iiinova — where your digital self keeps evolving

It's confirmed, the credits are a consolation price for reducing your usage limits by 50%. SI seems more expensive than AI 😂

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Juan Cruz Martinez @jcmartinez.dev · 15h

Ta-da! Is this because now my €200/month plan provides the same value as the €20/month was providing until yesterday? I need to make good use of them.

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Juan Cruz Martinez @jcmartinez.dev · 17h

The first app I build with my 8 years old son today hit the App Store. It’s an app to learn new languages, build for kids by a kid. It’s fun, and they can learn vocabulary and conversations they can use with other kids. apps.apple.com/us/app/ling...

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Juan Cruz Martinez @jcmartinez.dev · 29/09/2026

That note can become: • An internal update • A promotion artifact • A blog post • A talk • A decision record • A reusable team pattern Visibility compounds when you turn work into learning.

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Juan Cruz Martinez @jcmartinez.dev · 27/09/2026

If every hard decision still ends with you, you haven’t built autonomy. You’ve built a queue.

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Juan Cruz Martinez @jcmartinez.dev · 26/09/2026

Anyone out there really calling it out SI? 🤣🤣🤣

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Juan Cruz Martinez @jcmartinez.dev · 20/09/2026

• Explain the problem • Explain why it mattered • Share what you changed • Name the tradeoffs • Show the result • Credit the people involved • Write down what others can learn Bad visibility says: “Look at me.” Good visibility says: “Here’s what changed, why it mattered, and what we learned.”

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Juan Cruz Martinez @jcmartinez.dev · 13/09/2026

The strongest engineers are not always the fastest coders. They are the ones who make the fewest expensive decisions.

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Juan Cruz Martinez @jcmartinez.dev · 07/09/2026

AI can make you faster. It can also make you passive. Don’t outsource the parts that build judgment: • Understanding the problem • Thinking through tradeoffs • Reviewing carefully • Learning from mistakes • Explaining your decisions Use AI to increase leverage. Not to avoid thinking.

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Juan Cruz Martinez @jcmartinez.dev · 05/09/2026

A team can spend three years working around a bad technical decision to avoid a three-month rewrite. The rewrite has a project plan, a deadline, and an estimate. The workaround is paid off quietly: one exception, one incident, a slower change at a time.

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Juan Cruz Martinez @jcmartinez.dev · 02/09/2026

Some work disappears the moment it ships. Some work keeps creating value. Aim for the second kind.

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Juan Cruz Martinez @jcmartinez.dev · 01/09/2026

Want to become known for good judgment? Good judgment is not magic. It’s the habit of making thinking visible before, during, and after the decision.

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Juan Cruz Martinez @jcmartinez.dev · 31/08/2026

I’ve never seen a developer burn out from “too much coding.” I’ve seen them burn out from: • unclear priorities • constant interruptions • politics Protecting focus isn’t selfish. It’s survival. What drains you more: code complexity or context chaos?

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Juan Cruz Martinez @jcmartinez.dev · 29/08/2026

Building what you’re told to build is good. But it’s rarely enough to become truly valuable. Here’s a simple playbook: 👇

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Juan Cruz Martinez @jcmartinez.dev · 28/08/2026

I'm teaching my 8 years old how to code with ChatGPT, and in return he's teaching me German. It's a lot more fun than learning with Duolingo for sure 😂

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Juan Cruz Martinez @jcmartinez.dev · 26/08/2026

Building it is not enough, here’s a simple playbook to make yourself more valuable: • Propose a new initiative • Implement it • Write a blog post about how you did it • Speak about it at a conference or meetup Do this a few times, and you’ll see your reputation skyrocket 🚀

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Juan Cruz Martinez @jcmartinez.dev · 19/08/2026

Today we are in Hamburg to see the lion king with the family. What other things can we do while around here?

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Juan Cruz Martinez @jcmartinez.dev · 17/08/2026

I haven't read or written any code in almost two weeks now, and it has nothing to do with AI.

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Juan Cruz Martinez @jcmartinez.dev · 09/08/2026

The Long Commit is for engineers and leaders playing the long game. Code matters, but judgment compounds. newsletter.thelongcommit.com

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Juan Cruz Martinez @jcmartinez.dev · 29/07/2026

You don’t need to be the loudest engineer in the room to build influence. But you do need to make your thinking visible.

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Juan Cruz Martinez @jcmartinez.dev · 27/07/2026

The best interview question is not "Can they solve this puzzle?" It is "How do they think when the answer is not obvious?" Look for:

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Juan Cruz Martinez @jcmartinez.dev · 25/07/2026

After every meaningful project, write a short note: • What problem did we solve? • Why did it matter? • What options did we consider? • What tradeoffs did we make? • What changed because of the work? • What should we remember next time? Visibility compounds when you turn work into learning.

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Juan Cruz Martinez @jcmartinez.dev · 18/07/2026

The strongest engineers are not always the fastest coders. They are the ones who make the fewest expensive decisions.

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Juan Cruz Martinez @jcmartinez.dev · 14/07/2026

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Juan Cruz Martinez @jcmartinez.dev · 14/07/2026

A team can spend three years working around a bad decision to avoid a three-month rewrite. The rewrite has a project plan, a deadline, and an estimate. The workaround is paid off quietly: one exception, one incident, a slower change at a time. Visible costs get debated. Hidden costs become normal.

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Juan Cruz Martinez @jcmartinez.dev · 13/07/2026

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Juan Cruz Martinez @jcmartinez.dev · 10/07/2026

Ownership does not mean doing everything yourself. It means making sure the important thing does not get dropped. That includes: • Clarifying the goal • Finding the gaps • Pulling in the right people • Communicating progress • Managing risks • Following through • Learning from the outcome

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Juan Cruz Martinez @jcmartinez.dev · 08/07/2026

Want to become known for good judgment? Do this consistently: • Explain the tradeoffs • Separate reversible from irreversible decisions • Ask what problem you are really solving • Document why a decision was made • Revisit the decision when reality changes Good judgment is not magic.

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Juan Cruz Martinez @jcmartinez.dev · 06/07/2026

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Juan Cruz Martinez @jcmartinez.dev · 06/07/2026

• A better onboarding guide • A reusable tool • A design doc others learn from • A migration plan that becomes a template • A postmortem document • A talk that helps others avoid your mistakes The best career asset is not just output. It’s work that keeps working after you move on.

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Juan Cruz Martinez @jcmartinez.dev · 29/06/2026

If the first dev-tool evaluation happens inside an AI assistant, docs and SDK ergonomics become distribution. The agent may build the shortlist before anyone visits your site, so the product has to be legible in code, examples, errors, limits, and tradeoffs.

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Juan Cruz Martinez @jcmartinez.dev · 11/11/2025

My kindle is officially dead! I love my kindle, I think it's the oldest device I own, being almost 10 years old now, the plastic was already sticky, probably not that healthy to touch, but it was still working amazingly! But this weekend took a fall, and now it's gone! Good bye old friend!

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Juan Cruz Martinez @jcmartinez.dev · 10/11/2025

At this point, he probably knows more already about running linux, terminal commands, and LLMs than a lot of full time devs 🤣. He's living the life! Kudos to him! It’s honestly inspiring — proof that curiosity + consistency > credentials.

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Juan Cruz Martinez @jcmartinez.dev · 15/10/2025

That small moment of frictionless capture is what keeps ideas alive for me. It doesn’t have to be perfect to be powerful. It just has to work, and Apple Notes does. 👉 What’s that one “simple” tool in your stack that just works for you, even if it’s not perfect?

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Juan Cruz Martinez @jcmartinez.dev · 07/10/2025

OpenAI just rolled out something that might quietly reshape how we build with AI, not just how we chat with it. It’s called Workflows (also known as AgentKit), and it’s essentially a toolkit for creating agents that can think, act, and connect to your world.

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Juan Cruz Martinez @jcmartinez.dev · 02/10/2025

Each step feels small. Almost invisible. But over months and years, those steps stack. That’s how careers are built. I’ve never had a “big break” in my journey. What I’ve had is thousands of tiny improvements that compounded over time. 💡 **The secret isn’t speed, it’s consistency.**

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Juan Cruz Martinez @jcmartinez.dev · 02/10/2025

Take control over your AI Agents identity and security with Auth0 for AI Agents. In a nutshell, here's what you can do: 👇🧵

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Juan Cruz Martinez @jcmartinez.dev · 30/09/2025

- Chat becomes a universal storefront. - AI handles discovery + checkout. - Merchants keep control through open protocols. Feels like we’re seeing the foundations of a new AI-native commerce stack.

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Juan Cruz Martinez @jcmartinez.dev · 27/09/2025

Had a fantastic #Oktane here in Vegas! Learned a lot about securing AI agents. I’ll be sharing everything I learned and more in the next few days! Sometimes what happens in Vegas, doesn’t need to stay in Vegas 😉

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Juan Cruz Martinez @jcmartinez.dev · 18/09/2025

The ultimate goal of DevRel isn’t content, conferences, or swag. It’s simple: 👉 Help developers succeed. If they get to “hello world” fast, find answers when stuck, and feel heard when giving feedback. Adoption follows. Everything else is just a tool to get there.

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Juan Cruz Martinez @jcmartinez.dev · 03/09/2025

What's stopping you from coding like this?

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Juan Cruz Martinez @jcmartinez.dev · 22/12/2024

I know I use my phone and specially my Mac a lot, but this is getting a bit ridiculous, 170hrs in a single day 🤣

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Juan Cruz Martinez @jcmartinez.dev · 03/12/2024

ChatGPT showing personality and complementing while talking about the universe 🤣. This is what happens when you wake up 5am.

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Juan Cruz Martinez @jcmartinez.dev · 14/11/2024

Me using @Neovim while I see all the others fighting over which fork of vs code is best.

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