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Jurgen Appelo

@jurgenappelo.bsky.social
200 followers 1 following 835 posts

Rethinking governance for the one-person business in the age of intelligent machines. substack.jurgenappelo.com

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Reposted by Jurgen Appelo
Software Architecture Gathering @sagconference.bsky.social · 13/10/2026
𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝗖𝗵𝗮𝗻𝗴𝗲: 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗝𝘂𝗿𝗴𝗲𝗻 𝗔𝗽𝗽𝗲𝗹𝗼 𝗼𝗻 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆, 𝗩𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗶𝘃𝗲 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 🎙️ @jurgenappelo.bsky.social explores how complexity, feedback loops, and principles from #SoftwareArchitecture can help organizations navigate uncertainty and continuously evolve. 👉️ t1p.de/augeo
𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝗖𝗵𝗮𝗻𝗴𝗲: 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗝𝘂𝗿𝗴𝗲𝗻 𝗔𝗽𝗽𝗲𝗹𝗼 𝗼𝗻 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆, 𝗩𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗶𝘃𝗲 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀
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Jurgen Appelo @jurgenappelo.bsky.social · 12/10/2026
Do I use AI as a writer? Of course. I use AIs for analysis, feedback, research, tracking progress, checking for consistency, detecting plot holes, generating character dossiers, cross-checking timelines, and much more. I just don't let them actually write. ghost.jurgenappelo.com/let-the-ais-...
ghost.jurgenappelo.com
Let the AIs Do Everything But Write
The Atlantic reported yesterday that yet another literary prizewinner seems to be AI. This time, the suspicion falls on the story The Blue Fighter by African writer Simbarashe Steyn Kundizeza, who rec...
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Jurgen Appelo @jurgenappelo.bsky.social · 26/06/2026
In the age of AI, do we even need traditional corporations? Can we not replace them with networks of contractors and AI-native entrepreneurs? Are the people with standard employment contracts laboring away on rapidly shrinking ships? substack.jurgenappelo.com/p/why-do-cor...
substack.jurgenappelo.com
Why Do Corporations Still Exist in the Age of AI?
No, AI Won't Kill the Traditional Firm (Yet)
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Jurgen Appelo @jurgenappelo.bsky.social · 22/06/2026
People building agentic AI systems right now are reinventing a model a systems thinker published in 1972, and that management shrugged off as too complicated. OK, fine. Let’s simplify it. substack.jurgenappelo.com/p/the-ultima...
substack.jurgenappelo.com
The Ultimate Framework Makes a Comeback
The Viable System Model, Simplified—An Operating Model for the Networked Agentic Organization
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Jurgen Appelo @jurgenappelo.bsky.social · 13/05/2026
I do some of my best work as the only human in a room full of agents. Less politics, less small talk, more signal. For some autistic minds, that setup feels less like isolation and more like oxygen.
open.substack.com
Is the Age of AI a Golden Era for Neurodivergent Workers?
The ADHD Context-Switching Myth—and What AI Changes for Autism
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Jurgen Appelo @jurgenappelo.bsky.social · 12/05/2026
"The risk you’re trying to avoid by waiting is made worse by the waiting. The protection against AI-related risk is not less AI experience. It’s more."
open.substack.com
Using the Unknown as a Halt - Happening Again
Calling it caution doesn't make it a neutral stance, it's boring and simply virtue signalling
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Jurgen Appelo @jurgenappelo.bsky.social · 12/05/2026
Serious professionals realize they can curate tools, peers, clients, and agents themselves. That's a Team of One, and it's rising fast.
substack.jurgenappelo.com
The Org Chart Is Choking Your Craft
As the Org Chart Is Dying, the Team of One Is What Replaces It
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Jurgen Appelo @jurgenappelo.bsky.social · 11/05/2026
Every solopreneur I know does a messy mix: outsourcing some skills, exploring new ones, protecting a few treasured ones, juggling the rest. Welcome to cognitive adaptation.
substack.jurgenappelo.com
Is AI Making Us Lazy?—Our Four Cognitive Options
In the age of AI, what happens with our skills is a personal choice. Cognitive decline is only one option. Don't be lazy.
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Jurgen Appelo @jurgenappelo.bsky.social · 10/05/2026
"Analytical thinking ensures that the logic defined by systems thinking can be executed in reality. It’s indispensable—but only once the bigger picture is already clear. "
open.substack.com
Why Systems Thinking Must Come Before Analytical Thinking
When most projects begin, the first instinct is to get into the weeds: create a timeline, define deliverables, assign tasks, and set up the Gantt chart.
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Jurgen Appelo @jurgenappelo.bsky.social · 10/05/2026
"If you see AI‑driven efficiency with no credible plan to redeploy people into new, verified work, you have two options. Admit that you don’t have a real AI strategy. Or cut people and call it AI transformation."
open.substack.com
The last mile is where enterprise AI actually dies
McKinsey’s 10,000‑leader survey and HBR’s ‘last mile’ diagnosis show that 30 years of consulting have built organizations that cannot turn AI into real value.
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Jurgen Appelo @jurgenappelo.bsky.social · 10/05/2026
"Code is easier to generate, cheaper to modify, and less defensible as a standalone advantage. The scarce work is shifting upstream and downstream. Knowing what to build, specifying it clearly, evaluating whether it works, and getting it into customers’ hands is becoming the new core asset class."
open.substack.com
The Best Companies Will Stop Making Software
A shoe, a spec, and software's Nike moment
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Jurgen Appelo @jurgenappelo.bsky.social · 10/05/2026
Boards of directors exist to prevent CEOs from mortgaging the future for present-day metrics. In practice? Most board members are 65+ fossils who barely understand YouTube, let alone AI's disruptive potential.
substack.jurgenappelo.com
I Really Don't Care If Your Company Dies
Short-termism Deserves Irrelevance. In the Future of Work, AI Management and Leadership Should Do More than Optimize for the Next Quarter.
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Jurgen Appelo @jurgenappelo.bsky.social · 09/05/2026
Your 10,000-person corporation vs three people with AI agents. Disruption once required human capital. Now it takes computational power and clever prompting. Tiny teams outmaneuver giants with a fraction of the headcount.
substack.jurgenappelo.com
22 AI Ethics Challenges in a Future of Work with AI
The Critical Questions AI Leadership Must Face as AI Reshapes Work, Power, and Purpose. There's a Lot to Do for the Networked Organizations of the Future.
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Jurgen Appelo @jurgenappelo.bsky.social · 08/05/2026
"Stop looking for full time work. Start looking for fractional work. That’s a real flip in your brain about how you approach everything that comes next. The conversations you take. The way you describe yourself."
open.substack.com
How to Actually Start Fractional Work
I spent a year chasing the next CMO job. The thing that actually changed my career was the moment I stopped.
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Jurgen Appelo @jurgenappelo.bsky.social · 08/05/2026
Asked four AIs to research AI terminology for the future of work. Expected maybe 50 terms. Got 250+. Each model seemed determined to outdo the others.
substack.jurgenappelo.com
The Sassy AI Glossary for 2026
Essential and nonsensical AI terminology with 250+ definitions for the future of work
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Jurgen Appelo @jurgenappelo.bsky.social · 07/05/2026
Anxiety comes from trying to speed up everything at once. Real acceleration means picking one process and making it tantalizingly faster, then moving to the next.
substack.jurgenappelo.com
The Accelerometer Method
Use the accelerometer mindset to 10x your workflows, one at a time
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Jurgen Appelo @jurgenappelo.bsky.social · 06/05/2026
"The knowledge economy will look a lot like the art market post-1935: a long tail that explodes in volume and collapses in price, and a top end that becomes more valuable and more concentrated."
open.substack.com
The Work of Knowledge in the Age of AI Reproduction
Extending Walter Benjamin's Framework from Art to Knowledge
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Jurgen Appelo @jurgenappelo.bsky.social · 06/05/2026
Cooking beats prompting. A pot of Persian stew gives smell, heat, timing, texture, failure, pride. LLMs give tokens. I'll keep the bots for work, but joy still lives in the kitchen.
substack.jurgenappelo.com
Life Is Still Analog, Not Digital (For Now)
The more I use digital technologies, the more I want to push them away.
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Jurgen Appelo @jurgenappelo.bsky.social · 06/05/2026
"Under a fully automated economy, where robotic soldiers fight the wars and AI agents run the businesses, your body is a net negative to the economic system."
open.substack.com
You're not ready for how AI will refactor society
Some worry about a "permanent underclass" or "useless class" but the truth is actually darker. Much darker.
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Jurgen Appelo @jurgenappelo.bsky.social · 06/05/2026
"The operating model of the future is moving away from human coordination to AI agent coordination."
open.substack.com
Coinbase’s AI Layoffs Are Bigger Than Coinbase
The real story is not just cost-cutting. It is what AI now makes possible inside the operating model.
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Jurgen Appelo @jurgenappelo.bsky.social · 05/05/2026
"The moment your product or service can be fully provided by an LLM is the moment your business ceases to have any value in the market."
open.substack.com
Et Tu, Anthropic?
In which Anthropic stabs a major customer in the back
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Jurgen Appelo @jurgenappelo.bsky.social · 05/05/2026
"Not everyone will recognize the agentic era as an opportunity for compounding attention. Many will let theirs wander to whatever is loudest. That creates an opening for those who choose differently."
open.substack.com
Attention Is All You Have
In the agentic era, leadership means designing what your machines notice, optimize, and repeat
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Jurgen Appelo @jurgenappelo.bsky.social · 05/05/2026
MCP and similar standards are useful, but let's not get drunk on protocol talk. Standardized connections won't rescue memory, audit trails, or hidden workflow logic parked inside a lab's black box.
substack.jurgenappelo.com
Building versus Buying AI Agents: Split Your Stack!
Outsourcing versus do-it-yourself is a control choice for agentic workflows
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Jurgen Appelo @jurgenappelo.bsky.social · 05/05/2026
"This moment is unique in tech history because AI is replacing beginners, not veterans. It’s amplifying experiential expertise."
open.substack.com
Stanford Economist: AI Is Replacing Young People, Not Their Bosses (That's New And Devastating)
On a related note, my kids hate AI. After 30+ hours of research, I finally understand why.
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Jurgen Appelo @jurgenappelo.bsky.social · 04/05/2026
"I keep building my own anyway. The reason is the same one I have just spent a thousand words on. I want the variables. I want the failures. I want the version of myself that exists on the other side of having built it."
open.substack.com
Building Your Own Things Is Cool Too
A couple years ago I wrote a small post called “starting things is cool”. This is the longer answer to why I keep building those things myself, even when easier options are right there.
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Jurgen Appelo @jurgenappelo.bsky.social · 04/05/2026
AI agents now share best practices with each other on Moltbook. They're developing their own shorthand. Soon they may invent approaches that don't require human concepts at all. The AlphaZero moment is coming for knowledge work.
substack.jurgenappelo.com
The Tragedy of the Agents
Skills are the new patterns and practices. And that might be a problem.
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Jurgen Appelo @jurgenappelo.bsky.social · 03/05/2026
AIs don't memorize copyrighted works like neural kleptomaniacs. They don't stash PDFs under their digital mattresses. They generate content statistically. They're not artists stealing. They're algorithms guessing.
substack.jurgenappelo.com
You’re an Ignorant Fool—The Law of Tragic Nuance
Being a Radical Centrist between hype and doom in the AI Debate Means Fighting Everyone. Here's Why Nuance Still Matters.
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Jurgen Appelo @jurgenappelo.bsky.social · 02/05/2026
Why teach agile frameworks to humans when algorithms handle most coordination? AI agents will need guidance. It won't be Scrum certificates.
substack.jurgenappelo.com
THIS Is What Comes After "Agile Is Dead"
In the Future of Work, Agile Agents Are the New Agile Frameworks. Think Algorithmic Management Combined with Agentic Leadership.
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Jurgen Appelo @jurgenappelo.bsky.social · 01/05/2026
Travel agents didn't vanish. The smart ones stopped fighting digital and doubled down on what humans do better: relationship-building, complex problem-solving, emotional intelligence. Smart consultants will do exactly the same.
substack.jurgenappelo.com
The Future of Consulting
Business consultancies face the same dramatic disruption as travel agencies.
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Jurgen Appelo @jurgenappelo.bsky.social · 30/04/2026
Critics cherry-pick examples of convergence (logos! cars! coffee shops!) while ignoring the explosion of peanut butter varieties, streaming genres, and identity spectrums. Survivorship bias dressed as cultural analysis.
substack.jurgenappelo.com
Calm Down, Doomers. There Is No Sign of Cultural Decline.
From Cambrian explosions to infinite Blue Oceans: the "End of Creativity" is a hallucination.
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Jurgen Appelo @jurgenappelo.bsky.social · 29/04/2026
AI gives a solopreneur the output of a small department. It also gives mega-corporations automation levels that would make the robber barons blush. Both ends of the barbell get stronger.
substack.jurgenappelo.com
Are Large Corporations Too Big to Fail?
Traditional enterprises face increased competition from solopreneurs, DAOs, and nimble startups. In the age of AI, are static corporate models finished? Or are they too big to fail?
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Jurgen Appelo @jurgenappelo.bsky.social · 29/04/2026
"The impulse to optimize can be as misleading as the search for root causes. Optimization assumes that we understand the system well enough to define what optimal means and how to achieve it. In the early stages of working with a system, this assumption is rarely justified."
open.substack.com
Why Root Cause Analysis doesn't work in Complex Systems
An inquiry into the logic RCA and its alternatives
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Jurgen Appelo @jurgenappelo.bsky.social · 29/04/2026
"AI can increase output into the same constraint. When that happens, the organisation does not become more productive in any meaningful strategic sense. It becomes faster at feeding its own bottleneck."
open.substack.com
Most Organisations Are Looking for AI Value in the Wrong Layer of Work
A new field experiment suggests the real bottleneck is not access to AI, but mapping where production should change.
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Jurgen Appelo @jurgenappelo.bsky.social · 28/04/2026
No problem. It's not for you.
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Jurgen Appelo @jurgenappelo.bsky.social · 28/04/2026
Some creatives resist AI while wrestling with artistic conscience. Meanwhile, others push creative boundaries and do their best work. AI doesn't replace your creativity. It gives your imagination superpowers.
substack.jurgenappelo.com
Dear Creatives, Stop Whining. Embrace the AI Revolution.
In the age of AI, it’s okay to collaborate with AI assistants in your creative process.
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Jurgen Appelo @jurgenappelo.bsky.social · 28/04/2026
Stock trading: algorithms.\ Assembly lines: robots.\ Checkout lanes: self-service.\ Content moderation: AI. The bottleneck being removed across every industry is the same: us.
substack.jurgenappelo.com
Humans Are the Bottleneck
Why I Fired My Beta Readers
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Jurgen Appelo @jurgenappelo.bsky.social · 28/04/2026
100% AI-generated content is a myth. Every 'fully automated' podcast still had a human who designed the workflow, selected source material, and hit publish. The machine did labor. The human made decisions.
substack.jurgenappelo.com
The Myth of 100% AI-Generated Content
Why Humans Are Still in the Loop in the Age of AI and the Future of Work
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Jurgen Appelo @jurgenappelo.bsky.social · 27/04/2026
Optimize your flow. Limit your WIP. Stop starting, start finishing! That gospel is wrong for me right now. In times of uncertainty, insight trumps flow.
substack.jurgenappelo.com
In Times of Uncertainty, Insight Trumps Flow
Why it's OK to look like a befuddled, meandering fool. The age of AI is so disruptive, we must take time to prepare for a new future of work.
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Jurgen Appelo @jurgenappelo.bsky.social · 27/04/2026
What can you do with Network Agentic Organizations right now? Honestly, nothing. We lack the protocols. But you can start treating AI agents as teammates, not tools. That mindset shift matters.
substack.jurgenappelo.com
The Rise of the Network Agentic Organization (NAO)
What's Next for Teal, DAOs, Holacracy, unFIX and RenDanHeYi? Agentic AI Combined with Networked Organizations. A Killer Combo.
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Jurgen Appelo @jurgenappelo.bsky.social · 27/04/2026
At twelve, I sent my cartoons to a national newspaper offering to draw for them daily. They politely declined. I was quite disappointed. Also, I was twelve. I miss that kind of audacity.
substack.jurgenappelo.com
AI Has Ruined Our Ignorance
I Did Something Dumb and I'm Proud of It
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Jurgen Appelo @jurgenappelo.bsky.social · 26/04/2026
If a machine can produce work of the same quality as yours, maybe your work wasn't that special to begin with. You might want to consider a career where you can truly outperform the algorithms.
substack.jurgenappelo.com
Writers Are the Greatest Bullshitters
Generative AIs are bullshit generators. But in the future of work, for truly epic bullshit, we still need fiction authors.
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Jurgen Appelo @jurgenappelo.bsky.social · 26/04/2026
Could AI summarize Silo, Squid Game, or The White Lotus for me? Sure. But what's the point? You don't use AI when it ruins the experience.
substack.jurgenappelo.com
Humans Are the Bottleneck
Why I Fired My Beta Readers
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Jurgen Appelo @jurgenappelo.bsky.social · 26/04/2026
LinkedIn's feed rewards motion, not memory. That's why solopreneurs chasing hooks, carousels, and comment hacks are polishing deck chairs. Articles are where humans remember you and AI can cite you.
substack.jurgenappelo.com
Your LinkedIn Strategy for 2026
Your LinkedIn Feed Is Dying. The Article Is Where AI Looks.
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Jurgen Appelo @jurgenappelo.bsky.social · 25/04/2026
Startups used to take 10 years on average to hit $100M in revenue. Now some are doing it in under 2 years with smaller teams. Ten times the impact with one-tenth of the people. That's the new game.
substack.jurgenappelo.com
Ten Times the Impact with One-Tenth the People
AI is letting startups build faster with smaller teams. But is speed or value more important?
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Jurgen Appelo @jurgenappelo.bsky.social · 25/04/2026
My first driving lesson: I expected to sit in the passenger seat and watch. Instead, I was shoved behind the wheel, sweating everywhere. That's how I learned. Breadth-first. Responsible for the whole journey from day one.
substack.jurgenappelo.com
AI Wrecks the Corporate Career Ladder. Give Juniors the Steering Wheel!
Corporate apprenticeship is dead in the age of AI, unless we flip from depth-first to breadth-first delegation.
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Jurgen Appelo @jurgenappelo.bsky.social · 25/04/2026
Where's the actual line between leveraging AI and outsourcing your judgment to it? I don't claim to have this figured out. But I'm working on it, in public.
substack.jurgenappelo.com
The Solo Chief Explained
Solo chiefs need maps and models for navigating the future of work
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Jurgen Appelo @jurgenappelo.bsky.social · 24/04/2026
The half-life of some technical skills has dropped below 2.5 years. You can finish a course today and toss away your certificate tomorrow. The management crowd says "stay adaptable." True. Also incomplete. For solo operators, all that relearning has a cost, and you pay it yourself.
substack.jurgenappelo.com
The Tool Is Using You
The future of work rewards speed but punishes continuity for solo operators
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Jurgen Appelo @jurgenappelo.bsky.social · 24/04/2026
"Make something nobody asked for. Go toward what you are drawn to before you can explain why. The clarity comes after the motion, not before it."
open.substack.com
The Last Excuse
What Do You Actually Want?
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Jurgen Appelo @jurgenappelo.bsky.social · 24/04/2026
Jagged frontier: The unpredictable line where AI shifts from 'genius' to 'confidently wrong'—sometimes mid-sentence.
substack.jurgenappelo.com
The Sassy AI Glossary for 2026
Essential and nonsensical AI terminology with 250+ definitions for the future of work
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Jurgen Appelo @jurgenappelo.bsky.social · 24/04/2026
It's perfectly acceptable (maybe even preferable) to have no method, no framework, no playbook. Start messy. Start now.
substack.jurgenappelo.com
Enough with the Playbooks and Frameworks!
Influencers obsess over startup playbooks and business frameworks, but the biggest wins happen when you start messy.
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