iiinova — where your digital self keeps evolving

Jon-Stephen Stansel @jsstansel.bsky.social · 10/05/2025

I’m old enough to remember a time when misspelling “potato” was all it took for people to think you weren’t smart enough for public office.

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Jon-Stephen Stansel @jsstansel.bsky.social · 05/05/2025

"I can't believe that celebrity wore such an extravagant, unusual, and provocative outfit to the annual event that is known specifically for celebrities wearing extravagant, unusual, and provocative outfits!" --The discourse over the MET Gala every year

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Jon-Stephen Stansel @jsstansel.bsky.social · 30/04/2025

I saw Sinners opening weekend and I haven't been able to get it out of my head since. It's one of those films that will require multiple viewings to truly appreciate. I just want to watch it again and again and pick apart every tiny detail. Absolutely brilliant.

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Jon-Stephen Stansel @jsstansel.bsky.social · 25/04/2025

Another day of using my master's degree in literature to make memes and shitposts for brand social media accounts...

Bigfoot sits on a log looking exasperated as he smokes a cigarette

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Jon-Stephen Stansel @jsstansel.bsky.social · 11/04/2025

"ChatGPT is going to put social media managers out of work." Nah fam, I'm rebranding myself as an "artisanal" social media manager and tripling my rates. These are homegrown, farm to tablet, certified organic memes.

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Jon-Stephen Stansel @jsstansel.bsky.social · 10/04/2025

The fact that so many people are impressed by AI generated "art" is proof that we need better funding for arts education in public schools...

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Jon-Stephen Stansel @jsstansel.bsky.social · 09/04/2025

Any other social media managers have that fear that despite multiple approvals, edits, and the fact it's been on the calendar for weeks, as soon as you post, you'll get a Slack message that says "We actually want that post to go out on a different day. Can you take it down?"

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Jon-Stephen Stansel @jsstansel.bsky.social · 05/04/2025

Saying an intern can run your social media marketing efforts is like looking at a piece of modern art and saying "my kid could paint that." In both cases, you're not respecting the medium and showing your lack of understanding of it.

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Jon-Stephen Stansel @jsstansel.bsky.social · 02/04/2025

AI generated Ghibli images bring to mind the Tolkien quote: "The Shadow that bred them can only mock, it cannot make: not real new things of its own"

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Jon-Stephen Stansel @jsstansel.bsky.social · 01/04/2025

Gah...April Fools on social media is the worst... It's just brands posting endless variations of the same three jokes. 1. We made a fake product! 2. Look at this gross new flavor! 3. We are changing our name to something ridiculous.

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Jon-Stephen Stansel @jsstansel.bsky.social · 31/03/2025

Client: So, why aren't we getting any views on our posts? Social Media Manager:

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Jon-Stephen Stansel @jsstansel.bsky.social · 30/03/2025

I am BEGGING brands not to generate some fake product with AI, post it to social media, and call it an April Fools prank. Just don’t. Please.

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Jon-Stephen Stansel @jsstansel.bsky.social · 24/03/2025

Saratoga Water trend? No thanks, I filmed at least a dozen ice bucket challenge videos back in 2014 and that was enough for me, thank you very much.

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Jon-Stephen Stansel @jsstansel.bsky.social · 23/03/2025

So, @mrbeast replied this to the INVINCIBLE account and I need to go add it to my resume real quick…

Tweet from Mr beast says never seen an account post so many bangers

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Jon-Stephen Stansel @jsstansel.bsky.social · 23/03/2025

The highest praise I’ve ever received as a social media manager…

Hiring someone who is a genuinely funny shitposter pays dividends turns out

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Jon-Stephen Stansel @jsstansel.bsky.social · 22/03/2025

I generally read four books at once -A work of fiction -A work of non-fiction -A comic -An audiobook Here’s what I’m currently reading:

Heart over Hype by Jaime Hunt Absolute Batman Lord of Chaos and Origins of the Wheel of Time

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Jon-Stephen Stansel @jsstansel.bsky.social · 21/03/2025

Sometimes fans beat us to the punch and post the exact same joke on social media that we've been planning for MONTHS but haven't posted yet. And as frustrating as that is sometimes, it's a clear indication that our content is on the right track...

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Jon-Stephen Stansel @jsstansel.bsky.social · 19/03/2025

I shouldn’t have to say this but…SOCIAL MEDIA MANAGERS AREN’T GRAPHIC DESIGNERS. THEY AREN’T VIDEOGRAPHERS, COPYWRITERS, PHOTOGRAPHERS, ON-CAMERA TALENT, WEB DESIGNERS, OR ANY OTHER JOBS COMPANIES DECIDE TO THROW ON THEIR JOB DESCRIPTIONS!

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Jon-Stephen Stansel @jsstansel.bsky.social · 18/03/2025

Social Media Managers trying to create content, respond to comments, and keep up with updates for every social media platform every day like...

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Jon-Stephen Stansel @jsstansel.bsky.social · 17/03/2025

Me reading the massive list of job duties included on a social media manager job description that only pays 45K.

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Jon-Stephen Stansel @jsstansel.bsky.social · 17/03/2025

Oh hey! Google now lists me as an "Author!" This writing a book thing is getting real now, I guess? Oh! And you can pre-order my book here: www.jsstansel.com/10-principles

Screenshot of google search results listing me as an author

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Jon-Stephen Stansel @jsstansel.bsky.social · 17/03/2025

My Anxiety on a Busy Day at Work: Agh! I’ve got so much to do! There's no way I'll ever get it all done. I'll get fired for sure. My Anxiety on a Slow Day at Work: Agh! I’m not doing enough! I'm really not pulling my weight around here. I'll get fired for sure.

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Jon-Stephen Stansel @jsstansel.bsky.social · 16/03/2025

Just watched Spaceballs with my son. Parenting milestone achieved...

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Jon-Stephen Stansel @jsstansel.bsky.social · 15/03/2025

Remember when they tried to reuse the Ewok Village Playset as the Sherwood Forest Playset like we wouldn’t freak’n notice!? Yeah, I’m still mad about that…

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Jon-Stephen Stansel @jsstansel.bsky.social · 15/03/2025

My grandfather was an air force mechanic and in his retirement he's always say that his greatest wish was to have his own B-52 in his backyard...so he could go out at and beat it with a sledgehammer every day. I feel the same way about Meta Business Studio.

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Jon-Stephen Stansel @jsstansel.bsky.social · 14/03/2025

I'm gonna throw modesty out the window for a sec and just say that I can make some banger memes...

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Jon-Stephen Stansel @jsstansel.bsky.social · 12/03/2025

Reminder to employers: It's highly unlikely that the top talent in the world lives within a 50 mile radius of your offices! There's MASSIVE pools of incredibly talented people that don't live in major cities! Why would you limit your pool of potential talent to stick to an out-dated office model?

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Jon-Stephen Stansel @jsstansel.bsky.social · 11/03/2025

As a social media consultant, nine times out of ten, much of the advice I give to brands who want to get better results from their social media marketing efforts, is exactly what their social media manager has been trying to get them to do for months if not years, and mostly been ignored.

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Jon-Stephen Stansel @jsstansel.bsky.social · 10/03/2025

“Must be LA based.” Okay, but what if I’m just “based?” Can I still apply?

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Jon-Stephen Stansel @jsstansel.bsky.social · 10/03/2025

I'm old enough to remember seeing this jolly fellow whenever Twitter was down...

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Jon-Stephen Stansel @jsstansel.bsky.social · 10/03/2025

How are my fellow only children who were told they were "gifted" and grew up to be extremely introverted but also with a constant need for attention and approval with high-functioning anxiety and perfectionism doing? Enjoying your careers in social media management?

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Jon-Stephen Stansel @jsstansel.bsky.social · 07/03/2025

most brands don’t fail on social media because of their social media managers—it’s because they fail to listen to their social media managers.

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Jon-Stephen Stansel @jsstansel.bsky.social · 06/03/2025

Go wild. Close some tabs. Delete some screenshots. Throw caution to the wind! You are free!

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Jon-Stephen Stansel @jsstansel.bsky.social · 05/03/2025

Hey hey! My book is available for preorder!!! I apologize in advance for all the self-promotion I will be unleashing upon you in the coming months! www.jsstansel.com/10-principles

jsstansel.com

Jon-Stephen Stansel Jon-Stephen Stansel

10 Principles of Effective Social Media Marketing

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Jon-Stephen Stansel @jsstansel.bsky.social · 04/03/2025

You can't expect ONE social media manager to do content creation, analytics, strategy, customer service, community management, paid ads, graphic design, video editing, influencer marketing, understand FB, Twitter, Insta, LinkedIn, TikTok AND expect them to be good at ALL of it.

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Jon-Stephen Stansel @jsstansel.bsky.social · 03/03/2025

Seeing posts similar to this one popping up on US military associated social media accounts...yikes...wonder how long before this starts to extend to other government social media accounts?

Instagram post from Little Rock Air Force Base reads Content on this platform is being reviewed and removed to align with the President’s executive orders and DoD priorities in accordance with DoD Instruction 5400.17. “Official Use of Social Media for Public Affairs Purposes”.

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Jon-Stephen Stansel @jsstansel.bsky.social · 03/03/2025

Social media managers whenever Adam Mosseri posts an "update."

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Jon-Stephen Stansel @jsstansel.bsky.social · 28/02/2025

Happy anniversary to the most controversial thing I ever posted on the Internet...

Dear Makers of Trail Mix,
Please quit trying to push yogurt covered raisins on us. They are gross and no one likes them.
Thank you.

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Jon-Stephen Stansel @jsstansel.bsky.social · 27/02/2025

Hiring a social media manager without giving them any goals or direction is like going to a barber and just saying “give me a haircut.” If you end up with a mullet, it's on you--not the barber.

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Jon-Stephen Stansel @jsstansel.bsky.social · 26/02/2025

Job Interviewer: So how many years experience do you have working in social media? Social Media Manager: Well, I ran social accounts during the first quarter of 2025, so...around a 100 years?

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Jon-Stephen Stansel @jsstansel.bsky.social · 25/02/2025

Just because someone doesn't have a lot of followers on their personal accounts doesn't mean they aren't a highly skilled and qualified social media manager. Not everyone likes putting themselves in the limelight and that's okay.

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Jon-Stephen Stansel @jsstansel.bsky.social · 25/02/2025

Social media managers have one of the few jobs where everyone from the intern in the mailroom to the CEO sees the products of their labor—and has a very vocal opinion of its quality. That can be a lot of pressure. If you oversee one, be publicly supportive of the work they do.

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Jon-Stephen Stansel @jsstansel.bsky.social · 24/02/2025

It's wild that so many people think social media managers “spend all day playing on Instagram” or “just do TikTok dances" while also thinking that they have the magical power to instantly make brands “go viral” or grow an account to a million followers overnight--and neither is the truth.

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Jon-Stephen Stansel @jsstansel.bsky.social · 24/02/2025

JUST TURNED IN THE FINAL CHAPTERS OF MY BOOK IN TO MY EDITOR!!!

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Jon-Stephen Stansel @jsstansel.bsky.social · 23/02/2025

If you’re a social media manager, at some point in your career you’ve looked your boss in the eye and said with all sincerity, “Yeah, I don’t know why that happened. Facebook’s being weird today.”

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Jon-Stephen Stansel @jsstansel.bsky.social · 22/02/2025

Therapist: Do you have any thoughts on why you might be experiencing anxiety? Me, a Social Media Manager:

Anxiety from Inside Out holds six suitcases labeled with the logos of each social media platform

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Jon-Stephen Stansel @jsstansel.bsky.social · 21/02/2025

Client: Can you make this post go viral? Social Media Manager:

Pawn Stars guy says best I can do is like it from my burner accounts

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Jon-Stephen Stansel @jsstansel.bsky.social · 20/02/2025

If you think the Star Wars fandom can get toxic...then you haven't interacted with the Sonic fandom...

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Jon-Stephen Stansel @jsstansel.bsky.social · 20/02/2025

When you want to hire one person to run your social media accounts, do photography, videography, graphic design, ad buying, web design, answer customer questions...you aren't asking for a social media manager, you're looking for a “Senior Director of Other Duties as Assigned."

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