iiinova — where your digital self keeps evolving

kelly pendergrast @kellypendergrast.bsky.social · 22/09/2026

the self healing cutting mat in this Claude ad??? Stolen valor!!

Screenshot of a Claude ad on instragram. A man sits in front of a desk covered by a green cutting mat.

kelly pendergrast @kellypendergrast.bsky.social · 17/09/2026

We understand the importance of looking sexy and intriguing while reading a book on your commute or at the coffee shop which is why we made it bright yellow (aka the Anton Jager effect). Copies shipping now (or already en route, if you already ordered one) xx

Person with long dark blonde hair, black top, brown pants standing on the BART train holding on to rail and reading a copy of Four Essays About Rectangles.

Person with brown jacket and olive green pants sitting on scuffed up bench in front of a concrete wall reading a copy of Four Essays About Rectangles.

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kelly pendergrast @kellypendergrast.bsky.social · 17/09/2026

At last: Four Essays about Rectangles! A small book bringing together 4 essays by me & Anna about the most important shape of the 20th C (C21 shape is TBC). Feat: Geofoam // Kardashian pantry // Stanley tumbler // Judd concrete. $11. Please buy one: antistaticobjects.bigcartel.com/product/four...

A small bright yellow book held up in front of a wooden fence. The book title is "four essays about rectangles". Below the title are black and white drawings of four empty rectangular forms. The authors are listed at the bottom of the cover - Kelly Pendergrast and Anna Pendergrast.

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kelly pendergrast @kellypendergrast.bsky.social · 29/08/2026

Anna and I are mayyyybe starting to resurrect our dormant Untitled Presentation project (a weekly slide journal we started in 2018) and I was skimming some old slides. So much I'd already forgotten about the covid era, (eg from Dec 2021): docs.google.com/presentation...

Screenshot of a chaotically formatted slide. An image of a hand with the thumb and forefinger stretched out as though grasping something or showing a size of about 3 inches. Above the image, pink text reads "Thinking about how the universal (?) bartender/door person hand signal for “can I see your ID” now means “can I see your vax card (...and ID to verify it)” Sometimes instead of one hand you get a 2 handed gesture to indicate the 2 cards, or a double-emphasized single hand gesture (this AND that card)..."

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kelly pendergrast @kellypendergrast.bsky.social · 19/08/2026

Wonderful opportunity to purchase four of my hit essays packaged into one very cute book. The rectangle is the most important shape of the past 100 years imo. Buy now and support more writing about shapes. You will look chic reading this on the bus. antistaticobjects.bigcartel.com/product/four...

Yellow book cover, with the title "FOUR ESSAYS ABOUT RECTANGLES" written in a calligraphic font. Below the title are four hand-drawn rectangular containers, and below that the author names "Kelly Pendergrast and Anna Pendergrast".

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kelly pendergrast @kellypendergrast.bsky.social · 19/08/2026

The funniest thing about the Odyssey that no one is talking about is that Odysseus's soldier bros spend most of their time doing a lazy cop tactical pose with their hands hanging off the neckline of their armor like this.

Stock photo / AI generated photo (?) of a cop guy wearing a bunch of tactical gear and grabbing onto the neckline of his vest with both hands, elbows hanging, in a kind of "cop at rest" pose.

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kelly pendergrast @kellypendergrast.bsky.social · 21/07/2026

Somehow brainwashed myself into going to SW Wisconsin for vacation instead of like, Greece. Meaghan Garvey partly to blame.

Paper boat of fried cheese curds held up in the foreground as a field of corn blows in the breeze in the background.

Google Maps screenshot showing a 9 minute drive from just north of a town called Ontario to a destination called Scenic View Bulk Foods. There is a warning above the directions showing a tornado watch.

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kelly pendergrast @kellypendergrast.bsky.social · 26/06/2026

Unbelievable how dull and hackneyed the AI "taste" conversation is. As though the literary critics hadn't been hashing this shit out for literal centuries!!! "taste, steadily more inured to old stimuli, will constantly ask for more stimuli, ever stronger and more violent" — Schlegel, 1797 💅

From On The Study of Greek Poetry (1797), Friedrich Schlegel:

“The dominion of the interesting can only destroy itself and is therefore a transitory crisis of taste. But the two possible catastrophes facing it are very different: whereas art is prevalently oriented towards aesthetic energy, taste, steadily more inured to old stimuli, will constantly ask for more stimuli, ever stronger and more violent: it will waste no time in passing from the piquant to the amazing. The piquant is that which convulsively excites numbed sensibilities, while the amazing is a stimulus and a goad for the imagination. Both are harbingers of imminent death. The vapid is the miserly nourishment of impotent taste, while that which produces a shock within the bosom of the public (in its eccentric, repugnant, and horrible modes) is the final convulsion of taste in its death throes (…)

Beauty is so far from being the dominant principle of modern poetry that many of the most splendid modern works are clearly portrayals of ugliness, so much so that one is obliged to admit (unwillingly) that there exists an immense richness of reality at the peak of its disorder and there is a desperation caused by the excess of energies and the conflict between them whose portrayal requires an equal, if not a greater creative power and artistic wisdom than that which is required for the portrayal of that richness and those energies when they are in perfect harmony. (…) The public, even the most cultivated, wholly indifferent to form and exclusively athirst for content, asks only that the artists provide interesting individuality. As long as it produces an effect and that this effect is strong and new, the public is indifferent to the ways an materials that bring this about, precisely because that same public is indifferent to the harmony of the single effects in a completed whole.”

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kelly pendergrast @kellypendergrast.bsky.social · 26/06/2026

Ok my question is why tech guys and VCs hate wearing tops that open all the way up. Luxury knit polos, quarter zips, henleys — what are you scared of little bro??

Mark Zuckerberg looking like an absolute smug cunt wearing some of the new dickish Meta glasses and an oatmeal colored knit polo.

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kelly pendergrast @kellypendergrast.bsky.social · 25/06/2026

Just here to update my “Rick Rubin is a loser hack shilling shit with pissbrains” thread

Screenshot of a Polymarket ad featuring Rick Rubin

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kelly pendergrast @kellypendergrast.bsky.social · 22/06/2026

if you ever make the mistake of looking up a late-period mark kozalek lyric you'll be faced with something like this & never do it again. I guess he's probably the first person to rhyme "brothers quay" with "randy quaid"

San Francisco days
Pouring rain
East Bay grey
Movie day
Spalding Gray
Brothers Quay
Dennis and Randy Quaid
Summertime
Stormy sky
Trapped inside
My baby crying
Same old crutch
Broken clutch

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kelly pendergrast @kellypendergrast.bsky.social · 16/06/2026

32 oz Nalgene clearly the designated water bottle of the 2026 Marxist Literary Group grad student demographic

Projected poster for the 2026 MLG conference with the text "Theory an dPractice at Square One. 2026 Annual Conference, Marxist Literary Group"

nalgene water bottle sitting on the ground under a table

another nalgene water bottle sitting on the ground under a table, beside a backpack

Another nalgene water bottle sitting on the ground under a table, beside some feet

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kelly pendergrast @kellypendergrast.bsky.social · 08/06/2026

In the same way a 14th century peasant would probably digest a dorito just fine, I am confident that I could glimpse codex computer use and come away unmoved.

Twitter user @pradyumna writes “i think if people outside the Al bubble saw codex computer use they'd freak out”

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kelly pendergrast @kellypendergrast.bsky.social · 03/06/2026

Saw Backrooms, which was utterly unsuccessful as a narrative film but evocative as ... something else, maybe a piece of gamer conceptual art. I enjoyed it on the same level as this cursed booking dot com ad that I got served up a couple years ago.

booking dot com ad that shows a strange and creepy swimming pool with lots of weird angles and a scary clown water toy floating in the middle.

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kelly pendergrast @kellypendergrast.bsky.social · 19/05/2026

Never have i felt more out of touch with the zeitgeist than seeing this screenshot... who are you people??

Screenshot of the ticketmaster queue to buy tickets for a Dec 8 Angine de Poitrine show at the Fox theater in Oakland. There are 142688 people in the queue ahead of the person who took the screenshot.

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kelly pendergrast @kellypendergrast.bsky.social · 03/05/2026

Blessed to get a ride to the airport in my friend’s Nissan Cube, which I was thrilled to find has this deranged ripple effect on the ceiling radiating out from the cab light. What a vehicle!!

Looking from the back seat to the ceiling of a car and out the front windshield. The ceiling has a strange rippled effect. It is early morning near dawn, a corner store is visible out the front windshield, and a plush toy hangs from the rear view mirror.

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kelly pendergrast @kellypendergrast.bsky.social · 30/04/2026

I am soooooo obsessed with her aesthetic here. Like... some kind of tactical cowl neck. Murdered out freedom hat. It's Zelenskyy-core. Gamer-core. Podcaster-core. The blue up-lighting???? The campus-poster-sale pious Charlie Kirk hopecore poster?? I'm LOVING it

Erika Kirk scowling in front of a podcast mic, wearing a slinky black longsleeve and a black hat. Behind her is a poster of Charlie Kirk and a white painted brick wall. There is a lower-third showing that she is currently featuring on Fox News. The lower-third text reads "Erika Kirk: our country has become runrecognizable"

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kelly pendergrast @kellypendergrast.bsky.social · 30/04/2026

Answer received!! Thx to @kevinbaker.bsky.social for the amazing recall. Also - zoom in on that front cover text - Savages were doing The Attention Economy discourse back in 2013, iconic

Cover to Savages record Silence Yourself.

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kelly pendergrast @kellypendergrast.bsky.social · 30/04/2026

Question for the chat that I am 100% sure chatgpt could answer instantly but i'll receive more social satisfaction from crowdsourcing, and it's killing me that I can't remember, help:

I'm trying and failing to think of the name of a band from the early 2010s (I think). I thought they were british but may have been american. They were kind of post-punk and hardcore influenced, and maybe a bit post-electroclash. They were very political but quite stern about it, including having text on their record cover about their politics. But I think they didn't talk about it during their sets, only in their music. And they wanted audiences to not be on their phones maybe?? I think the album cover I remember was black and white, with mostly close up images of the bands faces. I think there were men and women in the band. 3 or 4 members. Any ideas?

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kelly pendergrast @kellypendergrast.bsky.social · 27/04/2026

Started a new list be I believe in being methodical in 2026, lmk if you should be on it

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kelly pendergrast @kellypendergrast.bsky.social · 11/04/2026

This (from Stewart Brand on the progress of his now-published book about Maintenance) is gagging me ... essentially a rewrite of Mierle Ladreman Ukeles' Maintenance Art manifesto. "Maintenance is a drag; it takes all the fucking time" (M.L.U 1969) queensmuseum.org/wp-content/u...

MAINTENANCE is what keeps everything going. It’s what keeps life going.

Every living thing spends a great deal of time and toil in maintaining its own life and the life of the systems it depends on. Plants tend the life of the soil they grow in. Beavers maintain their dams and thereby the pond that protects them. Humans maintain their bodies, their vehicles, their homes, and their cities, along with much else. Nearly everything worth maintaining is nested in something larger even more worth maintaining.

But so much of doing maintenance is tiresome. Brush the damn teeth, change the damn oil. They are unrewarding chores—repetitive, boring, often frustrating, and endless. Since that part of maintenance is a pain, we shirk it, defer it, fail to budget time or money for it, let it drop to the bottom of the priority list. That’s easy to do because the necessity of maintenance accumulates invisibly and gradually. Then suddenly one day the thing breaks, the system falters, and everything stops in a turmoil of disruption, expense, and blame.

The apparent paradox is profound: Maintenance is absolutely necessary and maintenance is optional. It it easy to put off, and yet it has to be done. Defer now, regret later.

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kelly pendergrast @kellypendergrast.bsky.social · 10/04/2026

Printing out my tabs so I can read the internet phoneless at the beer garden as is my right

A document on printer paper sits on a wooden table beside a glass of beer

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kelly pendergrast @kellypendergrast.bsky.social · 07/04/2026

i’ve seen things you people wouldn’t believe

Exterior of the famous ride “it’s a small world” with a boat full of people floating past on an artificial canal in the foreground

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kelly pendergrast @kellypendergrast.bsky.social · 07/04/2026

i’ve seen things you people wouldn’t believe

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kelly pendergrast @kellypendergrast.bsky.social · 26/03/2026

Alan Sekula, on the advent of aerial photography. The FPV drone brings all three "mediums of destruction" (photography, flight, bombardment) together in one efficient long-range unit. From: www.artforum.com/features/the...

THE FIRST WORLD War was the first occasion for the intensive use of aerial photography for “intelligence” purposes. The previous half-century had yielded combinations of balloons and draftsmen, balloons and cameras, rockets and cameras, and, absurdly enough, pigeons and cameras. With airplane photography, however, two globalizing mediums, one of transportation and the other of communication, were united in the increasingly rationalized practice of warfare. (I use “globalizing” not in the affirmative, communal sense of McLuhan and Fuller, but in the sense of hegemony. While the airplane lent itself to material penetration and control, the camera served mainly in a cultural and ideological campaign. Godard’s Les Carabiniers points well to this communion of the dive-bomber and the postcard.) A third medium of destruction, long-range artillery, was quickly added to this instrumental collage, making bombardment, as well as image recording, possible at a great distance.

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kelly pendergrast @kellypendergrast.bsky.social · 23/03/2026

I’m sorry ChatGPT is NOT helping you fix that tractor - John Deere still has that shit on lock you better not touch a nut without speaking to an authorized dealer

Chat gpt billboard showing two men on a farm fixing a tractor and a dog in the foreground

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kelly pendergrast @kellypendergrast.bsky.social · 19/03/2026

ok nevermind guess i've already wondered about this

screenshot showing a google search bar with the characters "mi" and then results showing that I have previously googled "Mika Rottenberg" gaza, and "Mika Rottenberg" zionist

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kelly pendergrast @kellypendergrast.bsky.social · 19/03/2026

I want to read about the history of basketweave for cop belts and accessories … anyone got anything on this??

Creep shot of a cop’s ass with braided leather belt and basket weave accessory holders. The cop is standing in a commuter train car facing the door.

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kelly pendergrast @kellypendergrast.bsky.social · 15/03/2026

David Cronenberg (hbd) is my David Lynch and I’m gonna be soooo sad when he dies

Info card reading “Age 83 years / 15 March 1943”

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kelly pendergrast @kellypendergrast.bsky.social · 13/03/2026

I fear this was my Infinite Jest (now in use as Y2K lamp holder at my parents house)

The book House of Leaves by Mark Danielewski sits on a side table with a lamp on top of it

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kelly pendergrast @kellypendergrast.bsky.social · 12/03/2026

No one is watching the a16z boys as closely as I am and that’s ok bsky.app/profile/kell...

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kelly pendergrast @kellypendergrast.bsky.social · 04/03/2026

I pretty much think the semi-apocryphal Truffaut truism that "it is impossible to make an anti-war film" is correct when it comes to hollywood narrative cinema. However, it is 100% possible to make an anti-war experimental film. Time to tap back in at the cinephile factory, friends.

Screenshot from "Selective Service System" (1970) directed by Warren Haack. We see a man, filmed from above, sitting on a sofa with his feet up on a chair. He holds a shotgun in his left hand and it is pointing approximately in the direction of his left foot.

Screenshot from "Inextinguishable Fire" (1969), by Harun Farocki. The black and white image shows the arms and torso of a man sitting behind a desk with sheets of paper in front of him. His left hand is stretched out on the desk in front of him, and with his right hand he touches a cigarette to his bare left forearm.

Screenshots from "Crossroads" (1976) by Bruce Connor. A grid of four black and white screenshots show moments from an underwater nuclear explosion at Bikini Atoll in the Pacific.

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kelly pendergrast @kellypendergrast.bsky.social · 02/03/2026

And he keeps it real to this day (from diyconspiracy.net/jyoti-mishra...)

I’m very selective on gigs as I won’t want to end up in front of a crowd of people who just want to hear “Your Woman” fifteen times.

Also, I will not work with Tories, I much prefer gigging for co-ops / anarchists / communists and I want shows to be all ages with good accessibility for everyone. As you may expect, this kind of narrows down the gigs I do, as I turn around 90% down. My ideal tour would be me and my MPC and guitar just doing a load of gigs in small rooms to maybe thirty or forty people. I have zero desire to do the large rock band thing of squinting out from a high stage at a bunch of people you can’t see.

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kelly pendergrast @kellypendergrast.bsky.social · 02/03/2026

Pop culture shock of my life last year, as a 90s kid, was to find out that the guy behind White Town (of "I could never be your woman" fame) is a British Indian communist straghtedger from Darby whose music was an attempt to combine bedroom pop and revolutionary theory

Black and white photo of Jyoti Mishra, aka the musician known as White Town - sitting in front of a keyboard (or a synthesizer... idk). He is South Asian, with a shaved head, glasses, a Russell hoodie, and a smile.

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kelly pendergrast @kellypendergrast.bsky.social · 28/02/2026

A piece of footage I think about every week. An image from the future

Screenshot from the drone footage of Yahya Sinwar’s final moments, with the man’s image outlined and Hebrew text identifying his name

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kelly pendergrast @kellypendergrast.bsky.social · 18/02/2026

Visiting my best friend in New Zealand at his new place (a decommissioned community center he bought & now lives in) and this is the bathroom

Toilet cubicle with two toilets in it, side by side just a few inches apart, one toilet is bigger and one is smaller.

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kelly pendergrast @kellypendergrast.bsky.social · 10/02/2026

Fight Club / Office Space white collar nihilism has RETURNED and it's coming for the tech guys this time. thank you Claude

@nosilverv posts "And you've engineered stakes out of your life. Remote work, flexible schedule, relationship that's stable enough to coast in, no boss, no deadlines that actually bite, no one depending on you showing up. You can do whatever you want, which means nothing you do really counts.". @cid_boi asks "Banger, what are you quoting from"? and @nosilverv responds "Le Claude"

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kelly pendergrast @kellypendergrast.bsky.social · 09/02/2026

Official header font of the Trump White House, I guess... www.whitehouse.gov/articles/202...

Screenshot from a White House blog (?) update reading:
"Don’t Be a Panican. We’re Winning — and We’re Not Slowing Down.
The White House, February 9, 2026
Under President Donald J. Trump’s leadership, this Administration is smashing through the chaos and destruction left by Democrats and unleashing the most aggressive pursuit of the America First agenda in history. While the Fake News and Radical Left collude to distract, depress, and divide, they’re simply lying to mask the undeniable truth: America is safer, stronger, richer, and more secure than at any point in decades.

Don’t take the bait. New victories pour in daily as President Trump delivers on his promises and rebuilds the foundation for long-term success in the greatest nation on Earth.

Here are a few things to celebrate from just the past few days"
The headline uses a font similar to Apple Garamond (the font that Apple used in its early avertisements)

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kelly pendergrast @kellypendergrast.bsky.social · 06/02/2026

Really funny how Instrument Serif and related fonts have made a comeback in a way that is vaguely reactionary-coded (healthmaxxxing, retvrn purity stuff) ... well and openly fascistic stuff too I guess!!

Promotional image for David protein bars

Promotional image for Oura rings with the phrase "Health is our love language"

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kelly pendergrast @kellypendergrast.bsky.social · 06/02/2026

i still haven't forgotten Spike Lee's terrible crypto ad and now he's shilling for Meta stupid glasses ick WHAT A SELLOUT you're already rich bro

Spike Lee wearing big hideous Oakley Meta AI glasses with orange reflective lenses. In the lenses you can see a basketball game reflected.

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kelly pendergrast @kellypendergrast.bsky.social · 05/02/2026

They brought Nick Land to San Francisco to be interviewed by Wolf Tivy and Curtis Yarvin at a shoes-off tech house event. oh lordy lordy. Be cautious if you run into any AI founders this week - they are likely to be very overexcited from the gnostic wisdom that was dropped

Two men sitting on chairs on a low stage in a window bay, while an audience of people, some sitting and some standing, watch them. The room is big, cream colored, with recessed ceiling lights and a bizarre large fireplace surrounded by marble-ish crown molding. The men on stage are Nick Land and Wolf Tivy.

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kelly pendergrast @kellypendergrast.bsky.social · 29/01/2026

oh god I'm going to see a Sondheim musical tonight all because I got obsessed with the insane border on Un dimanche après-midi à l'Île de la Grande Jatte when i saw it IRL in Chicago... almost 3 hours of musical. the only Sondheim thing I know about are the lyrics to West Side Story. I'm scared!!!

Image of the George Seurat painting Un dimanche après-midi à l'Île de la Grande Jatte (the famous one where a bunch of people are hanging out on the grass beside a river).

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kelly pendergrast @kellypendergrast.bsky.social · 23/01/2026

Omg!!!! The exterminating angel was also the inspiration for my famous brunch tweet hahaha

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kelly pendergrast @kellypendergrast.bsky.social · 12/01/2026

Startup guys once again validating my theory of combinatory slop and cultural stagnation!!

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kelly pendergrast @kellypendergrast.bsky.social · 19/12/2025

Funny to me how much juice and staying power the idea of "slop" has had (ie just read the new max read on slop maxread.substack.com/p/what-is-sl...). Slop is a useful concept, I guess! Anyway I made another brief note on some of my thoughts on slop, stagnation, and taco bell

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