iiinova — where your digital self keeps evolving

Jeremias Johnson @jeremiasjohnson.bsky.social · 14/05/2025

The Birmingham School was founded in 1964 by Stuart Hall. They studied culture in order to understand society’s politics. Culture is not only about literature, arts or science. Culture is also about everyday life and practices. We all create culture at all times. We can see it in the streets.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 09/05/2025

Roland Barthes proposed the idea of a Myth. This would be when the sign becomes the signifier of a bigger sign. A Myth is a meaning made by the cultural or political context which we associate with a specific sign. The myth is like the connotative meaning of a sign, but in a larger scale.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 08/05/2025

Choose a sign. Break its soul in two: signifier & signified. Add a word like “sobremesa” or “wabi-sabi.” Stir in a personal syntagm like “clouds feel crunchy today.” Congratulations, you've invented a feeling no one can verify. Welcome to advanced linguistics.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 08/05/2025

Depending on the connotation you give to a word, it can mean one thing or another. This makes a word with a sinifier and a signified become a sign that has other different signifiers and signifieds depending on the connotation given to it.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 08/05/2025

Ferdinand de Saussure in his theory of the linguistic sign proposed that a word consists of two parts: the signifier and the signified. He emphasized that the relationship between signifier and signified is arbitrary and that meaning in language arises from differences between signs.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 08/05/2025

Ferdinand de Saussure, a Swiss linguist, is often regarded as one of the founding figures of modern linguistics. He made significant contributions to the study of language, particularly with his ideas on the structure and function of language in society.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 29/04/2025

Some others are not especially famous for being representations of freedom. But they are absolutely plausible.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 29/04/2025

Some images are widely considered as symbols of freedom. One of the most representative is the Statue of the Liberty

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Jeremias Johnson @jeremiasjohnson.bsky.social · 15/04/2025

According to the UGT, the media has no effects on the mass, just particular uses of particular people. It focuses on people's needs and expectations, thus leading to several things people use the media for. Such as be informed, simple entertainment, escape from stress or enhance social interaction.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 15/04/2025

The Uses and Gratifications theory explores communication with a different focus. This theory, formulated by Katz, Blumle and Gurevitch, consider the audience as an active part of the process. Asking "What do people do with the media?" instead of asking "What media do with the people?"

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Jeremias Johnson @jeremiasjohnson.bsky.social · 10/04/2025

In today's class we have investigated whataboutism, a current that tries to justify morally deplorable acts by pointing out the negative things that others have done. This movement can join the egoccentric bias, where a politician justifies all his mistakes from a completely biased point of view.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 08/04/2025

Framing Theory explains that media can select certain aspects of an information in order to remove some ideas, make moral judgements and suggest problems. However, it's imposible to reach absolute objectivity. In every communication process will be some inclination to a moral interpretation.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 03/04/2025

Traditional gatekeeping focuses on journalists and editors controlling news dissemination. The theory highlights how multiple actors—such as social media users, AI-driven curation, and institutional policies—shape what information is amplified or suppressed.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 03/04/2025

When media focuses on only a handful of topics, it causes people to view those topics as being more significant than other matters.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 02/04/2025

The Agenda Setting theory also says that the press or the mass media will be more successful in telling you what to think about than in telling you what to think. Thus, we can see that people from the same country will be thinking about the same matters, focusing the attention to a single topic.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 01/04/2025

Bernard Celil Cohen said that every single outlet in the press and media of a country must be only about this concrete country. This is the Agenda setting, which applied to Democracy it refers that we as a population, have to know what projects and where the government is using our money.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 01/04/2025

Walter Lippman said: " It requires wisdom to understand wisdom: the music is nothing if the audience is deaf" Referring to the fact that if we have no idea of what we are being taught or informed, we will not be able to have an accurate and free opinion

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Jeremias Johnson @jeremiasjohnson.bsky.social · 01/04/2025

Last Thursday, we talked about how in these times where access to any type of information is so easy, we can all be opinion leaders, since we are always going to transmit to someone our opinions about different aspects.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 19/03/2025

The Spiral of Silence theory is Elisabeth Noelle-Neumann's most famous contribution. It says that people keep their attitudes for themselves when they perceive they are in minority. Thus, the mayority's opinion dominates and the minorities become silent and disappear.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 18/03/2025

The first country in Europe to introduce universal suffrage, including both men and women, was Finland in 1906. In the 1907 elections, Finnish women became the first in the world to be elected as Members of Parliament (MPs), with 19 women winning seats.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 18/03/2025

Last Thursday, students from various countries shared when the first democratic elections were held in each country. There was also talk of when the first elections were held with universal suffrage, and the winner was Poland in 1918.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 18/03/2025

Last Thursday in class a debate was opened in which the representation of laws in popular opinion was discussed. Some students believed that what was really important was the opinion of the people, and not the established law, while others thought the opposite

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Jeremias Johnson @jeremiasjohnson.bsky.social · 13/03/2025

The right to vote varies on dates in different countries in Europe. However, it is important to know how in each place numerous people fought for a right that has managed to reach our days allowing a free and fair democracy

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Jeremias Johnson @jeremiasjohnson.bsky.social · 13/03/2025

Public opinion has shifted for centuries. Liberalism and the scientific revolution emphasized individual views, shaping governance. The 19th century saw election polling emerge, while radio spread discourse. In 1935, Gallup began systematic opinion research.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 12/03/2025

Public opinion is the aggregate of individual views, attitudes, and beliefs expressed by a significant part of a community. Some see it as a synthesis of views, while others consider it a collection of differing opinions. It influences politics, culture, consumer behavior, and public relations.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 11/03/2025

Mass communication is the process of transmitting information, ideas, opinions, and messages to a large audience through various forms of media. It typically involves communication channels such as television, radio, newspapers, magazines, social media, and the internet.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 04/03/2025

In 1886, anarchist workers in Chicago factories revolted against their superiors demanding fair labor rights. These riots led to violence and the deaths of dozens of people. This accident became known as the Haymarket Affair.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 04/03/2025

Here is a documentary video about the great woman Jane Addams was and her contribution to the world. youtu.be/fNMt8dVuy0U?...

youtu.be

Jane Addams: Hull House

YouTube video by Neeti Bhutada

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Jeremias Johnson @jeremiasjohnson.bsky.social · 04/03/2025

The map of Chicago from the Hull House by Jane Addams. A presentation of nationalities and wages in a congested district of the city of Chicago.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 25/02/2025

The Frankfurt School of thought wanted to gather all the Marxism ideas and put together. But, this time, they will focus on the relevance of information. They had a negative view about mass media, considering that communication at that time was being used for political propaganda.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 25/02/2025

Karl Marx was able to determine the elements that could lead into a social revolution. However, there is one thing Marx overlooked: The media and the communication system. With the appearance of the printing press, the government got a way to spread ideas, news and information on a large scale.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 25/02/2025

Karl Marx published in 1867 the first volume of "Das Kapital". In this book, Marx criticized the capitalism and the production system of that time. The industrialization was at its peak in the whole world. It was a period of poor work conditions and low salaries and so is reflected in this book.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 25/02/2025

One of the topics to be discussed at the arboretum was to determine the differences between behavioral psychology and behavioral philosophy. While the first one studies how external stimuli can vary in human behavior, philosophy focuses on observing how the cultural context can change our behavior.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 25/02/2025

Thursday's class helped students relax and connect with nature as we discussed different topics we had read previously. Changing opinions and perspectives was also a useful activity.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 25/02/2025

On Thursday 20 February, all the students of Theories of Communication met at the Arboretum of the University of the Basque Country (UPV/EHU) to read, reflect and share information on different topics related to psychology and the philosophy of information.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 18/02/2025

While some print their family tree with a click, in Zhejiang, they still do it with wooden movable type. Patience level: unlocking achievements in the Imperial Age. 🧐📜 #LegendaryCraftsmanship

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Jeremias Johnson @jeremiasjohnson.bsky.social · 18/02/2025

In the book "Introducing Critical Theory. A Graphic Guide" by Stuart Sim and Borin Van Loon, one can find a quite useful map where is explained a lot of important philosophers or politicians and the roots where they come from to understand the context that has influenced each author.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 18/02/2025

Lasswell’s Model of Communication explains how messages flow in society. It has three main roles: watching the environment, connecting society, and passing knowledge to future generations. Messages spread through different channels and shape public views.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 14/02/2025

Despotism limits open communication by restricting media, censoring opposing views, and using propaganda. Controlling information = controlling society.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 13/02/2025

Harold Lasswell was a political scientist and communications theorist. He was best known for his model ’’who says what, in which channel, to whom, with what effect?”. The model helps us study media and their influence.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 13/02/2025

Transactional communication is a two-way process where both the sender and receiver work together. It is shaped by past experiences and includes both words and body language to create shared meaning.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 11/02/2025

A key element for communication according to Schramm is the field of experience. It is very important because it is related to the meaning that each one gives to a word depending on their context and previous knowledge. A person may understand one thing differently depending on his experiences.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 11/02/2025

Wilbur Schramm was a pioneering communicator in communication studies. He established a model of information transmission in which feedback was paramount, as was its circular structure, in which the receiver understands a message and shares it with a response, becoming the sender.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 11/02/2025

According to the Shannon & Weavers model, listeners must be as active as the senders in order for the communication process to take place. Without a receiver who understands the message transmitted, communication does not exist because there is no mutual understanding

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Jeremias Johnson @jeremiasjohnson.bsky.social · 06/02/2025

One of the most interesting things about communication is its plurality in the different countries that exist with a way of many ways of communicating verbally and physically. That is why communication can be enriching to learn about cultural contexts from other places on Earth.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 06/02/2025

Communication doesn't have to be unique and obvious. There are situations where a transmitter says two things at the same time. How can this be possible? Because through body language, you can convey a completely different message than what your lips are saying.

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Jeremias Johnson @jeremiasjohnson.bsky.social · 06/02/2025

How to define communication through drawings and ideas and not with words? In this photograph we can see different examples and interpretations of what communication means, from the simple transmission of symbols through words, to non-verbal speech and the cultural evolution of language.

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