iiinova — where your digital self keeps evolving

Kato Coaching @kato-coaching.com · 13/03/2026

I am working on a food tracker for my very specific needs, and Claude just turned into every developer I ever worked with.

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Kato Coaching @kato-coaching.com · 25/12/2025

Merry Christmas if that’s your jam, or happy holidays if you’re just enjoying the quiet and some marzipan. I’m signing off for cheese, films, and beating Godrick. Have a great break, however you spend it. See you next year. *Of course the image is AI created. Helga would never wear a Santa hat.

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Kato Coaching @kato-coaching.com · 16/12/2025

AI in testing isn’t just shiny tooling. It comes with real traps: de-skilling, burnout, liability gaps, and vendor lock-in. I made a short infographic with the six risks I see most often. AI can help, but only if you understand the trade offs before you adopt it.

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Kato Coaching @kato-coaching.com · 06/11/2025

I built Stakeholder Ready for that moment when you see something that matters and hesitate to speak. It is a short, practical course that helps testers find their voice and speak with confidence when it counts. Get notified when it launches (soon): courses.kato-coaching.com/stakeholder-ready

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Kato Coaching @kato-coaching.com · 22/10/2025

After two days at home I'm now in Copenhagen for the #ISTQB GA, and to meet my workgroup for the Quality in DevOps syllabus, which is now officially on the ISTQB homepage and is currently in it's beta review phase. Exciting times!

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Kato Coaching @kato-coaching.com · 16/10/2025

It's almost time for my presentation "Your metrics are lying", and I am excited to present this new thing here today: a lightweight framework that can shape how you use metrics to actually learn stuff. #hustef #hustef2025

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Kato Coaching @kato-coaching.com · 14/10/2025

A lovely day in Budapest, and I have a few free hours to enjoy the beautiful weather. Tomorrow it’s #hustef time!

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Kato Coaching @kato-coaching.com · 09/10/2025

I just taught my new workshop, We’re not Spotify: Imperfect Metrics. The big takeaway? AI can generate more data than ever, but it can’t tell you what matters. That’s where testers add real value. Not in counting bugs, but in translating data into decisions.

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Kato Coaching @kato-coaching.com · 08/10/2025

I’ve just come back from two testing conferences, and nearly every talk circled the same question: How do humans add value in an AI-driven workflow? AI gives you data. Humans give it direction. The future of testing isn’t automation, it’s discernment.

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Kato Coaching @kato-coaching.com · 02/10/2025

So much good stuff yesterday! And it turns out I'm not at #testBash2025 at all, I'm at #MoTaCon2025. Congrats to everyone for being present at the birth of something great! #motaverse @ministryoftesting.com

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Kato Coaching @kato-coaching.com · 01/10/2025

Tell me where I am without telling me where I am. #testbash2025

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Kato Coaching @kato-coaching.com · 30/09/2025

I'm looking forward to running my new workshop "We are not Spotify: How to do metrics in smaller teams" at #TestBash2025 on Thursday morning. If you've wondered what metrics you can collect to assist your team improve quality, do come along.

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Kato Coaching @kato-coaching.com · 18/09/2025

If it keeps happening, it’s not just annoying. It’s your next problem statement. Reopened bugs, last-minute clarifications, weird handoffs Those aren’t one-offs. They’re patterns. And patterns are where your influence starts. resources.kato-coaching.com/influen…

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Kato Coaching @kato-coaching.com · 12/09/2025

QA is the only profession I know where people regularly say “critical thinking is our most important skill” Like that’s the crown jewel of our identity. Curious where you stand on this. Do you think we overplay “critical thinking” as a skill in QA? Or am I just in a Friday mood?

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Kato Coaching @kato-coaching.com · 28/08/2025

Stuck waiting to get it right? Try something small and see what changes. You’ll learn faster by doing, not perfecting. #qed #qualityengineering

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Kato Coaching @kato-coaching.com · 26/08/2025

Confidence isn't the starting point. It's the outcome. You don’t need to feel confident before you act. Learn just enough to take the next step with more confidence than before. No dashboard required. Just a question, a signal, and the courage to try something small.

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Kato Coaching @kato-coaching.com · 19/08/2025

One shift changed how I share my work: Jeff Walker’s Sideways Sales Letter. Teach first, frame problems in their language, link to business goals. That’s how you get heard. Lesson 1’s released, all free. Watch now, Lesson 2’s tomorrow. tinyurl.com/PLFquality

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Kato Coaching @kato-coaching.com · 15/08/2025

Why did I sign up for the PLF Masterclass? Because yelling “BUT QUALITY MATTERS” into the void wasn’t getting the traction I hoped for. PLF (Product Launch Formula) gave me the tools to build my own business. productlaunchformula.com/go?p=a5562…

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Kato Coaching @kato-coaching.com · 14/08/2025

The free Masterclass that helped me stop overthinking. If you’ve been sitting on an idea, waiting for the right time, this will give you a better way to start. productlaunchformula.com/go?p=a5562… (affiliate link - I only share what I’ve used myself)

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Kato Coaching @kato-coaching.com · 16/05/2025

I tried to measure code quality, but the metric ran away screaming.

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Kato Coaching @kato-coaching.com · 14/05/2025

Great day at the #LeedsTestingAtelier yesterday. Met and chatted with too many people to name them all, the weather was English summer at its very best (yes, I know it's spring), and the program was outstanding.

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Kato Coaching @kato-coaching.com · 09/05/2025

I asked what the bug was doing there. It said, ‘I live here now.’

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Kato Coaching @kato-coaching.com · 02/05/2025

It's always a pleasure to attend these in-person meetings to work on our upcoming #QualityInDevOps syllabus.

A group of 7 people, including the writer of this post, in front of a banner saying "Welcome to Dubai GA".

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Kato Coaching @kato-coaching.com · 25/04/2025

As I'm finding my way back to the day to routine (which is also about to be interrupted again, but more of that later), this notification from the Ministry of Testing made me smile. I'm proud to be a contributor to something that hopefully makes it easier for testers to learn.

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Kato Coaching @kato-coaching.com · 04/04/2025

How does a QA engineer exercise? They do test runs! #FridayFunny #DadJokes #HappyWeekender

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Kato Coaching @kato-coaching.com · 28/03/2025

Why was the QA engineer terrible at fishing? Because they kept throwing back the "good enough" catches while insisting they were representing what the customer would want!

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Kato Coaching @kato-coaching.com · 18/03/2025

Last week I travelled to London and then to Nottingham, presenting two different talks, at #ctoCraftCon and at #peersCon25. Both were very enjoyable, in different ways. I have some thoughts on community coming out of this, and will try to get them into a coherent form on my blog soon.

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Kato Coaching @kato-coaching.com · 14/03/2025

I thought our new AI-powered testing tool would solve all our QA problems. Turns out it just created more sophisticated ways to tell us our code is terrible. #FridayFun

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Kato Coaching @kato-coaching.com · 07/03/2025

Why did the QA tool get promoted? It had outstanding bug retention! #FridayFun

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Kato Coaching @kato-coaching.com · 05/03/2025

A lot of what a good QA engineer does is engineering the right environment for quality output, but it's rarely rewarded and often treated as invisible. So I'm particularly pleased to be able to speak about this on the stage of CTO Craft Con in London in March - come say hi!

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Kato Coaching @kato-coaching.com · 28/02/2025

I was going to tell a joke about picking the right test management tool, but I'm still waiting for it to load. #FridayFun

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Kato Coaching @kato-coaching.com · 21/02/2025

How did the DevOps team finally break down the Wall of Confusion? With a little teamwork and a lot of coffee! #FridayFun #DadJokes #wallOfConfusion #DevOps

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Kato Coaching @kato-coaching.com · 14/02/2025

What did the test coverage say to the bug report on Valentine's Day? 'I've got you covered, sweetheart!'

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Kato Coaching @kato-coaching.com · 07/02/2025

Why was the software engineer always at peace? Because they had a handle on all their exceptions! #FridayFunny #DadJokes #HappyWeekender

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Kato Coaching @kato-coaching.com · 31/01/2025

Friday joke for my quality folks: How does a quality coach handle a production bug? They don't just point at the fire, they teach the team how to juggle hot issues! *puts on fireproof quality gloves*

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Kato Coaching @kato-coaching.com · 29/01/2025

I’m excited to be part of the action at CTO Craft Con: London, 10th-11th March! Quick heads-up: Early Bird tickets are only available until this Friday! Check it out here - conference.ctocraft.com/london-2025… #CTOCraftCon

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Kato Coaching @kato-coaching.com · 27/01/2025

Sometimes I sew, and tonight I jazzed up my ironing board with a new cover.

An ironing board, covered in black and pink fabric with flowers and skulls

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Kato Coaching @kato-coaching.com · 24/01/2025

Friday joke for my quality folks: What's a quality coach's favourite sport? 🤔 Cross-functional training! They used to be the referee, but now they're the team captain! *flexes quality muscles*

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Kato Coaching @kato-coaching.com · 18/01/2025

What I do on the weekends: knitting. A blanket started in 2017, finally assembled and only four borders away from being finished.

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Kato Coaching @kato-coaching.com · 17/01/2025

Friday joke for my quality folks: Why did the quality engineer get kicked out of the pirate ship? They kept saying 'BLOCKER' every time someone mentioned shipping! *adjusts quality eyepatch*

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Kato Coaching @kato-coaching.com · 10/01/2025

Friday joke for my quality folks: What's the difference between a gatekeeper and a quality coach? 🤔 One says 'You shall not pass!' and the other says 'Let me show you how to pave the road!' *brandishes quality staff dramatically* 🧙‍♀️

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Kato Coaching @kato-coaching.com · 06/01/2025

That was a year and a half - I’m deeply grateful for those of you who supported me, I have learned a few lessons along the way. Looking forward to another year of sharing what I know, learning what I don’t, and generally trying to be a bit better every day. Happy 2025!

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Kato Coaching @kato-coaching.com · 18/12/2024

It's that time of the year where I step back from business to reflect and plan. So here I am, sipping tea and reflecting. You'll see me around in a less businesslike fashion. Have a wonderful Christmas if you observe, some quiet time if not, and get well into the new year. See you then!

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Kato Coaching @kato-coaching.com · 16/12/2024

Weirdest wordle success yesterday:

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Kato Coaching @kato-coaching.com · 14/12/2024

It's that time of the year, isn't it? I met with my mastermind buddies for a lovely day out for some good food, a stroll around the Christmas market (when did pork scratchings become a thing on the market??), topped with a tea at Betty's after only a 15 minute wait in the queue.

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Kato Coaching @kato-coaching.com · 13/12/2024

Why did the QA engineer get kicked out of the DevOps meeting? They kept trying to 'test' everyone's patience. But really, they were just trying to assert their values!

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Kato Coaching @kato-coaching.com · 06/12/2024

What did the QA say to the failing pipeline? Don't worry, this too shall pass... eventually.

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Kato Coaching @kato-coaching.com · 06/12/2024

Numbers never lie, right? Wrong. Three essentials for meaningful metrics: 1. Track significant events alongside numbers 2. Focus on trends, not isolated data points 3. Balance quantitative data with qualitative insights #DataAnalytics #SoftwareQuality #Leadership #Engineering

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Kato Coaching @kato-coaching.com · 01/12/2024

The best code is code that never needs to be written. -- Kent Beck

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Kato Coaching @kato-coaching.com · 29/11/2024

How many QA engineers does it take to change a lightbulb? None - they just document that it's working as intended in the dark.

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