iiinova — where your digital self keeps evolving

João Rocha 🦁🚀 @joaorochaon.bsky.social · 04/04/2025

Be careful where you focus your attention! If you only focus on problems, you'll see problems everywhere. If you focus on other, you'll stop seeing yourself. Choose on what to focus.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 24/03/2025

6:30 AM. Wake up 7:30 AM. Morning run done 8:00 Coffee’s on, SmartBuy.pt’s open, 1 hour before the 9-5 chains me down. This is my rebellion against ‘normal.’ Anyone else stealing time for their dreams? #BuildInPublic #IndieHacker #Motivation

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 21/03/2025

6:00 PM: Lifted weights—body’s strong. 6:30 PM: Finished another task for SmartBuy’s Beta! Beta’s humming—average life’s fading. Every rep, every fix, is for me. Drop a 💪 if you’re stacking wins too! #IndieHacker #Motivation #FitnessMindset

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 21/03/2025

8:00 AM: 1 hour before the 9-5. Today's SmartBuy goal is to make the feedback button work! Just another step to get out of the 'normal life'. Who’s betting on themselves today? #SideHustle #IndieHacker #EscapeTheRatRace

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 20/03/2025

6:00 PM: Recovery Workout finished—energy’s up. 7:00 PM: Finished setting up Clerk, signup and login is working! 😍 9-5’s just noise—beta’s my signal. Normal’s for someone else. Who’s rewriting their story tonight? #SideHustle #IndieHacker #EscapeTheRatRace

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 20/03/2025

7:00 AM: Jog done—mind clear. 8:00 AM: Fixed a SmartBuy.pt glitch. Setup’s humming now. Beta’s in sight. Freedom’s won in the details. Drop a 🛠️ if you’re grinding the small stuff too! #IndieHacker #Motivation #BuildInPublic

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 19/03/2025

6:00 PM: Workout done—sweat’s real. 6:30 PM: Fixed a SmartBuy.pt config. Beta’s taking shape—9-5 can’t stop me. Freedom’s built in the gaps. Who’s carving their own path tonight? #BuildInPublic #IndieHacker #SideHustle

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 19/03/2025

6:30 AM: Jogged. 8:00 AM: Smashed a SmartBuy.pt bug and locked in configs. Beta’s close—every tweak’s a step out of the 9-5 cage. Who’s ready to ditch ‘normal’ with me? #BuildInPublic #IndieHacker #SideHustle

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 11/03/2025

Don't listen to your head! Start that business. Go to that event. Start exercising. Start that book. Write that post. Send that text. Talk to them. Ask her out. Call him. Just do it, you got this!

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 03/03/2025

You're sad and depressed because you don't see results after 1 week or 1 month? Usain Bolt trained 4 years to run 9 seconds. Your efforts and hard-work will bring results eventually. You need to keep going 💪

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 26/02/2025

"Ship fast" often means shipping something unfinished, low-quality, and ignored. Nobody cares about a half-baked product. They care about something that truly helps them. Fast is useless if it doesn’t deliver value. Ship when it’s ready to matter. Just keep making progress

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 26/02/2025

"It does not matter how slowly you go as long as you do not stop." – Confucius Some days, you’ll be too tired, others, you’ll make little progress. That’s okay. Progress is about not stopping. Zoom out: Are you further than 6 months ago? Then you’re on the right track.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 25/02/2025

Does success make you happy? What is your definition of success? What is your definition of success if money was taken out of the equation? My success is probably different that your view of success. Don't follow others, build your own path.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 25/02/2025

If you were less afraid of other people's opinions, what would you say? Trust yourself!

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 25/02/2025

If money and status where no object, what would you do? Believe in yourself!

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 23/02/2025

Do you take the same amount of time when buying a phone or a car? What about a dinner or a house? We take longer time to buy a house because it's a larger amount, but also because it's scary and we are afraid to make a mistake in the process.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 23/02/2025

In my 9to5 I have: - backend developers to blame - managers to ask for things - QA to check for bugs - Designers to create for me - marketing department for sales - a boss to set goals - a big boss to set the company direction In my startup I'm all those things.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 23/02/2025

Most people have a poor people mindset.. Poor: We can't live there because it's too expensive It's so cheap now, I need to buy! My kids tuition is so expensive! Rich: How can I get to live here? Do I need to buy this? How can I afford my kids tuition?

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 23/02/2025

Even after reading about it and being aware of that one mistake, I fell right into it.. Almost every successful solopreneur says that you should validate your idea fast. The goal is to build an MVP and launch to get fast feedback. My goal now is to launch my MVP with free access.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 19/02/2025

Make it exist first. You can make it look good later

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 19/02/2025

Do you also do this? I use Windsurf to build my product. But I still use WebStorm to search, refactor, git management, revert changes, etc.. Anyone else??

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 19/02/2025

If you're ambitious you need to get used to being alone. When you're building something, most of your friends and family won't understand you (if any). You are investing your time to build a better future for yourself. Keep going!

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 17/02/2025

Repeat after me: Today I will prioritize marketing Today I will prioritize marketing Today I will prioritize marketing Today I will prioritize marketing Today I will prioritize marketing Today I will prioritize marketing

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 17/02/2025

Don't you just love to have the whole weekend to work on your startup?🧘‍♂️ *BAM!* -Who's there? -Life. -Who? -Your life: - House chores, - take out the trash, - assemble that thing that you keep postponing, - cooking - family time - hang that thing on the wall...

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 16/02/2025

Repeat with me: Focus on launching your MVP. Focus on launching your MVP. Focus on launching your MVP. Focus on launching your MVP. Focus on launching your MVP. My Sunday's mood 🏗️😀

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 16/02/2025

If you want to know what you did wrong, tell anyone something you did that you're proud of. If you are looking for praise, look inside yourself.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 14/02/2025

There are only 2 people in your life that you should make proud: - it's not your mum - not your dad - not your partner - not your kids - not your friends - not your mentor It's your 8 years old self. And your 80 year old self. If they are happy, you are happy.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 14/02/2025

Do you also hold yourself when you see the finish line? It's like I don't want to reach it. It's probably self doubt and fear of what's ahead. But we need to keep going!

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 14/02/2025

For the past couple of weeks, I have been trying to help someone improve their life. But I forgot that a person can only change if they want to. You cannot force them to change. I'm in a mindset of continuous improvement and learning, but that doesn't mean that others are too

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 13/02/2025

We should always think that we are great! Because, what's the alternative? - Self doubt - worried about everything - anxiety - depression Thinking that you are great is half of the work to achieve anything. Keep going 🚀

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 13/02/2025

Why do most entrepreneurs also focus on their health? Whether it's eating healthier, working out, going on walks, or managing sleep time. I feel that having an entrepreneur mindset is having an improvement mindset. And health is an area where you can see improvement

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 13/02/2025

There are people that are just stuck in life! - visit same places - do same things everyday - worry about the same problems Why do most people stay stuck? Well I was also like this, but a book changed my perspective.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 13/02/2025

I feel that most of us will have their own business in the future. Because, who wants to work on an office job from 9 to 5? Why not have your own business and be responsible to manage your own time?

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 13/02/2025

I thought that adding Stripes payments and Clerk for auth management would be a piece of cake, but my Frontend mindset is not helping 😅 But finally got past the first challenge: make the test payment work 🎉

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 02/02/2025

I didn't start eating healthy for my parents. I didn't start working out for my friends. I didn't start prioritizing sleep for myself. I do it for my future children. I want them to have a father that prioritizes healthy eating, exercise and sleep. I want to be an example.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 02/02/2025

I love this quote: "What you're not changing, You are chosing" If you complain about relationships, job, life savings, not having clients, not having time for working out, not losing weight, etc . You're choosing it. You are accepting it. Choose to change it.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 27/01/2025

If I offered you 10 million dollars, would you take it? Yes? The catch is that you don't wake up tomorrow.. Would you still take it? No! So you're worth more than 10 million dollars! Wake up knowing that! You got this 💪

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 27/01/2025

DeepSeek just disrupted an entire AI market. You have unlimited prompts with an AI that has 90% performance compared to ChatGPT, and it's free. Wow, just.. wow!

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 26/01/2025

Sunday is when I relax a bit and spend time with my family. But I also worked on SmartBuy. Today was the day to finish the Affordability Checker, where you can check if you can afford that property you have dreaming about

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 26/01/2025

If you don't know how to do marketing and don't know where to start promoting your business, start with Reddit: - Post something helpful: "5 tips for.." - Prioritize useful information: "Don't do this.." - Ask a question: "Would you do..?" - Ask for feedback at the end

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 26/01/2025

You want to buy a house. What do you do? 1 - Google: Mortgage Calculator 2 - Google: how much does it cost to buy a house? 3 - Post on Reddit: can I afford to buy a house for X, I make Y a month? You have all of this at SmartBuy.pt (Portugal only)

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 26/01/2025

It's Sunday. Good day to spend with family and relax a bit. But make sure you do at least one small task for your business. Consistency is key. You got this.

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 26/01/2025

Having someone register on your wait-list while you're not even working feels amazing! I'm already at 60 registered users! 🎉😁 Can't wait to launch SmartBuy and receive my first $!

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 25/01/2025

Consistency is key. You need to show up everyday. Even if it's only a small task. You'll only see results in 12 months. Start now

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 20/01/2025

How do you organize your day? I'm trying to follow this routine: 🌅 6:50 Wake up 🏃 7:15 Run 🚿🍳 7:45 Shower & breakfast 💻 8:30–16:30 9 to 5 🏋️‍♂️ 16:30 Workout 💡💻 17:30–19:30 Indie hacking 🍽️📺 19:30 Dinner & TV 🛏️ 21:30 Night routine 😴 22:00 Sleep

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 17/01/2025

I just doubled the number of people on my waitlist by following @natiakurdadze.bsky.social 's advice! 🎉 How did I do it? ⬇️

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 15/01/2025

✅ Morning jog ✅ 9to5 working with Angular ✅ Take a nap after lunch ✅ 9to5 working with Angular ✅ Afternoon workout ✅ Work on SmartBuy ✅ Time with family Today was a good day! Feels so good to not be sick anymore 💪😁

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 12/01/2025

It's hilarious that in the only year I have taken a flu vaccine, I have gotten the worst flu of my entire life! Tired of being sick... I want to get back to building SmartBuy! #ForcedRest #FluIsGreat #

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João Rocha 🦁🚀 @joaorochaon.bsky.social · 11/01/2025

Buying a home in Portugal can be overwhelming: hidden costs, confusing processes, and uncertainty. That’s why I’m building SmartBuy – a tool that simplifies the journey, giving clear numbers, tailored guidance, and confidence to decide. #RealEstate #Portugal

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