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Jeremy P

@jspepper.bsky.social
274 followers 48 following 89 posts

@jspepper on most things. Playing around in Comms.

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Jeremy P @jspepper.bsky.social · 23/03/2026
CBS News Radio shutting down isn't just "end of an era" but it's a reminder that PR people can't dismiss formats they don't personally use. Your job is to reach audiences. Some of them are still listening.
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Jeremy P @jspepper.bsky.social · 17/03/2026
My dreams last night were all about eegee's and not sure what that says about my mind, the LA heat wave, and wanting something really cold to drink but now I also want eegee's in LA.
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Jeremy P @jspepper.bsky.social · 03/02/2026
I might be in the minority in the comms world on this, but I really do like this idea, the ability to highlight real-world AI experience and skills rather than just another class or course.
engadget.com
LinkedIn will let you show off your vibe coding expertise
LinkedIn is leaning into the rise of vibe coding by allowing users to show off their proficiency with various AI coding tools directly on their profiles.
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Jeremy P @jspepper.bsky.social · 02/02/2026
I love this story tip my hat to the PR person Yarbo on the grand slam. And, this makes me want to live with snow and buy one of the snowblowers (I also want a snowmobile).
nypost.com
NJ homeowner ‘sips coffee’ from inside as $5K robotic snow blower clears his entire driveway during Winter Storm Fern
Tom Moloughney is a northern New Jersey resident and host of a popular YouTube channel focused on electric vehicles and charging tech.
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Jeremy P @jspepper.bsky.social · 24/12/2025
Well, ChatGPT did not get me right with the video -- I'm not a USC Trojan, it's just a job and I root for my teams: Bear Down (especially in basketball) and I've been a Bo Schembechler and George Perles kid watching those greats battle it out during. Have a very Merry Christmas and Happy New Year!
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Jeremy P @jspepper.bsky.social · 18/12/2025
My year in ... Instacart? You'd have thunk that the team might have pulled this when SNL mocked UberEats Wrapped as something that no one needs to see or wants. My items that I love scream "liquid diet prep" but yes, I do like popsicles for hydration too. But just bc we can doesn't mean we should.
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Jeremy P @jspepper.bsky.social · 26/11/2025
This has been an interesting story - not that the story is interesting itself, but that the story went so wide right before Thanksgiving. I don't think it went big because of what was said but the classism storyline that seems to do well right now. www.businessinsider.com/campbell-sou...
businessinsider.com
A Campbell Soup VP is on leave after secret recording appears to show him mocking 'poor' customers, '3D-printed chicken'
An audio recording shows an apparent Campbell soup executive insulting company products, making racist comments, and claiming the meat is 3D-printed.
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Jeremy P @jspepper.bsky.social · 26/07/2025
New Coke, Classic Coke, Passover Coke, Sugar Coke? With Coke announcing a new sugar-based product (notice that it's a new Coke, not replacing Coke Classic), it'll be interesting to see the pricing and the name. www.axios.com/2025/07/22/t...
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Jeremy P @jspepper.bsky.social · 21/07/2025
A corporate blog is still a good place to counter rumors, as shown by Deno. And while there's the question (valid) about how AI and GEO are treating corporate sites, and how PR is becoming king again as third-party outlets matter more, when I asked ChatGPT about the company, the post came up first.
deno.com
Reports of Deno's Demise Have Been Greatly Exaggerated | Deno
Addressing recent Deno criticisms and sharing our vision for the future
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Jeremy P @jspepper.bsky.social · 21/07/2025
I mean, this was one way for @Belkin to get back into tech news (I forgot that they were still around, let alone sorta LA tech, until these stories). This is more than a Belkin ruining its brand name with customers story, it's questioning whether or not the public can trust smarthome tech.
arstechnica.com
Belkin shows tech firms getting too comfortable with bricking customers’ stuff
There’s no easy alternative, and IoT customers are paying the price.
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Jeremy P @jspepper.bsky.social · 15/07/2025
There's something about nostalgia, historical rivalries, and weird trophies. And that's all part of what makes the Big 10 the best football conference out there (plus its focus on academia, one of the few if not only conferences that does that). A look at all the trophies that change hands.
nytimes.com
Inside the Big Ten’s love of traveling rivalry trophies — Pigs, axes, buckets and beyond
The Big Ten possesses 21 recognized traveling trophies, with a majority of them over seven decades old.
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Jeremy P @jspepper.bsky.social · 08/07/2025
With Threads nearing X's daily app usage, and BlueSky keeping up with new bells and whistles, it's hard out here for a social media manager.
techcrunch.com
Threads is nearing X's daily app users, new data shows | TechCrunch
Threads' mobile app for iOS and Android saw 115.1 million daily active users, representing 127.8% year-over-year growth.
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Jeremy P @jspepper.bsky.social · 08/07/2025
Lessons from Jim Shooter, a literal giant in the comic industry (he was 6'7") include that every comic book should be an introduction to the characters so people could just pick up anywhere and become a fan, and that every story is based on a character, an action, a climax and a resolution.
nytimes.com
Jim Shooter, Editor Who ‘Saved the Comics Industry,’ Dies at 73
He brought order and profits to Marvel in the 1980s and helped establish the genre as a popular-culture tent pole for decades to come.
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Jeremy P @jspepper.bsky.social · 01/07/2025
Sometimes, you just need a little Celebration in your life (or Kool and the Gang). www.youtube.com/watch?v=3Gwj...
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Jeremy P @jspepper.bsky.social · 30/06/2025
Reading the MAHA/trad wife/whatever you want to call it movement press - this is the second such article I've read about conservative movements and women, and I'm sure there will be more - just reminds me that there's media and spaces for everyone, and my job in PR is to be aware of them all.
nytimes.com
‘Less Burnout, More Babies’: How Conservatives Are Winning Young Women
The wellness influencer universe is resonating with people who might not otherwise be drawn to politics.
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Jeremy P @jspepper.bsky.social · 30/06/2025
This is what happens when people have no knowledge of the past, and think that what's happening now is the end-all, be-all because they just don't know. The TLDR is that first movers in the space (this time, AI instead of dotcom or Web 2.0) will be the winner, so companies need to launch fast.
techcrunch.com
Why a16z VC believes that Cluely, the ‘cheat on everything’ startup, is the new blueprint for AI startups | TechCrunch
Andreessen Horowitz explains why its new investment philosophy prioritizes the "build as you go" approach embodied by Cluely.
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Jeremy P @jspepper.bsky.social · 24/06/2025
This was an interesting (and odd, IMO) story from TechCrunch that essentially was a piece on why Bluesky is so important and not what people are characterizing it. (Except, well, it's the public that defines companies and services).
techcrunch.com
Bluesky backlash misses the point | TechCrunch
Not only is Bluesky more than just a Twitter/X alternative, it's just one app in a wider social ecosystem built on open technology.
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Jeremy P @jspepper.bsky.social · 23/06/2025
Are the major sports leagues losing their fans due to costs of games ... in-person or on TV/streaming/wherever? This piece in the @NYTimes from @JoonLee thinks so, and I would have to agree that the costs have gone a bit out of control for the average family.
nytimes.com
Opinion | How American Sports Leagues Sold Out and Shattered Sports Culture
The major sports leagues are destroying one of our few remaining sources of shared community.
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Jeremy P @jspepper.bsky.social · 12/06/2025
I've always wanted my own theme song. I think part of it is growing up in the era of the best TV theme songs, the 70s. Now, finally in the 20s (the roaring AI 20s, I guess), that dream has come true. Go download the Jeremy Pepper ringtone, and make sure it's what rings when/if I call.
labs.google
labs.google/fx
The home for AI experiments at Google
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Jeremy P @jspepper.bsky.social · 11/06/2025
This seemed a fitting article to show up in my feed, after a conversation with a food reporter. We were talking about how food speaks to culture, community and has such a huge impact on our lives. The @NYTimess asked top chefs what food films make them a hungry - a cute way to get them to share.
nytimes.com
Chefs on the Films That Always Make Them Hungry
Nancy Silverton, Daniela Soto-Innes and more talk about the movies that have inspired and continue to reignite their love of cooking.
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Jeremy P @jspepper.bsky.social · 10/06/2025
From a UK study, that more than half of top 100 mental health TikToks contain misinformation is a pretty scary thing. That the response from TikTok is that it is personal expression and that it is people sharing their stories ignores that audiences are taking it as mental health advice.
theguardian.com
More than half of top 100 mental health TikToks contain misinformation, study finds
Guardian investigation reveals promotion of dubious advice, questionable supplements and quick-fix healing methods
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Jeremy P @jspepper.bsky.social · 10/06/2025
Everyone wants to be the "super app" and it really doesn't seem to matter what the industry is. Wonder (food delivery) has bought Tastemade (food videos, including cooking) to build out that app that is takeout, delivery, meal kits, production company, content studio and advertising business.
wsj.com
Exclusive | Wonder Acquires Tastemade for Its Latest Quest: to Make a ‘Mealtime Super App’
Wonder CEO Marc Lore hopes the company will one day offer AI-powered autonomous food ordering for all three meals of the day.
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Jeremy P @jspepper.bsky.social · 06/06/2025
I love Costco and, like Jimmy Kimmel, remember when they were Price Clubs in Arizona (and my membership goes that far back). And I remember when the magazine started arriving and how yes, we would thumb through it to see what was new at Costco.
nytimes.com
Costco Has a Magazine and It’s Thriving
Each month, 15.4 million copies of Costco Connection are mailed out to members. Another 300,000 are distributed via Costco warehouses. It is now the nation’s third largest magazine.
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Jeremy P @jspepper.bsky.social · 06/06/2025
Reading all the pre- and post-mortem posts on Skype, I remember my small role (that I never talk about) in the launch. I was hired to track coverage and started seeing the groundswell of love for the product amongst bloggers. Read this from @Om, a great review of what could have been.
om.co
Skype is dead. What happened?
Microsoft is shutting down Skype. It will go offline in May 2025. “We’ve learned a lot from Skype over the years that we’ve put into Teams as we’ve evolved teams over the last seven to eight years,…
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Jeremy P @jspepper.bsky.social · 05/06/2025
It's all about messaging, right? Millennials won't take cruises, but call it a yacht trip and they're overpaying for a brand name slapped on a cruise ship. There's a norovirus joke in here somewhere ... if you pay more for that yacht trip, is it a higher class of norovirus?
wsj.com
Millennials Might Hate Cruises—but a Yacht Trip? That’s Another Story.
Affluent millennials often dismiss cruise travel as crowded, cramped and insufficiently exclusive. But elite hotel chains like the Ritz-Carlton are convincing them to set sail on luxury “yachts.”
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Jeremy P @jspepper.bsky.social · 05/06/2025
Both offline and online couponing are a fascinating business. There would be the news segments showing clubs trading coupons, the experts who would walk out of grocery stores paying nothing, and it was even part of a poker scene in Mr. Mom (go see it again, Teri and Michael are great).
abc15.com
More Americans couponing out of necessity than as a hobby, survey shows
A new survey from The Krazy Coupon Lady highlights a new shift: while couponing used to be a hobby, for many, it is now becoming a household necessity.
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Jeremy P @jspepper.bsky.social · 05/06/2025
Is this an eating the dog-food move or an avoidance of real engagement and transparency move? It seems to be both at the same time -- showcasing that the companies are going all-in on AI (and likely to cut staff, because earnings and bottom lines) and avoiding to have to answer questions.
theverge.com
Tech CEOs are using AI to replace themselves
They’re using AI avatars to talk to investors.
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Jeremy P @jspepper.bsky.social · 05/06/2025
Community building is not easy -- in fact, it's probably one of the harder things to do in marketing and communications in an organic way. Kudos to what Sean has built with Comm(s)unity, especially on Slack.
linkedin.com
You don't know anything about community until you start a community. Five… | Sean Garrett | 36 comments
You don't know anything about community until you start a community. Five years ago this week, I did just that. And, now I feel like I know a little. Inspired by the first couple weeks of Covid…
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Jeremy P @jspepper.bsky.social · 04/06/2025
How @ultabeauty built out its internal ambassador program should be the gold standard (IMO). By opening up the program to its in-store employees, having the program run by an influencer/employee and paying for the content on or off the clock are all key.
glossy.co
Ulta Strategies: How Ulta is tapping in-store associates for content creation with new 'Ulta Beauties’ internal ambassador program
Ulta Beauty exec Stacy Coblentz gives Glossy an insider’s look into the retailer’s "Ulta Beauties" associate ambassador program. Made up of 28 in-store associates and two corporate staffers, the…
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Jeremy P @jspepper.bsky.social · 04/06/2025
When one thing is hot in marketing - the return of the printed publication - it only makes sense that there are other content plays that become the new hot thing as well. Fashion brands are jumping to Substack, which makes a ton of sense to me as creating their own fashion magazines with advice.
modernretail.co
How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack
More fashion companies like Madewell and American Eagle are publishing Substack newsletters filled with styling tips and long-form essays.
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Jeremy P @jspepper.bsky.social · 04/06/2025
A very cyclical thing in corporate America: the launch of the corporate magazine. It seems to be an every 10-year thing (and if I go through my X timeline when it was Twitter, I'd be able to find my last tweeted story), but it wouldn't come back if it didn't work.
axios.com
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Jeremy P @jspepper.bsky.social · 04/06/2025
A viral TikTok video about a girlfriend catching her boyfriend cheating and driving him to the dump since he likes picking up garbage turns out to be a campaign for an app to catch cheaters. I'm waiting for any follow-up story that notes an FTC fine. ¯\_(ツ)_/¯
themarysue.com
‘Thanks for showing his profile like a psa’: She finds her boyfriend’s Tinder. Then she drives him to a landfill
A woman on TikTok was applauded for allegedly “dumping” her boyfriend, literally, after she caught him cheating.
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Jeremy P @jspepper.bsky.social · 03/06/2025
Brand extensions always are a good and easier bet than launching a whole new product or category. With the food business having its moment of pricing uncertainty, I'm sure we'll see more of it as outlined in the article.
fooddive.com
Aisle hopping: Why major food and beverage brands are entering new parts of the grocery store
Nestlé, Kraft Heinz and J.M. Smucker are among the CPG giants leveraging the brand equity of well-known products to expand into different categories, boost recognition and grow sales.
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Jeremy P @jspepper.bsky.social · 03/06/2025
The media landscape continues to lose jobs (and outlets) with In Touch, Life & Style, Closer and First for Women shutting down (print and onine) and laying off all staff. What's weird? The editorialized line in the article: While Hollywood’s talent publicists may not be shedding tears today ...
hollywoodreporter.com
In Touch, Life & Style, Closer and First for Women Magazines to Shutter, Lay Off Entire Staffs
“Despite the best efforts of many of our talented colleagues, we have been unable to develop a profitable business model for four of our magazine titles,” a McClatchy spokesperson tells THR.
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Jeremy P @jspepper.bsky.social · 03/06/2025
If it seems like you're being inundated with clothing sales and hype -- and that the Memorial Day weekend sales seemed to last longer -- you're not wrong. With the on-again, off-again tariffs (TACO!), brands are scrambling with back-to-school promotions despite school barely being out of session.
thehill.com
Trump tariffs set to collide with back-to-school shopping
The worst impacts of President Trump’s tariffs could hit just in time for back-to-school shopping. Whether or not Trump reaches new deals with China and other trading partners, spikes in pric…
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Jeremy P @jspepper.bsky.social · 03/06/2025
From @PewResearch, Bluesky is taking off (especially on the left of politics journalists) but X is still king of the hill for journalists and news influencers. And if you're in sports, there's no where else you really can be for the audiences.
pewresearch.org
Bluesky has caught on with many news influencers, but X remains popular
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
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Jeremy P @jspepper.bsky.social · 02/06/2025
Since the COVID-19, the university has tested the wastewater to see where there might be surges. When the worst of the pandemic passed, we continued to test for norovirus and other issues that show up.
dailytrojan.com
How, why and where does USC test its wastewater? - Daily Trojan
USC currently tests wastewater for influenza, norovirus and coronavirus.
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Jeremy P @jspepper.bsky.social · 02/06/2025
Is this a NYC thing, or is it a national thing? I do have a thing against leftovers - I believe they only work in three instances: Asian food, Italian food (including pizza there), and fried chicken.
nytimes.com
Is the Doggy Bag Dead?
Restaurateurs in big cities have noticed a somewhat surprising shift in diner behavior.
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Jeremy P @jspepper.bsky.social · 02/06/2025
A trip to Washington, DC for consumer tech (and tech) meant visiting three people: Walt Mossberg, Steve Wildstrom and Rob Pegoraro. As a Detroiter, I loved that Walt and Steve had that connection as well and while waiting, we could discuss the city.
yourfirstbyline.substack.com
My First Byline: Rob Pegoraro
Freelance tech journalist
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Jeremy P @jspepper.bsky.social · 28/05/2025
A public service announcement: brands don't need to acknowledge every holiday, especially if they don't have a real connection or understand it. An example from last month: @IKEAUSA and Passover. It's okay to pass it over.
heyalma.com
You Actually Don't Have to Wish Jews a Happy Passover, IKEA
There are a few things a girl like me expects from IKEA. I expect that IKEA will be affordable. I expect that my partner and I will be able to assemble IKEA furniture without the dissolution of our…
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Jeremy P @jspepper.bsky.social · 27/05/2025
Influencer drama is nothing more than the color green - not of money, but jealousy. Have I been hit with it in the past when I was a PR blogger? Of course, it's human nature but now it seems to be much more amplified and turn into mini PR-crises.
thecut.com
Breaking Down the Poppi Vending-Machine Drama
It turns out people don’t want to see a bunch of influencers get vending machines in their houses.
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Jeremy P @jspepper.bsky.social · 27/05/2025
When I first got into PR, one of the TV specialists talked to me about the bumper at the end of a news hour. The human interest story that resonates and is emotional, that speaks to all audiences. This clip is from @ABCNews but the story has also run on @CBSNews and @TodayShow (and others).
abcnews.go.com
Video High school seniors in Tennessee answer questions they wrote to themselves in 2018
David Muir shares the story of a group of seniors from McCallie School, an all-boys school in Chattanooga, Tennessee that answered questions their younger selves asked when they were in 6th grade.
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Jeremy P @jspepper.bsky.social · 27/05/2025
Nostalgia is such a big thing nowadays, and seems even more so in sports (or maybe that's a hockey thing with love for the Hartford Whalers and Quebec Nordiques never really going away). A good look at sports in Phoenix pre-professional sports planting their flags from @AZCentral.
azcentral.com
What happened to the Phoenix Firebirds?
Only in Arizona: Minor league professional baseball club was the only game in town before "big four" teams arrived
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Jeremy P @jspepper.bsky.social · 23/05/2025
The graveyard of web apps/plugins, mobile apps, companies is littered with products we used and loved at one point, and stopped using or just got end-of-life as things moved on. Pocket is one of those. Good bye, little buddy.
support.mozilla.org
Pocket is saying goodbye - What you need to know | Pocket Help
More information about the end of support for Pocket.
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Jeremy P @jspepper.bsky.social · 23/05/2025
This isn't a new thing - and it's not just a highlight of children begging for money. There's na whole misery industry that permeates social from Instagram to TikTok to YouTube that the algorithm seems to love.
theguardian.com
‘Profiting from misery’: how TikTok makes money from child begging livestreams
Exploitation fears as people in extreme poverty perform stunts and beg for virtual gifts
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Jeremy P @jspepper.bsky.social · 22/05/2025
I give the people that go out to start their own consultancy or agencies a lot of credit; I know that I always had a hard time balancing all the hats (agency executive, new business development, maybe a life-work balance).
prweek.com
Why are so many corporate comms experts starting their own firms?
Why are so many corporate comms experts starting their own firms?. From PR Week
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Jeremy P @jspepper.bsky.social · 20/05/2025
As a breakfast cereal lover - hot cereal, it's Cream of Rice and @Quaker Oats, and cold cereal it's @FrootLoops and @RealCapnCrunch - it has been interesting to watch the death or change of the morning routine (I blame the lack of Saturday morning cartoons and advertisements).
fooddive.com
Breakfast cereal is in dire need of a makeover
As sales continue to erode, companies like General Mills and WK Kellogg want to revamp the category's image by tapping into health and wellness trends.
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Jeremy P @jspepper.bsky.social · 20/05/2025
This post is dead-on - during the 90s and 2000s, posts about how people got jobs by being out-of-the-box and creative were ubiquitous. They usually went viral through email forwards, but were also showing up on different social networks. And they were so creative and smartly done.
linkedin.com
When I was graduating college, self-promos were all the rage when looking… | Matt Morin | 200 comments
When I was graduating college, self-promos were all the rage when looking for a job. We were all jealous of Jelly Helm's famous $22,000 check idea. It's how you got noticed in a not-so-great economy.…
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Jeremy P @jspepper.bsky.social · 20/05/2025
What's interesting here is post-Coke acquisition and death of Honest Tea, the the founder started Just Ice Tea, taking a lot of what he learned the first time around and applying it to the marketing and messaging for the new brand. See the opportunity, have the money from the buy-out and go for it.
fooddive.com
The Honest truth: Just Ice Tea filling void left by Coca-Coca
After Honest Tea was discontinued by the beverage giant in 2022, its co-founder saw an opportunity in the market for an organic, less sweet drink.
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Jeremy P @jspepper.bsky.social · 20/05/2025
It's always been a rule of thumb that your company or organization isn't what you want it to be, but what the customer decides it is. But AI is even accelerating those changes, as @britopian notes. Good tools in the post to make sure you're staying on top of things.
linkedin.com
Is Your Brand Being Outsourced by Reddit?
Try this: Go ask ChatGPT or Perplexity what your brand is known for. Then ask who your CEO is.
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