iiinova — where your digital self keeps evolving

K-Pop Fandom @kpopfandom.bsky.social · 19/03/2026

Many thanks to Nancy Knight for reading K-Pop Fandom and inviting me to share my story for her newsletter! 💚 njknightbooks.substack.com/p/chapter-xv...

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K-Pop Fandom @kpopfandom.bsky.social · 27/01/2026

THANK YOU! 🥹💚 x.com/maath48/stat...

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K-Pop Fandom @kpopfandom.bsky.social · 22/01/2026

I will be at Auburn University from March 3 to 6 as the Caroline Marshall Draughon Center for Arts & Humanities Visiting Scholar -- if you are in the Bama area, I would love to see you! 🙌🏻 auburnoilbooksellers.com/event/in-con...

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K-Pop Fandom @kpopfandom.bsky.social · 08/01/2026

🎉 #1 in New Releases in South Korean History 💚 K-Pop Fandom: Performing Deokhu from the 1990s to Today 👩🏻‍💻 By Areum Jeong 📚 University of Michigan Press, February 2026 @uofmpress.bsky.social press.umich.edu/Books/K/K-Po... 🙌🏻 Available for pre-order now!

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K-Pop Fandom @kpopfandom.bsky.social · 13/12/2025

Unboxing the advanced copy! 💚 💚 K-Pop Fandom: Performing Deokhu from the 1990s to Today 👩🏻‍💻 By Areum Jeong 📚 University of Michigan Press, February 2026 @uofmpress.bsky.social press.umich.edu/Books/K/K-Po... 🙌🏻 Available for pre-order now!

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K-Pop Fandom @kpopfandom.bsky.social · 13/12/2025

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K-Pop Fandom @kpopfandom.bsky.social · 01/10/2025

When I asked which dedication he would like best—"To Taeyong, TY, or To Tyong?"—he thought for a moment before replying, "Wouldn't To Taeyong be best?" That dedication is now on the first page of the book.

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K-Pop Fandom @kpopfandom.bsky.social · 01/10/2025

Building on that inspiration, my current bias, Taeyong, gave me the strength to finish writing. During a fansign in August 2023, I told Taeyong that I was working on a K-pop fandom book and would dedicate it to him, which surprised and delighted him. ⬇️

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K-Pop Fandom @kpopfandom.bsky.social · 01/10/2025

🙋🏻‍♀️ Is it true that you dedicated the book to your bias? 👩🏻‍💻 Yes! My first K-pop bias, Eun Jiwon, whom I have been a fan of since his debut in 1997, inspired me to begin this project around 2017. ⬇️

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K-Pop Fandom @kpopfandom.bsky.social · 01/10/2025

Taeyong loves sea creatures and playing Animal Crossing, so I visited the Seattle Aquarium when they had a collaboration with ACNH and created a video featuring various sea friends, which I showed to Taeyong during the video call fansign in October 2023. Enjoy! 🪼🐠🦭🪸💚

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K-Pop Fandom @kpopfandom.bsky.social · 01/10/2025

Taeyong loves reptiles, so I visited the Phoenix Herpetological Sanctuary and created a video featuring various reptiles, which I showed to Taeyong during the video call fansign in October 2023. Enjoy! 🐢🐍🦎🐊💚

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K-Pop Fandom @kpopfandom.bsky.social · 01/10/2025

Based on three decades of autoethnography, my book focuses on K-pop fans and their labor to show how fans perform a kind of materialization of affective labor from collective and communal fan activities to personalized labor that represents individual fans’ personalities and performances of care.

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K-Pop Fandom @kpopfandom.bsky.social · 01/10/2025

but not many know that I have been a K-pop deokhu (덕후: a Korean term connoting an avid, enthusiastic fan) for 30 years. As a hardcore K-pop fan since the early 1990s, I have witnessed vast transformations in K-pop fandom, fan identity, and the roles fans perform to shape and promote the industry. ⬇️

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K-Pop Fandom @kpopfandom.bsky.social · 01/10/2025

🙋🏻‍♀️ Who are you? 👩🏻‍💻 Some people know me as Prof. Jeong, who teaches Korean film, literature, and pop culture at Arizona State University; some people know me as a Tyongf—a fan of Taeyong from NCT (and some love to drop by my office to look at my Taeyong Shrine or receive freebies!) ⬇️

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K-Pop Fandom @kpopfandom.bsky.social · 01/10/2025

💚 K-Pop Fandom: Performing Deokhu from the 1990s to Today 👩🏻‍💻 By Areum Jeong 📚 University of Michigan Press, February 2026 press.umich.edu/Books/K/K-Po... 🙌🏻 Available for pre-order now!

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