Founder friends, this is V2 of the Distribution Coach. It analyzes your landing page to ensure it lands with your target customers. Share your website URL and it will tell you what your page communicates about your problem, solution, and target market. https://pitch-scoreboard--jlcolton.replit.app/

GTM Engineering, as a discipline, makes a foundational assumption it rarely examines: that the problem to be solved is execution. Better data, better enrichment, better automation, better attribution....

Farcaster changed hands. The takes are flying. This isn't one of them. Part I maps the tensions now shaping what comes next—social-first vs builder-first, founder culture vs protocol durability, value creation vs value capture. No verdicts. Just the terrain. Part II is my read: we were measuring the wrong thing. DAU stagnation wasn't failure. It was boundary discovery. The network isn't the product people consume. It's the product that produces products. One document. Two layers. Read the map or