Some long overdue reflections on the practice of branding. TLDR: We should speak words that honor the relational fabric of reality, and “branding” ain’t one of of those words.
#AnimalRights #Nonviolence #Capitalism #Marketing #Design #ChristianEthics
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The Dogma of Branding and The Language of Domination
“There is much more to branding than a logo or style. It is a manifestation of power.” –Rodney Abbot, Caps Lock, pg. 131 “It is important to understand the violent part of the history of branding, …