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Justin Gary

@justingary.bsky.social
149 followers 20 following 184 posts

Entrepreneur Game Designer. Founder of Stone Blade Entertainment and Gamer Entertainment. Author of Think Like a Game Designer.

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Justin Gary @justingary.bsky.social · 02/10/2026
Iteration gets easier when you stop treating every flawed version like a verdict on your ability. A prototype is a question. A playtest gives you information. The next version is your response. #GameDesign #Iteration
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Justin Gary @justingary.bsky.social · 01/10/2026
justingarydesign.substack.com
How to Stay Human in the Age of AI
Four things every creator should do to prepare for the future of work.
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Justin Gary @justingary.bsky.social · 01/10/2026
AI can generate ideas, but it can’t be you. Your experiences, taste, weirdness, and perspective are what make your work uniquely yours. So don’t try to compete with AI. Use it to create more—and spend your time becoming more distinctly you.
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Justin Gary @justingary.bsky.social · 29/09/2026
We’re not just making games. We’re making memories. As designers and publishers, we should keep that human connection at the center of what we create. The game is the product. The memory is the lasting impact. justingarydesign.substack.com/p/scott-morr...
justingarydesign.substack.com
Scott Morris — Making Memories Over Games, Navigating Personal Tragedy, and the Law of First Principles (#111)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 29/09/2026
Randomness works best when it creates a new problem for the player to solve. If the outcome simply overrides every decision that came before it, excitement can turn into frustration. Randomness should reshape agency, not replace it.
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Justin Gary @justingary.bsky.social · 28/09/2026
Excitement often comes from uncertainty paired with meaningful stakes. If players know exactly what will happen, tension disappears. The goal isn’t random chaos—it’s giving players enough control to care and enough uncertainty to feel suspense. #GameDesign
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Justin Gary @justingary.bsky.social · 25/09/2026
Game design rewards process more than flashes of brilliance. Build something, test it, observe what actually happens, revise, and repeat. A disciplined loop turns uncertain ideas into useful information.
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Justin Gary @justingary.bsky.social · 24/09/2026
Designers often polish what is easiest to measure: costs, damage, wording, components. But if the core loop is broken, those fixes don’t matter yet. Work on the foundation before rearranging the furniture. #GameDesign
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Justin Gary @justingary.bsky.social · 23/09/2026
A beautiful game can still be hard to read. The better question is: does the visual system help players understand the game? Strong visual hierarchy can replace explanation, reduce cognitive load, and keep attention on decisions. #GameDesign #UX
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Justin Gary @justingary.bsky.social · 22/09/2026
Art and mechanics are not separate systems. Color, composition, symbols, and layout all influence what players notice and understand. Great visual design reduces friction by helping the game explain itself.
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Justin Gary @justingary.bsky.social · 21/09/2026
Players don’t begin by analyzing every strategy. They follow instinct. A strong design uses that instinct instead of fighting it: the exciting option should usually move the player toward an interesting experience. #GameDesign
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Justin Gary @justingary.bsky.social · 20/09/2026
One of the best tests of a design is watching what new players naturally want to do. If their instinct keeps pulling them toward a bad experience, the answer usually isn’t a longer explanation. It’s a better design. #GameDesign #UX
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Justin Gary @justingary.bsky.social · 20/09/2026
Games are high risk, high reward. Here are 4 steps to test yours as quickly and cheaply as possible. 1. Surface your assumptions early. 2. Make small bets before big ones. 3. Be ruthless in killing the ideas that don’t work. 4. Focus on refining your best ideas into something amazing.
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Justin Gary @justingary.bsky.social · 18/09/2026
Where do game ideas come from? Start with something you care about. Then ask: What do I actually love about it? Your passion is the starting point. Your job as a designer is to turn that experience into player decisions. Find what you love. Design around it. Test it.
justingarydesign.substack.com
From Passion to Prototype in 3 Steps
Turn what you love into something people can play
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Justin Gary @justingary.bsky.social · 18/09/2026
A game can have a lot of rules and still feel shallow. Depth comes from meaningful decisions—not from making players remember more.
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Justin Gary @justingary.bsky.social · 16/09/2026
A great storytelling prompt doesn't need to be complicated. Ben Robbins asks: Where does your character sleep tonight? A specific question gives players something concrete to imagine—and can reveal more about a character than pages of backstory. When designing prompts, try going smaller.
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Justin Gary @justingary.bsky.social · 16/09/2026
If you’re stuck on a game’s mechanics, try changing the theme. A different theme can unlock a completely different way of thinking about the design. My game Ringmaster was generic fantasy for 8 years. A circus theme helped me finish it in months. Always Be Exploring.
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Justin Gary @justingary.bsky.social · 14/09/2026
Most designers put too much pressure on the first idea. A better approach: generate a lot of bad ones on purpose. Once the obvious ideas are out of the way, the unusual combinations start appearing. Creativity often needs volume before it finds quality. #GameDesign #CreativeProcess
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Justin Gary @justingary.bsky.social · 10/09/2026
Too many rails can limit creativity. Too much freedom can leave players lost. The key is finding the right balance for the experience you want to create. Would you rather play a game with more rails or more wings? justingarydesign.substack.com/p/ben-robbin...
justingarydesign.substack.com
Ben Robbins — Revisiting Microscope, Designing Uncomfortable Games, and the Mechanics of Shared Stories (#110)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 09/09/2026
Trying to find the perfect game idea? Stop. Start generating bad ones. Write down 20 mechanics. 20 themes. 20 weird combinations. Your first idea is usually the obvious one. Keep going and you might discover something unexpected. Creativity needs volume. #GameDesign
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Justin Gary @justingary.bsky.social · 08/09/2026
Your first game prototype should probably be ugly. Build the cheapest, simplest, ugliest version possible. Then play it. Because that’s when you stop thinking about making a game and start designing one. #GameDesign #BoardGameDesign #TabletopGames #GameDesigner #IndieGameDev
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Justin Gary @justingary.bsky.social · 04/09/2026
Build the cheapest, ugliest prototype you can. Index cards. Dice. Paper. Poker chips. Whatever works. Your prototype doesn't need to prove your game is good. It needs to answer a question: What did you learn? Make → Play → Learn → Change → Repeat. That's where game design actually happens.
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Justin Gary @justingary.bsky.social · 04/09/2026
When a game feels messy, the instinct is often to add: • Another rule • Another component • Another exception But sometimes the better question is: What can I remove? Remove everything that gets in the way of the experience you actually want players to have.
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Justin Gary @justingary.bsky.social · 02/09/2026
You don’t need certainty to begin. You need a first prototype—and the willingness to learn from it.
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Justin Gary @justingary.bsky.social · 01/09/2026
Great creative work doesn’t come from obsessing over one project. It comes from staying playful, thinking in systems, and mentally stress-testing ideas before they ever hit the table. 👇🏼 justingarydesign.substack.com/p/touko-tahk...
justingarydesign.substack.com
Touko Tahkokallio — Curiosity, Physics, and the Power of Mental Playtesting (#94)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 31/08/2026
How to Make Great Art (and how to use ethical AI to help): Happy Artists, Low Stress, and Maximum Awesome! justingarydesign.substack.com/p/how-to-mak...
justingarydesign.substack.com
How to Make Great Art (and how to use ethical AI to help)
Happy Artists, Low Stress and Maximum Awesome
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Justin Gary @justingary.bsky.social · 28/08/2026
Designing for Elegance: Doing More With Less justingarydesign.substack.com/p/designing-...
justingarydesign.substack.com
Designing for Elegance
Doing More With Less
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Justin Gary @justingary.bsky.social · 27/08/2026
Test Before You Build. Don’t spend months building something nobody wants. Put the idea in front of people. See if they bite. Then build from there. 🎙️ Hear more from Ryan Dancey on Think Like A Game Designer. justingarydesign.substack.com/p/ryan-scott...
justingarydesign.substack.com
Ryan Scott Dancey — From Fake Mail Order to Legend of the Five Rings, the Power of Self-Belief, and the Future of AI (#109)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 25/08/2026
Every Game Needs a Solid Foundation. Learn the five phases of design that keep your game from collapsing. justingarydesign.substack.com/p/leveraging...
justingarydesign.substack.com
Every Game Needs a Solid Foundation
The five phases of design that keep your game from collapsing
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Justin Gary @justingary.bsky.social · 20/08/2026
Your Social Circle Is an Environment. The people around you shape what feels normal—and that can shape who you become. Design your environment. Design your life. justingarydesign.substack.com/p/design-you...
justingarydesign.substack.com
Your Social Circle Is an Environment
Why the people around you may be shaping you more than you realize
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Justin Gary @justingary.bsky.social · 31/07/2026
Chad Ellis on Reality Gaming at Boda Borg, the Psychology of Negotiation, and Building Ego-Free Teams justingarydesign.substack.com/p/chad-ellis...
justingarydesign.substack.com
Chad Ellis—Reality Gaming at Boda Borg, the Psychology of Negotiation, and Building Ego-Free Teams (#108)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 17/07/2026
The best leaders build teams that don't need them. Leadership isn't about doing everything yourself. It's about setting a clear vision, empowering great people, and getting out of their way. I dive deeper into this with Luke Peterschmidt 👇🏼 justingarydesign.substack.com/p/luke-peter...
justingarydesign.substack.com
Luke Peterschmidt — Designing for Massive Fandoms, Eliminating Obstacles, and Exploiting Your Superpowers (#107)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 16/07/2026
Obsession, when harnessed properly, is the engine behind meaningful achievement. justingarydesign.substack.com/p/the-clarit...
justingarydesign.substack.com
The Clarity of the Grave
How to get obsessed over what really matters and block out the rest
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Justin Gary @justingary.bsky.social · 02/07/2026
One lesson that stood out from my conversation with Ben Seck: Treat your career like a game you intend to win. Don't optimize for comfort. Optimize for learning. justingarydesign.substack.com/p/ben-secktr...
justingarydesign.substack.com
Ben Seck—Treating Your Career Like a Game, Shifting from Cards to Mobile, and Being a Boss Who Actually Backs Their Team (#107)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 25/06/2026
One game design lesson I wish more people understood: Art is not separate from game design. Players experience your game as a whole. The artwork, colors, components, mechanics, and rules all work together to create that experience. justingarydesign.substack.com/p/the-story-...
justingarydesign.substack.com
Art Is Game Design
Why Visual Design Matters More Than Most Designers Think
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Justin Gary @justingary.bsky.social · 19/06/2026
One of my favorite lessons from talking with Ivan Van Norman: Done beats perfect. Learn from real feedback. Improve through iteration. You can't refine something that doesn't exist. justingarydesign.substack.com/p/ivan-van-n...
justingarydesign.substack.com
Ivan Van Norman — From Broke Graduate to Geek & Sundry, the Reality of Scaling an Indie Studio, and Embracing Content Innovation (#106)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 12/06/2026
One lesson I keep relearning: Don't wait. The people we love won't always be here, and that's exactly why our time together matters. Reach out to someone today. Tell them you're grateful for them. You'll never regret it. justingarydesign.substack.com/p/a-tribute
justingarydesign.substack.com
A Tribute
Live Like Everyone You Meet Could Die Tomorrow
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Justin Gary @justingary.bsky.social · 05/06/2026
Adaptability beats expertise. The people who thrive aren’t the ones with all the answers—they’re the ones who recognize patterns, learn quickly, and adjust when the world changes. Listen to the episode with Zvi Mowshowitz now 👇🏼 justingarydesign.substack.com/p/zvi-mowsho...
justingarydesign.substack.com
Zvi Mowshowitz—From the Magic Pro Tour to Wall Street, the Logic of Bookmaking, and the Future of AI Ethics (#105)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 29/05/2026
The Lord of the Rings shaped my love of fantasy, so getting to bring that world into Ascension has been surreal. The design captures fellowship, sacrifice, and epic adventure while staying true to the fast strategic gameplay Ascension is known for. justingarydesign.substack.com/p/the-quarte...
justingarydesign.substack.com
Why Cooperation Is Hard to Design
The challenge of making every player matter
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Justin Gary @justingary.bsky.social · 25/05/2026
Designing for Elegance: Doing More With Less justingarydesign.substack.com/p/designing-...
justingarydesign.substack.com
Designing for Elegance
Doing More With Less
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Justin Gary @justingary.bsky.social · 24/05/2026
One of my favorite insights from my conversation with @nateheiss.bsky.social: Great game design isn’t about “beating” the players. It’s about creating space for players to discover things for themselves. justingarydesign.substack.com/p/nate-heiss...
justingarydesign.substack.com
Nate Heiss — Removing Ego from Design, The Magic of Roguelikes, and Building Across Digital and Tabletop (#104)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 15/05/2026
15 years ago, I sold the first copy of Ascension from a tiny Gen Con booth. I quit my dream job with no clear plan, just a prototype, a lot of fear, and friends willing to playtest for pizza and beer. One sentence from Rob Dougherty changed everything. justingarydesign.substack.com/p/an-ascensi...
justingarydesign.substack.com
Iteration, Risk, and a Tiny Booth at Gen Con
How Ascension grew from a risky gamble into a worldwide community
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Justin Gary @justingary.bsky.social · 07/05/2026
Mark Rosewater has spent decades designing Magic: The Gathering, and one of my biggest takeaways from our conversation was this: Great game design isn’t about mechanics. It’s about emotion. Listen to the episode here 👇🏼 justingarydesign.substack.com/p/mark-rosew...
justingarydesign.substack.com
Mark Rosewater — Designing for Emotion, Embracing Complexity, and 28 Years of Iteration (#103)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 30/04/2026
I ran a 2-hour hackathon using AI. The biggest breakthrough came from one simple shift: Don’t ask AI to build immediately. Ask it to interview you first. I wrote a full breakdown of what worked and the exact agenda we used on Substack. justingarydesign.substack.com/p/how-we-ran...
justingarydesign.substack.com
How We Ran an AI Hackathon at Stone Blade
And What You Can Steal From Our Event
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Justin Gary @justingary.bsky.social · 25/04/2026
Ross Thompson’s marketing philosophy is simple: connection beats reach. Show up in person. Work with creators who actually care. Partner with stores that build community. Don’t just market your game. Build places people want to gather. justingarydesign.substack.com/p/ross-thomp...
justingarydesign.substack.com
Ross Thompson—Real-World Marketing, Influencer Strategy, and Building Community That Lasts (#102)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 21/04/2026
Eric Lang (Blood Rage, Rising Sun) on what makes games stick: Great games aren’t just systems—they’re rituals. 👉 Design for player psychology, not just mechanics 👉 Lean into conflict to create emotion 👉 Collaborate with complementary strengths justingarydesign.substack.com/p/eric-lang-...
justingarydesign.substack.com
Eric Lang — Designing for Payoff, Ritual Play, and Returning to Your Roots (#100)
Think Like A Game Designer Podcast
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Justin Gary @justingary.bsky.social · 17/04/2026
Stop relying on willpower. Design your environment instead. • Effortless (clear path) • Efficient (fewer distractions) • Enjoyable (something you want to do) Small changes = big results. Be the UX designer of your life. justingarydesign.substack.com/p/ui-ux-desi...
justingarydesign.substack.com
UI / UX Design For Life
How to build an environment that makes winning easy
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Justin Gary @justingary.bsky.social · 13/04/2026
Theme gives your game identity. Mechanics make it work. Great design happens when the two align. Quick tips: • If you’re stuck, try a new theme — it can unlock better mechanics • Don’t overcommit early — let theme evolve with gameplay • Always Be Exploring (ABE) new ideas
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Justin Gary @justingary.bsky.social · 09/04/2026
I signed up to build homes in Mexico, but he biggest thing that changed was me. Gratitude replaced complaints. Perspective replaced routine. Action replaced restlessness. You don’t need experience to make a difference. You just need to show up. ❤️ justingarydesign.substack.com/p/change-liv...
justingarydesign.substack.com
Join Me and Let's Change Some Lives (Including Your Own)
How Building Homes In Mexico Changed Everything
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Justin Gary @justingary.bsky.social · 08/04/2026
Don’t just celebrate results — celebrate inputs. Results are often outside your control. Inputs are the things you do every day: ✔️ Showing up ✔️ Making thoughtful decisions ✔️ Learning from mistakes When you celebrate inputs, you create momentum. Small daily wins stack up into big outcomes.
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