Sign in

Joe Procopio

@joeprocopio.com
160 followers 17 following 885 posts

Links to my public posts. I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com

PostsRepliesMedia
Joe Procopio @joeprocopio.com · 12m
Is LinkedIn Jobs Useful? -- I'll tell you what the data told me in this morning's post... joeprocopio.substack.com/p/is-linkedi...
joeprocopio.substack.com
Is LinkedIn Jobs Useful?
An influx of not-so-desperate job seekers who are starting to use LinkedIn again don’t think so
000
Joe Procopio @joeprocopio.com · 21h
3 Reasons Why I Use Claude Code For Everything Now -- I'll tell you why people are ditching their chatbot in this morning's column for @inc.com www.inc.com/joe-procopio...
inc.com
I Ditched Claude’s Chatbot for Claude Code for 3 Important Reasons
Claude Code and the consumer chatbot use the same underlying model differently. That implementation gap changes control, tone, and useful output.
000
Joe Procopio @joeprocopio.com · 01/10/2026
TODAY in ALL ACCESS, my private newsletter: How I Turned My Data Into a Competitive Moat -- Let's turn your app into a mission. Members only... joeprocopio.com/post/how-i-t...
joeprocopio.com
How I Turned My Data Into a Competitive Moat
Data plus your workflow is your competitive moat. Here’s how I built my moat from spreadsheets before writing a single line of code.
000
Joe Procopio @joeprocopio.com · 01/10/2026
Data Collection Is the New Tech Arms Race – I’ll tell you why you’re suddenly every company’s human-in-the-loop in this morning’s column for @inc.com www.inc.com/joe-procopio...
inc.com
Data Collection Is the New Tech Arms Race
Proprietary data can protect a business from copycats, but relying on customers to generate it creates friction, mistrust, and a weak value exchange.
000
Joe Procopio @joeprocopio.com · 30/09/2026
This Is How AI Kills Us All – I’ll give you the play-by-play for the end of the world in this morning’s post… jproco.medium.com/82fa659ebb20...
jproco.medium.com
This Is How AI Kills Us All
The more we focus on stupid things like AI “consciousness,” the more we take our eye off the real threat
001
Joe Procopio @joeprocopio.com · 29/09/2026
Generative AI Is Fading, Here Are 4 Bets on What’s Next -- I'll tell you where the smart money is headed in this morning's post... joeprocopio.substack.com/p/generative...
joeprocopio.substack.com
Generative AI Is Fading, Here Are 4 Bets on What’s Next
Reckless speculation on where the AI money is putting its money
000
Joe Procopio @joeprocopio.com · 28/09/2026
“Vibe Coding” Has Become “Doomcoding” -- I’ll tell you how that happened in this morning’s post… jproco.medium.com/96b8df31b830...
jproco.medium.com
“Vibe Coding” Has Become “Doomcoding”
We’re not dumbing down. We’re dumbing from the middle out. Let’s talk about “doomcoding.”
000
Joe Procopio @joeprocopio.com · 27/09/2026
Generative AI Is Over, In Case That Wasn’t Clear -- I'll tell you why AI slop killed the 100xer in this morning's post... joeprocopio.substack.com/p/generative...
joeprocopio.substack.com
Generative AI Is Over, In Case That Wasn’t Clear
The world has moved on, including how we measure productivity. Spoiler Alert: It’s no longer about volume
000
Joe Procopio @joeprocopio.com · 26/09/2026
COMING THIS THURSDAY in ALL ACCESS, my private newsletter: How I Turned My Data Into a Competitive Moat Let's turn your app into a business. Members only. Join now: joeprocopio.com
joeprocopio.com
Joe Procopio
Joe Procopio is a multi-exit, multi-failure entrepreneur, innovator, and technologist.
000
Joe Procopio @joeprocopio.com · 26/09/2026
If Claude Code wants your stupid human opinions, it'll ask for them. Oh wait. No. It won't anymore, by default. So STFU, human! joeprocopio.substack.com/p/its-offici...
joeprocopio.substack.com
It’s Official! AI Coding No Longer Needs Your Stupid Human Meatbag Input
Claude Code’s default to auto mode is probably a necessary step
000
Joe Procopio @joeprocopio.com · 25/09/2026
Big Tech’s Layoffs Are Creating a Once-In-a-Lifetime Opportunity for SMB Growth -- I’ll tell you where to find it in today’s post… joeprocopio.substack.com/p/big-techs-...
joeprocopio.substack.com
Big Tech’s Layoffs Are Creating a Once-In-a-Lifetime Opportunity for SMB Growth
Young talent is looking to SMBs to land their first jobs
000
Joe Procopio @joeprocopio.com · 24/09/2026
TODAY in ALL ACCESS, my private newsletter: I’m coming out of my “bye week” to talk about moats and why Meta doesn’t have one… “Smokin’ These Moats!” Members only: joeprocopio.com/post/smokin-...
joeprocopio.com
Smokin’ These Moats!
Data is the only moat left, but most companies still don’t know how to build one. Here’s how to start, well, how NOT to start. Don't do what Meta did.
001
Joe Procopio @joeprocopio.com · 24/09/2026
AI Replacing Workers Is the Wrong Reason For All Those Layoffs – I’m gonna argue with those chatbot-wielding gold-rushers one more time in this morning’s column for @inc.com www.inc.com/joe-procopio...
inc.com
AI Replacing Workers Is the Wrong Reason For All Those Layoffs
Software can automate bookkeeping, but judgment, accountability, and messy business realities still make human accountants essential to small businesses.
000
Joe Procopio @joeprocopio.com · 23/09/2026
We Need To Talk About That Awful, Pandering Meta Commercial – Meta says “the future is for everyone.” I’ll tell you who everyone is in this morning’s post… medium.com/entrepreneur...
medium.com
We Need To Talk About That Awful, Pandering Meta Commercial
Meta says “the future is for everyone.” That sounds great until you ask what they mean
010
Joe Procopio @joeprocopio.com · 22/09/2026
This Is How AI Kills Us All – I’ll give you the play-by-play for the end of the world in this morning’s column for @inc.com www.inc.com/joe-procopio...
inc.com
This Is How AI Kills Us All
The machines are not plotting against humanity. The real danger begins when people surrender judgment, believe falsehoods, or automate the wrong decisions.
011
Joe Procopio @joeprocopio.com · 21/09/2026
It’s Time To Stop the Negative Blind Bashing of AI – I’ll separate truth from fiction in this morning’s post… jproco.medium.com/2db893edab60...
jproco.medium.com
It’s Time To Stop the Negative Blind Bashing of AI
The harshest criticism of AI is now coming from the people with the least understanding of what it is, and that’s a bad sign
000
Joe Procopio @joeprocopio.com · 20/09/2026
COMING THURSDAY in ALL ACCESS, my private newsletter: I’m coming out of my “bye week” to talk about moats and why Meta doesn’t have one… “Smokin’ These Moats!” For members only. Join now: joeprocopio.com/access
joeprocopio.com
Joe Procopio
All Access is my private content, all my public content, full text in your inbox. No links out. Plus a knowledge base on my website, categorized so you can filter, search, and save.
000
Joe Procopio @joeprocopio.com · 20/09/2026
Apple Is Suing OpenAI, Not a Great Plan – I’ll tell you what’s going down in this morning’s post… joeprocopio.substack.com/p/apple-is-s...
joeprocopio.substack.com
Apple Is Suing OpenAI – Not a Great Plan
What the Heck Is Going On Here, Timbo?
001
Joe Procopio @joeprocopio.com · 19/09/2026
Nice!
010
Joe Procopio @joeprocopio.com · 19/09/2026
6 Ways I Make My Writing "More Human"  – I’ll tell you how to lower your chances of being mistaken for a bot to near zero in today’s post joeprocopio.substack.com/p/6-ways-i-m...
joeprocopio.substack.com
6 Ways I Make My Writing “More Human” – It Has Nothing To Do With Tips & Tricks
How to lower your chances of being mistaken for a bot to near zero
100
Joe Procopio @joeprocopio.com · 18/09/2026
Tech’s Mass Layoffs Are Hiding a Much Scarier Problem – I’ll tell you why none of the unemployment numbers make sense in today’s post… joeprocopio.substack.com/p/techs-mass...
joeprocopio.substack.com
Tech’s Mass Layoffs Are Hiding a Much Scarier Problem, and AI Is Uncovering It
The labor participation rate is at 1970s levels—we’re ignoring it at our peril
000
Joe Procopio @joeprocopio.com · 17/09/2026
“Vibe Coding” Has Become “Doomcoding” – I’ll explain, with jokes, in this morning’s column for @inc.com www.inc.com/joe-procopio...
inc.com
'Vibe Coding' Has Become 'Doomcoding'
Faster coding tools make it easy to ship relentlessly. The real discipline is stepping back, protecting your judgment, and deciding what deserves to exist.
000
Joe Procopio @joeprocopio.com · 16/09/2026
Startup investors aren’t looking to learn, they’re looking for proof. I’ll tell you what they want to hear in this morning’s post… jproco.medium.com/e1e9b062071c...
jproco.medium.com
If You Have to Explain Startup 101 to an Investor, You’re Not Getting Any Money
Investors aren’t looking to learn, they’re looking for proof
000
Joe Procopio @joeprocopio.com · 15/09/2026
We Need To Talk About That Awful, Pandering Meta Commercial – Meta says “the future is for everyone.” I’ll tell you what they really mean in this morning’s column for @inc.com www.inc.com/joe-procopio...
inc.com
We Need To Talk About That Awful, Pandering Meta Commercial
Meta says “the future is for everyone.” That sounds great until you ask what they mean.
000
Joe Procopio @joeprocopio.com · 14/09/2026
3 Ways To Trick Claude Into Doing Your Evil Bidding – I’ll show you how to get your dirty deeds done dirt cheap in today’s post… jproco.medium.com/37d0d0cb280d...
jproco.medium.com
Medium
000
Joe Procopio @joeprocopio.com · 12/09/2026
Who Wants To Be Chief AI Officer? I’ll tell you who should get the gig in this morning’s post joeprocopio.substack.com/p/who-wants-...
joeprocopio.substack.com
Who Wants To Be Chief AI Officer?
AI and product are coming together in two distinct ways, and your business needs both
001
Joe Procopio @joeprocopio.com · 11/09/2026
It’s Not You, AI Is Indeed Getting Dumber and Chattier – I’ll tell you why Claude won’t STFU in today’s post joeprocopio.substack.com/p/its-not-yo...
joeprocopio.substack.com
It’s Not You, AI Is Indeed Getting Dumber and Chattier
LLMs Are Using Far Too Many Words To Say Far Too Little – and It’s Driving People Away
000
Joe Procopio @joeprocopio.com · 10/09/2026
TODAY in ALL ACCESS, my private newsletter: Part 2 of my Product Strategy and Innovation Crash Course Success is a moving target. Your business needs to evolve constantly. Here’s how. Members only: joeprocopio.com/post/part-2-...
joeprocopio.com
Part 2 of my Product Strategy and Innovation Crash Course
Success is a moving target. Your product has to evolve to survive and thrive. And evolution requires innovation and making big bets.
000
Joe Procopio @joeprocopio.com · 10/09/2026
It’s Time To Stop the Negative Blind Bashing of AI – I’ll separate truth from fiction in this morning’s column for @inc.com www.inc.com/joe-procopio...
inc.com
It’s Time To Stop the Negative Blind Bashing of AI
The harshest criticism of AI is now coming from the people with the least understanding of what it is, and that’s a bad sign
000
Joe Procopio @joeprocopio.com · 09/09/2026
Welcome To the Age of AI Brevity – I’ll tell you why more words does not equal better communication in this morning’s post… jproco.medium.com/96d3bcf4795a...
jproco.medium.com
Welcome To the Age of AI Brevity
More words does not equal better communication. Here’s what to do instead.
000
Joe Procopio @joeprocopio.com · 08/09/2026
We Need To Keep Human Writing Human – Why I’m trying to build a private army of readers in today’s post joeprocopio.substack.com/p/we-need-to...
joeprocopio.substack.com
We Need To Keep Human Writing Human
Why I’m Trying To Build a Private Army of Readers
000
Joe Procopio @joeprocopio.com · 07/09/2026
What’s Fake, What’s Real, What’s AI, and How To Spot the Difference – I’ll break down the secrets in this morning’s post… jproco.medium.com/9a9383645939...
jproco.medium.com
What’s Fake, What’s Real, What’s AI, and How To Spot the Difference
The easiest way to never get fooled
000
Joe Procopio @joeprocopio.com · 06/09/2026
COMING THURSDAY in ALL ACCESS, my private newsletter: Part 2 of my Product Strategy and Innovation Crash Course Success is a moving target. Your business needs to evolve constantly. Here’s how. For members only. Join now: joeprocopio.com/access
joeprocopio.com
Joe Procopio
All Access is my private content, all my public content, full text in your inbox. No links out. Plus a knowledge base on my website, categorized so you can filter, search, and save.
000
Joe Procopio @joeprocopio.com · 06/09/2026
A Startup Asked Me To “Shred Their Investor Pitch Deck” So… joeprocopio.substack.com/p/a-startup-...
joeprocopio.substack.com
A Startup Asked Me To “Shred Their Investor Pitch Deck” So…
You get the answers without giving me a chunk of your company!
000
Joe Procopio @joeprocopio.com · 05/09/2026
3 Ways To Trick Claude Into Doing Your Evil Bidding – I’ll show you how to wreak havoc and chaos in today’s “fun weekend” column for @inc.com www.inc.com/joe-procopio...
inc.com
3 Ways To Trick Claude Into Doing Your Evil Bidding
Let’s all remember what we’re dealing with here, people
000
Joe Procopio @joeprocopio.com · 04/09/2026
Are “Forward Deployed Engineers” the New Prompt Engineers? We’ll play “BS or not BS” in today’s post joeprocopio.substack.com/p/are-ai-for...
joeprocopio.substack.com
Are AI “Forward Deployed Engineers” the New BS Prompt Engineers?
Forward Deployed Engineers are coming to your company to fix all the AI mess. Maybe.
000
Joe Procopio @joeprocopio.com · 03/09/2026
TODAY in ALL ACCESS, my private newsletter: “Hey! Do You All Wanna See My Product Strategy and Innovation Crash Course?” It’s cool. Just don’t tell anyone I showed you. Members only: joeprocopio.com/post/hey-do-...
joeprocopio.com
Hey! Do You All Wanna See My Product Strategy and Innovation Crash Course?
Here’s an overview of my Product Strategy and Innovation “crash course” I’m using with real companies in the real world.
000
Joe Procopio @joeprocopio.com · 03/09/2026
Startup investors aren’t looking to learn, they’re looking for proof. I’ll tell you what they want to hear in this morning’s column for @inc.com www.inc.com/joe-procopio...
inc.com
If You Have to Explain Startup 101 to an Investor, You’re Not Getting Any Money
Skip the lecture on why customers should care. A stronger deck uses MVP, beta, sales, or market data to demonstrate demand and sharpen the investment case.
000
Joe Procopio @joeprocopio.com · 02/09/2026
Is LinkedIn Jobs Useful? I’ll give you all the data I have in this morning’s post… jproco.medium.com/cbaecaae9249...
jproco.medium.com
000
Joe Procopio @joeprocopio.com · 01/09/2026
More Words != Better Communication – I’ll tell you how to navigate the AI Age of Brevity in this morning’s column for @inc.com www.inc.com/joe-procopio...
inc.com
The Failure of Generative AI: More Communication Does Not Equal Better Communication
Communication gets weaker when machines add volume without value. Use three practical guardrails to make every message shorter, clearer, and useful.
021
Joe Procopio @joeprocopio.com · 31/08/2026
Generative AI Is Fading, Here Are 4 Bets On What’s Next… jproco.medium.com/1c4cb26fb621...
jproco.medium.com
Generative AI Is Fading, Here Are 4 Bets on What’s Next
Reckless speculation on where the AI money is putting its money
000
Joe Procopio @joeprocopio.com · 30/08/2026
The AI Productivity Argument Is Over – I’m gonna 100x this argument back where it came from in today’s post joeprocopio.substack.com/p/the-ai-pro...
joeprocopio.substack.com
The AI Productivity Argument Is Over
You can 10x or 100x or 1000x all you want, that’s not the productivity boost you’re looking for
020
Joe Procopio @joeprocopio.com · 29/08/2026
COMING THURSDAY in ALL ACCESS, my private newsletter: “Hey! Do You All Wanna See My Product Strategy and Innovation Crash Course?” It’s cool. Just don’t tell anyone I showed you. For members only. Join now: joeprocopio.com/access
joeprocopio.com
Joe Procopio
All Access is my private content, all my public content, full text in your inbox. No links out. Plus a knowledge base on my website, categorized so you can filter, search, and save.
000
Joe Procopio @joeprocopio.com · 29/08/2026
Tech Companies Are Hiring Way Too Slowly and Now It’s Costing Them – I’ll tell you why the “new hiring normal” is becoming a crisis in today’s post joeprocopio.substack.com/p/the-new-hi...
joeprocopio.substack.com
The “New Hiring Normal” in the Tech Industry is About to Become a Crisis
Tech Companies Are Hiring Way Too Slowly and It’s Starting to Cost Them
130
Joe Procopio @joeprocopio.com · 28/08/2026
What’s Fake, What’s Real, What’s AI, And How To Spot the Difference – I’ll break down the secret of truth in this morning’s column for @inc.com www.inc.com/joe-procopio...
inc.com
What’s Fake, What’s Real, What’s AI, And How To Spot the Difference
A practical guide to reading skeptically, tracing claims to original sources, and testing whether confident online answers truly deserve your trust.
000
Joe Procopio @joeprocopio.com · 27/08/2026
TODAY in ALL ACCESS, my private newsletter: If You’re Explaining Why Customers Need Your Product, You’re Sunk I’ll explain the flaws in that conventional wisdom joeprocopio.com/post/if-your...
joeprocopio.com
If You’re Explaining Why Customers Need Your Product, You’re Sunk
Investors aren’t idiots. You don’t need to explain product market fit to them. You need to prove you found it.
000
Joe Procopio @joeprocopio.com · 27/08/2026
Is LinkedIn Jobs Useful? I’ll give you all the data I have in this morning’s new column in @inc.com www.inc.com/joe-procopio...
inc.com
Is LinkedIn Jobs Useful?
An influx of not-so-desperate job seekers who are starting to use LinkedIn again don’t think so.
000
Joe Procopio @joeprocopio.com · 26/08/2026
Generative AI Is Over, In Case That Wasn’t Clear ehandbook.com/e942f076be2c...
ehandbook.com
Generative AI Is Over, In Case That Wasn’t Clear
The world has moved on, including how we measure productivity. Spoiler Alert: It’s no longer about volume
020
Joe Procopio @joeprocopio.com · 26/08/2026
That sucks.
110
Joe Procopio @joeprocopio.com · 25/08/2026
Generative AI Is Fading. Here Are 4 Bets On What’s Next In Tech – I’ll tell you where the AI money is putting its money in my column this morning in @inc.com www.inc.com/joe-procopio...
inc.com
Generative AI Is Fading. Here Are 4 Bets On What's Next In Tech
Four shifts point to the next tech cycle: robotics, shopping agents, enterprise context engines, and a possible reckoning for infrastructure spending.
010