iiinova — where your digital self keeps evolving

Jeff Schultz @jeffschultzatl.bsky.social · 03/10/2026

Ignoring the video board is one of the best things about college football.

Jeff Schultz @jeffschultzatl.bsky.social · 05/09/2026

"I just visualized everything on the field. So when I started playing tackle football when I was seven, I was already seeing things on the field. I could see the levels open up.” www.atlantamagazine.com/great-reads/...

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Jeff Schultz @jeffschultzatl.bsky.social · 08/07/2026

“The breaks”? Whatever happened to analysis?

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Jeff Schultz @jeffschultzatl.bsky.social · 10/06/2026

I appreciate the fact that Texas Tech AD Kirby Hocutt is trying to position himself as the responsible adult in the room who’s completely aware of the gravity of this situation. But on the other hand, he’s also completely full of ooh-ooh, as my wife likes to say.

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Jeff Schultz @jeffschultzatl.bsky.social · 08/06/2026

Looking forward to talking baseball and introducing pal and NYT bestselling author @bytimbrown.bsky.social tonight (6:30) on his book, “Nolan” about HOFer Nolan Ryan at Gwinnett Public Library-Collins Hill. (455 Camp Perrin Rd NE, Lawrenceville). BTW: Ryan almost became a Brave.

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Jeff Schultz @jeffschultzatl.bsky.social · 06/06/2026

This isn’t normally a time for a season ticket drive but what a time for the Hawks to run a campaign, “Who are the last two teams to beat the Knicks? That would be us. And us!”

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Jeff Schultz @jeffschultzatl.bsky.social · 14/04/2026

Steven Ginsberg, editor of @theathletic.com, said “new questions” arose during investigation, which is why he backed off. I call bullshit on that. It’s more likely his NYT bosses were pissed about his rush to defend Dianna Russini.

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Jeff Schultz @jeffschultzatl.bsky.social · 04/04/2026

Auriemma has apologized. OK. But he made no reference to Dawn Staley. Not good enough.

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Jeff Schultz @jeffschultzatl.bsky.social · 01/04/2026

Words mean nothing without action, especially in matters of sobriety. Tiger Woods has uttered similar words before. We have no way of knowing if the needed surrender and action will actually follow. Even he can’t really know.

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Jeff Schultz @jeffschultzatl.bsky.social · 25/03/2026

Very interested to see how many fans bite on the $20 a month/$100 a year for Braves channel. It’s a supply/demand business and many are already fed up with rising streaming costs … and rising everything else costs.

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Jeff Schultz @jeffschultzatl.bsky.social · 03/03/2026

Trae Young always wanted to be special, and now he is.

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Jeff Schultz @jeffschultzatl.bsky.social · 13/01/2026

Statement from (I'm guessing) future network broadcaster Mike Tomlin.

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Jeff Schultz @jeffschultzatl.bsky.social · 12/01/2026

The Falcons have interviewed John Harbaugh for their head coaching vacancy. Does that guarantee he will get/take the job? No. But given reports that he would only talk to a few teams, it's something.

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Jeff Schultz @jeffschultzatl.bsky.social · 07/01/2026

The Pittsburgh Post-Gazette is charging in case you want to read their story on shutting down. They’re going to fight to the final bell.

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Jeff Schultz @jeffschultzatl.bsky.social · 16/12/2025

Leaving the Jets just gives some guys new life.

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Jeff Schultz @jeffschultzatl.bsky.social · 30/11/2025

My opinion: Ole Miss should've let the players decide whether Lane Kiffin would coach them in the playoffs. They were denied.

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Jeff Schultz @jeffschultzatl.bsky.social · 10/11/2025

Is it going to get better this season? Doubtful. And this from @joshkendall.bsky.social: "Atlanta’s offensive vision hasn’t come into focus, and it might not survive the season" Michael Penix frustrated and abruptly ended his press conference after game. www.nytimes.com/athletic/679...

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Jeff Schultz @jeffschultzatl.bsky.social · 03/11/2025

Braves naming Walt Weiss as Brian Snitker’s replacement. Smart baseball guy and good dude. A little surprised GM Alex Anthopoulos didn’t go outside the organization but I have no problem with this hire.

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Jeff Schultz @jeffschultzatl.bsky.social · 02/11/2025

Blow that out your analytics. Via @jaysonst.bsky.social www.nytimes.com/athletic/677...

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Jeff Schultz @jeffschultzatl.bsky.social · 27/10/2025

Did the Steelers lose a bet and have to wear those uniforms?

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Jeff Schultz @jeffschultzatl.bsky.social · 22/10/2025

I will not stand for any Mr. Peanut disrespect.

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Jeff Schultz @jeffschultzatl.bsky.social · 01/10/2025

In least surprising development of all, Brian Snitker won't be back as Braves' manager. He'll transition to advisory role. Snit was ready for this. Was a little surprised he didn't retire after 2024 but he wanted one more shot. What happened in 2025 wasn't his fault. He should be praised for tenure.

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Jeff Schultz @jeffschultzatl.bsky.social · 29/09/2025

This would be unfortunate for Bobby Petrino, who would have to go back to tearing wings off of butterflies.

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Jeff Schultz @jeffschultzatl.bsky.social · 28/09/2025

Bijan Robinson rolling, and so is the quarterback:

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Jeff Schultz @jeffschultzatl.bsky.social · 04/09/2025

Hey look — it’s already basketball season at North Carolina!

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Jeff Schultz @jeffschultzatl.bsky.social · 02/09/2025

Waiting for the memes on image of Belichick's post-game grimace as he's surrounded by balloons (and who's idea was that?).

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Jeff Schultz @jeffschultzatl.bsky.social · 30/08/2025

Georgia was favored by 38.5. This game is not over.

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Jeff Schultz @jeffschultzatl.bsky.social · 06/08/2025

Recently bought this for my wife.

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Jeff Schultz @jeffschultzatl.bsky.social · 29/07/2025

Congratulations to Mike Collins, who marked another new low in his political career by running for senator and misspelling the name of the state in an ad.

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Jeff Schultz @jeffschultzatl.bsky.social · 24/07/2025

It’s been tough sitting on this news for several weeks. I worked at @ajc.com for 29 years. Unfortunately, company and product have spiraled dramatically. It’s unreadable. Clueless leadership. They didn’t appreciate what they had in Justin, who has amazing future ahead of him. Cheers to you, buddy.

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Jeff Schultz @jeffschultzatl.bsky.social · 12/07/2025

Is “dub” now an acceptable written noun? Have I been retired for that long?

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Jeff Schultz @jeffschultzatl.bsky.social · 07/07/2025

There are only 5 teams in the majors with a worse record than the Braves, and one of them (Nationals) just fired their GM and manager.

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