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Joel Gascoigne

@joel.is

4.7K followers 449 following 316 posts

Founder CEO of @buffer.com. Building a long term, independent, profitable business with big ambitions, focused on value for customers and team. joel.is

Posts Replies Media

Joel Gascoigne @joel.is · 28/05/2026

Testing out @j4ck.xyz’s Buffer menu bar app! Built with the new Buffer API 😄 github.com/j4ckxyz/Buff...

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Joel Gascoigne @joel.is · 15/05/2026

Today we crossed $25M in ARR at Buffer, a significant milestone for us 🎉 This one has extra meaning for me because now that we're above $25M we're closer to $30M than we are to $20M. This comes after spending literally ~8 years around that $20M number.

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Joel Gascoigne @joel.is · 12/11/2025

Today we're launching Community, which we've built to help you to stay on top of comments and replies across all your social channels. Available now on all Buffer plans, including our free plan.

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Joel Gascoigne @joel.is · 16/10/2025

This is one of my favorite charts at Buffer right now. It's the chart of our number of paying customers. It might look like we've just experienced awful churn, but that's not what it is. Those drops are when we proactively cancelled subscriptions for some of our inactive customers.

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Joel Gascoigne @joel.is · 28/05/2025

Wow, we did it! We have officially achieved a new all-time-high ARR at Buffer 🎉 Our previous all-time-high was $22,384,598 on February 6, 2020. Today, our ARR stands at $22,395,427. This milestone has been 5 years in the making for us, it's going to take a little time to sink in for me personally!

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Joel Gascoigne @joel.is · 02/05/2025

Feeling so much gratitude for this wonderful group of humans as I return from the 12th @buffer.com company retreat in Antalya, Türkiye. 51 weeks of the year, we work together across 49 cities in 21 countries. To get to spend a week in the same place is special, and a vital part of how we operate.

Buffer team photo at our 12th company retreat in Antalya, Türkiye

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Joel Gascoigne @joel.is · 14/02/2025

We had our team-wide All Hands earlier this week, and each month we celebrate the team anniversaries (we call them Bufferversaries) 🎉 It's so heartwarming to me that we have such a long tenured team. Can you believe there are 49 collective years put into building Buffer here?

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Joel Gascoigne @joel.is · 29/01/2025

Introducing Streaks in Buffer 🪴 Post at least once a week to build your streak – miss a week and it resets. I've found that consistency in social posting leads to compounding benefits. Data confirms it: a 10-week posting streak can lead to 5x more engagement. Try Streaks in Buffer today ✨

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Joel Gascoigne @joel.is · 17/12/2024

Today is a special day at @buffer.com - we just crossed $20M in ARR 🎉🚀 What makes it extra special, is that this is the second time we've reached this milestone. It's been a years-long whole-team effort to achieve the turnaround. Read my longer reflection: joel.is/posts/1734464838

Chart showing Buffer crossing $20M in ARR

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Joel Gascoigne @joel.is · 02/12/2024

I enjoyed being on The Startup CEO Show to chat building @buffer.com. Topics we covered: transparency as a core value, taking a long-term view, buying out investors, navigating a co-founder breakup, working through revenue decline back to growth, fatherhood. Links to listen/watch in next post ⬇️

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Joel Gascoigne @joel.is · 22/11/2024

The @buffer.com team has officially achieved 10% year over year growth in MRR/ARR for 2024 so far 🎉 This year is proving to be an incredible turnaround year to get back to MRR/ARR levels of 3 years ago. I'm excited to see where we can land by the end of the year. And we have big plans for 2025!

Chart showing Buffer's year over year MRR/ARR and achieving 10% YoY growth for 2024 so far

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Joel Gascoigne @joel.is · 19/09/2024

"Certified Bluesky Elder" 👴🏻😁 I'm so glad this special place exists and is thriving!

Bluesky now has over 10 million users, and I was #47,161!

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