New OA article in JVPC: “Visual attention to mobilizing political social media posts: An eye-tracking study”
This study uses an eye-tracking experiment to examine engagement with Instagram-style political posts and drivers of political participation.
doi.org/10.1386/jvpc...
doi.org
Visual attention to mobilizing political social media posts: An eye-tracking study | Intellect
This study employs an eye-tracking experiment with Instagram posts to explore how (political) actors can capture users’ attention with mobilizing messages and encourage political participation. Ground...