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Joe Master

@josephjmaster.bsky.social
180 followers 130 following 143 posts

👋 SVP, Brand Mgmt. — Carnegie #HigherEd 🤝 President, CUPRAP — a pro community ✍️I love reading, writing, and aromatic bitters 🔗 about.me/josephmaster

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Joe Master @josephjmaster.bsky.social · 08/02/2026
Em-dashes aren't the AI "tell." It's the word "clarity."
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Joe Master @josephjmaster.bsky.social · 08/01/2026
Plato? Really?
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Liz Gross (she/her) @lizgross144.bsky.social · 08/08/2025
“I really do believe that the administration is not going to be satisfied unless institutions are majority white,” Pérez said. Angel speaks plainly. www.chronicle.com/article/trum...
chronicle.com
Trump Begins Hunt for ‘Bogeyman’ in Admissions Data
The Trump administration will require colleges to share more detailed admissions data “to verify” that they’re not considering applicants’ race.
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Joe Master @josephjmaster.bsky.social · 25/07/2025
🖍️ Let's create more creative moments every day. #Crayola #StayCreative
youtu.be
Crayola Creative Acts of Color Open Call
YouTube video by Crayola
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Joe Master @josephjmaster.bsky.social · 22/07/2025
Crosby, Stills & Nash: You own an oversized hat. Crosby, Stills, Nash & Young: You own three or more oversized hats. Not untrue.
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Joe Master @josephjmaster.bsky.social · 13/06/2025
When you strip away all the layers of leadership, I think what you find is that the fundamental, foundational, most essential act of leadership *is the act of communicating.* When you truly lead, you are, at your heart, a communicator. That's the work.
voltedu.com
Leadership Communications Tips for Higher Ed | Volt
Amid financial uncertainty and political pressure, it is more important than ever that higher ed leaders communicate early and often.
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Joe Master @josephjmaster.bsky.social · 11/04/2025
The *counterculture* higher ed marketing podcast? ✔️ Challenging the discourse? ✔️ With @joelgoodman.co? 🔥
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Joe Master @josephjmaster.bsky.social · 05/04/2025
Instagram & Facebook are now for DMing Reels about childhood, music, and other pop culture ephemera to people we know. Then the person we have singled out to receive our benefaction of humor or parody affixes a ❤️ to the message & writes "Ha." And we say we're not headed for societal collapse ...
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Joe Master @josephjmaster.bsky.social · 04/04/2025
It’s time to talk about ourselves like we matter. Because if we’re not putting soul into our messaging, we might as well not say anything at all. #HigherEd
voltedu.com
5 Higher Education Marketing Trends Shaping 2025 | Volt
Insights from top industry experts on the challenges and opportunities defining higher education marketing trends this year.
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Joe Master @josephjmaster.bsky.social · 29/03/2025
Columbia President Is Replaced as Trump Threatens University’s Funding www.nytimes.com/2025/03/28/u...
nytimes.com
Columbia University’s President, Katrina Armstrong, Resigns
Katrina Armstrong is leaving the post a week after the university agreed to a list of demands from the White House.
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Joe Master @josephjmaster.bsky.social · 28/03/2025
The UT Tower is stunning. Yesterday the Carnegie team and I got to spend a whole day in this iconic building meeting with marcomm pros. I could spend *days* in the library, alone.🤘#hookem
The library in the tower at UT-AustinThe ceiling of the library in the tower at UT-AustinThe library in the tower at UT-Austin
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CUPRAP @cuprap.bsky.social · 21/03/2025
Don't mind us, just missing Lancaster and all of you.🥹 #CUPRAP2025 Check out photos from the week here, using the password CUPRAP: danz.photoshelter.com/gallery/2025... 📷 Dan Z. Photography danzphoto.net
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Joe Master @josephjmaster.bsky.social · 19/03/2025
I know what I'll be reading on a couple of airplanes very soon. 👀 Anything with *heart* in the title is my jam, @higheredcmo.bsky.social!
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Shane Baglini @shanebaglini.bsky.social · 14/03/2025
“Purpose is our superpower.” - Paul Bascobert, President, @reuters.com #CUPRAP2025
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Joe Master @josephjmaster.bsky.social · 13/03/2025
"How could we lighten the conversation about mental health & break through the clutter of the 4 billion emails we send every day? We just wanted students to ask for help. And for them to know it's OK." Hence, the U Okay? campaign was born. #CUPRAP2025 — Craig Kampes and Julia from Drexel University
U Okay? Dragons are ready to listen
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Joe Master @josephjmaster.bsky.social · 13/03/2025
My friend and forever colleague @tomdurso.bsky.social accepting the Don Hale Award at #CUPRAP2025. Congrats, pal.
Tom Durso addressing the crowd at #CUPRAP2025
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Joe Master @josephjmaster.bsky.social · 13/03/2025
"AI integration is not a technology project. It is a change management project." @brianwpiper.bsky.social at #CUPRAP2025
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Joe Master @josephjmaster.bsky.social · 13/03/2025
"if you have a piece of content on your site that's performing well, you can just plug it into a GPT and say: create a 25 second script for TikTok. It's a great way to repurpose content." — @brianwpiper.bsky.social at #CUPRAP2025
Brian Piper talking AI at #CUPRAP2025.
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Joe Master @josephjmaster.bsky.social · 12/03/2025
Higher ed is losing ground in the public narrative." — Emma Jones at #CUPRAP2025
Emma Jones talking about change and leadership in higher education at #CUPRAP2025.
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Joe Master @josephjmaster.bsky.social · 12/03/2025
@petemackey.bsky.social's checklist for issuing an institutional response: Are core values being called into question? Are members of the campus community affected? Are operations affected? Does the president have something unambiguous to say? Can the statement help our obligation to teach?
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Joe Master @josephjmaster.bsky.social · 12/03/2025
Last minute signage for #CUPRAP2025 ✅
A professional community committed to advancing higher education marketing and communications.
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Joe Master @josephjmaster.bsky.social · 08/03/2025
#CUPRAP2025 is only a few days away — and this year's agenda is 🔥 WILL I SEE YOU THERE? There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...
"I'll be speaking at CUPRAP 2025 Spring Professional Development Conference

Leading and growing through change
March 12-14, 2025 | Lancaster County Convention Center and Marriott at Penn Square"
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Joe Master @josephjmaster.bsky.social · 28/02/2025
I'm so pleased to share that I'll be sitting down for a fireside chat with @nacac.bsky.social CEO @angelbperez.bsky.social for the #CUPRAP2025 opening keynote on Wed., March 12. There's still time to register: shorturl.at/ujUqb
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Joe Master @josephjmaster.bsky.social · 19/02/2025
The agenda for #CUPRAP2025 may be our best yet. Will I see you there?
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Joe Master @josephjmaster.bsky.social · 14/02/2025
🔊 The CUPRAP Spring Professional Development Conference is almost here! I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders. REGISTER HERE: lnkd.in/e4ACsHnK
CUPRAP 2025 Spring Professional Development Conference

Leading and growing through change

March 12-14, 2025

Lancadter County Convention Center and Marriott at Penn Square
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Joe Master @josephjmaster.bsky.social · 10/02/2025
Philly is about SHAKE #SuperBowlLIX
media.tenor.com
an aerial view of a city skyline at night with a few buildings lit up including one that says chase
ALT: an aerial view of a city skyline at night with a few buildings lit up including one that says chase
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Joe Master @josephjmaster.bsky.social · 09/02/2025
In 2013, I had the honor of interviewing Virginia Halas McCaskey in her suburban Chicago home for Drexel's now-defunct Market Street Magazine. RIP to the stalwart steward of the tremendous #ChicagoBears legacy. www.lebow.drexel.edu/news/faith-f...
lebow.drexel.edu
Faith, Family, Football
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Joe Master @josephjmaster.bsky.social · 08/02/2025
Another gem from my friend Chris Huebner: "To guide prospective students toward enrollment, higher ed marketers must first engage emotions before reinforcing decisions with logic." voltedu.com/insights/usi...
voltedu.com
The Psychology of Persuasion in Marketing Higher Ed | Volt
Chris Huebner outlines how to use the psychology of persuasion to create emotionally compelling higher ed marketing campaigns.
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Kevin @kctyler2.bsky.social · 05/02/2025
What a joy it was to chat with my friend @devinpurgason.bsky.social on a recent episode of Higher Voltage! Check it out when you get a chance. voltedu.com/podcast/comm...
voltedu.com
Community College — America’s Best-Kept Promise - Volt
Community colleges are redefining student success through innovation, hyper-personalization and a commitment to meeting the needs of diverse learners.
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CUPRAP @cuprap.bsky.social · 03/02/2025
We're prepping for #CUPRAP2025 by counting down the top 10 reasons to attend CUPRAP, starting with number 10: the city of Lancaster. Lancaster boasts a quaint, walkable downtown with numerous dining options, historic architecture mixed with modern flare, and the historic Lancaster Central Market.
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Joe Master @josephjmaster.bsky.social · 02/02/2025
I took a whittle break today to start something new.
The beginning of a woodworking project. Pictured here is a face emerging from a block of butternut wood, with a whittling blade in the fore.
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Volt @voltedu.bsky.social · 30/01/2025
A new episode of Higher Voltage is live! 📣 From the rise of AI recruiters to the power of authentic storytelling, @kctyler2.bsky.social, @iamjennypetty.bsky.social and Emily Smith explore innovative strategies to engage students, attract adult learners, and future-proof enrollment efforts.
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Volt @voltedu.bsky.social · 30/01/2025
Sara Custer, editor-in-chief of @insidehighered.com, joins @erinahennessy.bsky.social and @tvparrot.bsky.social to discuss the current state of the higher ed sector, including the role of media and early impacts of the Trump administration 👇 voltedu.com/podcast/bein...
voltedu.com
Trusted Voices Podcast: Being a Critical Friend | Volt
Sara Custer, editor-in-chief of Inside Higher Ed, joins Trusted Voices to discuss the current state of the higher ed sector.
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CUPRAP @cuprap.bsky.social · 29/01/2025
🚨 ICYMI: Registration for the 2025 CUPRAP Spring Professional Development Conference is now open! Reconnect with colleagues, immerse yourself in insightful sessions, and celebrate the successes of our industry this March in Lancaster, PA! buff.ly/40EC61g #CUPRAP2025
Three women seated at a conference table, engaged in conversation. One woman holds a pen and paper, while another has a laptop and coffee. They are wearing name tags and appear to be at an event.
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Joe Master @josephjmaster.bsky.social · 29/01/2025
As we approach the 49th day of January, I'd just like to remind everyone that February remains the worst month of the year.
youtube.com
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Joe Master @josephjmaster.bsky.social · 22/01/2025
Today, Garth Hudson, the last remaining member of The Band, died. The sounds this man extracted from the Lowrey organ, — not to mention the accordion, clavinet, and saxophone — were otherworldly apocalyptic, moving. music.youtube.com/watch?v=S7qq...
music.youtube.com
Chest Fever (Remastered 2000)
YouTube video by The Band - Topic
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Katie ME @katieme.bsky.social · 16/01/2025
Closing statement from Rachael Kay Albers. We're memory makers 💙 #CarnegieConf
A slide from a presentation: Get Unforgettable. I'm not a marketer. I'm a memory maker. RKA INK @rachael.kay.albers
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Joe Master @josephjmaster.bsky.social · 16/01/2025
Glad we've got Bluesky to follow along with the #CarnegieConf this year.🦩 The in-between times of Twitter ("we're still there, but do we even share?") were painful. So far, I'm seeing great stuff from: @meghdale.bsky.social @katieme.bsky.social @jaimelizo.bsky.social
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Joe Master @josephjmaster.bsky.social · 16/01/2025
Welcome to the party, @voltedu.bsky.social!
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Meghan Dalesandro @meghdale.bsky.social · 15/01/2025
"Students don't respond to data. They respond to stories." - Paul LaBlanc Ab-so-freakin-lutely. #CarnegieConf
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Joel G Goodman @joelgoodman.co · 13/01/2025
If you ever thought, "Agentic? That sounds stupid and made up," well you’re not alone. I was also tired of people calling the wrong things "agentic," so I tossed together a glossary of common AI terms #HigherEd is hearing thrown around by vendors. #Here4U
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Shane Baglini @shanebaglini.bsky.social · 10/01/2025
Let’s stop telling the story of our institutions to data, and start telling them to human beings. @josephjmaster.bsky.social @enrollify.bsky.social
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Maria Kuntz @mariakuntz.bsky.social · 09/01/2025
📚 Add this to your 2025 Learning Plan! Tune into this @enrollify.bsky.social mini-series on brand storytelling. I can’t wait to share these dynamic conversations about higher ed marketing. 🗓️ First episode drops January 23, with new releases every Thursday through February 20. #brandmarketing
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Joe Master @josephjmaster.bsky.social · 08/01/2025
That's right. My father reads my LinkedIn posts, and he writes comments just like he writes text messages: with formal salutations. Still calls me Joey, too.
A LinkedIn thread between father and son.
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Joe Master @josephjmaster.bsky.social · 08/01/2025
Sometimes, our most insurmountable silos can be in our own thinking — and in how and when we engage with others. This isn't a #HigherEd thing. It's a post-pandemic people thing. Thanks to @shanebaglini.bsky.social & @enrollify.bsky.social for a great chat. 🙏 👂: www.enrollify.org/episodes/ep-...
Teaser image for a new episode of "Breaking Silos" with host Shane Baglini, and guest Joe Master.
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Joe Master @josephjmaster.bsky.social · 08/01/2025
There's still time left to submit for the CUPPIE AWARDS! In #HigherEd #Marcomm we have few avenues to ensure our team's work is recognized & celebrated. The CUPPIE Dinner — held during our annual CUPRAP Spring Conference — is an entire evening devoted to celebrating your hard work and achievement!
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Joe Master @josephjmaster.bsky.social · 08/01/2025
Is there a more hopeful closing scene in cinema than when Shirley MacLean's Fran Kubelik tells Jack Lemon's C.C. Baxter: "Shut up and deal"? #TheApartment #BillyWilder
Jack Lemon and Shirley MacLaine in the famous closing scene of Billy Wilder’s 1960 classic "The Apartment."
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Joe Master @josephjmaster.bsky.social · 05/01/2025
"A Complete Unknown" blew me away. It's a cleverly observant study of talent, celebrity, and a period of time the could easily have slipped into idolatry. But it didn't. Timothée Chalamet's Dylan is enigmatic, elusive, mean, and absolutely believable. And the MUSIC! I was hooked 20 seconds in...
Movie poster for James Mangold's Bob Dylan biopic "A Complete Unknown."
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Joe Master @josephjmaster.bsky.social · 30/12/2024
“For last year’s words belong to last year’s language. And next year’s words await another voice. And to make an end is to make a beginning.” – #TSEliot
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Dan Giroux @djgmarketing.bsky.social · 19/12/2024
Just hit send on my first email from DJG Marketing. To those of you who received it, shoot me straight! And for those who want to get them, sign up here. I solemnly swear to be helpful and not annoying: djg-marketing.kit.com/newsletter
djg-marketing.kit.com
​​Helping Higher Education and Philanthropic Leaders Build Stronger MarComm Teams, Brands, Campaigns—and Results.
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