justinmckelvey.bsky.social @justinmckelvey.bsky.social · 14hConnect Claude to Microsoft 365 and it gets the permissions of whoever clicked connect. Office manager? It can't see the owner's inbox. Decide whose login it runs as before anyone clicks. justinmckelvey.com/claude-for-small… 000
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 07/10/2026The Business Brain, layer 2: offers + pricing. List every offer, give each a real price, write what's NOT included, add who it's for, and one rule: never invent a price. Write FLAG instead. justinmckelvey.com/business-brain-t… 000
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 06/10/2026Your $60,000 employee costs about $85,700. BLS: wages are 70% of what a private sector worker costs. That's ~$41/hr, not $29. Price your team's busywork at the loaded rate before you decide what's worth fixing. justinmckelvey.com/blog/ai-roi 000
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 05/10/2026Everyone knows what their software costs. Almost nobody knows when it renews. Upload your 3 biggest vendor contracts to Claude or ChatGPT, ask for the last day to cancel, and make it quote the exact clause. justinmckelvey.com/ai-readiness-che… 000
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 02/10/202612 years managing shops taught me to count the register before anything else. Do that with your team's hours before you buy AI. Today, write down the 3 tasks your team repeated most. Pick one. That's your start. justinmckelvey.com/the-ai-leaders-w… 000
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 01/10/2026Nonprofits paying $25 a seat for Claude are overpaying $17 a person every month. Anthropic lists Claude Team at $8 a user for verified nonprofits. Ten seats: $3,000 a year becomes $960. Did you know about the nonprofit rate? justinmckelvey.comClaude for Nonprofits: $8 a Seat, and the 20-Person LineAnthropic's nonprofit Team seat is $8, or $3 in lower-income countries. Under 20 people it's self-serve. The math for a real team. 001
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 25/09/2026Four days ago I nearly killed one of our best pages. 101
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 24/09/2026Someone is going to show you a big number this quarter and ask you to build something around it. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 23/09/2026Every AI newsletter this month told you to switch to the free one. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 21/09/2026Every AI coding tool now hides the one number you actually pay for. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 18/09/2026I almost killed a site's whole content lane last week because I only read one dashboard. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 17/09/2026The AI answer engines will quote your math and skip your opinion. I have this week's receipts. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 16/09/2026Your best employee is already using AI on your customers' data. The only question is whether it's on an account you chose. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 15/09/2026I had a page ranking #3 on Bing for "claude team plan minimum seats." 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 14/09/2026I killed a 14,800-searches-a-month keyword yesterday morning and it was the easiest call of the week. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 11/09/2026"AI is getting cheaper every year" is a slide, not a budget. 101
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 29/08/2026Everyone is vibe coding products right now. Almost nobody is building distribution. 110
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 28/08/2026A remodeler in Florida found me because ChatGPT recommended me. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 28/08/2026The cheapest leads you'll ever get are sitting in your sent folder. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 27/08/2026I've been tracking 160 buyer questions in AI search every week since June. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 27/08/2026Five agencies will quote the same app anywhere from $15K to $150K. All five are telling the truth. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 26/08/2026Drop your website in the comments and I'll run your AI Visibility Score today. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 26/08/2026ChatGPT cited me for the first time this week. Four times, in one answer. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 25/08/2026I built a free tool that lives inside Claude and ChatGPT. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 25/08/2026Most owners I meet are paying for ChatGPT and getting nothing from it. The subscription isn't the problem. The blank slate is. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 24/08/2026I built an AI visibility checker this week. First thing I did was run it on myself. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 24/08/2026I read a proposal last week that quoted tens of thousands for "agentic AI transformation." 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 17/08/2026Your AI budget is wrong because you built it from pricing pages. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 14/08/2026People are buying codebases in 2026 without asking the one question that moves the price: how much of this was AI-generated, and does anyone on the team understand it? 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 13/08/2026Salary sites say a CTO costs $220K. Nobody pays $220K. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 12/08/2026Every AI vendor deck has an ROI slide. None of them show the only number that matters. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 11/08/2026"ChatGPT SEO" is not a thing you can buy from an agency. It took me 4 days to become the #1 cited source for it. 110
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 29/07/2026Nobody in AI consulting will tell you a price. That should scare you. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 24/07/2026Every Lovable app hits the same wall. Month 3. Almost on schedule. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 23/07/2026Every AI guru on this app has a framework. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 23/07/2026Stop reading this and go add up what you're owed. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 22/07/2026A webhook cost a founder $15,000. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 17/07/2026What I learned from 300 real AI-engine prompts about consulting, distilled: 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 16/07/2026I analyzed 300 real questions people ask ChatGPT, Gemini, and Google AI about AI consulting. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 14/05/2026Fractional CTO vs full-time CTO — 5 questions that decide it: 1. Team over 12 engineers? → Full-time 2. $300K+ budget? → Full-time is an option 3. Need 24/7 on-call? → Full-time 4. Investors requiring it? → Full-time 5. Tech IS the product? → Lean full-time 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 13/05/2026How much does a fractional CTO cost in 2026? Hourly: $150-350/hr Retainer: $5-15K/month Full-time CTO: $300-600K/year Savings: $260-480K in year one. Full breakdown by market, engagement type, and ROI: justinmckelvey.com/blog/fractional-… 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 12/05/2026The product is rarely the problem. The go-to-market is. 5 GTM mistakes that kill startups: 1. Launching to everyone instead of someone 2. Building before selling 3. Channels before conversations 4. Launch day ≠ GTM strategy 5. Scaling before PMF 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 11/05/2026A 20-30% price increase typically causes less than 5% churn. Real results: → $49→$79/mo SaaS: 3.2% churn, +47% revenue → $2,500→$3,500/mo consulting: Zero churn → $19→$29/mo dev tool: 7% churn, net win The playbook: justinmckelvey.com/blog/how-to-rais… 110
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 08/05/202680% of sales require 5+ follow-ups. 92% quit before reaching 5. The 5-touch sequence: Day 0: Recap (prove you listened) Day 3: Value add (ask for nothing) Day 7: Specific question Day 14: New angle Day 30: Honest check-in 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 07/05/2026If nobody has ever said your product is too expensive, you're underpriced by 30-50%. The formula: 1. Calculate customer's status quo cost 2. Price at 20-30% of that value 3. If zero pushback → raise the price Ideal pushback rate: 10-20%. 110
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 06/05/2026Most founders ask me for a CTO when they actually need a product manager. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 05/05/2026Cursor makes developers 3-5x faster. 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 04/05/2026Every founder who hired a salesperson before closing 30 customers themselves regrets it. The 5 questions that close deals: 1. What's your biggest challenge with [X]? 2. How are you solving it today? 3. What does that cost you?... 100
justinmckelvey.bsky.social @justinmckelvey.bsky.social · 01/05/2026If you can't explain your product in one sentence, you'll never sell it. The formula: "For [specific customer] who [specific problem], [product] is the [category] that [key differentiator]." I repositioned my own business with this formula and tripled inbound leads. 100
