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John Clithero

@johnclithero.bsky.social
853 followers 444 following 30 posts

Associate Professor of Marketing, Decision Making, Computational Modeling, Neuroeconomics, Consumer Neuroscience.

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John Clithero @johnclithero.bsky.social · 26/08/2026
I feel this so very deeply during week 1 every time I teach.
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John Clithero @johnclithero.bsky.social · 08/07/2026
Very excited to see this out in print in JEP:Gen this month! Work on sequential information preferences in risky decision making. I continue to be super lucky to have @umakarma.bsky.social as a co-author, and now am fortunate to have Carolina as one, too!
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John Clithero @johnclithero.bsky.social · 04/05/2026
Was a privilege to present and participate in this event at UCLA. What an amazing mix of research!
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John Clithero @johnclithero.bsky.social · 20/03/2026
Fortunate to be a part of this! Moriah had an incredible dissertation and I was lucky to be on her dissertation committee.
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John Clithero @johnclithero.bsky.social · 11/09/2025
"To the degree that these tools are saving time and energy, I am not seeing researchers reinvest those savings into developing a deeper understanding of their subject matter, making connections to new ideas, or otherwise investing in advancing their current skillset." Wonderful essay.
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John Clithero @johnclithero.bsky.social · 19/08/2025
Continue to be amazed by and draw research inspiration from vision science
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John Clithero @johnclithero.bsky.social · 07/07/2025
What a wonderful essay in the NYTimes by Emily Falk @falklab.bsky.social that blends together many #neuroeconomics results www.nytimes.com/2025/07/06/o...
nytimes.com
Opinion | Here Is the Science of Why You Doomscroll
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John Clithero @johnclithero.bsky.social · 13/04/2025
"Psychology is fragmented into the study of a myriad of constructs and measures, most of which are used very rarely. This hinders cumulative knowledge generation." www.nature.com/articles/s41...
nature.com
Defragmenting psychology - Nature Human Behaviour
Psychology is fragmented into the study of a myriad of constructs and measures, most of which are used very rarely. This hinders cumulative knowledge generation. We call on the field to defragment psy...
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John Clithero @johnclithero.bsky.social · 15/02/2025
Looks like a very cool paper!
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John Clithero @johnclithero.bsky.social · 22/01/2025
"Evaluating Behavioral Incentive Compatibility: Insights from Experiments" www.aeaweb.org/articles?id=...
aeaweb.org
Evaluating Behavioral Incentive Compatibility: Insights from Experiments
(Fall 2024) - Incentive compatibility is core to mechanism design. The success of auctions, matching algorithms, and voting systems all hinge on the ability to select incentives that make it in the in...
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John Clithero @johnclithero.bsky.social · 16/12/2024
Adding this to my reading pile: "The affective gradient hypothesis: an affect-centered account of motivated behavior"
sciencedirect.com
The affective gradient hypothesis: an affect-centered account of motivated behavior
Everyone agrees that feelings and actions are intertwined, but cannot agree how. According to dominant models, actions are directed by estimates of va…
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John Clithero @johnclithero.bsky.social · 16/12/2024
So true and so much more clever than my "misc 4" folder this year.
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John Clithero @johnclithero.bsky.social · 09/12/2024
Timely article in latest JEL issue: "The Economics of Social Media" www.aeaweb.org/articles?id=...
aeaweb.org
The Economics of Social Media
(December 2024) - We provide a guide to the burgeoning literature on the economics of social media. We first define social media platforms and highlight their unique features. We then synthesize the m...
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John Clithero @johnclithero.bsky.social · 08/12/2024
Just finished reading "Categories We Live By: How We Classify Everyone and Everything" Highly recommended! Both serious and entertaining examples of how categorization is challenging. direct.mit.edu/books/monogr...
direct.mit.edu
Categories We Live By: How We Classify Everyone and Everything
An in-depth analysis of how humanity's compulsion to categorize affects every aspect of our lived experience.The minute we are born—sometimes even before—w
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John Clithero @johnclithero.bsky.social · 03/12/2024
Looks like an interesting read for #neuroeconomics folks
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John Clithero @johnclithero.bsky.social · 29/11/2024
More ongoing great threads about complexity in decision making
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John Clithero @johnclithero.bsky.social · 26/11/2024
👏
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John Clithero @johnclithero.bsky.social · 25/11/2024
Looks like a very cool paper! "Predicting and Understanding Individual-Level Choice Under Risk" eml.berkeley.edu/~kariv/EKO_I...
eml.berkeley.edu
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John Clithero @johnclithero.bsky.social · 24/11/2024
Wish there was a way to have animated figures more organically in more academic papers
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John Clithero @johnclithero.bsky.social · 24/11/2024
Looks like an excellent resource!
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John Clithero @johnclithero.bsky.social · 23/11/2024
Lots of new followers! Hi! Here is a 2021 piece in JACR w/ @umakarma.bsky.social and Ming Hsu: "Toward an Integrative Conceptualization of Maladaptive Consumer Behavior" we combine concepts from marketing, psychiatry, and #neuroeconomics www.journals.uchicago.edu/doi/abs/10.1...
journals.uchicago.edu
Toward an Integrative Conceptualization of Maladaptive Consumer Behavior | Journal of the Association for Consumer Research: Vol 6, No 3
Abstract Consumer research has explored several dimensions of maladaptive decision-making, including compulsive consumption and behavioral addiction. Here we propose extending this work by integrating...
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John Clithero @johnclithero.bsky.social · 19/11/2024
Very excited about this paper w/ Moriah Stendel and @robchavez.bsky.social "Computational Mechanisms of Self-enhancement During Social Comparison and their Relationship to Internalizing Symptoms" osf.io/preprints/ps...
osf.io
OSF
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John Clithero @johnclithero.bsky.social · 19/11/2024
Great #neuroeconomics starter pack!
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John Clithero @johnclithero.bsky.social · 15/11/2024
"Supervised Machine Learning for Eliciting Individual Demand" published last year in AEJ Micro w/ Josh Tasoff and JJ Lee. For those interested in choice prediction, WTP elicitation, and machine learning applied to experimental data. www.aeaweb.org/articles?id=...
aeaweb.org
Supervised Machine Learning for Eliciting Individual Demand
(November 2023) - The canonical direct-elicitation approach for measuring individuals' valuations for goods is the Becker-DeGroot-Marschak procedure, which generates willingness-to-pay (WTP) values th...
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John Clithero @johnclithero.bsky.social · 15/11/2024
New account here so I will mention some of my recent papers! Here is one earlier this year in JCP, with @umakarma.bsky.social , Gideon Nave, & Hilke Plassmann: "Reconsidering the path for neural and physiological methods in consumer psychology" myscp.onlinelibrary.wiley.com/doi/10.1002/...
myscp.onlinelibrary.wiley.com
Reconsidering the path for neural and physiological methods in consumer psychology
Recent decades have witnessed a burst of neuroscience research investigating mental and physiological processes central to consumer behavior, including sensory perception, memory, and decision making...
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John Clithero @johnclithero.bsky.social · 12/11/2024
Just joined! Will be looking for #marketing #decisionmaking #jdm #consumerneuroscience #neuroeconomics
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