You hire a marketer to pour fuel on the flames. Reverse this and you're in for a world of hurt. 120
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 04/12/2024Fun fact about Subaru Foresters. You can't just replace the headlights. You have to replace the WHOLE ASSEMBLY. I dropped our car off a block from a favorite coffee shop. They'll have it all day so I figured I'd camp out for a while and hammer some stuff out. Lemonade out of lemons, and that. 010
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 03/12/2024Whatever you're working on, remember: It probably won't move as quickly as you'd like, but it also won't take as long as you think. 010
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 03/12/2024For those of you just starting out: Make payments due at the outset of the work. Invoice is paid, then you start working. You DO NOT want one of your sub-titles to be Chief Invoice Chaser. 💰 🏃 000
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 03/12/2024I'm cool with social. But focused on something else lately. A slight rebrand and building a new website. Three, 3K word blog posts written. I haven't placed much focus on a website primarily because I didn't need to with business coming from social & referrals, but that's been less predictable. 010
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 02/12/2024I've decided to better practice what I preach. Making a small pivot in our company brand and launching a new Wordpress site this month. Step 1? Roll out 6 blog posts over 3 weeks with highly-targeted structure based on low hanging fruit keywords. Done depending on social and IRL networking. 040
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 02/12/2024There are a few things I work on for any new retainer client, and this one of them. Write blog content centered on opportunities 'hiding in plain sight.' This graph is for a client I've been working with for 60 days. We started weekly blog content on November 1st. Let the data do the work! 010
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 30/11/2024You aren’t selling products. You aren’t selling services. You’re selling someone’s ’future you.’ A better version of themselves. Sell to that transformation. And the emotions attached to it. 000
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 28/11/2024The best marketing is happy clients. 210
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 28/11/2024I'm just not into Thanksgiving this year. It's been a strange year to put it mildly. Business has been up and down, certain things happening politically (sigh), and a good friend has been in the hospital lately. I know I should be more thankful, but sometimes hard is hard, you know? 000
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 28/11/2024You can make all sorts of assumptions about who your customers or clients are but if you're not talking to them, consistently, those assumptions are going to cause your marketing to be misplaced at best and totally off at worst. The best tool stack ever can't replace customer conversations! 000
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 28/11/2024There's nothing wrong with re-sharing good content that performs well once, without tweaking it at all. Nothing says that every single post has to be BRAND NEW. Make republishing your friend and win some sanity back! 000
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 28/11/2024The most important metric in cold outreach? Click rate. Why? No one replies except to unsubscribe or from an OOO auto-responder. It's once in a blue moon you'll get a positive reply. Focus on who's clicking on links and what they click. Then start fresh, targeted conversations based on that data. 100
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 28/11/2024The holidays are definitely feeling different this year. I just don't have the same care about them the older I get that I used to - they're days that pass like any other days. 000
Kris Hughes | Fractional Marketer @kris-hughes.bsky.social · 28/11/2024The best marketing is rooted in empathy. When you meet your ideal client where they are... And show them a better path. You earn trust - people listen. 010