iiinova — where your digital self keeps evolving

Joanna Pocock @joannapocock.bsky.social · 2h

It was actually Rothko all the way down the block. I was tempted to post a diptych but decided against it!

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Joanna Pocock @joannapocock.bsky.social · 13h

This is possibly one of the most depressing things I’ve ever read.

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Joanna Pocock @joannapocock.bsky.social · 13h

I am such a sucker for hand painted signs. I feel they sort of tell a story. This one is on Wood Street. #handpainting #signage #typography #lettering #woodstreet #walthamforest #london

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Reposted by Joanna Pocock

holzfallen.bsky.social @holzfallen.bsky.social · 05/10/2026

Just finished Greyhound by @joannapocock.bsky.social and find myself wishing there were a chapter on Reno. Perhaps it should be written as a fanfic interpolation. So many complex threads are tangled in this book, to be untangled (or not) by the reader.

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Joanna Pocock @joannapocock.bsky.social · 05/10/2026

Thank you for the kind words. I would love to write a chapter/essay on Reno. I met some amazing people there the only time I visited. Stayed in a 1930s motel on the highway… fascinating place.

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Joanna Pocock @joannapocock.bsky.social · 05/10/2026

Had a dream I was making fire with two sticks. That's where I am heading (at least in my subconscious)!

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Joanna Pocock @joannapocock.bsky.social · 05/10/2026

Oh, I know. It’s an incredible waste of energy, time, fresh water, etc… which is partly why I find them so unnerving. We’re creating pointless AI farms to send pointless emails in order to justify data centres. It’s all utterly insane.

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Joanna Pocock @joannapocock.bsky.social · 05/10/2026

I get these daily now. It's incredible. They all sound identical. Today's was from the 'Essex Book Festival' (which of course wasn't from the real festival). It is both incredibly tiresome and slightly unnerving.

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Joanna Pocock @joannapocock.bsky.social · 02/10/2026

I guess so. I might start asking shop owners and see what they say...

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Joanna Pocock @joannapocock.bsky.social · 02/10/2026

Yes, I think most of the ones I find fascinating are the fading pre-AI ones when people could have taken decent photos and made their food look appealing but for some unknown reason just didn't.

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Joanna Pocock @joannapocock.bsky.social · 02/10/2026

But at least these are recognisable 'food' items. When you get these strange close-ups, it stops being food and sort of just looks like matter of some kind. I would love to know wht shopkeepers think it's attractive!

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Joanna Pocock @joannapocock.bsky.social · 02/10/2026

I have an ongoing fascination with the food photography in shop windows in London. It seems to constitute its very own specialised niche of image-making whose sole purpose if instilling desire backfires spectacularly. #photography #foodphotography #london #shopwindows

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Joanna Pocock @joannapocock.bsky.social · 28/09/2026

Yes, that’s fine. Thank you for asking. Happy to have a credit. 👍

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Joanna Pocock @joannapocock.bsky.social · 28/09/2026

Yes! Just to the right hand side of the window of the Crama Dracula Wine shop around 224 Leytonstone High Rd. There are lots of ghost signs in and around Leyton, Maryland and Leytonstone. Great idea to do a map.

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Joanna Pocock @joannapocock.bsky.social · 27/09/2026

And a couple of foxes wandered through...

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Joanna Pocock @joannapocock.bsky.social · 27/09/2026

It was really wonderful. There is nothing quite like gathering with open, curious minds to discuss environmental writing in a space run by a terrific community. The world needs more of this!

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Joanna Pocock @joannapocock.bsky.social · 27/09/2026

I have no idea what I am saying here, but I gather it was quite interesting as we all chatted way past the end of class!

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Joanna Pocock @joannapocock.bsky.social · 27/09/2026

Spotted this beautiful hand lettering wedged between two doorways on the High Street in Leyton yesterday. ‘Repair … Best English Leather .. used only…’ #lettering #ghostsigns #typography #leyton #london #bestenglishleather

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Joanna Pocock @joannapocock.bsky.social · 27/09/2026

I thought I’d use this photo of me yesterday talking Nature & Environmental Writing in one of my favourite places to say that there are still spots available on my online course at UAL starting Sept 30: www.arts.ac.uk/subjects/jou... #environmentalwriting

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Joanna Pocock @joannapocock.bsky.social · 26/09/2026

Shoreditch diptych: on one side the chaotic, random & accidental markings of life in a big city; on the other, the result of hours in a boardroom, massive amounts of money, endless branding exercises and market research. I know which one I prefer. #grafitti #erasure #london #shoreditch #boxpark

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Joanna Pocock @joannapocock.bsky.social · 25/09/2026

Yes, they are a remarkable resource. The books themselves are absolutely beautiful objects. But it's the right time to wrap them up...

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Reposted by Joanna Pocock

Carl Setzer @carlsetzer.bsky.social · 24/09/2026

It saddens me to discover this project only as it's transforming. However, I look forward to seeing what it becomes.

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Joanna Pocock @joannapocock.bsky.social · 24/09/2026

… rooted lavender cuttings for the boys so they can have their own lavender bushes. Man, I love Leytonstone and London. #lavender #neighbours #leytonstone #community #london

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Joanna Pocock @joannapocock.bsky.social · 24/09/2026

‘To the two little boys that stop at the lavender on their bikes, PTO’. Such a tender sweet note spotted today nestled in a lavender bush as I walked to a friend’s house. Yes, I did turn it over to read the rest. It was a promise of (1)

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Joanna Pocock @joannapocock.bsky.social · 24/09/2026

The website is an incredible archive / treasure trove.

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Joanna Pocock @joannapocock.bsky.social · 23/09/2026

Knowing when to let things go is as important as getting them up and running. Our final issue will be published in October. Come to the online launch or the in-person one in London. Information about those is in the link above. (3) #darkmountain #art #writing #environment

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Joanna Pocock @joannapocock.bsky.social · 23/09/2026

that Dark Mountain will continue as an organisation, publishing new work in the online edition, hosting the archive and bookshop on the website, and maintaining a creative hub for writers and artists responding to the tumultuous times we are in. (2)

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Joanna Pocock @joannapocock.bsky.social · 23/09/2026

As some of you on here know, I've been part of the Dark Mountain Project since 2014. I love my fellow Mountaineers & the work we published. Sadly, the books are coming to an end, but the good news is... (1) Autumn Equinox News from the Mountain darkmountainproject.substack.com/p/autumn-equ...

darkmountainproject.substack.com

Autumn Equinox News from the Mountain

Dark Mountain: Issue 30 Launches

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Joanna Pocock @joannapocock.bsky.social · 20/09/2026

So interesting. I think he dismissed most women as a general rule, unfortunately. But so much of his writing about resistance against the ‘machine’ is spot on.

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Joanna Pocock @joannapocock.bsky.social · 20/09/2026

Been thinking about Ruskin these days as well. He has popped up in my research and I have such mixed feelings about him.

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Joanna Pocock @joannapocock.bsky.social · 19/09/2026

There are still some places left on my Online Nature & Environmental course at @unioftheartslondon.bsky.social - we will read work by a variety of authors, workshop pieces of writing, discuss technical issues as well as approaches to writing about place. Open to all! www.arts.ac.uk/subjects/jou...

arts.ac.uk

Introduction to Nature and Environmental Writing Online Short Course

Learn how writing connects us to nature. Develop nature writing skills through practical exercises and discussions. Explore the genre and refine your process.

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Joanna Pocock @joannapocock.bsky.social · 19/09/2026

Thank you @jaqme.bsky.social for sending me this clip of Annie Dillard: “So much women’s writing is concerned with the self … the interesting thing about writing is precisely to move from personal experience to a kind of objectivity.” Fascinating discussion here. www.instagram.com/reel/DdcDZ4-...

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Joanna Pocock @joannapocock.bsky.social · 16/09/2026

… why one set of giant steel posts is considered ‘art’ while another is considered a ‘visual blight’. As usual, I have no hard and fast answers, just lots of questions. (2) #windfarm #sea #energy #art #lightningfield #newmexico #walterdemaria

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Joanna Pocock @joannapocock.bsky.social · 16/09/2026

Years ago I spent the night at Walter de Maria’s Lightning Field in New Mexico. Walking along the Norfolk coast yesterday, I was struck by how this wind farm out at sea resembles that piece of land art. It really got me thinking about how we value objects in wild places… (1)

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Joanna Pocock @joannapocock.bsky.social · 15/09/2026

I agree. It’s been totally unnerving and very worrying. 🥲

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Joanna Pocock @joannapocock.bsky.social · 14/09/2026

Happisburgh beach. Pale light and hazy horizons and then a sudden burst of brilliance as the sun set. #happisburgh #norfolk #beach #lighthouse #sunset #clouds #icecreamvan #horizon #light #sea

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