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Jorge Garcia

@jorgegarciamartin.com
462 followers 364 following 792 posts

Co-Founder & CEO of @afectivo.es Background in games development, professional audio, broadcast, R&D and music. Previously SWE/programmer & audio folk at EA, Zynga, MercurySteam, Activision, Codemasters, Music Tribe and more. Based in Madrid, Spain.

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Jorge Garcia @jorgegarciamartin.com · 1h
Here's a couple of senior software engineer quotes from this study: "Now, pull requests are getting bigger and harder to review. It is honestly becoming more anxiety inducing to even open the pull request and begin the review.” "If you speed up coding, the bottleneck shifts somewhere else."
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bryan newbold @bnewbold.net · 15h
ah damn, RIP Margaret Hamilton. she took safety-critical software engineering seriously, and got people to the moon and back. news.mit.edu/2026/margare...
old photos of a woman (Margaret Hamilton) standing next to a tall stack of books (printouts of Apollo space mission software source code)
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Jorge Garcia @jorgegarciamartin.com · 07/10/2026
Agreed. It looks slick!
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Jorge Garcia @jorgegarciamartin.com · 07/10/2026
I saw a stream of Joel showcasing autopilot a while ago. It looked so polished I assumed it wasn't fully LLM coded and someone apart from him (a pro dev) was helping build it. Ah, I just saw the EA page autopilot.audio Maintenance and customer support is what scares me of solo LLM'ed projects.
autopilot.audio
AUTO/PILOT · live performance software
Decks, sequencing, sampling, automation and native effects in one environment.
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Jorge Garcia @jorgegarciamartin.com · 07/10/2026
I suspected this was going to happen, but I thought it'd take longer. Many software EULAs don't allow decompiling or reverse engineering, but still, the impacted company needs to sue I guess. Adobe has lots of lawyers, smaller devs aren't that lucky...
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Jorge Garcia @jorgegarciamartin.com · 07/10/2026
This situation can easily snowball too: once your coding robot needs to make further changes, it also needs to load or grep more code into their context. Doesn't look very sustainable in the long term, though of course it can give the illusion of moving very fast shipping lots of features.
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Jorge Garcia @jorgegarciamartin.com · 07/10/2026
What would you prefer? Large amounts of code to do something simple, while taking longer to understand, validate, review, test, and to reason to... or just a little code that does what is needed and not more?
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Jorge Garcia @jorgegarciamartin.com · 07/10/2026
Technical reflection from working with our clients as @afectivo.es recently: I think it has become easier to create huge amounts of complex code for simple features, especially if we aren't careful and rush. Pascal said: "I didn't have time to write a short letter, so I wrote a long one instead".
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MS-DOS Games, Programs, Trivia, Pixels, Grog @scumm-bar.bsky.social · 06/10/2026
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Jorge Garcia @jorgegarciamartin.com · 02/10/2026
BOSE to buy FMOD's creators Firelight Technologies www.prnewswire.com/news-release...
prnewswire.com
Bose Corporation Announces Acquisition of Firelight Technologies
/PRNewswire/ -- Bose Corporation, a global leader in audio innovation and research, today announced it has acquired Firelight Technologies, maker of FMOD, an...
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Jorge Garcia @jorgegarciamartin.com · 02/10/2026
DMgo looks and sounds cool. Should probably give it a go on my original GameBoy some day youtu.be/-5DjZTPSoiA?...
youtu.be
DMGo! is OUT! New music program for the good old Game Boy
YouTube video by AudioWanderer
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Afectivo @afectivo.es · 30/09/2026
(EN) New Entry in Our Blog: One Year of Afectivo. afectivo.es/blog/first-a... #ethics #sustainability #software #tools #ai (ES) Nueva entrada en nuestro blog: Un año de Afectivo. afectivo.es/es/blog/firs... #ética #sostenibilidad #software #herramientas #ia
afectivo.es
One Year of Afectivo
First anniversary, lessons learned, and looking to the future
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Jorge Garcia @jorgegarciamartin.com · 26/09/2026
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Jorge Garcia @jorgegarciamartin.com · 22/09/2026
What do you mean? The node editor pattern?
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Jorge Garcia @jorgegarciamartin.com · 21/09/2026
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Jorge Garcia @jorgegarciamartin.com · 21/09/2026
Today, September 21st, it's Earth, Wind & Fire day! We are celebrating at @afectivo.es by releasing our tool ReAfecto. Build custom workflows and automations for Reaper using a node editor! Get it for FREE now at re.afecto.io #ReaperDAW #MusicTech #GameAudio #Software #Tools
re.afecto.io
ReAfecto
Build custom workflows and automations for Reaper
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Jorge Garcia @jorgegarciamartin.com · 14/09/2026
I think @rystorm.com has some opinions on this approach.
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Jorge Garcia @jorgegarciamartin.com · 11/09/2026
On the other hand, I also made a small EP/single release. Out today! yorch.bandcamp.com/album/tempor...
yorch.bandcamp.com
Temporality, by Yorch
3 track album
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Jorge Garcia @jorgegarciamartin.com · 11/09/2026
It's Friday September 11th. If you are into electronic/mellow/inspiring electronic music I think you should listen to Bonobo's latest album. Now out on Ninja Tune. bonobomusic.bandcamp.com/album/distan...
bonobomusic.bandcamp.com
Distance in Static, by Bonobo
20 track album
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Jorge Garcia @jorgegarciamartin.com · 10/09/2026
Huge congratulations to my old colleagues and friends at MercurySteam for the Metroid Ravenous announcement! 👏🥳 The game looks and sounds great - a testament to the incredibly talented (and kind) people working in the studio. www.youtube.com/watch?v=2fez...
youtube.com
Metroid Ravenous – Se lanza el 28 de enero de 2027 (Nintendo Switch 2)
YouTube video by Nintendo España
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Jorge Garcia @jorgegarciamartin.com · 05/09/2026
If you are into inspiring, quality electronic music, I think this is a must listen to album from Mort Garson. Originally released on September 3rd 1976. That's a bit more than 50 years! Have a great weekend. www.youtube.com/watch?v=SZkR...
youtube.com
Mort Garson - Mother Earth's Plantasia (Official Full Album Stream)
YouTube video by Sacred Bones Records
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Jorge Garcia @jorgegarciamartin.com · 04/09/2026
If you wonder how it feels to run a tech startup in Spain some days, I think the best analogy I can give (with some humour) is "The Twelve Tasks of Asterix" en.wikipedia.org/wiki/The_Twe... Goszinny and Uderzo have a great comic series set during the Roman empire days. Worth a watch/read.
en.wikipedia.org
The Twelve Tasks of Asterix - Wikipedia
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Jorge Garcia @jorgegarciamartin.com · 04/09/2026
Another reason to celebrate today is the release from our friends at Hook Music. We've been working with the talented team at Hook on some real-time audio magic. "It's the world’s first social-media platform built for music that pays the artist and the fan." www.linkedin.com/feed/update/...
linkedin.com
We've raised $16M from Khosla Ventures, Edgar Bronfman Jr & Daniel L.'s Waverley Capital and Steve Cohen's Point72 Ventures to stop a massive scam happening in the music industry. You...
We've raised $16M from Khosla Ventures, Edgar Bronfman Jr & Daniel L.'s Waverley Capital and Steve Cohen's Point72 Ventures to stop a massive scam happening in the music industry. Your favorite AI co...
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Jorge Garcia @jorgegarciamartin.com · 04/09/2026
At @afectivo.es we are celebrating today our first birthday! We got the company officially registered on September 4th 2025. Happy Birthday to us 🥳
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Jorge Garcia @jorgegarciamartin.com · 01/09/2026
Came across Vizibeat on a LinkedIn post this morning. I think this tool really feels like it's 2026, though it's Unreal only. There are cool demo videos on the website as well! Well done, Andrea. vizibeat.com/demos/iron-m... www.youtube.com/watch?v=DuL_...
youtube.com
Unreal Engine Music Visualizer with Zero Keyframes
YouTube video by Andrea Carver
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Jorge Garcia @jorgegarciamartin.com · 31/08/2026
What did we listen to? This was one of them...
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Jorge Garcia @jorgegarciamartin.com · 31/08/2026
Last Saturday evening-night my wife an I wanted to listen to some CDs from my collection. The only device I have that was able to play them (commercial ones, the CD-Rs were mostly unplayable) was my old Macbook Pro from 2008. I still need to find a second hand CD player for our living room.
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Jorge Garcia @jorgegarciamartin.com · 31/08/2026
Many thanks to all the people who have supported the album! 🙏 All the sales have now been donated to Red Cross and I've also matched the same amount. As a follow up, I've also made a new track to be released just in a few days on September 11th. yorch.bandcamp.com/album/tempor...
yorch.bandcamp.com
Temporality, by Yorch
2 track album
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Jorge Garcia @jorgegarciamartin.com · 28/08/2026
There's maybe a hopeful way (not a regulation expert): we encourage and push for regulation and guard rails. How AI could be used, who could use it in a humane way, with limitations and restrictions. Progress vs perfection? employment-social-affairs.ec.europa.eu/news/stronge...
employment-social-affairs.ec.europa.eu
Stronger protection for workers with new asbestos guidelines and updated list of occupational diseases
The Commission has adopted new measures to further strengthen the protection of workers from asbestos, a dangerous cancer-causing substance.
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Jorge Garcia @jorgegarciamartin.com · 25/08/2026
Computing history is so fascinating.
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Jorge Garcia @jorgegarciamartin.com · 25/08/2026
A long time ago (don't remember when) I heard of the term "dog fooding" and "eating your own dog food" in software, but I didn't know of its origin and it seems Wikipedia is again helpful en.wikipedia.org/wiki/Eating_... (Currently dog fooding a software tool...)
en.wikipedia.org
Eating your own dog food - Wikipedia
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Jorge Garcia @jorgegarciamartin.com · 19/08/2026
Taking time off this week and having some fun at the home studio making some noises, bleeps and blops with the KORG Electribe 2 while it's warm outside. youtu.be/k0hU6bkojJE
youtu.be
Yorch - SunD41Z (Live)
YouTube video by Jorge García
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Jorge Garcia @jorgegarciamartin.com · 18/08/2026
We have recently welcomed the new member of our family, Humo. He is very good and a fast learner. Humo is from Albacete, Spain and he is already making lots of friends in our neighbourhood 😍
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Admirable Women @admirablewomen.bsky.social · 17/08/2026
Computer scientist Margaret Hamilton coined the term “software engineer.” She directed the Software Engineering Division at MIT’s Instrumentation Lab & led development of the on-board flight software for NASA’s Apollo Guidance Computer. She was born #OTD in 1936 & turns 90 today! #WomenInSTEM
Two side-by-side black-and-white photographs of pioneering computer scientist Margaret Hamilton (born August 17, 1936). The left panel features a mature, close-up portrait where Hamilton gazes directly at the viewer with a serene, confident, and reflective expression, framed by her long, dark, slightly silvering hair. The right panel is a famous archival photograph showing a younger Hamilton standing indoors next to a towering stack of bound paper binders containing the Apollo Guidance Computer source code, which she led the development of at MIT. She is smiling broadly and wears a striped, long-sleeved mini dress with dark Mary Jane shoes and glasses, resting her hand proudly on top of the massive column of printed code. The overall composition contrasts her youthful triumph with her enduring legacy, capturing an optimistic, intellectually rigorous mood that highlights her monumental contributions to space exploration.
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Jorge Garcia @jorgegarciamartin.com · 13/08/2026
Sharing this here from PhD student at York Uni, Luca Resti. Interesting and impactful #GameAudio research in case you want to take part and share your opinions and experience.
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Jorge Garcia @jorgegarciamartin.com · 12/08/2026
Si quieres y puedes ayudar a los afectados en Colombia por el reciente terremoto, Acnur ha habilitado una página web para donaciones eacnur.org/es/crisis-co...
eacnur.org
Terremoto en Colombia
Una nueva ola de violencia en Colombia ha desplazado a decenas de miles de personas. Colombia enfrenta una de las situaciones humanitarias más graves de su historia reciente y necesitan ayuda.
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Jorge Garcia @jorgegarciamartin.com · 12/08/2026
Hook's CEO Gaurav Sharma on MBW. At @afectivo.es we are proud and thankful to have been working with the Hook team on audio and music tech since last year - a success story of how innovation and ethics in tech can, and should, go hand in hand. www.musicbusinessworldwide.com/the-real-deb...
musicbusinessworldwide.com
‘The real debate isn’t AI versus artists - it’s whether innovation and rightsholder participation can coexist.’ - Music Business Worldwide
Hook founder and CEO Gaurav Sharma explains why fan-made creations and remixes on social media are becoming the music industry’s next major consumption category…
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Jorge Garcia @jorgegarciamartin.com · 11/08/2026
Just heard of William Orbit's passing. RIP. "Ray of Light" album production for Madonna was an inspiration for many, including myself. I saw him on a roundtable at Sónar in Barcelona a few years back. Didn't have the courage to say a word to him. Life regrets... en.wikipedia.org/wiki/William...
en.wikipedia.org
William Orbit - Wikipedia
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Jorge Garcia @jorgegarciamartin.com · 11/08/2026
Want to connect with and reach out to very experienced and veteran people in audio and tech? At @afectivo.es we can help. Interested? Contact us and start a conversation afectivo.es/contact/
afectivo.es
Afectivo | Contact Us
Get in touch! Contact us using this page.
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Jorge Garcia @jorgegarciamartin.com · 11/08/2026
Veteran and very experience people are sometimes seen as an expensive, hard-to-adapt-to-new-trends asset but I believe this is plain wrong. You still want to have someone in your team who knows history. In this AI age in particular, this skill is more relevant than ever I think.
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Jorge Garcia @jorgegarciamartin.com · 11/08/2026
I believe it's still very valuable to have someone in your team who has seen 10+ or 20+ years of a field evolve: - They have learned from making/seeing some expensive mistakes. - Have a broad and stable network (great for informal consulting, etc). - Have seen multiple perspectives of the same old.
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Jorge Garcia @jorgegarciamartin.com · 11/08/2026
I've been away from social media lately (refreshing!). I prob expect to see more movement on socials in September, time for the hiring market to activate again after the holidays. I think there are still many upsides to hiring experienced and veteran people. One of them are their history knowledge.
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Jorge Garcia @jorgegarciamartin.com · 07/08/2026
It's @bandcamp.com Friday and I continue raising some funds for critical humanitarian aid.
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Jorge Garcia @jorgegarciamartin.com · 05/08/2026
@audiodevcon.bsky.social accepted talks are already published on the conference's website. There are many familiar names and friends in the list. Thinking on attending and travelling to Bristol this year if there is a chance 🤞 conference.audio.dev/schedule/ #audiotech #musictech #gameaudio
conference.audio.dev
ADC 2026 Accepted Sessions - Audio Developer Conference
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Jorge Garcia @jorgegarciamartin.com · 05/08/2026
HCI is the acronym for Human Computer Interaction, in case you are wondering :)
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Jorge Garcia @jorgegarciamartin.com · 05/08/2026
Just came across this morning with a picture of a paper prototype for a Sound Design tool I worked on during a HCI course in Uni (circa 2010). Stepping away from a computer for designing tools is refreshing and eye opening to gather feedback. Great memories and learnings from that period!
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Jorge Garcia @jorgegarciamartin.com · 04/08/2026
I'm still raising some money for Red Cross with my first album until the end of the month.
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Ed Newton-Rex @ednewtonrex.bsky.social · 31/07/2026
Big news today: GERMAN COURT RULES AI MUSIC FIRM SUNO BROKE COPYRIGHT RULES Suno "has to provide information on illicit revenue", and "will have to pay damages". Wow. www.reuters.com/world/german...
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Audio Developer Conference @audiodevcon.bsky.social · 23/07/2026
Connect with the global audio developer community. Sponsor ADC Bristol 2026 and showcase your technology while supporting education, collaboration, and innovation. Join Us! Nov 9-11 Bristol UK & Online audio.dev/adc-bristol-... #audio #developer #programmer #programming #coding
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Jorge Garcia @jorgegarciamartin.com · 23/07/2026
Fast forward almost 20 years (!), I'll be soon interviewing the same person that interviewed me on the phone (now a long time veteran) for a role. Let that sink in. My hope is that I don't forget these learnings.
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