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Jess Testa

@jessicatesta.bsky.social
298 followers 27 following 11 posts

NYT / skeptical

PostsRepliesMedia
Reposted by Jess Testa
Ben Mullin @benmullin.bsky.social · 27/03/2026
Scoop with @jessicatesta.bsky.social: CNBC and MS NOW parent Versant is among the companies in talks to acquire Vox Media's podcast biz www.nytimes.com/2026/03/27/b...
nytimes.com
Versant Pursues a Deal for Vox Media’s Podcast Business
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Reposted by Jess Testa
jonathan friedman @jonathanfriedman.com · 10/02/2026
“When’s the last time you felt nervous?” “I don’t get nervous.” Nice @jessicatesta.bsky.social invu w Vogue stewards
nytimes.com
Watch: A Conversation With Anna Wintour and Her U.S. Vogue Successor, Chloe Malle
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Jess Testa @jessicatesta.bsky.social · 12/01/2026
some details here on the podcast race at the Golden Globes - and how much it cost to enter it “I understand controversy might not be so bad for an awards ceremony vying for your attention Sunday night.” “On the one hand, they mean absolutely nothing.” Gift link www.nytimes.com/2026/01/11/b...
nytimes.com
With the Golden Globes, Podcasts Are Ready for Their Close-Up
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Jess Testa @jessicatesta.bsky.social · 13/11/2025
news: At an advertiser event in NYC tonight, YouTube announced its “first late-night show,” coming this spring — live and weekly but inspired by “classic late-night.” Outside Tonight will be hosted by Julian Shapiro-Barnum of Recess Therapy (a child interview series)
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Jess Testa @jessicatesta.bsky.social · 06/10/2025
CBS has never seen a leader like Bari Weiss before: a Substack millionaire with no experience in TV news. She rails against “cancel culture,” embraces the title “Zionist fanatic,” and believes her values “now have the opportunity to go very, very big” www.nytimes.com/2025/10/06/b...
nytimes.com
How Bari Weiss Won
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Jess Testa @jessicatesta.bsky.social · 04/08/2025
Amazon drew a pretty clear line today between audio and video podcasts (and right through ~100 employees) www.nytimes.com/2025/08/04/b...
nytimes.com
Amazon Shifts Its Podcast Strategy, Eliminating 100 Wondery Jobs
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Reposted by Jess Testa
Alexander Howard @digiphile.bsky.social · 20/07/2025
“This is our real life, especially for young people ... The majority of our lives aren't spent debating policy & debating political candidates. It's spent engaging with social media, & that's where we learn values."- Brett Cooper www.nytimes.com/2025/07/19/b... What happens online matters offline.
nytimes.com
Brett Cooper Is Spreading Conservatism, One Celebrity Drama at a Time
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Jess Testa @jessicatesta.bsky.social · 22/05/2025
when influencer/podcaster Alix Earle made a brand deal with Poppi, she asked for equity and rev share instead of the traditional check ........ then Poppi sold to Pepsi for almost $2 billion www.wsj.com/style/alix-e...
wsj.com
The Art of the Alix Earle Deal
Inside the transformation of a University of Miami undergrad into Gen Z’s savviest pitchwoman.
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Reposted by Jess Testa
Ben Mullin @benmullin.bsky.social · 19/05/2025
scoop w/ @jessicatesta.bsky.social : @karaswisher.bsky.social new deal at Vox Media with Scott Galloway is expected to generate $100 million over four years, with the pair keeping 70% after some costs: www.nytimes.com/2025/05/19/b...
nytimes.com
How Kara Swisher Scaled Even Higher
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Jess Testa @jessicatesta.bsky.social · 07/05/2025
“Make America Healthy Again” content has become unavoidable if you consume women’s media today www.nytimes.com/2025/05/07/b...
nytimes.com
Is This the ‘Manosphere’ for Women?
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Reposted by Jess Testa
Evan DeSimone @mediaevan.bsky.social · 31/03/2025
A lot of echoes here to the aughts era when all the big time magazine editors were cut loose. www.nytimes.com/2025/03/31/b...
nytimes.com
Why TV News Anchors Like Joy Reid and Don Lemon Are Moving to Substack
Don Lemon, Joy Reid and Jim Acosta, exiled or extricated from their networks, are now on Substack, trading sleek studios and “pancake makeup” for their living rooms.
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Reposted by Jess Testa
Brian Stelter @brianstelter.bsky.social · 01/04/2025
"This new TV diaspora has one central proposition: The future of news is casual. Sometimes very casual" www.nytimes.com/2025/03/31/b...
nytimes.com
Why TV News Anchors Like Joy Reid and Don Lemon Are Moving to Substack
Don Lemon, Joy Reid and Jim Acosta, exiled or extricated from their networks, are now on Substack, trading sleek studios and “pancake makeup” for their living rooms.
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Reposted by Jess Testa
Press Gazette @pressgazette.co.uk · 10/03/2025
Political reporter Tara Palmeri is leaving her $260,000 base salary at Puck to go independent via Youtube, which has given her a $10,000 grant for equipment and editors' services. She intends to try a scoop-heavy approach, she told the NYT, which is currently relatively rare in Youtube journalism
nytimes.com
A Political Reporter Takes Her Scoops to YouTube
Most online political media stars traffic in highly partisan viewpoints. Tara Palmeri hopes that playing it straight will pay off.
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Jess Testa @jessicatesta.bsky.social · 10/03/2025
Michelle Obama is making a video podcast www.nytimes.com/2025/03/10/b...
nytimes.com
Michelle Obama’s Next Act: Video Podcaster
Through her production company, Higher Ground, Mrs. Obama, along with her brother, Craig Robinson, will interview celebrities and offer advice on various topics.
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Reposted by Jess Testa
Talking Biz News @talkingbiznews.bsky.social · 23/01/2025
@jessicatesta.bsky.social to cover media industry for @nytimes.com: talkingbiznews.com/media-news/n...
talkingbiznews.com
NY Times taps Testa to cover media - Talking Biz News
New York Times business editor Ellen Pollock sent out the following on Thursday: We’re delighted that Jess Testa has joined the media team from Styles to help the Business desk cover the country’s inc...
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Jess Testa @jessicatesta.bsky.social · 20/01/2025
Cecile Richards has died. Her final project was about finding ways to spread abortion stories beyond the reach of legacy media (and their liberal audiences), and to anthologize them for history’s sake. “The only thing people respond to and remember are stories.” www.nytimes.com/2024/10/31/b...
nytimes.com
Can Stories About Abortion Break Through the Noise? (Gift Article)
The reproductive rights activist Cecile Richards started a media project that merges activism and journalism on Instagram and TikTok, just days ahead of the presidential election.
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Jess Testa @jessicatesta.bsky.social · 19/12/2024
hm what if my first bluesky post was about Kylie Kelce’s new Rogan-dethroning podcast???? www.nytimes.com/2024/12/19/b...
nytimes.com
Why Kylie Kelce’s Podcast, ‘Not Gonna Lie,’ Is a Breakout Hit
But in her first interview since her podcast reached No. 1, she does share ideas about why the show has become a breakout hit.
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