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Jeff Loy

@jeffloy.bsky.social
102 followers 92 following 232 posts

Tulsa-based writer and photographer. Travel fan. Music geek. Foodie that’s weird about tomatoes.

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Jeff Loy @jeffloy.bsky.social · 28/09/2026
Music Monday: Larkin Poe wpmtblog.com/2026/09/28/m... #MusicMonday #LarkinPoe #Songwriter
wpmtblog.com
Music Monday: Larkin Poe
Larkin Poe’s “Mockingbird” from their eight album, “Bloom.”
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Jeff Loy @jeffloy.bsky.social · 25/09/2026
Photo Friday: A firefighter moves a hose into position to battle a house fire in Blossom, Texas. #photography #photojournalism
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Jeff Loy @jeffloy.bsky.social · 23/09/2026
In an interesting version of pay-to-play, Facebook is requiring an increasing number of Facebook pages to break out their wallets to include links in their posts. www.socialmediatoday.com/news/faceboo... via @socialmediatoday.bsky.social #socialmedia #business #strategy
socialmediatoday.com
Facebook Pages get charged for link posts
After Meta One for Business launched its subscription packages, some managers say their accounts are being limited to two link posts per month.
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Jeff Loy @jeffloy.bsky.social · 21/09/2026
Music Monday: Mike Campbell & The Dirty Knobs with Margo Price wpmtblog.com/2026/09/21/m... #MusicMonday #MikeCampbell&TheDirtyKnobs #MargoPrice #MikeCampbell
wpmtblog.com
Music Monday: Mike Campbell & The Dirty Knobs with Margo Price
Mike Campbell & The Dirty Knobs perform “State of Mind” (from their second album, “External Combustion”) with the great Margo Price.
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Jeff Loy @jeffloy.bsky.social · 18/09/2026
Photo Friday: Then-NFL prospect Shaquem Griffin poses for photographers on the red carpet during the 2018 NFL Draft in Arlington, Texas. #photography #sports #photojournalism
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Jeff Loy @jeffloy.bsky.social · 16/09/2026
Starting with a single cart slinging pickles and posting specials seasoned with humor on Twitter, Grillo's Pickles has grown both their social media audience and views to millions with a simple, realistic strategy. www.marketingbrew.com/stories/gril... #socialmedia #marketing #strategy
marketingbrew.com
The secret brine behind Grillo’s online success
The pickle brand is leaning into organic interactions and an irreverent tone, racking up millions of views and likes in the process.
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Jeff Loy @jeffloy.bsky.social · 11/09/2026
World Trade Center North Tower Memorial Pool, New York City. #NewYorkCity #NewYork #911Museum #911Memorial
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Jeff Loy @jeffloy.bsky.social · 09/09/2026
Brian Bosworth is suiting up again (in a sheriff’s uniform), kickers are doing sight gags and LSU head coach Lane Kiffin is improvising. Dr. Pepper's half soap opera/half commercial "Fansville" is back for a ninth season. www.marketingdive.com/news/how-dr-... #marketing #strategy #sports
marketingdive.com
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes
Keurig Dr Pepper analyzes consumer signals by working with Publicis and retail media partners and using its first-party capabilities and martech stack.
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Jeff Loy @jeffloy.bsky.social · 21/08/2026
Photo Friday: Studio shot of a pocket watch from my commercial photography days. #photography #commercialphotography #advertising
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Jeff Loy @jeffloy.bsky.social · 14/08/2026
Photo Friday: Mike Malone (foreground) and former Black Crowes guitarist Marc Ford perform in Dallas, Texas. #photography #music #Dallas
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Jeff Loy @jeffloy.bsky.social · 11/08/2026
At 90, the culturally iconic Oscar Mayer Wienermobile may just be hitting its stride. www.fastcompany.com/91586922/cel... #marketing #eventprofs #business
fastcompany.com
Celebrating the 90th birthday of the Wienermobile, the original marketing stunt
Inside the secret sauce that makes the Oscar Mayer Wienermobile such a strong brand asset.
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Jeff Loy @jeffloy.bsky.social · 01/08/2026
This quote from Tim Ferriss’ 5-Bullet Friday hits hard. #writing #communications #creating
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Jeff Loy @jeffloy.bsky.social · 29/07/2026
With apologies to Bob Dylan: The socials they are a-changin'. Personal data removal service Incogni released a study on how social media users are cutting back and why. www.socialmediatoday.com/news/social-... #socialmedia #communication #research
socialmediatoday.com
Social media is becoming less social
A new report suggests that people are feeling pressured to post online and have reduced their app activity as a result.
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Jeff Loy @jeffloy.bsky.social · 27/07/2026
Music Monday: BettySoo wpmtblog.com/2026/07/27/m... #MusicMonday #BettySoo #songwriter
wpmtblog.com
Music Monday: BettySoo
Austin-based singer/songwriter BettySoo performs “What Do You Want From Me Now” from her 2025 album, “If You Never Go Away.”
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Jeff Loy @jeffloy.bsky.social · 23/07/2026
Former FBI agent LaRae Quy says that the “Observe, Orient, Decide, Act” strategy she used for threat assessment can help leaders make critical decisions in less time. www.smartbrief.com/original/thr... #leadership #professionaldevelopment #strategy
smartbrief.com
Threat or opportunity? Help your brain see the difference
Former FBI agent LaRae Quy tells how she assessed whether someone was a terrorist or not -- on the spot -- and how you can train your brain as a business leader to read situations and people effective...
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Jeff Loy @jeffloy.bsky.social · 22/07/2026
Meet the people who have influence over the influencers. In 2026, companies spent over $44 billion on influencer campaigns and behind the scenes, a growing group of professionals is working to connect brands and creators. www.marketplace.org/story/2026/0... #marketing #business #influencers
marketplace.org
The professionals behind that sponcon on your feed
As more dollars flow into influencer marketing, the creator management industry is growing, too.
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Jeff Loy @jeffloy.bsky.social · 21/07/2026
Association marketing veteran Sarah Perlman has an idea about maintaining brand standards with association chapters: Get out of the chapters' way. www.asaecenter.org/resources/ar... #leadership #marketing #strategy
asaecenter.org
Brand Consistency for Components: Stop Policing, Start Empowering
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Jeff Loy @jeffloy.bsky.social · 17/07/2026
Photo Friday: St. Louis Cathedral in New Orleans, Louisiana. #travel #photography #architecture
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Jeff Loy @jeffloy.bsky.social · 13/07/2026
Music Monday: Turnpike Troubadours and Sierra Hull wpmtblog.com/2026/07/13/m... #MusicMonday #country #songwriter
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Jeff Loy @jeffloy.bsky.social · 10/07/2026
Photo Friday: Fort Worth Brahmas defenseman Mike Rusk (number 28) tries to beat New Mexico Scorpions right wing Peter Brearley (number 11) to the puck. #photography #sports #hockey
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Jeff Loy @jeffloy.bsky.social · 02/07/2026
Update: How is Halfday’s Carry-On Roller Bag surviving after a year of heavy use? wpmtblog.com/2025/07/22/h... #travel #traveltips #travelblog
wpmtblog.com
How Far Can Halfday’s New Carry-On Roller Bag Be Pushed?
Halfday’s new carry-on garment roller, launched in May 2025, incorporates wheels to meet customer demand. It’s designed for short trips, with notable features like robust fabric and imp…
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Jeff Loy @jeffloy.bsky.social · 02/07/2026
Sunrise at Tulsa International Airport. #travel #aviation
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Jeff Loy @jeffloy.bsky.social · 29/06/2026
Music Monday: Etta James, Dr John and Allen Toussaint wpmtblog.com/2026/06/29/m... #MusicMonday #blues #jazz
wpmtblog.com
Music Monday: Etta James, Dr. John and Allen Toussaint
Etta James, Dr. John and Allen Toussaint perform in Chicago in 1982.
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Jeff Loy @jeffloy.bsky.social · 19/06/2026
Photo Friday: Commercial photo for a craft store gift card graphic. #photography #commercialphotography #advertising
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Jeff Loy @jeffloy.bsky.social · 18/06/2026
A long-awaited Instagram feature has (finally) arrived. Users can now rearrange posts within their profile grid for more intentional visual storytelling and greater flexibility for campaigns and personal brands. www.socialmediatoday.com/news/instagr... #socialmedia #Instagram #communications
socialmediatoday.com
Instagram releases profile grid rearranging
After teasing the function earlier this year, all users will be able to control how their profile content is presented.
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Jeff Loy @jeffloy.bsky.social · 17/06/2026
Experiential events are "...having a moment right now" for several reasons, according to Melissa Levy, president of experiential agency Sparks, and marketers and event professionals should be paying attention. www.marketingdive.com/news/why-the... #eventprofs #marketing #strategy
marketingdive.com
Why the time is now for experiential marketing — and how to get it right
Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.
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Jeff Loy @jeffloy.bsky.social · 10/06/2026
Michael DesRochers, founder of communications measurement software company PoliteMail, says seven strategies can help respect employees time while delivering crucial internal communications. www.prdaily.com/7-tips-to-in... #communications #strategy #business
prdaily.com
7 tips to increase read time for internal emails - PR Daily
Here are seven ways internal communicators can increase the likelihood that employees stay with a message long enough to understand it and act on it.
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Jeff Loy @jeffloy.bsky.social · 05/06/2026
Photo Friday: Blue Dome, in Tulsa, Oklahoma. #photography #travel #architecture #travelphotography
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Jeff Loy @jeffloy.bsky.social · 04/06/2026
When Pantone failed New York’s MTA in an attempt to find the right "New York Knicks orange" for a subway station entrance, the city’s only 24-hour paint store saved the day. www.fastcompany.com/91553148/kni... #design #events #communications
fastcompany.com
The perfect Knicks orange? It’s actually carrot
Pantone was a bust, so two MTA employees found a perfect color match in the most New York way possible: at a 24-hour hardware store.
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Jeff Loy @jeffloy.bsky.social · 29/05/2026
Photo Friday: Nashville-based Andrew Leahey & the Homestead perform at the Kessler Theater in Dallas, Texas. #Music #MusicPhotography #ConcertPhotography
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Jeff Loy @jeffloy.bsky.social · 22/05/2026
Photo Friday: Welders work at a pipe fabrication facility. #photography #commercialphotography #business
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Jeff Loy @jeffloy.bsky.social · 20/05/2026
Two things learned from this Fast Company article: 🍔 Whataburger wants to make the Happy Meal concept happier through sensory-driven packaging redesign. 🦸🏼 Apparently the burger chain introduced a superhero mascot, Whataguy, in 1999. www.fastcompany.com/91536126/wha... #marketing #retail #design
fastcompany.com
Whataburger’s redesigned packaging proves the Happy Meal could be happier
‘We wanted to build something that was a bit more intentional and experience-led.’ —Whataburger CMO Scott Hudler
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Jeff Loy @jeffloy.bsky.social · 19/05/2026
The rising "drop culture" is driving demand to the point that near riots are sometimes breaking out. Is this an unexpected marketing win and a PR nightmare rolled into one or part of brands' plan? www.reuters.com/business/swa... #marketing #publicrelations #culture
reuters.com
Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook
Swiss watchmaker Swatch and luxury partner Audemars Piguet are betting big on a Gen Z
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Jeff Loy @jeffloy.bsky.social · 18/05/2026
Sunrise over Manhattan. #travel #timelapse #Manhattan
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Jeff Loy @jeffloy.bsky.social · 12/05/2026
Improved ROI for marketing campaigns is a case of working smarter, not harder according to Hubspot's Erica Santiago. The key is employing several digital marketing optimization strategies. blog.hubspot.com/marketing/di... #marketing #strategy #communications
blog.hubspot.com
Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI
Digital marketing optimization uses data-driven testing to improve campaign ROI. Learn proven methods for ads, content, and automation that deliver results.
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Jeff Loy @jeffloy.bsky.social · 05/05/2026
In Taylor Sheridan's massive hit show "Yellowstone," tourists are a favorite target of the characters' ire. Wyoming's Office of Tourism has been much more welcoming to the 8.8 million visitors in 2025. www.usatoday.com/story/travel... #travel #marketing #destinationmarketing
usatoday.com
Wyoming's cowboy culture thrives, attracting 'Yellowstone' fans
Wyoming's cowboy culture thrives, attracting 'Yellowstone' fans to authentic dude ranches and rodeos.
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Jeff Loy @jeffloy.bsky.social · 01/05/2026
Photo Friday: The Golden Gate Bridge as seen from Alcatraz Island in San Francisco, California. #photography #travel #architecture #travelphotography
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Jeff Loy @jeffloy.bsky.social · 29/04/2026
LinkedIn has made a subtle but significant shift for event marketing. Event promotions can now send traffic directly to off-platform locations, including registration forms, landing pages and webinars. www.socialmediatoday.com/news/linkedi... #eventprofs #marketing #eventmarketing
socialmediatoday.com
LinkedIn expands off-platform event promotions
Marketers can now use the app’s on-platform tools to promote webinars and other experiences with or without an Event Details page.
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Jeff Loy @jeffloy.bsky.social · 28/04/2026
The Boss knows how to lead, well, like a boss. Attending an event honoring Bruce Springsteen recently, CEO and leadership and team development coach Alaina Love walked away with five leadership lessons. www.smartbrief.com/original/lea... #leadership #professionaldevelopment #personaldevelopment
smartbrief.com
Leadership lessons from The Boss - SmartBrief
At a recent event, Bruce Springsteen showed that "enduring leadership is grounded in humility, generosity, humor, legacy and gratitude," writes Alaina Love.
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Jeff Loy @jeffloy.bsky.social · 21/04/2026
Long time TV-centric retailer QVC is making the jump from channel surfing to scroll shopping. www.marketplace.org/story/2026/0... via @marketplace.org #socialmedia #retail #strategy
marketplace.org
Can social shopping move beyond TikTok? QVC is betting on it
TikTok proved live social shopping can bring in billions. QVC just filled for bankruptcy and hopes an online pivot can make it profitable again.
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Jeff Loy @jeffloy.bsky.social · 07/04/2026
Is Flipboard's new take on RSS feeds something for the "Don't call it a comeback" file? techcrunch.com/2026/04/02/f... #socialmedia #communication #technology
techcrunch.com
Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch
Flipboard's social websites consolidate profiles and posts from Bluesky, Mastodon, Threads, YouTube, podcasts, blogs, and RSS feeds into a single, shared destination.
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Jeff Loy @jeffloy.bsky.social · 20/03/2026
Very happy to find out in the move to Tulsa that there’s a CreativeMornings chapter here. Great first event hearing Roniet Sachs speak about her journey that led to Tulsa and the great work she’s doing to promote all the great things the Tulsa Market District has to offer. #Tulsa #CreativeMornings
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Jeff Loy @jeffloy.bsky.social · 24/02/2026
Optimizing content SEO is no longer about being found first. Now the focus is on surviving in the "idea ecosystem." contently.com/2026/01/30/y... #SEO #contentmarketing #technology
contently.com
Your Content Isn’t Just Competing With Other Brands Anymore - Contently
In AI-driven discovery, your content is compressed and recombined with dozens of others. The real question isn't whether you rank—it's whether your ideas survive.
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Jeff Loy @jeffloy.bsky.social · 03/02/2026
Pre-writing isn’t extra work. Writer and editor Ann Gynn thinks it’s what makes writing easier. Gynn created a strategic process that will help get information organized to help composition flow more smoothly. contentmarketinginstitute.com/content-crea... #communincations #writing #strategy
contentmarketinginstitute.com
Better Content Writing: Follow This System (With or Without AI)
Use this writing system to create standout content marketing. E-book includes AI prompts to craft unique assets tailored to your brand and audience.
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Jeff Loy @jeffloy.bsky.social · 02/02/2026
Music Monday: The Hazies wpmtblog.com/2026/02/02/m... #MusicMonday #Music #rockandroll
wpmtblog.com
Music Monday: The Hazies
The Hazies’ single, “Skin and Bones,” from their album “Vinnie Smokin’ In the Big Room.”
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Jeff Loy @jeffloy.bsky.social · 30/01/2026
Photo Friday: Commercial studio photography of golf equipment. #photography #commercialphotography #golf #sports
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Jeff Loy @jeffloy.bsky.social · 29/01/2026
As "doing business and communicating business" are merging into a single strategy, Caterina Valentino makes the case for global communication intelligence (GCI) as a way for organizations to align communications and business goals. www.iabc.com/catalyst/art... #strategy #communications #business
iabc.com
Global Business Intelligence: The New Survival Skill for Communicators
Today’s hyper-connected global economy has all but collapsed the separation between doing business and communicating business. Communicators must craft messaging that resonates across cultures, platfo...
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Jeff Loy @jeffloy.bsky.social · 28/01/2026
Breaking through the noise on social media is already a challege for communicators. Four factors are making things even tougher in 2026. buffer.com/resources/20... #communications #strategy #socialmedia
buffer.com
The 4 Forces Shaping Social Media in 2026 (and What They Mean for Creators)
Dive into the forces shaping social media in 2026 and what they could mean for creators.
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Jeff Loy @jeffloy.bsky.social · 27/01/2026
Norwegian startup Muybridge is changing sports broadcasting with a “weightless” camera system. The same tech could eventually help ER teams assess patients in real time, even while they’re on the way to the hospital. www.fastcompany.com/91473380/ing... #technology #innovation #communication
fastcompany.com
This ingenious ‘weightless camera’ is changing live sports forever
Norwegian startup Muybridge has rocked pro tennis with its ‘weightless camera.’ Next up: soccer, hockey, F1—even emergency medicine.
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Jeff Loy @jeffloy.bsky.social · 16/01/2026
Photo Friday: A worker deices a plane at Love Field in Dallas, Texas. #photography #travel #photojournalism
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