iiinova — where your digital self keeps evolving

William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 05/10/2026

I was experimenting with expanding my confluence of the flesh series. idk let me know what you think. #art

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 01/10/2026

Goodharts law go so fucking hard Like "when a measure becomes a target, it ceases to be a good measure". Like wtf

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 01/10/2026

It is strange to contemplate the relationship Shakespeare has with scholarship. Scholarship about media dances around the plays of Shakespeare as if it was the basis of thought. It can seem that the teaching Shakespeare's is/was more about sustaining the language of scholarship.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 29/09/2026

The message of any medium is not to change the behaviour, rather it exaggerates the inclinations humanity already had. The development of LLMs did not change who we are, rather exaggerated our own qualities. What qualities that technology and it's fetishization reveals is interpretation.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 02/09/2026

There is something uniquely uncanny about business conferences. Like nothing says uncanny valley then real humans performing business humans.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 18/08/2026

AI art always feels like a present that someone, who doesn't care about you, bought from the gas station on the way to your birthday. Like thanks I would prefer nothing

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 17/08/2026

One of the unsaid issues of ai is how easily it has normalized the refusal or avoidance of paying particular forms of work. Don't get me wrong, this was an issue before, but it has gotten worse. Now we are seeing people say "well I don't have to pay the artist if I can just download it"

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 17/08/2026

Stagnation and inflexibility are sources of the such insidious malignancy. The longer you adhere to the status quo the more deviation looks like blasphemy, until eventually life becomes a performance of that past in a world that can no longer accommodate its existence.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 17/08/2026

I felt like drawing a deathly love story, and I feel like this one turned out incredible! Let me know what you think <33 #art

This is an illustration of a vulture like creature embracing a skeleton. the Vulture has multiple human like hands.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 13/08/2026

AI feels like an economic parasite. It does do anything, create anything, or give back anything. It just eats and steals

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 23/07/2026

In tech monarchism as soon as an algorithm identifies you as something, you become that thing. The nuances of your existence do not matter

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 18/07/2026

I finished this piece a while ago, but I have been emotionally drained so I avoided scanning it. But its done! let me know what you think #art

An illustration of a hand, the foreground is black, the background is red, and the hand matches the paper colour. The hand is drawing using cross hatching. The hand has some plant growing through it

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 06/07/2026

The poor state of our economy is largely by choice. Everyday people may not have chosen it, but someone did choose it.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 06/07/2026

A danger of Canada offload the cost of its society is when the entities we inevitably become reliant on them. Canada, like many other areas, offloaded the cost of its entertainment onto America. Most of our media is dominated by America and that comes at the expense of Canadian artist.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 04/07/2026

A work in progress, getting out the line work to see where it will go.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 04/07/2026

I am so excited to announce that I am going to be a part of the November Punk Rock Flea Market! I have so much I have to do in order to get ready for this, but my fine arts a$$ is ready to show up! The event will be at The Genesis Center - Feature Gym - 7555 Falconridge Blvd NE, Calgary, AB T3J 0C9

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 01/07/2026

Sometimes I wonder if we built a culture better at building bombs than building homes.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 30/06/2026

There is unique poignancy in the realization that through years of forest fires the smell of smoke has begun to evoke a feeling of nostalgia.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 29/06/2026

One of the things I always hear from experience designers is that AI will only hurt "bad" designers. As if we did not once exist as bad designers. As if "bad" design does not actively influence how and what we make. as if "bad" design doesn't also contribute to the development of the design field.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 29/06/2026

I cannot help but admire the work other people do. In all the ways they are able to make something that captures so much more than I could even describe. People are incredible.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 27/06/2026

Progress on a new horror illustration. Might go into my series confluence of the flesh. Idk #art

Pen an ink illustration of a dead rat. The rats guts are hanging out.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 26/06/2026

I think what the prevalence of LLM has shown is that people are more patient with a machines mistakes than they are with a persons mistakes. I think that is illustrative of a central component of our current struggle.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 24/06/2026

In death, the flesh coalesce into an amalgam that compresses the expressions of life and death through decay, consumption, and finality. Anyway happy Tuesday

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 24/06/2026

I promised myself I would post my work even i I hate it. AND LET ME TELL YOU, I hate it. Anyways that ain't a surprise. #art

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 21/06/2026

I am making a lot of progress with this project today. But I feel like I am still struggling with burn out. Anyone have any recommendations? #art

A work in progress illustration of a hand. The hand has fungus growing from its finger tips.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 21/06/2026

Linkedin is the most interesting place. Like a place of collective performitivity where everyone pretends that everything is fine. Then, every worker starts to walk a line where the hint and post to the dire state of our labour experience, but never truly gets close enough to authenticity.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 17/06/2026

Here is the finish piece scanned and read to go! Seeds of Starts, 2026. Pen and Ink on paper. #art

and Illustration fo a space suit with canola plants growing in the glass. There is no head. everything is rendered in a grey with a slight red hue. the glass is painted red with white canola plants growing in it.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 16/06/2026

Living in Alberta, it always feels like the material conditions of our lives are made secondary to the performance of our politics. Like you can't find a job, but our premier is will to bitch publicly about not having a pipeline. Can afford a house. Well we yelled at Ottawa for you

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 14/06/2026

An economy that is defined by a devorcing of actual contribution from financial success and incompetent trillionares whose business is propped up with private and public subsidies is proof that the problem was never that we can't afford it, it is that only the rich deserve what we can afford.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 12/06/2026

The conflating of personal tast with quality is an issues of power structure. People who are less adjacent to power, tend to understand that their personal taste is not a measure of quality. Individuals with power, or who think they have power, will believe their taste is a measure of quality.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 10/06/2026

Inspiration Is a curse in a system that harvests you of your productivity.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 10/06/2026

In representational art and realism, substance is secondary to detail. Detail is conflated with meaning and depth. Art becomes secondary to the representation.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 10/06/2026

Finished another art piece!!!! wooo A pen and in illustration of a fish being impaled. A vast improvement from my previous piece. #art

An illustration of a fish being impaled by a cross. the cross is spiky and the fish is a slight pink.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 09/06/2026

My Finished piece and I am increasingly proud of it! it will make a perfect addition to my fine arts collection. Blossoms of Dissipation, 2026. Pen and Ink on reclaimed canvas. #art

an image of a hand made through fine lines. the shape of the hand is implied through its silhouette. there are blossoms of colour that are dripping with fine lines.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 04/06/2026

It still surprises me that businesses like goodwill have become icons of evil. I miss the good old days of thrifting.

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 04/06/2026

I didn't like the first one so we are trying again. Hopefully this one will work out better!

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William Koerhuis | Graphic Design, Marketing, and Photography @koerhuisdesigns.bsky.social · 03/06/2026

In honour of the good old fashion tradition of tossing the chicken that bit you #art

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