Jim Prosser @jimprosser.bsky.social · 18h#ballhallastatic.klipy.comEcuarenta Legendsofthebay Dancing in OaklandALT: Ecuarenta Legendsofthebay Dancing in Oakland 000
Jim Prosser @jimprosser.bsky.social · 03/10/2026Broadcast cam isn't centered, so the perspective is skewed. Meanwhile the ref is right under the post looking up, so... 🤷🏻♂️ 060
Jim Prosser @jimprosser.bsky.social · 26/09/2026They should just drop off Dabo in the middle of an Oakland sideshow on the way to the plane. A perfect East Bay Kiffin'ing. 000
Jim Prosser @jimprosser.bsky.social · 24/09/2026More in my latest Person Familiar: www.personfamiliar.com/p/smooth-vs...personfamiliar.comSmooth vs. Spiky CommsWe spent decades sanding down edges. Now we do so to our detriment. 000
Jim Prosser @jimprosser.bsky.social · 24/09/2026For most of history, corporate communications has been about taking whatever a company has to say and turning it into a nice, smooth surface. That era is over. The best comms teams have already moved on to spiky comms, meaning rough edges, personality, opinion, and perspective. 120
Reposted by Jim ProsserAnil Dash @anildash.com · 11/09/2026The Biden White House guys who had the meeting on AI with Andreessen have *just now* figured out that they should point out that Andreessen has been intentionally lying about it ever since in order to drum up support for the fascists. WHY THE FUCK DID YOU WAIT www.politico.com/news/magazin...politico.comOpinion | What Really Happened at the White House Lunch That Marc Andreessen Says Sent Him to TrumpSetting the record straight about the venture capitalist’s meeting with us in the Biden White House. 13513116
Jim Prosser @jimprosser.bsky.social · 04/09/2026Ironically, this is probably the truest validation yet of the notional value of sports outcomes on futures contract platforms. 000
Jim Prosser @jimprosser.bsky.social · 31/08/2026More Californians need to know about the DROP program, the state's one-stop shop for having your info deleted by data brokers, as required by law. And it's free. privacy.ca.gov/drop/ (Sure would be nice to have a *federal* data privacy law.)privacy.ca.govDelete Request and Opt-out Platform (DROP)Protect your personal information. Data brokers collect, share, and sell your personal information. You can stop that from happening. 020
Jim Prosser @jimprosser.bsky.social · 11/08/2026Data centers sit somewhere above Somali pirates and below hemorrhoids in public popularity. New Person Familiar on the hardest comms job going. The industry doesn't have bad comms. It has bad facts. www.personfamiliar.com/p/how-do-yo...personfamiliar.comHow Do You Solve Data Center Communications?It isn’t a comms problem, and that’s the comms problem. 000
Reposted by Jim ProsserMike Masnick @masnick.com · 04/08/2026My (cynical) working theory is that the White House knows that its "AI Framework" is basically a much worse version than the AI framework the Biden admin released, which caused the VC bros of Silicon Valley to go all MAGA. Keeping it private avoids the comparison. 59026
Jim Prosser @jimprosser.bsky.social · 31/07/2026Your AI stack is fine. The main problem is what you're feeding it. Wrote up the eleven comms docs (Story, Audience, Voice, Gates) every team needs before their AI tools are worth anything: www.personfamiliar.com/p/the-eleve...personfamiliar.comThe Eleven Comms Docs Your AI Tools Need to Actually WorkYour AI stack is fine. The main problem is what you're feeding it. 000
Jim Prosser @jimprosser.bsky.social · 27/07/2026PBS SoCal has a 24/7 Huell Howser livestream on its YouTube channel. It's been going continuously for over a year, and it is a balm to my soul. 120
Jim Prosser @jimprosser.bsky.social · 20/07/2026About 3.6 billion people play games, and a lot of them are furious about being nickel-and-dimed. Your customers are gamers whether your marketing team thinks so or not. www.personfamiliar.com/p/wont-some...personfamiliar.comWon't Someone Think of the Gamers?They have money, devotion, and a growing list of grievances. That's an opportunity for the right comms team. 000
Jim Prosser @jimprosser.bsky.social · 20/07/2026New edition of Person Familiar: is there a more put-upon consumer population right now than gamers? They're getting squeezed at both ends, hardware and software (as I felt with CFB27). That's an opportunity for comms/marketing teams... if you know how to harness it. 100
Jim Prosser @jimprosser.bsky.social · 18/06/2026Next week, every big PR agency descends on Cannes with the same story: our AI makes the work faster, sharper, better. The efficiency *is* real. But it isn't landing on the client side of the ledger. Full piece in Person Familiar here: www.personfamiliar.com/p/whos-capt...personfamiliar.comWho's Capturing the AI Efficiency Dividend: Clients, or Agencies? The conversation your AOR's execs don't want to have along the Croisette next week. 010
Jim Prosser @jimprosser.bsky.social · 10/06/2026static.klipy.comFlanders and Homer Skiing in Flandersski SuitALT: Flanders and Homer Skiing in Flandersski Suit 000
Jim Prosser @jimprosser.bsky.social · 03/06/2026Most teams never say out loud how the work should actually get done: which channel is for what, what "urgent" means, what "off" means. So everyone burns the day guessing. New PF on writing the rules down: www.personfamiliar.com/p/your-team...personfamiliar.comYour Team Needs a Written-Down WorkstyleTurning the implicit into explicit is just good comms. 000
Jim Prosser @jimprosser.bsky.social · 29/05/2026Either Coinbase CEO Brian Armstrong hasn't actually seen/isn't aware of the plot of Heated Rivalry, or is clandestinely telegraphing that he and Jamie Dimon have torrid gay sex after their internet fights 221
Jim Prosser @jimprosser.bsky.social · 29/05/2026When the NYT writes about a startup trend, it's an obituary. This week: the $80K startup hype video. At seed stage, your brand IS your product. If brand marketing is your differentiator, you don't have one. New PF: www.personfamiliar.com/p/its-time-...personfamiliar.comIt's Time to Call Top on Startup Hype VideosA startup trend covered by the New York Times is its own type of obituary. But it's so much worse than that. 120
Jim Prosser @jimprosser.bsky.social · 23/05/2026Just put together a new home NAS - prices bowled me over, but bit the bullet knowing they’re only going up for the next 18-24 months. 000
Jim Prosser @jimprosser.bsky.social · 20/05/2026Typical SF tourist, didn’t layer up for the bridge 010
Jim Prosser @jimprosser.bsky.social · 15/05/2026Full piece: www.personfamiliar.com/p/content-w...personfamiliar.comContent Went Barbell. Comms Hasn't.What happens when the types of media comms optimizes for just... dies? 000
Jim Prosser @jimprosser.bsky.social · 15/05/2026The barbell move for comms: - Compete for culture at the short end (where things actually travel) - Compete for discourse at the long end (where principals shape frames) - Give up the middle, or only play in it to amplify the other two Both ends require letting go. 100
Jim Prosser @jimprosser.bsky.social · 15/05/2026Walk me into any senior comms team's quarterly deck right now and you'll see placements that look exactly like wins from a decade ago. The placements look the same. The denominator has moved. The dashboards are flattering you. The reach has already left. 100
Jim Prosser @jimprosser.bsky.social · 15/05/2026Shortform works because there's no trust contract. You bail in 8 seconds. Longform works because the contract is already paid before you press play. The middle used to be held up by institutional trust as the distribution mechanism. That's what's collapsing. 120
Jim Prosser @jimprosser.bsky.social · 15/05/2026But this isn't really about length. Mid-length thrives — when an individual owns it (think @caseynewton.bsky.social, Ben Thompson, Lenny). What's dying is institutional mid-length: the trade-pub byline, the Forbes profile, the magazine feature. The brand was the contract. The contract broke. 110
Jim Prosser @jimprosser.bsky.social · 15/05/2026In 2018, 54% of Americans turned to their preferred news outlet first for breaking news. By March 2026, Pew has that at 36%. Daily news access among 18–24s is down 15 points since 2017. Their use of Facebook for news has collapsed from 47% to 16%. 100
Jim Prosser @jimprosser.bsky.social · 15/05/2026I joked recently that soon all content will be 10-second TikToks or three-hour podcasts. I was only half-joking. The middle is collapsing. Problem: comms has spent 50 years optimizing for the middle. 140
Jim Prosser @jimprosser.bsky.social · 07/05/2026Wrote about the missing paragraph in every "AI is changing the way we work" CEO layoff email this year. Short version: the CEO never tells you what AI has changed about their own job. And they should, if they want legitimacy for their arguments. www.personfamiliar.com/p/the-missi...personfamiliar.comThe Missing Piece in AI Corporate Transformation Memos: CEOsEvery corporate AI memo asks employees to absorb a transformation. None of them include evidence the CEO has. 110
Jim Prosser @jimprosser.bsky.social · 30/04/2026Full piece on Person Familiar, with the footnotes and a couple extras I couldn't squeeze in here: www.personfamiliar.com/p/fifteen-c...personfamiliar.comFifteen Comms Observations from Musk v. AltmanLike much of tech, I’ve been obsessively monitoring the posts and liveblogs of the courtroom developments in Musk v. 010
Jim Prosser @jimprosser.bsky.social · 30/04/202615. Sam can't win the trial in the court of public opinion. He can only lose it less. Elon can't lose. He can only win it louder. Plan accordingly. 111
Jim Prosser @jimprosser.bsky.social · 30/04/202614. The VC Twitter silence around this trial is deafening. Any other two principals, it'd be a field day. But no one wants to piss off either Elon or Sam in the course of engagement farming. 120
Jim Prosser @jimprosser.bsky.social · 30/04/202613. Absent that, go get those weird Taiwanese animated news report folks for the trial. Free content alpha for tech publications right here. 110
Jim Prosser @jimprosser.bsky.social · 30/04/202612. Does anyone else remember how E! produced a daily dramatized version of the OJ Simpson civil trial because the judge didn't allow cameras in the courtroom? Shame TBPN's owned by one of the parties, because I'd kill for a nightly Elon-on-the-stand dramatization. They'd be perfect for it. 100
Jim Prosser @jimprosser.bsky.social · 30/04/202611. Along those lines, one of the parties (or more plausibly one of their emissaries) should hire their own courtroom artist to sit in the gallery and produce meme-worthy illustrations. Probably tests the gag-order line, but it'd be fun to see someone try. 100
Jim Prosser @jimprosser.bsky.social · 30/04/202610. We've yet to have a really great meme from the trial. A super-viral testimony answer, a judge admonishment, even a courtroom sketch a la Tom Brady or SBF. It's going to happen, though. (Where's the prediction market for that?) 100
Jim Prosser @jimprosser.bsky.social · 30/04/20269. Speaking of discovery. After all the brutal and embarrassing lawsuit discovery processes the Valley has seen over the years, you'd think tech execs would learn to use the Phone part of their phones to discuss sensitive matters. Maybe this time it'll stick. 110
Jim Prosser @jimprosser.bsky.social · 30/04/20268. Hey execs: maybe don't keep diaries? Relatedly, all these constant-ambient-listening AI personal devices are going to be an evidentiary gold mine sooner than later. 120
Jim Prosser @jimprosser.bsky.social · 30/04/20267. The trial in the court of public opinion is largely settled by the discovery process. The trial itself either affirms that opinion or, if things go off the rails, disproves it. We've sat with these discovery docs for two years. Nothing has really changed minds. 100
Jim Prosser @jimprosser.bsky.social · 30/04/20266. Wachtell. Are we sure they're good? At this kind of case, I mean. Trial comms is not the same craft as defending a $50 billion M&A deal. 100
Jim Prosser @jimprosser.bsky.social · 30/04/20265. OpenAI had a trial messaging / rapid response page up on their site for a while. Did a serviceable job surfacing things from discovery. But they didn't update it at all in the month before the trial, and it's MIA now as things play out. 100
Jim Prosser @jimprosser.bsky.social · 30/04/20264. Elon's amplification of the New Yorker profile of Sam was inspired and cost him basically nothing. Dollars from one pocket to the other. I've also clocked a ramp-up in Starlink ads. The house ad campaigns are firing across the entire empire. 100
Jim Prosser @jimprosser.bsky.social · 30/04/20263. Trials are messaging exercises as much as legal or evidentiary ones. Each party should be able to express their theory of the case in one sentence. Elon's: "It's not OK to steal a charity." Brutally good. Sam et al: still searching. 100
Jim Prosser @jimprosser.bsky.social · 30/04/20262. Notable that Elon's lead attorney is Marc Toberoff, a Hollywood IP litigator introduced to him by best bud Ari Emanuel. Tells you everything about how Team Elon is approaching this. Not as a contract case, but as a battle over the rightful ownership of something iconic in culture. 100
Jim Prosser @jimprosser.bsky.social · 30/04/20261. Vast asymmetry between the parties. Elon has nothing to lose and everything to gain. Sam et al are in the opposite position. It means Elon can take many more risks with trial and comms strategy, pressing the line of what'll piss off the judge. 100
Jim Prosser @jimprosser.bsky.social · 30/04/2026I ran comms for Google during Oracle v. Google in 2012, tech's last big trial of the century. Watching Musk v. Altman has me flashing back hard. Fifteen observations on the trial comms war so far, in no particular order: 131