Joost De Cock @joost.at · 05/09/2026My partner needs to be in London for work (1) so we got it in our heads that we can just cycle there. Because we can. Over two days, with a nap in the middle (on a boat). Should be fun, although I'm a bit concerned about the (lack of) cycling infrastructure in brexitland. 1) congress.escrs.org 020
Joost De Cock @joost.at · 28/06/2026Sorcha and those bikes no rider ever wants to find themselves on. Picture from the start of the Belgian national road racing championship, specifically the start in Antwerp. #BK2026 000
Joost De Cock @joost.at · 14/06/2026This is how we communicate now. I don't make the rules 🤷 #knicksinfive 000
Joost De Cock @joost.at · 03/06/2026Since today is #WorldBicycleDay I wanted to give a shout-out to someone who has given me more goosebumps than anyone. This kid has grown into my patron saint of bicycle joy. I love him so goddamn much 💜 010
Joost De Cock @joost.at · 25/05/2026Awesome 😻 Klein puntje van constructieve feedback: the submit knop breekt uit de layout op (mijn) mobile. Misschien een idee om op mobile de input en submit onder elkaar te zetten, en de volledige schermbreedte te gebruiken (zo heeft dede placeholder tekst van de input ook meer ruimte) 🙌 120
Joost De Cock @joost.at · 15/04/2026Remember to always wear hi-viz when you venture out into the world because when a car hits a person or (a person on) a bicycle it was probably their own fault for wearing dark colors or, you know, existing in the first place. 010
Joost De Cock @joost.at · 12/04/2026Went for a bike ride yesterday. Antwerp was looking pretty good. 020
Joost De Cock @joost.at · 05/04/2026On one hand, Tadej got out of the saddle on this tiny climb 😅 On the other hand, that slide into position on the podium was super smooth 🌈 #RVV 010
Joost De Cock @joost.at · 17/01/2026Along with whatever the living heck this monstrosity is. It came some sort of weird shoe contraption that I flat out refused to take a photo of because it felt like I was being rage-baited. Anyway, so far some of the things I noticed during my trip to #velofollies yesterday 👋 000
Joost De Cock @joost.at · 17/01/2026Not specifically a rider's bike, but the Van Rysel stand had the official team bike on display 100
Joost De Cock @joost.at · 17/01/2026There were also bikes that were clean/new but still strongly associated with a particular rider. Like this S-Works one on the SRAM stand that has all but Remco's name on it. 100
Joost De Cock @joost.at · 17/01/2026That one in particular was a real magnet for ageing cycling aficionados who swarmed it while I presume explaining how exactly they would excel at Unbound. 100
Joost De Cock @joost.at · 17/01/2026And on the Ridley stand, there was this one with the Unbound race tag on it. 100
Joost De Cock @joost.at · 17/01/2026There was this Canyon Inflight with 🌈 paint job that was clearly intended to evoque MVDP, even though absolutely nothing tells us it was actually his bike. 100
Joost De Cock @joost.at · 17/01/2026Kinda ironic that this company was promoting some sort of bike washing station, because a big thing at #velofollies was: Dirty bikes! 100
Joost De Cock @joost.at · 17/01/2026Also from the Eddy Merckx stand is this titanium one that I think looks rather lovely 100
Joost De Cock @joost.at · 17/01/2026Although when it comes to "let's just scribble anything on the bike" this one from the Eddy Merckx stand takes the cake. Although I should point out that in this case it's a prototype of a 3D printed bike so that's kinda different. 100
Joost De Cock @joost.at · 17/01/2026Also popular: let's give the kids some crayons and let them go to work on the frame. (Also from the SRAM stand) 100
Joost De Cock @joost.at · 17/01/2026More of the "more is more" school of paint jobs. This time a Cervélo although if memory serves me right, it was taken at the SRAM stand. 100
Joost De Cock @joost.at · 17/01/2026Whatever this is supposed to be gave me flashbacks to the bodge of a paint job Cy from GCN did on the fork of his fixie. Maybe it's just me, but I'm not a fan of the "anyone can splash some paint on" approach 100
Joost De Cock @joost.at · 17/01/2026Also. Since we had an example of a bad slogan, here's a great one courtesy of DT Swiss 100
Joost De Cock @joost.at · 17/01/2026This on the other hand 🤔 What's the message here? This bike sucks for riding on sand? 100
Joost De Cock @joost.at · 17/01/2026Not all marketing is bad of course. I genuinely liked this image which featured prominently on the Scott stand 100
Joost De Cock @joost.at · 17/01/2026Not all marketing is bad of course. I genuinely liked this image which featured prominently on the Scott stand 000
Joost De Cock @joost.at · 17/01/2026Sometimes companies try too hard to come up with catchy slogans or marketing copy, or perhaps something is lost in translation. But this just makes no sense to me. 100
Joost De Cock @joost.at · 17/01/2026Still kinda boggles my mind that a company can sell what looks to be the cheapest hazmat suit possible, but heat training is a thing and Core is pretty much synonym for that. 100
Joost De Cock @joost.at · 17/01/2026This is a lock that you lock and unlock with an app on your phone. Hard pass. You do you, but not for me. 100
Joost De Cock @joost.at · 17/01/2026I'm not an MTB guy, but I just can't wrap my head around the gearing on some of these bikes. Look at the chainring/cassette combo on this one. I get the idea of having a bike that in principle allows you to ride up a vertical wall, but I just don't understand how that could ever work in practice 100
Joost De Cock @joost.at · 17/01/2026These are so popular, it is very hard to get your hands on one. Here's a pic of mine in the #velofollies bike park. I was lucky because it's a 2XL frame. Those are less quick to sell out. That saddle is not original and costs 40% of the entire bike, which says a lot of the bang for buck you get 110
Joost De Cock @joost.at · 17/01/2026This is one of the greatest deals on the market. It's Canyon's Endurace in aluminium. You can see it advertised here for 999 Euro which is absolutely bonkers because it's a great bike (I have one, it's how I got to #velofollies) It's now 1099, but still phenomenal value. Also, that color 😍 100
Joost De Cock @joost.at · 21/12/2025First round of #cxantwerpen (before mvdp opened the throttle) What I really liked about this spot is that every (female) rider who managed to ride all the way to the top got massive cheers. Each and every one. So wholesome 🥰 010
Joost De Cock @joost.at · 05/11/2025Came to Girona 🇪🇸 for 4 days of cycling. Cannot recommend it enough. Truly a wonderful place if you like bicycles 💜 020
Joost De Cock @joost.at · 25/10/2025It looks like you used the wrong picture. Let me lend a hand to further make the point about the depth of our loss. 040