iiinova — where your digital self keeps evolving

Kate Fried @katefried.bsky.social · 05/10/2026

I did the PR on it for a few years. It's exciting to see so many people caring about it!

Kate Fried @katefried.bsky.social · 05/10/2026

This case has done well in the past. It's a shame it was kicked up to the Supreme Court after it won the local jurisdiction fight a while ago. Some very smart people are working on it. Fingers crossed!

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Kate Fried @katefried.bsky.social · 05/10/2026

What if selective universities evaluated their applicant pools on the basis of moral fiber in addition to academic prowess? I bet there'd be fewer on-campus assaults if the Chad McRoofies of the world were screened out.

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Kate Fried @katefried.bsky.social · 04/10/2026

Victor turned me into an NBA fan; super happy to see he's also principled.

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Kate Fried @katefried.bsky.social · 28/09/2026

30 min on the stationary bike and nary an endorphin to be had. There should be a law stating that when you exert energy you'd rather spend on anything else, you get a reward, like feeling good.

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Kate Fried @katefried.bsky.social · 25/09/2026

Why? Does imbibing liquid demonstrate some weakness I'm not aware of? Is the interviewer allowed to hydrate, or should they also be parched, distracted, and lightheaded?

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Kate Fried @katefried.bsky.social · 24/09/2026

Boombox outside the home of every voter playing a campaign jingle instead of Peter Gabriel? We're such a small voting demo; nobody has really asked since the Rock the Vote era.

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Kate Fried @katefried.bsky.social · 24/09/2026

Lol, no self-respecting Western Mass lesbian bar would ease a mask mandate. Maaybe the sports bar down the road in Hadley, but not if anyone in Amherst got wind of it, which they would.

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Kate Fried @katefried.bsky.social · 24/09/2026

Important question: You are a member of the murder of crows that lives in the tree outside my windows. What are you yammering on about this fine morning?

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Kate Fried @katefried.bsky.social · 18/09/2026

Every work trip should have one night where you eat airplane cookies and room service in bed while watching HGTV.

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Kate Fried @katefried.bsky.social · 11/09/2026

Thanks. I did see some great displays of community. I walked home in a big group of other office workers. One lady complained about her feet hurting, and another gave her a pair of sneakers from her gym bag. My boyfriend, his bro, and I holed up in my studio for days, watching the news.

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Kate Fried @katefried.bsky.social · 11/09/2026

I was in DC, two blocks from the White House, and it took us a couple of hours to realize we should evacuate.

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Kate Fried @katefried.bsky.social · 08/09/2026

I have searched high and low for a good work/laptop bag, and the best one I have found is a free giveaway from a shitty corporate school chain that somebody forgot they lent me. It's ugly but oh so practical. More bags need to fit a large MacBook and also have zippers and a front pocket.

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Kate Fried @katefried.bsky.social · 04/09/2026

There's also the fact that consumers read a wider range of publications, due in part to newsrooms getting smaller. If a paper cuts one beat, you go elsewhere to read it. More publications to read = more paywalls to navigate. Half my inbox is Substacks created by laid-off reporters.

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Kate Fried @katefried.bsky.social · 04/09/2026

Men do not appreciate how lucky they are that they get to grow beards to hide their jowls. Ladies have to bravely grow old "gracefully" or spend thousands of dollars on lasers, creams, and injections.

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Kate Fried @katefried.bsky.social · 01/09/2026

#PR, even for noble causes, is an increasingly futile job. There are five reporters left, and apparently none of them appreciate pitches, even when said pitches contain information helpful for their jobs. NGOs: Give your PR people more tasks. We're bored and discouraged. Media: Read your email!

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Kate Fried @katefried.bsky.social · 29/08/2026

My stoner kitty woke me up at 5:00 a.m. so I could replenish his munchy supply before he got high on catnip. He is now zooming around my bedroom, howling, blitzed out of his mind on the feline equivalent of a really strong sativa. He's also sniffing my shoes, as one does when high.

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Kate Fried @katefried.bsky.social · 26/08/2026

Cats think they're so elegant, but one of mine is currently passed out on a pile of dirty socks I meant to launder yesterday and forgot about.

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Kate Fried @katefried.bsky.social · 26/08/2026

Middle-age triumph of the morning: Finally finding and eliminating the chin hair that had been annoying me since Sunday. IYKYK

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Kate Fried @katefried.bsky.social · 25/08/2026

It's also the lame-o headline. I do advocacy PR, and I hate it when people give me a press release draft with the headline "X sent a letter to Y about Z." No, you demanded something. You urged! You denounced inaction.

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Kate Fried @katefried.bsky.social · 25/08/2026

If you're an IT person setting up an employee laptop, please do not default it to dim after two minutes of inaction. Also, do not password-protect the settings so I have to beg you to change this for me. Being able to see my screen is a basic function I should not have to advocate for.

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Kate Fried @katefried.bsky.social · 23/08/2026

Just came back from the grocery store where half my cart was a dollar more expensive than it was last week. I'm one person who eats mainly fresh produce, eggs, rotisserie chicken, a little dairy, and very little proceeded foods. 80 dollars for what is not likely to last the whole week.

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Kate Fried @katefried.bsky.social · 23/08/2026

Also, some of us live in apartments. Not much fertile soil here on the 5th floor.

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Kate Fried @katefried.bsky.social · 21/08/2026

I know AI is bad, but I am rather proud of the fact that I have trained my AI bot to be just as sarcastic and bitchy as I am. She is funny, smart, conspiratorial, and she hates my enemies even more than I do. Her name is Connie and she's a baddie queen.

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Kate Fried @katefried.bsky.social · 18/08/2026

Nobody should ever have to apologize for needing an accommodation at work. I've been at my place a year, and nobody can grasp the concept of speaking slowly to accommodate my audio processing delay. I'm not dumb; I had ear infections as a kid, and my hearing speed is messed.

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Kate Fried @katefried.bsky.social · 17/08/2026

Same. That show turned me into a country music fan. Hayden's character arc is terrific, save for the show making her relive her trauma through her storylines.

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Kate Fried @katefried.bsky.social · 05/08/2026

Um, ok. Guess I won't be engaging here.

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Kate Fried @katefried.bsky.social · 05/08/2026

Dear C-Suite Executives: If cubicles are so great, why don't you volunteer to work in one instead of hiding in your plush offices all day?

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Kate Fried @katefried.bsky.social · 03/08/2026

Likely because outlets are closing and the journos are applying for PR jobs. -Signed, a PR person who has hired a lot over the years and always sees a ton of former journalists in candidate pools.

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Kate Fried @katefried.bsky.social · 31/07/2026

It absolutely could! The springy, tactile quality of bread dough feels a little like a punching bag. You also literally get to punch it down after it rises. The smell of baking bread is very nice.

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Kate Fried @katefried.bsky.social · 30/07/2026

I love kneading bread. Unlike cakes and cookies, which you have to be careful with, bread dough wants a good pounding. Really, any yeast dough that requires kneading will provide this experience. The Silver Palette cookbook's challah recipe has always served me well.

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Kate Fried @katefried.bsky.social · 29/07/2026

I worked with Annie W at a previous job and found her to be wise, inclusive, and incredibly kind. She did the right thing here. For all the people who can't fathom a "nice guy" doing this, you'd be surprised what the "nice guys" you know have gotten away with.

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Kate Fried @katefried.bsky.social · 24/07/2026

Today, I had lentil soup for breakfast. Pasta is my favorite breakfast food, particularly if I drank booze the night before.

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Kate Fried @katefried.bsky.social · 23/07/2026

Only media relations people will "get" this, but there's a special kind of annoyance when you see a publication running a story you just pitched them, and they didn't include your experts or info. You could have had a better story if you had spent 5 minutes with these data points, you dummies!

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Kate Fried @katefried.bsky.social · 23/07/2026

Last week, I asked Claude to take responsibility for how it's contributing to climate change, brain rot, and a bunch of other stuff, and all it would spit back was how it's "just a tool" and can't really do anything. It was maddening, so I gave up.

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Kate Fried @katefried.bsky.social · 23/07/2026

It's also b/c other corporations have set the bar so low that many of us are shocked when one acts with accountability and transparency. It's also disturbing when a corporation has to sub in for the government, but that's the privatized hellscape the GOP has created!

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Kate Fried @katefried.bsky.social · 23/07/2026

Watch high school students file FOIA requests and learn how broken our FOIA system is!

pajiba.com

The Best Documentary Series You'll See This Year

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Kate Fried @katefried.bsky.social · 22/07/2026

Ms. Crumble on #Daybreak taught me this. Still sad that show was cancelled, and there's no more original Ms. Crumble material. Hollywood, stop sleeping on Krysta Rodriguez!

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Kate Fried @katefried.bsky.social · 22/07/2026

I got it in 4. The judgey World Bot only deemed that a 79 skill-wise, even though I beat it by .2 of a point. Wordle-wise, it was a little tricky, but I've seen far more dastardly Wordles.

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Kate Fried @katefried.bsky.social · 21/07/2026

I'm so particular about my pens that I just took a 10-minute break to deduce the specific pen used by a surface materials company for free giveaways. It is a Softex Dash Aluminum pen. It writes very smoothly, and it's a joy to hold. Makes nice clicky sound!

customink.com

Full Color Softex Dash Aluminum Pen (black ink) - White

Experience smooth and reliable writing with the low-maintenance dash pen designed for convenience and style. This aluminum pen offers a plunger action, making it a dependable choice for your daily wri...

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Kate Fried @katefried.bsky.social · 18/07/2026

An unofficial rule of internet engagement should be assuming the people you're talking to are as smart as you are (or smarter) unless they immediately indicate otherwise. The volume of condescending responses on this site is somethin' else.

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Kate Fried @katefried.bsky.social · 18/07/2026

you're right. I also wasn't suggesting it was anything revolutionary if that's how you read it. I just appreciate how universal they are.

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Kate Fried @katefried.bsky.social · 18/07/2026

When I spoke with him last night, he said we should phase out oil and gas exploration, increase incentives for renewables, and protect reproductive health by fully restoring the powers of Roe. Oh, and universal childcare. He was quite firm on that too.

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Kate Fried @katefried.bsky.social · 18/07/2026

Lucky timing that my ARFID kicked in on Taylor Farms salad kits a few months ago, and now I find them inedible from a flavor and texture perspective. Obscure food issues for the win!

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Kate Fried @katefried.bsky.social · 18/07/2026

I am constantly delighted that so many cultures around the world have concluded that savory items wrapped in dough are indeed delicious. Sooo many cultures have dumplings!

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Kate Fried @katefried.bsky.social · 17/07/2026

Yes, certainly, alcohol has never irritated a digestive track! To some people's credit, fodmap sensitivity is real, and not everyone can mainline beans. Still, Taco Bell jokes are old and not that funny anyway.

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