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Jennifer Neeley

@jenniferneeley.bsky.social
27 followers 47 following 18 posts

Influence, trust + audience decision-making. Strategic advisor and fractional CMO. @ucsdextstudies.bsky.social instructor. The Influence Project.

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Jennifer Neeley @jenniferneeley.bsky.social · 20/09/2026
The US Open offered a fascinating case study: When does attention start costing you trust? Yahoo asked me about it — and gave me the final word. I wrote a little more about why the answer matters — and quietly debuted my rebuilt website in the process jndglobal.com/influencer-f...
jndglobal.com
Influencer Fatigue Is a Strategy Problem | Jennifer Neeley
Jennifer Neeley examines why US Open influencer fatigue points to a larger problem with creator access, promotional sameness and event strategy.
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Jennifer Neeley @jenniferneeley.bsky.social · 14/05/2026
I gave two groups the same search assignment and watched them move through information completely differently. One group searched to compare. The other searched to conclude. That shift changes what visibility means for brands, educators, and marketers alike. www.linkedin.com/pulse/what-m...
linkedin.com
What My Students Taught Me About Search in Mid-2026—and How I Translate It Into Competitive Advantage
I recently gave two groups of students the same assignment: run the same search across Google, an AI tool, and TikTok or YouTube, then explain what appears first—and why. Same prompt.
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Jennifer Neeley @jenniferneeley.bsky.social · 01/04/2026
The gap between fertility marketing and clinical reality is real—and PCRS is one of the few places it actually starts to close. IVF risk, embryo transfer outcomes, obesity + fertility. Fast trip (see: blurry photo). Wearing Jennafer Grace. Suitcase: alice + olivia.
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Jennifer Neeley @jenniferneeley.bsky.social · 28/03/2026
Real skills. Real strategy. Real outcomes. Here’s what you’ll learn. Real skills. Real strategy. Real outcomes. Starts Monday—last call. Asynchronous. Join from anywhere 🌎 via @ucsdextstudies.bsky.social 👉 jennife.red/InfluencerMa... #influencermarketing #continuingeducation #ai
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Reposted by Jennifer Neeley
Reuters Institute @reutersinstitute.bsky.social · 27/03/2026
Today's round-up on journalism worldwide features pieces on social media’s ‘Big Tobacco moment’, a Malian journalist jailed for criticising Niger’s president and attitudes by age to AI use cases in news. Click to read, subscribe and share 👇 www.linkedin.com/pulse/social...
linkedin.com
Social media’s ‘Big Tobacco moment’
Plus: Malian journalist jailed for criticising Niger’s president | Attitudes by age to AI use cases in news | Countering news avoidance Journalism Today. 27 Mar 2026 Research | Reporting | Fellowships...
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Jennifer Neeley @jenniferneeley.bsky.social · 26/03/2026
One campaign can pay for this course. Real result: “…develop my brand, gain clarity… set it up for success.”  Starts Monday Code: NEELEYIG linktr.ee/jenniferneeley
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Jennifer Neeley @jenniferneeley.bsky.social · 17/03/2026
This is how influencer marketing goes wrong. I shared a real example from fertility marketing where surface-level vetting would have led to a breakdown in trust from the start. That’s the risk most frameworks don’t account for. 🎙️ From Empathy Unbound 🔗 linktr.ee/jenniferneeley
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Jennifer Neeley @jenniferneeley.bsky.social · 16/03/2026
Is losing relatability “cancellation”? When creators stop feeling like peers, trust changes. That shift matters for brands using influencer marketing. 🎓 @ucsdextstudies.bsky.social 💸 Code NEELEYIG | 🔗 linktr.ee/jenniferneeley #InfluencerMarketing #CreatorEconomy
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Jennifer Neeley @jenniferneeley.bsky.social · 15/03/2026
Marketing in 2026 can feel chaotic 🤯 Find your vibe in my Digital Marketing and Influencer Marketing courses through @ucsdextstudies.bsky.social. My Influencer Marketing course is ranked #4 online for upskilling by The CMO @thecmo.bsky.social. Code NEELEYLI — $50 off through March 27.
Two-panel promotional graphic about marketing education.

Left side shows a chaotic desk filled with sticky notes, analytics charts, and social media icons labeled “algorithms,” “content,” “ROI,” and “trends,” with the headline “Marketing in 2026… Am I doing this right?”

Right side shows a calm desk with a laptop displaying growth charts. Text promotes UC San Diego Extended Studies courses in Digital Marketing and Influencer Marketing with a $50 discount using code NEELEYLI.
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Jennifer Neeley @jenniferneeley.bsky.social · 20/02/2026
Search used to rank content. Now it judges credibility. AI assembles media, founder presence, reviews, awards & verifiable claims into a legitimacy profile before deciding who appears. Visibility isn’t distribution anymore. It’s judgment. Here’s what that means: www.linkedin.com/pulse/ai-gat...
linkedin.com
AI Is the Gatekeeper. It Screens for Credibility. Does It Recognize Yours?
AI search engines now screen credibility before recommending brands. Learn how to structure authority and trust signals to stay visible.
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Jennifer Neeley @jenniferneeley.bsky.social · 19/02/2026
Spring enrollment is open for my Digital + Influencer Marketing courses at UC San Diego Extended Studies. Marketing isn’t platforms. It’s systems. Content compounds on structure. Online, asynchronous, worldwide. Links in reply.
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Jennifer Neeley @jenniferneeley.bsky.social · 15/02/2026
The Nancy Guthrie case exposes the architecture of modern information systems. Visibility scales. Speculation scales faster. Amplification can mobilize help. It can also outrun confirmation — just ask Ashleigh Banfield. Full analysis: open.substack.com/pub/jennifer... #NancyGuthrie #Trust
open.substack.com
Authority in the Age of Influence
The Nancy Guthrie case isn’t only a crime story. It’s a stress test for who defines reality first — and whether trust can survive the speed of the feed.
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Jennifer Neeley @jenniferneeley.bsky.social · 20/01/2026
Influence ≠ drama. It’s ROI. Smart marketers know where to look. Read → open.substack.com/pub/jennifer... #InfluenceProject #InfluencerMarketing #DigitalMarketing
jenniferneeley.substack.com
10 Years In: What Still Works in Digital Influence—And What Most People Still Get Wrong in 2026
10 Influence Hacks That Actually Work Now
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Reposted by Jennifer Neeley
UC San Diego Extended Studies @ucsdextstudies.bsky.social · 07/01/2026
Instructor Jennifer Neeley reminds us that while AI can surface insights and patterns, it can’t replace judgment, empathy, or context. Curious to explore this approach further? Click here >> go.ucsd.edu/49C9U4V
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Jennifer Neeley @jenniferneeley.bsky.social · 17/12/2025
We call them women of influence. But when women operate at corporate scale, we still refuse to evaluate their influence like power. That’s not progress. That’s avoidance.
open.substack.com
We Call Them Women of Influence. We Still Don’t Evaluate Their Influence Like Power.
This isn’t about scrutinizing women more harshly; it’s about recognizing that influence deserves scrutiny before it becomes power—and that evaluating women’s influence differently weakens the authorit...
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Jennifer Neeley @jenniferneeley.bsky.social · 23/05/2025
Welcome to my Substack jenniferneeley.substack.com?r=pocsb&utm_...
jenniferneeley.substack.com
The Influence Project | Jennifer Neeley | Substack
Click to read The Influence Project | Jennifer Neeley, a Substack publication. Launched a few seconds ago.
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