iiinova — where your digital self keeps evolving

Joe Murphy @joemurph.com · 19/09/2026

This headline! h/t @danielarkin.bsky.social www.nbcnews.com/politics/don...

The doomers, the dreamers and Xi: Trump hears from all sides on AI

Joe Murphy @joemurph.com · 13/09/2026

I'm in a long-running fantasy football league, and two years ago I cooked up a metric, the ”Luck Rating,” measuring how lucky each team's outcome was based on their score. Last year I started charting this data in earnest, and here's (a small part of) the dashboard I built. #dataViz

Three charts, one a steamgraph showing fantasy points per week, by team, the other showing the distribution of team scores over the season, and the final chart showing cumulative luck scores per week, over the 16-week season.

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Joe Murphy @joemurph.com · 13/09/2026

In the print edition it's right next to this sublime prediction:

What do you want your life to be like in 2050?

I want to live in a floating house.

What would that look like?

Pink and flying. There would be a slide for the stairs.

How would you go up, if there was a slide for stairs?

A trampoline.

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Joe Murphy @joemurph.com · 09/09/2026

Here's @amowreader.com for @nbcnews.com with a thorough piece on international student enrollment in the U.S., and why U.S. higher education expects a significant drop in the number of international students: [paywall]

This is a column chart showing the year-over-year change in the number of international students studying in the U.S. From January 2025, international enrollment has declined, with more than 50,000 fewer international students at U.S. colleges and universities between August 2025 and August 2026, the largest such decline in the months shown. Atop the chart is the text "A year-over-year comparison of active-status international students for each month since 2025 shows a growing drop."

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Joe Murphy @joemurph.com · 08/09/2026

Canada added tariffs to several hundred U.S. imports, those tariffs went into effect today. These are three of the Canadian imports the U.S. imposed tariffs on last month, part of this @amowreader.com report on the raging trade war. [paywall] www.nbcnews.com/data-graphic...

This is an illustrative graphic showing new tariffs on Canadian goods and how much in U.S. dollar amounts these goods accounted for in 2025. Three products that that saw significant imports in 2025 are shown: A lipstick tube ($138 million in imports), a bottle of Canadian whisky ($164 million), and a chandelier ($251 million). Atop the chart is the text "New tariffs on Canadian imports."

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Joe Murphy @joemurph.com · 07/09/2026

A woodcut from the first Labor Day parade (Sept. 5, 1882), in NYC, as it passed the reviewing stands at Union Square Park. Holiday history: www.dol.gov/general/labo... About that particular parade: science.nasa.gov/earth/earth-...

A black-and-white woodcut of the first Labor Day parade depicts lines of participants holding signs as they pass through crowds lining the edges of Union Square Park.

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Joe Murphy @joemurph.com · 06/09/2026

This is the first time in NBC News Decision Desk polling that the percentage of Republicans who say they "strongly" approve of Trump’s job performance has dipped below 50%. [paywall] www.nbcnews.com/politics/tru...

In the spring, 52% of Republicans and 71% of MAGA supporters said they strongly approved of Trump’s job performance. The most recent survey, conducted from Aug. 20 to Sept. 1, finds drops among those groups, with 41% of Republicans and 62% of MAGA supporters now saying they strongly approve of Trump’s job performance.

It’s the first time the share of Republicans who say they “strongly” approve of Trump’s job performance has dipped below 50% in NBC News Decision Desk polling.

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Joe Murphy @joemurph.com · 09/08/2026

New profile photo, work commissioned from my sister @manniemurphy.bsky.social / www.instagram.com/manniemurphy/ (thanks sis!)

A deep blue watercolor and ink drawing of my face, looking slightly worried.

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Joe Murphy @joemurph.com · 09/08/2026

It's time for a new header background image of mine (texture-01683.jpg)

A digital drawing of iridescent rough pixel-ish possibly flowers maybe laid out in a diagonal grid green red yellow purple turquoise bright.

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Joe Murphy @joemurph.com · 09/08/2026

I've been making summer playlists for 15 years, and my SUMMER 2026 playlist is one of my three most-favorites. Firm voice, wide range of artists (representing nearly 30 countries), available on six music streaming platforms. Ada and I made this art for it here. Listen: joemurph.com/playlists/de...

Digital art that looks like the surface of the sun in reds and oranges and yellows all splotch and hot.

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Joe Murphy @joemurph.com · 08/08/2026

Portland Oregon's Lloyd Center mall closes to the public for good today. I worked my second job (Payless ShoeSource) and third (Copeland Sports, RIP) at that mall. Took these photos from a visit back there last June. Can't believe Hot Topic was still in operation, 30-plus years later.

Me, in 2026, in front of the now-closed Payless ShoeSource.

A hallway in Lloyd Center mall, full with empty storefronts.

The parking lot, second floor. A paining of clouds adorns the number 2.

Hot Topic... still standing, still in operation, more than 30 years later.

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Joe Murphy @joemurph.com · 04/08/2026

Data from the Government Accountability Office puts the tally of DOGE's federal job cuts at close to 400,000, and @amowreader.com's analysis for @nbcnews.com shows that it wasn’t just D.C. that was affected. [paywall] www.nbcnews.com/data-graphic...

This is a square map chart of the U.S. showing reductions in federal staff across the nation. Hawaii, Maine and Virginia had the largest declines. Atop the chart is the text "The DOGE job cuts didn’t just hit D.C."

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Joe Murphy @joemurph.com · 31/07/2026

This story was also the Staff Pick in this morning's @nbcnews.com email newsletter: [no paywall] www.nbcnews.com/news/us-news...

It’s no secret that the job market stinks right now. But for soon-to-be college graduates, like myself, breaking into the workforce is harder now than it used to be.

I analyzed data and spoke with experts from job platforms LinkedIn, Indeed and Handshake and found that fewer entry-level jobs are available to this year’s graduates than to their peers in previous years. And when they enter the job market, students are receiving fewer offers despite submitting more applications.

Most people hold the belief that earning a college degree is a guaranteed way to advance your career, and that’s still true for some folks. But for the class of 2026, that guarantee may take more time.

Explore more of the data and some of the factors putting a damper on entry-level hiring. — Ashley Mowreader, data graphics intern

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Joe Murphy @joemurph.com · 29/07/2026

Hi, not exactly – job postings are down 24% from 2019 levels.

This is a column chart showing the rate of hiring among entry-level talent on LinkedIn compared to June 2019. There was a drastic drop in the first year of the pandemic, followed by an increase of 29% in 2021. Since then, each year has seen a lower percentage of entry-level hiring rates, which have descended each year and is down 24% so far this year. Atop the chart is the text "The job market for new grads keeps getting worse: Full-time job postings for graduating college seniors are on the decline."

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Joe Murphy @joemurph.com · 29/07/2026

Data from job boards and surveys show an unusually cool job market for new graduates, as well as a multiyear decline in entry-level job postings. Here's @amowreader.com for @nbcnews.com [paywall] www.nbcnews.com/data-graphic...

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Joe Murphy @joemurph.com · 22/07/2026

Update: it's not just javascript (h/t @aprotim.com)

python code and results:

>>> import math
>>> a = 4.06
>>> print(math.floor(a*100))
405
>>> print(a*100)
405.99999999999994

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Joe Murphy @joemurph.com · 19/07/2026

We’ve been tracking the Messi vs. Mbappé career World Cup goals back-and-forth, and one of the little details we accounted for was whether Messi or Mbappé looked happy in their photos. Today, for the first time, we see a happy Mbappé. #dataViz #worldCup [no paywall] www.nbcnews.com/data-graphic...

A graphic tracking the World Cup goals scored by Messi and Mbappé. Messi had 13 goals going into this year’s tournament and has scored eight this year so far, totalling 21 goals. Mbappé had 12 goals heading into this year, and has scored ten so far. His total is 22 goals, which means he holds the current record of the most career World Cup goals.

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Joe Murphy @joemurph.com · 17/07/2026

New from @nbcnews.com's Data / Graphics team: A visual #dataViz dive into the wildfire smoke smothering the Midwest and northern U.S., with two maps and two diagrams. Words by @amowreader.com and also, we're taking down the paywall on this one. www.nbcnews.com/data-graphic...

This diagram compares the size of a typical grain of sand with smaller objects: the width of a strand of hair (about half the size), a speck of dust (about one-tenth the size), and wildfire smoke PM2.5 particles (about one-thirtieth the size of sand). Next to the diagram is the text "Small but dangerous: Tinier than a grain of sand, smaller than a speck of dust, the PM2.5 particles found in wildfire smoke can travel deep into the lungs."

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Joe Murphy @joemurph.com · 16/07/2026

The @nbcnews.com Data / Graphics team continues its run of #WorldCup coverage, today with a #dataViz [paywall] piece on the World Cup histories of the teams still left, where we are now on goals per game, and World Cup fatigue. Here's @amowreader.com with the story: www.nbcnews.com/data-graphic...

This is a chart showing the average number of goals scored per game at World Cup tournaments since 1950. The 1954 World Cup had an average of 5.4 goals per game; the 2026 tournament had a rate of 2.9 goals per game, which is the most since the 1970 tournament.

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Joe Murphy @joemurph.com · 10/07/2026

Never seen data visualizations like these before. #dataViz #worldCup wc26.bogachev.fr

A visualization of the state of the pitch in the France / Morocco World Cup 2026 game at the point when Kylian Mbappe took a penalty kick. France's forces are collected in the center near the Moroccan gaol, Moroccos forces are around the side.

An explanation of the visualization of the state of the pitch in the France / Morocco World Cup 2026 game. The annotations read "Sharp spikes are sohts. The taller spike the better the chance," and "the seam is...which team is pushing right now."

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Joe Murphy @joemurph.com · 01/07/2026

Here's @amowreader.com for @nbcnews.com: World Cup goals are way up. Is the ball to blame? [paywall] www.nbcnews.com/data-graphic...

This diagram examines the 2026 World Cup soccer ball, called the Trionda, and its features. It has a four-panel design, the fewest amount of panels of any World Cup ball. The 2022 ball had 20 panels, the 2014 ball had six, the 2010 had 10, and the 2002 ball had 32 panels. The Trionda also has a side-mounted microchip, which is balanced by multiple counter-weights inside the ball.

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Joe Murphy @joemurph.com · 29/06/2026

I deleted this post because, after a deeper look, I couldn't verify that theeditorial dot news was an actual publication or that any of its authors were indeed journalists. cc @dwillis.bsky.social @jamellebouie.net @ndiakopoulos.bsky.social @1gregtodd.bsky.social @damon.kiesow.net

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Joe Murphy @joemurph.com · 27/06/2026

Tracking my commutes in frequency and duration now:

Joe's commutes: Last 8 weeks

Of those 8 weeks, Joe commuted in 8 of those.

Of the commute weeks, an average of 3.12 commutes per week were made. Across all 8 weeks, that's 3.12 commutes per week.

In all, Joe commuted 25 days. On average, a day's commute took 104.9 minutes, and at most it took 152 and at the least it took 61.

Last 26 weeks: Of those 26 weeks, Joe commuted in 23 of those.

Of the commute weeks, an average of 2.96 commutes per week were made. Across all 26 weeks, that's 2.62 commutes per week.

In all, Joe commuted 68 days. On average, a day's commute took 108.6 minutes, and at most it took 211 and at the least it took 61.

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Joe Murphy @joemurph.com · 26/06/2026

June 26, 3:26 p.m. ET. Messi has 18 career World Cup goals, Mbappé 16. France is up 2-1 over Norway.

A graphic tracking the World Cup goals scored by Messi and Mbappé. Messi had 13 goals going into this year’s tournament and has scored five this year so far. He holds the current record of the most World Cup goals at 18. Mbappé had 12 goals heading into this year, and has scored four so far. His total is 16 goals.

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Joe Murphy @joemurph.com · 24/06/2026

Today the Denver Post signs came down from 101 W. Colfax. It was 17 years ago the Rocky Mountain News signs were removed from the same building, it was a Saturday and I saw it happening, ran to the building, took an elevator up and landed this photo.

A sign of the "Rocky" in "Rocky Mountain News" dangling from a rope heading down with part of Denver's skyline in the background.

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Joe Murphy @joemurph.com · 21/06/2026

Trump keeps bringing up the number 22 [paywall] www.nbcnews.com/politics/don...

22 fountains.

22 ships.

22 bombers.

And 22 Nobel Prize winners.

Donald Trump may be the 80-year-old who is both the 45th and 47th president of the United States, but lately, his favorite number seems to be 22.

“We had 22 fountains, every one of them didn’t work,” Trump said recently in the Oval Office, referring to ongoing renovations of public spaces in Washington, D.C. “All 22 have now been opened.”

The president’s penchant for the palindromic number stretches back months. Complaining about a theoretical trip to Asia, he’s bemoaned that the flight alone would take 22 hours. A story on prescription drug costs that he thought deserved more attention appeared, in his telling, on Page 22 of The New York Times. He met with 22 medical specialists during a recent checkup at Walter Reed Medical Center. And “22 Nobel Prize winners in economics said we would, right now, be in a recession,” he said in February. “All 22 were wrong.”

A senior White House official couldn’t explain why Trump has seized on the number but noted that because the president speaks before cameras so often, he has some identifiable speech patterns and verbal tics, such as his use of “two weeks” for various deadlines.

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Joe Murphy @joemurph.com · 20/06/2026

INTERACTIVE: New from @amowreader.com for @nbcnews.com, a gas price cost calculator that lets you figure out how much more you've paid for gas since the start of the Iran war. #dataViz www.nbcnews.com/data-graphic...

This screenshot of an interactive calculator shows the added cost of gas since the start of the Iran war for someone who lives in Colorado, drives a car with a 15-gallon tank and fills up 4 times per month. It's $330, of the approximately $960 they paid for gas – about $17 more per fill-up.

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Joe Murphy @joemurph.com · 16/06/2026

Here's @jzarracina.bsky.social’s #dataViz work for @nbcnews.com: NASA’s new space telescope is expected to survey the cosmos, capturing panoramas of hundreds of millions of stars and billions of galaxies. [no paywall] www.nbcnews.com/science/spac...

This diagram shows NASA's new space telescope, the Nancy Grace Roman Telescope, and its various features: a Deployable Aperture Cover, a solar sunshield, a High gain Antenna, and other elements.

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Joe Murphy @joemurph.com · 14/06/2026

Smith Street Brooklyn last night at the moment the Knicks won game 5 and the 2026 NBA Championship.

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Joe Murphy @joemurph.com · 12/06/2026

New #dataViz dive from @nbcnews.com into how to look at what a trillion is, in words and visuals. We have a chart, a ticker, an interactive, multiple three-dimensional renderings, it was a team effort (five bylines!) and it shows. [no paywall] www.nbcnews.com/data-graphic...

A three-dimensional rendering of the Statue of Liberty, $1.77 trillion in stacked hundred dollar bills, a SpaceX rocket and other comparable items. The stacked money takes up quite a bit more space than the Statue of Liberty – and, when you look at the $1 billion in stacked bills next to it, the billion looks miniscule. Atop this rendering is the text "A trillion, visualized: The SpaceX IPO valuation is orders of magnitude larger than Tesla’s 2010 IPO valuation."

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Joe Murphy @joemurph.com · 12/06/2026

Went to the David Hockney exhibit at @portlandartmuseum.bsky.social last weekend, here are some photos of his work:

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Joe Murphy @joemurph.com · 10/06/2026

"A wave of firings and resignations at the highest levels of the CDC and FDA suggests the Trump administration may be pivoting away from facets of the MAHA movement." — Aria Bendix and this graphic by Jiachuan Wu for @NBCNews.com [paywall] www.nbcnews.com/health/healt...

This chart shows the number of vacancies and temporary hires among leadership positions in the Dept. of Health and Human Services (4 vacancies, 4 temporary hires out of 31 positions), the National Institutes of Health (15 temporary hires out of 33), the Centers for Disease Control and Prevention (1 vacancy, 13 temporary hires out of 27) and the Food and Drug Administration (2 vacancies, 8 temporary hires out of 22 leadership positions). Atop the chart is the text "After recent turnover, many divisions lack permanent leaders."

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Joe Murphy @joemurph.com · 08/06/2026

Lots of #dataViz amidst this @sahilkapur.bsky.social analysis of the powers / lack thereof of this Congress. [paywall] www.nbcnews.com/politics/con...

The current Congress (the 119th) is responsible for 122 days of full or partial federal government shutdowns, the most since 1975. Since 1975, no other Congress has been responsible for more days of full or partial federal government shutdowns. The next-most in any term of Congress is the 95th Congress, with 45 days. Most Congresses have zero days of shutdowns.

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Joe Murphy @joemurph.com · 31/05/2026

I put together this visualization of my playlists by song release years, across all the summer and winter playlists I've made over the last 10-15 years, you can see it at joemurph.com/playlists/ (and, if you haven't, please do listen to my latest summer playlist at joemurph.com/summer )

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Joe Murphy @joemurph.com · 30/05/2026

Lots of great #dataViz in this piece from Jiachuan and the newest member of the @NBCNews.com Data / Graphics team, Javier Zarracina: www.nbcnews.com/data-graphic...

A chart titled "How does Ebola spread to humans?" with an illustration showing:
1. Bats are the reservoir hosts for Ebola viruses. Infected bats can spread the virus to other animals or humans.
2. Humans can come into contact with the virus through hunting, preparing or eating the animal's meat.
3. Among humans, Ebola spreads through contact with blood, bodily fluids or the bodies of infected people who died.

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Joe Murphy @joemurph.com · 26/05/2026

Someone's selling their (originally $5,875) World Cup finals ticket for $11,499,998.85. It's in the rafters. Beside the obvious, there's a question why FIFA built / contracted out a resale site that allows for such ridiculous ticket prices. fwc26-resale-usd.tickets.fifa.com/secure/selec...

A screenshot of the $11 million seat for sale on FIFA's website.

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Joe Murphy @joemurph.com · 17/05/2026

That's cheap for Cook County — average there is $5.31 / gallon, per www.nbcnews.com/data-graphic...

A screenshot of a county gas price map, focused on Cook County Illinois, where the average price of a gallon is $5.31, similar to the price in the rest of the area EXCEPT in Indiana, where gas prices are significantly cheaper (Indiana suspended its gas taxes, which is why).

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Joe Murphy @joemurph.com · 15/05/2026

Tried not to give the kid one of these but well you never know

A how-to guide that shows you how to draw an owl, with a finished drawing of an owl drawn out in its glory. Step 1: Draw some circles. Step 2: Draw the rest of the fucking owl.

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Joe Murphy @joemurph.com · 15/05/2026

This is how I explained it, in case you were curious.

Good to hear from you. Funny, you’re asking about one of the most technically complicated maps we’ve published. Let me break it down.
Data sourcing. Every day I scrape AAA’s website for its average county gas prices. It’s not all on one page, and it’s not simple. The data exists on https://gasprices.aaa.com/?state=TX , but how do you find it? That’s your first test.
Data cleaning and munging. The AAA data comes with county names – some which align with the U.S. Census Bureau’s county names, but some that don’t. Not only that, to make a county map you need the county FIPS code, that’s a five character string (“01220” or “56299” or the like) that represents that county, it’s what most mapping software uses to know which county you’re talking about. Fortunately, I had already written a python code library that helped me attach FIPS codes to counties (i.e. “Hockley, Texas” becomes 48000). This has to be done programmatically, there are more than 3,000 county-level jurisdictions in the U.S. and there’s just no way you’d want to do that by hand. For the AAA county names that don’t match the Census Bureau’s spelling, I wrote a middleman python script to normalize those names.
So now you have the data. It’s in CSV format. I’ve got another script that uploads that CSV to a public-facing web server.
So now the data’s available on the web. We’ve got something. But we need a map. We built this map with d3, a popular javascript-based library for manipulating SVGs, which are the backbone of web-based data visualizations. We didn’t build this map from scratch – we’d built that map before, for this project, last year. https://www.nbcnews.com/specials/vaccine-divide/ .

Anyway, that’s how it happened. Four incredibly complex steps. I’m sure you have more questions, I’ll do my best to answer them.

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Joe Murphy @joemurph.com · 08/05/2026

I got a blurb with a little data story I loved finding in this morning’s @nbcnews.com email newsletter (web version here, no paywall www.nbcnews.com/news/us-news... )

Names fascinate me. Data is my job. So when the U.S. Census Bureau announced it would be publishing first and last-name count data for everyone in the U.S., it felt like the Bureau was speaking directly to me. I created a searchable database where anyone can see how their first and last names rank.

While auditing I found an interesting last name, Kaur, which traces back to Sikhs from India, in the Punjabi region. According to my own quick analysis, there weren’t many Kaurs living in the U.S. in 1990. But that changed: the Bureau counted 21,000 Kaurs in 2000, 48,000 in 2010, and more than 75,000 in 2020 — making Kaur one of the 500 most-common last names here. No other last name has rocketed through the country like Kaur has.

Search for your name in the database, and see if it’s among the most-common names in the nation.

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Joe Murphy @joemurph.com · 07/05/2026

The federal Department of Justice has filed lawsuits against dozens of states in an effort to obtain state voter registration data. @garygrumbach.bsky.social for @nbcnews.com [no paywall] www.nbcnews.com/politics/jus...

This map of U.S. Department of Justice shows the results of its efforts to obtain state voter rolls, with states categorized by status. Most states are in ongoing litigation, including Colorado, Connecticut, Delaware, Georgia, Hawaii, Idaho, Illinois, Kentucky, Maine, Maryland, Nevada, New Hampshire, New Jersey, New Mexico, New York, Pennsylvania, Utah, Vermont, Virginia, Washington, West Virginia and Wisconsin. Fourteen states willingly provided voter rolls: Alaska, Arkansas, Florida, Indiana, Kansas, Louisiana, Mississippi, Missouri, Montana, Nebraska, Ohio, South Carolina, South Dakota, Tennessee, Texas and Wyoming. Appeals are ongoing in California, Michigan and Oregon. Litigation was dismissed in Arizona, Massachusetts and Rhode Island.

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Joe Murphy @joemurph.com · 05/05/2026

It's always exciting when one of our graphics makes it up on NBC Nightly News.

A frame from NBC Nightly News showing a county map of U.S. average gas prices with the text "Gas prices rise amid battle over Strait of Hormuz"

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Joe Murphy @joemurph.com · 05/05/2026

We've got a new visual on @nbcnews.com gas price tracker that shows how much, in dollars, average gas prices have changed on the county level. The Midwest has been hit the hardest, while Georgia is enjoying some of the lowest price increases in the U.S. www.nbcnews.com/data-graphic...

This map shows the change in the average gas price since the start of the Iran war in most every county-level jurisdiction in the U.S.: The Midwest has seen the most increase while Georgia and parts of Nebraska the least.

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Joe Murphy @joemurph.com · 02/05/2026

This is wild. Someone made a terminal-based interface / dashboard that visualizes NASA data – wildfires, ISS, other weather events. github.com/irahulstomar...

A screenshot of the terminal program, showing an ASCII interface that includes a world map showing events of interest, two panels showing what the events are (wildfires mostly, also, asteroids), and a control panel for exploring the interface.

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Joe Murphy @joemurph.com · 02/05/2026

The @nbcnews.com gas price tracker now includes a spiffy county-level map of gas prices. www.nbcnews.com/data-graphic...

This map shows the average gas price in most every county-level jurisdiction in the U.S., generally prices are highest in the West, then the Northeast, with exceptions for higher prices in Florida and Illinois. Prices are lowest in the very middle of the country, particularly in Oklahoma and Georgia.

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Joe Murphy @joemurph.com · 28/04/2026

NEW: More than $2 billion in bets have been wagered globally related to the Iran war on Polymarket — the world’s largest prediction market — an NBC News analysis revealed. [paywall] www.nbcnews.com/news/us-news...

This bar chart shows the cumulative amount of money wagered on Polymarket betting markets related to the Iran war, from Jan. 3 2026 to April 23. $1.5 billion was wagered in markets related to military action, $299 million on politics / government markets, $127 million on diplomacy-related markets, $37 million on economy / infrastructure markets, and $5 million on mention markets.

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Joe Murphy @joemurph.com · 11/04/2026

A few photos from the Artemis mission [no paywall] www.nbcnews.com/science/spac...

The moon in the foreground, a tiny Earth in the background, photo taken from a freaking spaceship with humans inside.

"The moon eclipses the sun in a view captured by the Artemis II crew on Monday."

A silhouette of the moon, the sun is behind it, but you can't see the sun. There's a bright spot with a little swoop on the left, that's freaking Venus.

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Joe Murphy @joemurph.com · 28/03/2026

The latest header background image I made (texture-01956.jpg)

A glitchy computer-art drawing with black rectangular blobs on top of a red / baby blue / white mottled collection of shapes, mostly rectangular, of various sizes.

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Joe Murphy @joemurph.com · 18/02/2026

Wake up hon a new definition of generations in the U.S. just landed

Generations, if discussed, are defined as follows:
1. Gen Z, born after 1995
2. Younger Millennials: born between 1989-1995
3. Older Millennials: born between 1978-1988
4. Gen Xers: born between 1965-1977
5. Baby Boomer: 1946-1964
6. Traditionalists: pre-1946

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