The US Open offered a fascinating case study:
When does attention start costing you trust?
Yahoo asked me about it — and gave me the final word.
I wrote a little more about why the answer matters — and quietly debuted my rebuilt website in the process jndglobal.com/influencer-f...
jndglobal.com
Influencer Fatigue Is a Strategy Problem | Jennifer Neeley
Jennifer Neeley examines why US Open influencer fatigue points to a larger problem with creator access, promotional sameness and event strategy.