Joe Master @josephjmaster.bsky.social · 08/02/2026Em-dashes aren't the AI "tell." It's the word "clarity." 000
Reposted by Joe MasterLiz Gross (she/her) @lizgross144.bsky.social · 08/08/2025“I really do believe that the administration is not going to be satisfied unless institutions are majority white,” Pérez said. Angel speaks plainly. www.chronicle.com/article/trum...chronicle.comTrump Begins Hunt for ‘Bogeyman’ in Admissions DataThe Trump administration will require colleges to share more detailed admissions data “to verify” that they’re not considering applicants’ race. 032
Joe Master @josephjmaster.bsky.social · 25/07/2025🖍️ Let's create more creative moments every day. #Crayola #StayCreativeyoutu.beCrayola Creative Acts of Color Open CallYouTube video by Crayola 000
Joe Master @josephjmaster.bsky.social · 22/07/2025Crosby, Stills & Nash: You own an oversized hat. Crosby, Stills, Nash & Young: You own three or more oversized hats. Not untrue. 000
Joe Master @josephjmaster.bsky.social · 13/06/2025When you strip away all the layers of leadership, I think what you find is that the fundamental, foundational, most essential act of leadership *is the act of communicating.* When you truly lead, you are, at your heart, a communicator. That's the work.voltedu.comLeadership Communications Tips for Higher Ed | VoltAmid financial uncertainty and political pressure, it is more important than ever that higher ed leaders communicate early and often. 010
Joe Master @josephjmaster.bsky.social · 11/04/2025The *counterculture* higher ed marketing podcast? ✔️ Challenging the discourse? ✔️ With @joelgoodman.co? 🔥 130
Joe Master @josephjmaster.bsky.social · 05/04/2025Instagram & Facebook are now for DMing Reels about childhood, music, and other pop culture ephemera to people we know. Then the person we have singled out to receive our benefaction of humor or parody affixes a ❤️ to the message & writes "Ha." And we say we're not headed for societal collapse ... 000
Joe Master @josephjmaster.bsky.social · 04/04/2025It’s time to talk about ourselves like we matter. Because if we’re not putting soul into our messaging, we might as well not say anything at all. #HigherEdvoltedu.com5 Higher Education Marketing Trends Shaping 2025 | VoltInsights from top industry experts on the challenges and opportunities defining higher education marketing trends this year. 000
Joe Master @josephjmaster.bsky.social · 29/03/2025Columbia President Is Replaced as Trump Threatens University’s Funding www.nytimes.com/2025/03/28/u...nytimes.comColumbia University’s President, Katrina Armstrong, ResignsKatrina Armstrong is leaving the post a week after the university agreed to a list of demands from the White House. 001
Joe Master @josephjmaster.bsky.social · 28/03/2025The UT Tower is stunning. Yesterday the Carnegie team and I got to spend a whole day in this iconic building meeting with marcomm pros. I could spend *days* in the library, alone.🤘#hookem 020
Reposted by Joe MasterCUPRAP @cuprap.bsky.social · 21/03/2025Don't mind us, just missing Lancaster and all of you.🥹 #CUPRAP2025 Check out photos from the week here, using the password CUPRAP: danz.photoshelter.com/gallery/2025... 📷 Dan Z. Photography danzphoto.net 021
Joe Master @josephjmaster.bsky.social · 19/03/2025I know what I'll be reading on a couple of airplanes very soon. 👀 Anything with *heart* in the title is my jam, @higheredcmo.bsky.social! 020
Reposted by Joe MasterShane Baglini @shanebaglini.bsky.social · 14/03/2025“Purpose is our superpower.” - Paul Bascobert, President, @reuters.com #CUPRAP2025 011
Joe Master @josephjmaster.bsky.social · 13/03/2025"How could we lighten the conversation about mental health & break through the clutter of the 4 billion emails we send every day? We just wanted students to ask for help. And for them to know it's OK." Hence, the U Okay? campaign was born. #CUPRAP2025 — Craig Kampes and Julia from Drexel University 000
Joe Master @josephjmaster.bsky.social · 13/03/2025My friend and forever colleague @tomdurso.bsky.social accepting the Don Hale Award at #CUPRAP2025. Congrats, pal. 050
Joe Master @josephjmaster.bsky.social · 13/03/2025"AI integration is not a technology project. It is a change management project." @brianwpiper.bsky.social at #CUPRAP2025 021
Joe Master @josephjmaster.bsky.social · 13/03/2025"if you have a piece of content on your site that's performing well, you can just plug it into a GPT and say: create a 25 second script for TikTok. It's a great way to repurpose content." — @brianwpiper.bsky.social at #CUPRAP2025 110
Joe Master @josephjmaster.bsky.social · 12/03/2025Higher ed is losing ground in the public narrative." — Emma Jones at #CUPRAP2025 001
Joe Master @josephjmaster.bsky.social · 12/03/2025@petemackey.bsky.social's checklist for issuing an institutional response: Are core values being called into question? Are members of the campus community affected? Are operations affected? Does the president have something unambiguous to say? Can the statement help our obligation to teach? 041
Joe Master @josephjmaster.bsky.social · 08/03/2025#CUPRAP2025 is only a few days away — and this year's agenda is 🔥 WILL I SEE YOU THERE? There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/... 010
Joe Master @josephjmaster.bsky.social · 28/02/2025I'm so pleased to share that I'll be sitting down for a fireside chat with @nacac.bsky.social CEO @angelbperez.bsky.social for the #CUPRAP2025 opening keynote on Wed., March 12. There's still time to register: shorturl.at/ujUqb 040
Joe Master @josephjmaster.bsky.social · 19/02/2025The agenda for #CUPRAP2025 may be our best yet. Will I see you there? 030
Joe Master @josephjmaster.bsky.social · 14/02/2025🔊 The CUPRAP Spring Professional Development Conference is almost here! I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders. REGISTER HERE: lnkd.in/e4ACsHnK 010
Joe Master @josephjmaster.bsky.social · 10/02/2025Philly is about SHAKE #SuperBowlLIXmedia.tenor.coman aerial view of a city skyline at night with a few buildings lit up including one that says chaseALT: an aerial view of a city skyline at night with a few buildings lit up including one that says chase 020
Joe Master @josephjmaster.bsky.social · 09/02/2025In 2013, I had the honor of interviewing Virginia Halas McCaskey in her suburban Chicago home for Drexel's now-defunct Market Street Magazine. RIP to the stalwart steward of the tremendous #ChicagoBears legacy. www.lebow.drexel.edu/news/faith-f...lebow.drexel.eduFaith, Family, Football 110
Joe Master @josephjmaster.bsky.social · 08/02/2025Another gem from my friend Chris Huebner: "To guide prospective students toward enrollment, higher ed marketers must first engage emotions before reinforcing decisions with logic." voltedu.com/insights/usi...voltedu.comThe Psychology of Persuasion in Marketing Higher Ed | VoltChris Huebner outlines how to use the psychology of persuasion to create emotionally compelling higher ed marketing campaigns. 140
Reposted by Joe MasterKevin @kctyler2.bsky.social · 05/02/2025What a joy it was to chat with my friend @devinpurgason.bsky.social on a recent episode of Higher Voltage! Check it out when you get a chance. voltedu.com/podcast/comm...voltedu.comCommunity College — America’s Best-Kept Promise - VoltCommunity colleges are redefining student success through innovation, hyper-personalization and a commitment to meeting the needs of diverse learners. 032
Reposted by Joe MasterCUPRAP @cuprap.bsky.social · 03/02/2025We're prepping for #CUPRAP2025 by counting down the top 10 reasons to attend CUPRAP, starting with number 10: the city of Lancaster. Lancaster boasts a quaint, walkable downtown with numerous dining options, historic architecture mixed with modern flare, and the historic Lancaster Central Market. 112
Joe Master @josephjmaster.bsky.social · 02/02/2025I took a whittle break today to start something new. 030
Reposted by Joe MasterVolt @voltedu.bsky.social · 30/01/2025A new episode of Higher Voltage is live! 📣 From the rise of AI recruiters to the power of authentic storytelling, @kctyler2.bsky.social, @iamjennypetty.bsky.social and Emily Smith explore innovative strategies to engage students, attract adult learners, and future-proof enrollment efforts. 042
Reposted by Joe MasterVolt @voltedu.bsky.social · 30/01/2025Sara Custer, editor-in-chief of @insidehighered.com, joins @erinahennessy.bsky.social and @tvparrot.bsky.social to discuss the current state of the higher ed sector, including the role of media and early impacts of the Trump administration 👇 voltedu.com/podcast/bein...voltedu.comTrusted Voices Podcast: Being a Critical Friend | VoltSara Custer, editor-in-chief of Inside Higher Ed, joins Trusted Voices to discuss the current state of the higher ed sector. 175
Reposted by Joe MasterCUPRAP @cuprap.bsky.social · 29/01/2025🚨 ICYMI: Registration for the 2025 CUPRAP Spring Professional Development Conference is now open! Reconnect with colleagues, immerse yourself in insightful sessions, and celebrate the successes of our industry this March in Lancaster, PA! buff.ly/40EC61g #CUPRAP2025 011
Joe Master @josephjmaster.bsky.social · 29/01/2025As we approach the 49th day of January, I'd just like to remind everyone that February remains the worst month of the year.youtube.com 020
Joe Master @josephjmaster.bsky.social · 22/01/2025Today, Garth Hudson, the last remaining member of The Band, died. The sounds this man extracted from the Lowrey organ, — not to mention the accordion, clavinet, and saxophone — were otherworldly apocalyptic, moving. music.youtube.com/watch?v=S7qq...music.youtube.comChest Fever (Remastered 2000)YouTube video by The Band - Topic 020
Reposted by Joe MasterKatie ME @katieme.bsky.social · 16/01/2025Closing statement from Rachael Kay Albers. We're memory makers 💙 #CarnegieConf 021
Joe Master @josephjmaster.bsky.social · 16/01/2025Glad we've got Bluesky to follow along with the #CarnegieConf this year.🦩 The in-between times of Twitter ("we're still there, but do we even share?") were painful. So far, I'm seeing great stuff from: @meghdale.bsky.social @katieme.bsky.social @jaimelizo.bsky.social 140
Reposted by Joe MasterMeghan Dalesandro @meghdale.bsky.social · 15/01/2025"Students don't respond to data. They respond to stories." - Paul LaBlanc Ab-so-freakin-lutely. #CarnegieConf 041
Reposted by Joe MasterJoel G Goodman @joelgoodman.co · 13/01/2025If you ever thought, "Agentic? That sounds stupid and made up," well you’re not alone. I was also tired of people calling the wrong things "agentic," so I tossed together a glossary of common AI terms #HigherEd is hearing thrown around by vendors. #Here4U 131
Reposted by Joe MasterShane Baglini @shanebaglini.bsky.social · 10/01/2025Let’s stop telling the story of our institutions to data, and start telling them to human beings. @josephjmaster.bsky.social @enrollify.bsky.social 052
Reposted by Joe MasterMaria Kuntz @mariakuntz.bsky.social · 09/01/2025📚 Add this to your 2025 Learning Plan! Tune into this @enrollify.bsky.social mini-series on brand storytelling. I can’t wait to share these dynamic conversations about higher ed marketing. 🗓️ First episode drops January 23, with new releases every Thursday through February 20. #brandmarketing 242
Joe Master @josephjmaster.bsky.social · 08/01/2025That's right. My father reads my LinkedIn posts, and he writes comments just like he writes text messages: with formal salutations. Still calls me Joey, too. 160
Joe Master @josephjmaster.bsky.social · 08/01/2025Sometimes, our most insurmountable silos can be in our own thinking — and in how and when we engage with others. This isn't a #HigherEd thing. It's a post-pandemic people thing. Thanks to @shanebaglini.bsky.social & @enrollify.bsky.social for a great chat. 🙏 👂: www.enrollify.org/episodes/ep-... 161
Joe Master @josephjmaster.bsky.social · 08/01/2025There's still time left to submit for the CUPPIE AWARDS! In #HigherEd #Marcomm we have few avenues to ensure our team's work is recognized & celebrated. The CUPPIE Dinner — held during our annual CUPRAP Spring Conference — is an entire evening devoted to celebrating your hard work and achievement! 020
Joe Master @josephjmaster.bsky.social · 08/01/2025Is there a more hopeful closing scene in cinema than when Shirley MacLean's Fran Kubelik tells Jack Lemon's C.C. Baxter: "Shut up and deal"? #TheApartment #BillyWilder 120
Joe Master @josephjmaster.bsky.social · 05/01/2025"A Complete Unknown" blew me away. It's a cleverly observant study of talent, celebrity, and a period of time the could easily have slipped into idolatry. But it didn't. Timothée Chalamet's Dylan is enigmatic, elusive, mean, and absolutely believable. And the MUSIC! I was hooked 20 seconds in... 140
Joe Master @josephjmaster.bsky.social · 30/12/2024“For last year’s words belong to last year’s language. And next year’s words await another voice. And to make an end is to make a beginning.” – #TSEliot 010
Reposted by Joe MasterDan Giroux @djgmarketing.bsky.social · 19/12/2024Just hit send on my first email from DJG Marketing. To those of you who received it, shoot me straight! And for those who want to get them, sign up here. I solemnly swear to be helpful and not annoying: djg-marketing.kit.com/newsletterdjg-marketing.kit.comHelping Higher Education and Philanthropic Leaders Build Stronger MarComm Teams, Brands, Campaigns—and Results. 011