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Jim Shull Disney Journey

@jimshull.bsky.social
2.4K followers 5 following 1.2K posts

Jim Shull is a Disney Imagineer who led Creative teams on world wide projects. On his YouTube channel he tells stories about the past and future of the Disney Parks.

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Jim Shull Disney Journey @jimshull.bsky.social · 09/10/2026
It’s reported the #TWDC projects $113.7 billion revenue and $13.5 billion earnings by 2029. This requires 4.8% yearly revenue growth and about a $4.9 billion earnings increase from $8.6 billion today.
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Jim Shull Disney Journey @jimshull.bsky.social · 09/10/2026
When providing creative direction for the #Aladdin walk through at Disneyland Paris this was my office. The window bars were because my neighbor was a local prison.
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Jim Shull Disney Journey @jimshull.bsky.social · 09/10/2026
#ToyStoryLand created a design language that continues to deliver new attractions for guests. This one inspired by a never built Toy Story water park. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 07/10/2026
High-density polyurethane tooling foam is used for sculpting Disney ride models. Although often coated after completion the material yellows with age and grows brittle. A cheap material but not as lasting as plaster. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 06/10/2026
#DisneyEnchantedStarHotel is the third to be built at #ShanghaiDisneyland. #ShanghaiDisneyResort was a challenging project to build but the resources poured into the reality was worth the effort. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 06/10/2026
Dark rides have been forever a mainstay in Disney Parks. Today Imagineering is in the middle of a Dark Ride Renaissance which is the topic of this video. youtu.be/1whkCxPrI6s
youtu.be
Disney Dark Ride Renaisance
YouTube video by Disney Journey with Jim Shull
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Jim Shull Disney Journey @jimshull.bsky.social · 05/10/2026
The #Yahama purchased combined with the early 2025 purchase of an over 400,000 sq foot warehouse in Downey California for a listed $124 million continues the trend to move non attraction functions out of Disneyland boundaries. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 05/10/2026
Never a great building Frank Gehry occupies valuable real estate that could be used for park expansion. A Disney Hotel would slot nicely into the space. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 05/10/2026
#Disney buying the 25 acre former site from #Yahama could allow for the closing of all the remaining back of house buildings north of #Disneyland including #TeamDisney. The Yahama site has open expansion land for future growth.
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Jim Shull Disney Journey @jimshull.bsky.social · 03/10/2026
#Marvel or #Avatar or #Frozen are each franchise brands with a shelf life of one generation. Depending on aging brands to carry a company into the future historically leads to a dead end.
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Jim Shull Disney Journey @jimshull.bsky.social · 03/10/2026
#DisneyImagineering is headquartered in Glendale California however since the creation of #Epcot #WDI has had an office behind Epcot. It’s grown into a mini campus to support & create #WDW projects. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 01/10/2026
A tale of exploring if Duffy is replacing Aquatopia at Tokyo Disney Sea. This is the October video for channel members. youtu.be/vUCgCdC7cmc
youtu.be
Is Duffy Land coming to Tokyo DisneySea?
YouTube video by Disney Journey with Jim Shull
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Jim Shull Disney Journey @jimshull.bsky.social · 01/10/2026
#BobChapek had a career arc at the #DisneyCompany which offered rich material for an entertaining and informative book, but this is not that book. Click the link for a review of his book. Image credit: #CNBC jimhshullcom.wordpress.com/wp-admin/pos....
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Jim Shull Disney Journey @jimshull.bsky.social · 01/10/2026
The book cover for Bob Chapek’s book looks designed to sit on the checkout aisle of my local #Walmart. Blandness describes the package that has no impulse tigger for buyers.
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Jim Shull Disney Journey @jimshull.bsky.social · 30/09/2026
This sand clock counted down to the opening of #Universal #Islandsofadventure. On the preview day I was in a group of #WDW executives who came to see and judge the completion ‘up the road’. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 29/09/2026
“X” closing at #MagicMountain marks the end of a chapter. Design and construction of “X” resulted in #Arrow (#Matterhorn ride vendor) going bankrupt. The ride was extreme but not rough. Examples still run in other parks.
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Jim Shull Disney Journey @jimshull.bsky.social · 29/09/2026
When real and made mix its perfection as here at the #Epcot resort. Disney deals with water in different ways in different parks. More about water environments in Disney Parks on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 29/09/2026
The water is present in many Disney Parks. In American Waterfront a vision of the past and future are joined together on #Tokyobay. But not for long as the area is changing.
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Jim Shull Disney Journey @jimshull.bsky.social · 29/09/2026
In Disney Parks it’s common to walk through sea environments but they take different forms. At #DCA this part of the ‘bay’ is really water storage for the raft ride.
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Jim Shull Disney Journey @jimshull.bsky.social · 29/09/2026
#BobChapek book #Behindthecastle is out and the read through has started. Finished the introduction and the tone is already off putting and defensive. I’ll have a full review on #jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 28/09/2026
The rumor that #Disneyland is considering rebuilding the classic #Matterhorn if true would be in the investment range of $800 million. Design, construction, demo, etc each add to the number. Possible but unlikely. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 26/09/2026
If #Tomorrowland is a rebuild it could become Tomorrowland 2055, an absolutely ambitious project that failed to launch. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 26/09/2026
The rumor that at #Disneyland the #Matterhorn will be demolished and rebuilt is unlikely to happen. Assuming that occurred it could amount to a $800 million+ project with the ride and surrounding development.
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Jim Shull Disney Journey @jimshull.bsky.social · 25/09/2026
Eastside Disneyland project is huge involving ramps, flyovers and coordination with Anaheim city streets. A two (maybe more) phase project when completed will release land for more rides in DL & DCA. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 25/09/2026
Disney dreamed big building #WDW. Viewing this image the resort is waiting for development which would could in the decades to come.
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Jim Shull Disney Journey @jimshull.bsky.social · 25/09/2026
Toy Story Land Disney World has added Bonnie and her toys turning a ride that opened in 2018 into a dance party rave. This video goes into details why this move is a brand withdrawal and is uninspired. youtu.be/Rf2UjjxGA6Q
youtu.be
Uninspired: How Bonnie Changed Andy's Back Yard
YouTube video by Disney Journey with Jim Shull
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Jim Shull Disney Journey @jimshull.bsky.social · 24/09/2026
Santa Rosa was moved for Mater and CARSland. Here is the happy creative team responsible for everything Pixar, everything music. I can’t vouch for the guy on the far left. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 24/09/2026
Visiting one of #DCA last existing buildings with @LenTestaOpening and @JimHillMedia. Originally Santa Rosa Seed & Supply the building was saved & moved as part of DCA 2.0. Likely space will become beer retail. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 23/09/2026
When #SplashMountain opened guests could view the image of their drop on these screens. The camera capturing the image, the screens and the in between equipment required was no small challenge to the Imagineers.
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Jim Shull Disney Journey @jimshull.bsky.social · 22/09/2026
The trick of #Aquatopia was that guests believed that the sea wall separated them from the ocean. It separated them from roads and the monorail. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 22/09/2026
#TokyoDisneysea features a view inside a theme park that faces out creating an environment where a theme park seemingly extends out into the ocean. #TDS is a master class in theme park design.
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Jim Shull Disney Journey @jimshull.bsky.social · 22/09/2026
#Aquatopia closed and this waterfront may be next for future attractions at #TokyoDisneysea. Rides are good but this environment can’t be replaced (& the volcano viewed from this angle will no longer make sense.
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Jim Shull Disney Journey @jimshull.bsky.social · 21/09/2026
What is the acceptable failure rate of a Kuka pick up in factories? What is the rate acceptable of Disney guests on the ride at #AvengersCampus.
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Jim Shull Disney Journey @jimshull.bsky.social · 19/09/2026
Chart credit: @washingtonpost Affordability hits entertainment which includes #Disneyland. Dine in restaurants at #WDW have taken a hit as guests cut spending where they can. Jim.h.shull.com
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Jim Shull Disney Journey @jimshull.bsky.social · 19/09/2026
Cancelling the #Avatar project at DCA allows office workers to continue to operate in this building next to #Monsters ride. The clock is clicking but the alarm is years away. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 19/09/2026
Not being covered is that the New England next to #Aquatopia will close to be part of whatever new ride is planned for Tokyo Disneysea.
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Jim Shull Disney Journey @jimshull.bsky.social · 19/09/2026
Lotso Bear was part of Andy’s Backyard but an adult had to plan and design the details. Creative development starts as lines on paper before production begins. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 18/09/2026
Later this month the book from Bob Chapek will be released. Should be an interesting read with a viewpoint from a man in the center of #TWDC for 30 years.
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Jim Shull Disney Journey @jimshull.bsky.social · 18/09/2026
Looking forward to Robbie’s book. In full disclosure Mr Whelan interviewed me for my recollections of the time period on which he was reporting. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 17/09/2026
Also Andy and Bonnie are a generation apart. Bonnie has her own backyard and she wouldn’t be in Andy’s.
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Jim Shull Disney Journey @jimshull.bsky.social · 17/09/2026
Marketing Toy Story 5 tie in aside, this is a Bonnie toy way too small for the scale of Andy’s Backyard. When I designed #ToyStoryLand I started with Andy’s shoe print and scaled every toy to that. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 15/09/2026
Ideation is both a tool and a method to create new ideas and to solve problems. This video applies Ideation to fix Tomorrowland’s Space Mountain by building a new one. Click on the link to start watching. youtu.be/F6C6nXShSFY
youtu.be
A New Space Mountain for a New Tomorrowland
YouTube video by Disney Journey with Jim Shull
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Jim Shull Disney Journey @jimshull.bsky.social · 15/09/2026
#HongKongDisneyland is among the finest of the Disney Parks. It opened 21 years ago in the best location of any Disneyland. More over on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 14/09/2026
The #UniversalStudios sign remains but the rest is gone. USH has changed & will continue to change as it continues to be Disney’s biggest park rival. More at jimhshull.com
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Jim Shull Disney Journey @jimshull.bsky.social · 14/09/2026
There might not have been a Mickey’s Toontown if #UniversalStudios hadn’t first built this. Fievel’s Playland forged the path for Toontown & #ToyStoryLand. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 14/09/2026
#UniversalStudios is older than #TWDC yet there is no book about the history of its studio parks. A shame and a miss opportunity. Is there no interest in Disney’s biggest rival? More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 11/09/2026
#911 #WeareallNewYorkers The world changed 25 years ago. Traveling to the site confirmed that the acts of a few transformed the world.
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Jim Shull Disney Journey @jimshull.bsky.social · 10/09/2026
#DisneylandForward pedestrian bridge will ramp up & cut between two hotels before crossing Harbor Boulevard. The restaurants & vendors will be outside the Disney security zone. More on YouTube.com/jimhshull
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Jim Shull Disney Journey @jimshull.bsky.social · 10/09/2026
Disneyland #Monorail is a ride unlike WDW version (or TDL) that is a transportation system. The pedestrian bridge will cross over Harbor Boulevard here & then ramp down to the esplanade & over the subterranean tunnel between DL & DCA. Projected completion date 2028.
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Jim Shull Disney Journey @jimshull.bsky.social · 10/09/2026
Credit by other. Assume bag check will move here temporarily so current bag check can be demolished to free space to build the bridge pier to span Harbor Blvd. #DisneylandForward is a moving kit of parts.
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