iiinova — where your digital self keeps evolving

Human Hatstand @johnnieego.bsky.social · 02/10/2026

I think Jump was the superior record tbh.

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Human Hatstand @johnnieego.bsky.social · 24/09/2026

Ya boy’s the 9th most influential marketer of 2026 yo.

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Human Hatstand @johnnieego.bsky.social · 22/09/2026

Take the logo away. Would people still know it's you? If the answer's no, your brand assets aren't distinctive. They're just assets. Episode 31 of Bin Juice. Recorded in the IKEA cafeteria, obviously.

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Human Hatstand @johnnieego.bsky.social · 19/09/2026

Tough Mudder done! Thanks to everyone who sponsored me, and if you haven’t but can please do here: www.justgiving.com/page/john-ly...

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Human Hatstand @johnnieego.bsky.social · 18/09/2026

It's Tough Mudder eve, and my final workout before the run tomorrow afternoon. Thanks to all of you that have supported already, and if you haven't and are able to please scan the QR code in the video or follow the link: www.justgiving.com/page/john-ly... Thank you

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Human Hatstand @johnnieego.bsky.social · 14/09/2026

Well, well, well, if it isn't Bin Juice-copying IKEA visiting my website more than any other company in the world lately. You know the options, my huge Swedish friend: * A limited edition Bin Juice X IKEA collab * 1M tea lights * Free meatballs + Daim cheesecake The ball is in your KÖRT, IKEA.

Screen grab of my Hubspot Buyer Intent report, showing IKEA as the top visiting company to my website.

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Human Hatstand @johnnieego.bsky.social · 12/09/2026

1 week til my Tough Mudder for The Esme Orike Foundation, named in memory of my friend’s daughter who died at only 13. If you can, please help us fund a full-time researcher to find a cure for the rare and aggressive cancer. Thanks to Marita and Jimmy, my PPS buddies for donating today 🫶

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Human Hatstand @johnnieego.bsky.social · 11/09/2026

Brand, campaigns, positioning... blah, blah blah. In this chat with The System Behind It podcast, I talk about the processes & systems which uncover and drive bottom line, and how so much is left on the table with a mismanaged CRM. #Marketing #BinJuice #Business

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Human Hatstand @johnnieego.bsky.social · 10/09/2026

Coming soon to your eyes and ears, I sat down with Reuben Streete from The System Behind it to talk about how businesses really run. We talked CRM and Revenue Operations, we talked positioning, we also talked Hat and Bins. #Marketing #Business #TheSystemBehindIt

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Human Hatstand @johnnieego.bsky.social · 10/09/2026

So far almost half way to my initial fundraising target of £1000. Since last year's Tough Mudder then I've joined a fitness studio and am seeing the benefits - in preparation for the run and my health in general. If you're in a position to support, please do www.justgiving.com/page/john-ly...

A graph from Strava showing my fitness gains over the last 2 years

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Human Hatstand @johnnieego.bsky.social · 09/09/2026

Thanks to those of you who have sponsored my upcoming Tough Mudder fundraiser for The Esme Orike Foundation to support research into a cure for the devastating CIC-DUX4 sarcoma which ended her young life. All and any donations still welcome and very much appreciated 👇

Certificate celebrating reaching £250 raised on Just Giving for The Esme Orike Foundation

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Human Hatstand @johnnieego.bsky.social · 07/09/2026

Please don't scroll, this one's important and I need some help. On September 19th I'll be taking part in Tough Mudder, to raise funds for the Esme Orike foundation. I know times are hard right now, but, if you can please support: www.justgiving.com/page/john-ly...

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Human Hatstand @johnnieego.bsky.social · 30/08/2026

Gil Scott Heron James Brown The Roots Depeche Mode Nas Mary J Blige Orbital Dave Brubeck Quartet Pharoah Sanders Yarah Bravo

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Reposted by Human Hatstand

Sage Coffey🌿☕ @sagecoffey.bsky.social · 26/08/2026

Dolly Parton could've become a billionaire but she saw it as a moral failing and instead used her wealth for public good through funding medical research, founding Imagination Library to provide free books to kids and back into her home state of Tennessee!

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Human Hatstand @johnnieego.bsky.social · 13/08/2026

IKEA has now had my cease-and-desist over their infringement of my Bin Juice brand for nearly two weeks now. No response. IKEA, send me a bottle of your Great British Bin Juice and I’ll taste-test it against my Bin Juice on the podcast. #IKEA #BinJuice #Binfluencer

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Reposted by Human Hatstand

Human Hatstand @johnnieego.bsky.social · 31/07/2026

I've written a letter to IKEA demanding that they apologise for infringing upon my vodcast and podcast brand, Bin Juice, and maybe do a collab or send me some free meatballs and Daim cheesecake. I appreciate your support in this difficult time. #JusticeForBinJuice #IKEA #BinJuice

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Human Hatstand @johnnieego.bsky.social · 31/07/2026

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Human Hatstand @johnnieego.bsky.social · 30/07/2026

I have today written a stern letter to IKEA's legal team demanding that they cease and desist in infringing upon my brand, Bin Juice. The ball's in your court now, #IKEA, you big beautiful Swedish BÄSTÄRDS. #BinsOfLoughton #BinJuice

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Human Hatstand @johnnieego.bsky.social · 20/07/2026

I would have expected a Scot to have supported Argentina.

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Human Hatstand @johnnieego.bsky.social · 12/06/2026

Chums, I have been shortlisted as one of the top 30 marketing influencers by Technology for Marketing. Please vote, if not for me for Hat, and for the bins. Thank you! bit.ly/4oluOuN

bit.ly

Form

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Reposted by Human Hatstand

Rick Burin @rickburin.bsky.social · 28/05/2026

Has Blair got a new war out or something

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Human Hatstand @johnnieego.bsky.social · 01/05/2026

I wrote a thing for the Marketing Unfiltered newsletter AI isn’t a content machine. It’s a research tool. Here’s how to use it like one. open.substack.com/pub/themarke...

open.substack.com

AI isn’t a content machine. It’s a research tool. Here’s how to use it like one.

Marketing Unfiltered #79 → Are You At The Wrong Starting Point?

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Human Hatstand @johnnieego.bsky.social · 24/04/2026

The thing that gets me about billionaires is that they could live on 1 million a year, live to 80 and still have over 90% of their fortune untouched. It is literally an obscene amount of money to just sit on.

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Human Hatstand @johnnieego.bsky.social · 16/04/2026

Join me and Storm for 2 Marketers 1 Brand, where we review a real-life brand and share how it can be made to work harder and make more money for the business. luma.com/j5mmingy via @LumaHQ

luma.com

2 Marketers 1 Brand · Zoom · Luma

Join CMO John Lyons and positioning expert Storm Mackay as they review a real brand in real time and give their tips and advice on how to make the brand work…

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Human Hatstand @johnnieego.bsky.social · 13/04/2026

I think the Tangerine Twat has mixed up doctor and fucking Reiki practitioner

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Human Hatstand @johnnieego.bsky.social · 06/04/2026

So much hard truth in that final line. You have to earn and maintain the right to be bought, you can’t just engineer it.

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Human Hatstand @johnnieego.bsky.social · 05/04/2026

He died so that we might not do our weekly shop. Praise him.

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Human Hatstand @johnnieego.bsky.social · 27/03/2026

I'm excited to announce that I'll be speaking at the Digital Marketing World Forum! Catch me on stage on 6-7 May at Excel, London. Register today for #DMWF Global - invt.io/1txb8fqi6d2

invt.io

I'm speaking at DMWF Global 2026, join me there!

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Human Hatstand @johnnieego.bsky.social · 20/03/2026

AI can be super useful. It can also be, well...

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Human Hatstand @johnnieego.bsky.social · 16/03/2026

So, yeah, I've gone yellow. Why? The fact that I love the colour grey isn't a good reason to build a brand round it. I'd come down like a ton of bricks if a client chose subjective preference over distinctive and effective. Took my own medicine. www.johnlyons.co.uk

johnlyons.co.uk

John Lyons Fractional CMO

John Lyons: Fractional CMO & Coach with 20+ years of hands-on marketing expertise for brands & startups.

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Human Hatstand @johnnieego.bsky.social · 06/03/2026

And now he’s found Islamophobia thanks to Twitter.

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Human Hatstand @johnnieego.bsky.social · 02/03/2026

Only in America would the concept of a radical liberal be a thing. Total fucking oxymoron.

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Human Hatstand @johnnieego.bsky.social · 02/03/2026

Why do I film my vodcast in front of some bins?

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Human Hatstand @johnnieego.bsky.social · 26/02/2026

Last call for today's 2 Marketers 1 Brand, make sure you take your seats by 1PM GMT. Today the role of Chief Marketing Officer will be played by John Lyons, positioning expert by Storm Mackay, and the brand by Hubbub Labs If you haven't yet collected your free ticket: luma.com/rnuc0dvu

luma.com

2 Marketers 1 Brand · Zoom · Luma

Join CMO John Lyons and positioning expert Storm Mackay as they review a real brand in real time and give their tips and advice on how to make the brand work…

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Human Hatstand @johnnieego.bsky.social · 11/02/2026

I am hosting 2 Marketers 1 Brand, where me and positioning expert Storm Mackay review a real brand in real time and give tips and advice on how to make the brand work even better for the business behind it. Join us: luma.com/rnuc0dvu via @LumaHQ

luma.com

2 Marketers 1 Brand · Zoom · Luma

Join CMO John Lyons and positioning expert Storm Mackay as they review a real brand in real time and give their tips and advice on how to make the brand work…

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Human Hatstand @johnnieego.bsky.social · 10/02/2026

Two Mascots One Cup. More to follow from Storm Mackay and I...

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Human Hatstand @johnnieego.bsky.social · 06/02/2026

Is there any other industry where untrained people get paid to just wing it? If you actually understood marketing, if you had any training at all you'd know you don't need to hack it. It's time for growth hackers to get in the bin. #DownWithGrowthHacking #BinJuice #ProperMarketing

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Human Hatstand @johnnieego.bsky.social · 05/02/2026

Like being convicted of 34 felonies and supporting an attack on Capitol Hill.

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Human Hatstand @johnnieego.bsky.social · 04/02/2026

I want five bands you can’t fucking stand 1. The Jam 2. Style Council 3. Paul Weller 4. Jamie Cullen 4. Micky fucking Bubbles

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