iiinova — where your digital self keeps evolving

Club Soda @joinclubsoda.com · 07/10/2026

We are ending our two-day No, Low and Mid-Strength Summit in style, with a panel hosted by Nudge PR on messaging to consumers with Tesco, Botivo, Metro and more on stage

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Club Soda @joinclubsoda.com · 08/09/2026

Our latest research report looks at the "gateway theory" that alcohol-free drinks may lead young people to drink alcohol. We have found no evidence for it, but some studies suggest the opposite: that alcohol is the real gateway, to alcohol-free drinks.

Report cover page with text: Club Soda Research 2026. Gateway? No way. Why alcohol-free drinks are not a gateway to alcohol. Image of people in a bar clinking classes.

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Club Soda @joinclubsoda.com · 09/02/2026

Laura hosting a panel at Wine Paris on alcohol-free wines globally.

Laura and the 4 panellists around a table

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Club Soda @joinclubsoda.com · 03/02/2026

So the time has come - our Tasting Room Shop and Bar at 39 Drury Lane has closed its doors. We have moved out, but we are not going away! Club Soda will continue to bring low, no, and mid-strength drinks to you in many different ways in 2026. We will share more of our plans soon.

Photo of the team outside a closed shop, and Instagram comments and likes

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Club Soda @joinclubsoda.com · 29/12/2025

If you're looking to get your 2026 off to a mindful (drinking) start, we have some event recommendations for you from our friends in London, Manchester, and Aberdeen: mailchi.mp/joinclubsoda... - sober raves, alcohol-free wine tastings, talks, you name it!

Hinterland Bar in Manchester - three guys standing and smiling at the bar.

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Club Soda @joinclubsoda.com · 22/10/2025

Been too busy to post, but our No, Low & Mid Conference is nearly drawing to a close The last interview, before a drinks reception, has Laura talking to Tom Surgey.

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Club Soda @joinclubsoda.com · 10/09/2025

We won! The Speciality and Fine Food Fair's Small Independent Retailer award is ours! Thanks to everyone who voted for us, and to our amazing team. The award will have pride of place in our store at 39 Drury Lane, London - why not come visit and admire it.

A hand holding the award, which is a block of wood, in front of a trade show stage, with words "Food for thought" on the wall.

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Club Soda @joinclubsoda.com · 30/08/2025

Three more days to vote for us as "Small Independent Retailer of the Year" at Speciality & Fine Food Fair - www.specialityandfinefoodfairs.co.uk/speciality-f...

Exterior of the Club Soda Tasting Room store

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Club Soda @joinclubsoda.com · 22/07/2025

Aanika - one of our younger Tasting Room customers - drew us a description of the taste of Jorg Geiger's Rosenzauber. Pretty accurate we think.

A child's drawing of a horse-type animal with many colours, as well as different coloured hearts stacked on top of each other. And maybe a rainbow too, but it's hard to say.

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Club Soda @joinclubsoda.com · 04/07/2025

Join our #Pride afterparty tomorrow. With DJs by our friends House of Happines from 5pm, it will again be THE alcohol-free Pride event in London. Free entry, optional RSVP at www.tickettailor.com/events/clubs...

Flyer for the event. Text says: "expect banging DJ sets from Darkwah, a pride special alcohol-free cocktail menu, a whole lot of glitter, and awesome party people. At Club Soda Tasting Room, 3pm to 9pm, 5th July 2025.

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Club Soda @joinclubsoda.com · 24/06/2025

Ah the KAM Drinking Differently report launch event today. Laura will be on a panel later, discussing inclusive drinks.

A bad photo of a big screen with the event title.

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Club Soda @joinclubsoda.com · 19/06/2025

Our latest report is out today: Drinks For Everyone 2025. A survey on UK attitudes to and behaviours with alcohol-free drinks. Free download at clubsoda.me/DrinksForEve...

Cover of the Drinks For Everyone 2025 report. Photos of five people drinking alcohol-free drinks.

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Club Soda @joinclubsoda.com · 15/06/2025

Cheers to Beer, especially all the great low, no, and mid-strenght beers out there! #CheersToBeer.

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Club Soda @joinclubsoda.com · 30/05/2025

Two very special guests at our Tasting Room today: Jessi and Taylor, from the Secret Lives of Mormon Wives - season 2 now streaming on Disney+. And today and tomorrow we're handing out FREE dirty sodas - come and taste!

Two reality TV stars in front of Club Soda Tasting Room store, and many people taking photos of them.

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Club Soda @joinclubsoda.com · 19/05/2025

We are at London Wine Fair this week. You will find us at the "Club Soda Mindful Drinking Experience" pavilion with many low/no alc drinks, and on our daily panel discussions.

Panel discussion with five people on stage

Trade show stall with postcards on a table, two people behind.

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Club Soda @joinclubsoda.com · 15/04/2025

Admiring our new window display by Saicho sparkling teas - so pretty!

A shop window from the inside. 8 wooden boxes,with decorative birds, flowers, and bottles of Saicho dangling in the air.

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Club Soda @joinclubsoda.com · 07/04/2025

And from Edinburgh to Glasgow - to a tasting of our low/no range with 10 eager customers at a Majestic store!

Inside a wine store, people standing and drinking alcohol free wine

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Club Soda @joinclubsoda.com · 07/04/2025

Laura on stage at Edinburgh Bar Show, hosted by Everleaf drinks

Laura talking to a microphone in front of a presentation on screen

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Club Soda @joinclubsoda.com · 03/04/2025

We will be at the Edinburgh Bar Show next Monday with our friends Everleaf. Laura will present a seminar titled "Non alcoholic drinks are a waste of money and taste terrible?" for bartenders and other drinks professionals. www.edinburghbarshow.co.uk/everleaf-sem...

Three bottles of Everleaf non-alcoholic spirits

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Club Soda @joinclubsoda.com · 09/03/2025

World Alcohol-Free Awards judges enjoying a pizza and drinks at the Tasting Room tonight. Tomorrow, the judging continues!

Interior of store, full of people deep in conversation

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Club Soda @joinclubsoda.com · 12/02/2025

Laura is speaking at a Wine Paris trade show panel on alcohol-free wines today, with chair Jerome from La Cave Parallele, Fabien from Moderato, Julien from Australian Vintage, and Shyamal from BonBon.

The five panellists on an orange stage, Laura is standing up and laughing

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Club Soda @joinclubsoda.com · 14/01/2025

Join us and our partner brands for exclusive Alcohol-Free Spotlight Tastings at Majestic Wine Stores across the UK! 🍷✨ Come along and taste your way through the future of alcohol-free drinks, featuring: Moderato and Eisberg wines, Everleaf, Three Spirit and Botivo spirits, and Real Sparkling Tea.

Flyer for the events with text: MEET US AT MAJESTIC ALCOHOL-FREE TASTINGS. Weds 15th Jan - Leeds, Fri 17th Jan - Crouch End / Islington, Fri 17th Jan - Bristol/ Hale, Sat 18th Jan - Taunton, Fri 24th Jan - Knutsford, Fri 31st Jan - Wanstead / Marlow, free ticket: joinclubsoda.com/events. FALL IN LOVE WITH ALCOHOL-FREE THIS JANUARY!

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Club Soda @joinclubsoda.com · 14/01/2025

Queers Without Beers, our regular monthly LGBTQI+ social is happening on Thursday 16th Jan, from 6 to 9pm at the Tasting Room, 39 Drury Lane, London. This time, Neil Hudson-Basing, co-founder of The House of Happiness will share his sober journey.

Neil in a disco wearing glitter and a yellow leather jacket, sticking his tongue out, and doing a V sign with his right hand.

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Club Soda @joinclubsoda.com · 03/12/2024

Our "The Next Round" podcast series continues with Clare who named her bar after a drunken name change. Find us on all the usual platforms, or listen on our website at joinclubsoda.com/next-round/

Text says the Club Soda podcast, Clare chief bear, the next round, Clare named her bar after a drunken name change. A photo of Clare smiling, with bright pink hair.

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Club Soda @joinclubsoda.com · 29/11/2024

This Sunday 1st December is our Members' Day - pop into our Tasting Room at 39 Drury Lane in London for mini mindful drinking workshops, tastings, furoshiki gift wrapping, 0% mulled wine. Best of all? 10% off everything in store, 20% off everything at the bar in return for your email address!

White text on green background: members' day in store this Sunday

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Club Soda @joinclubsoda.com · 28/11/2024

We’re excited to announce a new partnership with The LIVE Awards for their awards on December 11th at The Troxy in London. The LIVE Awards celebrate excellence in the live music and entertainment industry. This year, they are pioneering Drinks for Everyone at their awards ceremony!

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Club Soda @joinclubsoda.com · 25/11/2024

#OTD two years ago we opened the doors of our Tasting Room Bar and Shop. London's first and still only dedicated venue for alcohol-free and mid-strength drinks. With over 250 drinks on the shelves, a full bar menu with cocktails, wines, and beer on draft, we have something for everyone.

Exterior photo of the Tasting Room - big windows, white frames.

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