iiinova — where your digital self keeps evolving

Johnny Oberg @johnoberg.bsky.social · 1h

Imagine the TERROR of being hung upside down by steel chains while fully conscious. 💔 This is the brutality #cows routinely experience behind the closed doors of slaughterhouses in the #meat industry 😫 [photo: We Animals]

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Johnny Oberg @johnoberg.bsky.social · 29/09/2026

The Meat Industry is hiding the truth from you. ❌️ #BigAgLies

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Johnny Oberg @johnoberg.bsky.social · 28/09/2026

“Forget the pig is an animal. Treat him just like a machine in a factory.” -The Meat Industry.

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Johnny Oberg @johnoberg.bsky.social · 26/09/2026

This has nothing to do with animal advocacy, but I just want to tell you that I saw a total eclipse this year and it was one of the coolest experiences ever. Sometimes you've just got to sit back in awe of the natural world (universe?). 🌞🌚

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Johnny Oberg @johnoberg.bsky.social · 25/09/2026

You do NOT need to eat animals to build muscle. 🌱💪🏼 #vegan

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Johnny Oberg @johnoberg.bsky.social · 24/09/2026

This innocent #cow was blindfolded to lull him into a false sense of security before cutting his throat. His friends are terrified and tried to offer comfort. I'll never again pay others to do this stuff to animals. 😢 [photo: Iman Hamikhah / The Save Movement]

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Johnny Oberg @johnoberg.bsky.social · 22/09/2026

Pigs are more intelligent and JUST as playful as dogs! 😍 #loveALLanimals [Santuario Amor que Salva]

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Johnny Oberg @johnoberg.bsky.social · 21/09/2026

This is a spiked muzzle meant for baby cows. 😱 It's designed to wean the calf by being so painful for the mother cow that she'll push her baby away to avoid the pain. If you buy #milk, you are paying someone else to put this in a cow's nose. 💔

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Johnny Oberg @johnoberg.bsky.social · 20/09/2026

*1 billion* chickens are killed each WEEK. Way more than any land animal. 💔 A number so large that it’s impossible to comprehend. 🤯 This single chicken, in all his fragility and innocence however, *is* easy to understand. Multiply his anguish by 1,000,000,000. 😡

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Johnny Oberg @johnoberg.bsky.social · 18/09/2026

Do you agree with me that animals deserve BETTER than the world we’ve created for them? ✊️

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Johnny Oberg @johnoberg.bsky.social · 17/09/2026

OMG: Baby turkeys! Let's live in a world where we don't force them into a cruel system where they're fattened up and killed just for our consumption. 🧡🦃

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Johnny Oberg @johnoberg.bsky.social · 16/09/2026

Drop a 🧡 if you believe all animals deserve to live.

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Johnny Oberg @johnoberg.bsky.social · 16/09/2026

Who is someone who inspires you to show more compassion for animals? 🧡 Sweet Matilda, beloved resident of Goyo Santuario, is someone who inspired me.

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Johnny Oberg @johnoberg.bsky.social · 14/09/2026

This is treatment of #dairy cows. She is literally chained at the heels. 💔 Is drinking cow's #milk worth paying for this when we have a plethora of #vegan milks available now? 😡 #DitchDairy

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Johnny Oberg @johnoberg.bsky.social · 13/09/2026

In all of the wars in human history combined, 600 million people have been killed. Humans kill this many animals (95% being chickens and fish) every 5 days. EVERY. FIVE. DAYS. 🤯

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Johnny Oberg @johnoberg.bsky.social · 11/09/2026

People convince themselves that they only buy #meat from small farms. This is false because 4,999 out of every 5,000 #chickens come from FACTORY FARMS. 🤯 countinganimals.com/do-you-know-...

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Johnny Oberg @johnoberg.bsky.social · 10/09/2026

This mother pig is kept in this gestation crate for the MAJORITY of her life. She can't even turn around. 💔 The boredom is so severe that they lose their minds (indicated by bar-biting). This is animal cruelty, yet the meat industry only cares about PROFITS. 😡

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Johnny Oberg @johnoberg.bsky.social · 09/09/2026

Hanging w/ rescued animals (& taking silly pics w/ them courtesy of A Paige Photography) is my favorite. 🧡 On that note, here is something else that is my favorite: my monthly newsletter! Sign up here: johnoberg.org/subscribe ☺️

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Johnny Oberg @johnoberg.bsky.social · 08/09/2026

The fact that a guy carrying around the corpse of a pig is not unusual is alarming. We are a world of animal-lovers, yet we turn a blind eye to the cruelty that some animals face. Let’s stop doing that, okay? 🤨

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Johnny Oberg @johnoberg.bsky.social · 05/09/2026

Imagine being Nellie. Born in Iowa, loaded onto a truck, driven 24+ hours with no food or water. I met her at a vigil. We made eye contact for 60 seconds. Then the truck moved. She was killed for bacon, ham, pork. 💔 It’s too late for Nellie—but not for others. Choose differently. 🧡

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Johnny Oberg @johnoberg.bsky.social · 05/09/2026

Compassion ✅ Cruelty ❌ It's that simple. Which do you choose?

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Johnny Oberg @johnoberg.bsky.social · 02/09/2026

Choosing to not eat animals is a STRENGTH, not a weakness. 🌱 💪

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Johnny Oberg @johnoberg.bsky.social · 01/09/2026

How is it possible to feed 80 billion farm animals but not 8 billion people? 🤨

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Johnny Oberg @johnoberg.bsky.social · 31/08/2026

Pigs are the 4th-most intelligent animal on the planet and *also* the 1st-cutest when they sleep. 🐷💤😍 #loveALLanimals

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Johnny Oberg @johnoberg.bsky.social · 29/08/2026

He is a fully conscious baby chick about to fall into an industrial macerator to be ground up alive. Why? He's male, so he's "useless" to the Egg Industry. This happens to MILLIONS every year. The world needs to know the truth about #eggs. 😡

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Johnny Oberg @johnoberg.bsky.social · 28/08/2026

Caption this photo of Maisie and me at lifewithpigs.bsky.social! 👇

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Johnny Oberg @johnoberg.bsky.social · 26/08/2026

He is family, not an object to be chained, abandoned, or bought for profit. If you can, choose adoption and support your local shelter. Every #dog deserves love, safety, and a home where they are truly cared for. #NationalDogDay 🧡🐶

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Johnny Oberg @johnoberg.bsky.social · 25/08/2026

If you thought we've run out of ways to be cruel to the animals we eat, someone invented this process. 😡 Can you imagine the claustrophobia, confusion, & terror these #fish will endure? 😢

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Johnny Oberg @johnoberg.bsky.social · 23/08/2026

Think dogs are smart? Well, I got a PIG to sit for a carrot!!! 🐷🤯 [Sunshine and me at Rosie's Farm Sanctuary]

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Johnny Oberg @johnoberg.bsky.social · 22/08/2026

She's in so much pain. 💔 In order to increase #milk production for profit, dairy #cows are injected with hormones that increase risk of painful mastitis. It hurts her so bad but the industry doesn't care. Her suffering is acceptable acording to their business plan. 😡

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Johnny Oberg @johnoberg.bsky.social · 21/08/2026

Pro tip: If you want to save the #oceans and all the animals who call it home, boycott the cruel, wreckless #fishing industry instead of focusing just on #straws. 🚫🎣🚫 [Just Comics / Joan Chang]

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Johnny Oberg @johnoberg.bsky.social · 20/08/2026

This color means that she was boiled alive. Her blood was still flowing. It took 39 seconds for her to die like this. Imagine those agonizing 39 seconds. 💔 To the Meat Industry, her misery is simply the cost of doing business. 😡

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Johnny Oberg @johnoberg.bsky.social · 18/08/2026

I will never again be the reason a dairy cow cries in agony as her baby is taken. I will never again be the reason a piglet trembles on the concrete floor of a factory farm. I will never again be the reason a chicken has her throat slit while conscious. How about you?

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Johnny Oberg @johnoberg.bsky.social · 17/08/2026

Now THIS is the kind of love and affection that every animal deserves. 😍🧡 [Fundacion Santuario Gaia]

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Johnny Oberg @johnoberg.bsky.social · 16/08/2026

Thousands of birds trapped in tiny, cruel cages. Waiting to be killed. If this breaks your heart, rethink what (and who) you eat. 💔 [We Animals]

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Johnny Oberg @johnoberg.bsky.social · 15/08/2026

That moment when you're trying to give a sheep some love but a goose also wants in on the action. 🤣 lifewithpigs.bsky.social

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Johnny Oberg @johnoberg.bsky.social · 14/08/2026

What happens when a #cow makes a daring escape on the way to the slaughterhouse? She isn't celebrated for her courage and determination to live. She's called a "danger," so she gets five bullets and her throat is slit. The real danger is our species.

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Johnny Oberg @johnoberg.bsky.social · 10/08/2026

Even if it's not you holding the trigger, you are still playing a crucial part in making this happen.

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Johnny Oberg @johnoberg.bsky.social · 09/08/2026

Do you know how EASY it is to make pancakes #plantbased? It's as simple as swapping one or two ingredients. Then boom, way more people can eat them. 🤤🌱🥞

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Johnny Oberg @johnoberg.bsky.social · 07/08/2026

Social media is the new frontier for #animalrights. ✊ Had a stellar time speaking to hundreds of people at Vegan Campout in England. 🎪 I told this story to explain how powerful social media can be and why we should use it to help animals.

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Johnny Oberg @johnoberg.bsky.social · 06/08/2026

What’s one thing that pushed you closer to a #vegan lifestyle? A video? A book? A friend? I’d love to hear your story. 🧡

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Johnny Oberg @johnoberg.bsky.social · 04/08/2026

WOW: This anti-dairy message was posted on the largest billboard in Scotland. 🌱🧡 #TheFutureIsVegan

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Johnny Oberg @johnoberg.bsky.social · 02/08/2026

As much I love Lana (the rescued goat at Rosie's Farm Sanctuary), I'm unsure if she feels the same about me. 😜

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Johnny Oberg @johnoberg.bsky.social · 01/08/2026

Pigs actually love to be clean! On factory farms, they're trapped in filth.

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Johnny Oberg @johnoberg.bsky.social · 29/07/2026

Fish farms are absolutely disgusting. Dragging mile-long nets along the ocean floor is also terrible. The solution? Just don't eat #fish. 🤔💡 #RethinkFish

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Johnny Oberg @johnoberg.bsky.social · 27/07/2026

Thinking about these rescued donkeys I met at Granjita TyH Animal Sanctuary. 🧡 #loveALLanimals

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Johnny Oberg @johnoberg.bsky.social · 25/07/2026

When I was a kid, I would die for pepperoni #pizza. Then I went #vegan and went without for a long time. THEN came #plantbased pepperoni and now all is good in my world. 🌱🍕

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