iiinova — where your digital self keeps evolving

Jay Busbee @jaybusbee.bsky.social · 04/06/2026

This week’s reading: THE LONG GAME by the great @leanderalphabet.bsky.social. Very enjoyable, informative and deeply researched, it’s exactly what you need to get ready for the World Cup.

131

Jay Busbee @jaybusbee.bsky.social · 29/11/2025

Hello from The Plains, where a football contest of some importance approaches

073

Jay Busbee @jaybusbee.bsky.social · 29/11/2025

Today's the Iron Bowl -- I'm headed there, you'll hear a lot about it for the rest of the day -- but before then, go to bookshop.org to buy your copy of my book IRON IN THE BLOOD. Support Small Business Saturday! #rolltide #WarEagle

020

Jay Busbee @jaybusbee.bsky.social · 24/11/2025

Featuring lore, insight and interviews with dozens of the sharpest minds in the game, including @edsbs.bsky.social @jasonkirk.fyi and so many more, IRON IN THE BLOOD belongs on your shelf. (Makes a damn good XMas gift too!) Link to buy: bit.ly/IronInTheBlood

020

Jay Busbee @jaybusbee.bsky.social · 24/11/2025

It's Iron Bowl week, and that means it's the perfect time to check out IRON IN THE BLOOD, my new book on the Auburn-Alabama rivalry. From the game's humble origins on a Birmingham baseball field right up to 2025, from Bear to Bo to Cam to Nick, we've got you covered.

281

Jay Busbee @jaybusbee.bsky.social · 19/11/2025

Atlanta! If you’re not up to anything tonight, come join me at The Plaza Theatre for the world premiere of a major new filmmaker’s debut feature. Free!

000

Jay Busbee @jaybusbee.bsky.social · 18/08/2025

"Deeply reported," "A masterful account," and other such niceties from NYT bestseller Lars Anderson. Pre-order Iron In The Blood from your favorite bookseller today!

041

Jay Busbee @jaybusbee.bsky.social · 17/08/2025

Number 1 in your hearts, Number 1 on the charts

150

Jay Busbee @jaybusbee.bsky.social · 14/08/2025

More IITB love. Less than two weeks!

030

Jay Busbee @jaybusbee.bsky.social · 12/08/2025

IRON IN THE BLOOD drops in two weeks, and I'll kick off the book tour in, of course, Birmingham at the great Alabama Booksmith bookstore. Come hang and talk Tide and Tigers! #wareagle #rolltide

021

Jay Busbee @jaybusbee.bsky.social · 07/08/2025

Merch! Get some! Order IRON IN THE BLOOD and DM me or hit me at jay.busbee @ yahoo with proof of purchase and I’ll hook you up, free! (Specify signed bookplate, Bama, Auburn, or mixed-marriage.) Book drops 8/26!

000

Jay Busbee @jaybusbee.bsky.social · 07/08/2025

Spotted in an antique store. Which one you grabbing?

100

Jay Busbee @jaybusbee.bsky.social · 06/08/2025

More early praise for my new book IRON IN THE BLOOD from ESPN's @andrea-adelson.bsky.social: "The definitive history of the definitive rivalry in college football." Book drops 8/26! #WarEagle #rolltide

000

Jay Busbee @jaybusbee.bsky.social · 31/07/2025

IRON IN THE BLOOD, published by Matt Holt Books and distributed by Simon & Schuster, drops Aug. 26. Get more info and pre-order right here: bit.ly/IronInTheBlood. Get on it! #RollTide #WarEagle

000

Jay Busbee @jaybusbee.bsky.social · 31/07/2025

Some early love for IRON IN THE BLOOD, my upcoming book on the Auburn/Alabama rivalry, from the estimable @danwetzel.bsky.social:

120

Jay Busbee @jaybusbee.bsky.social · 09/07/2025

Unboxing the first copies of IRON IN THE BLOOD, my new book on Alabama, Auburn and Southern history, coming 8/26/25. Get it! #RollTide #WarEagle

010

Jay Busbee @jaybusbee.bsky.social · 11/04/2025

Masters Friday! The cut line awaits. Let's have us a fine day, friends. Rain rolled through last night but it's a beautiful morning.

110

Jay Busbee @jaybusbee.bsky.social · 10/04/2025

If Scottie Scheffler is an Honorary Starter at the same age Gary Player is now, he'll be kicking off the 2086 Masters. Here's Tom Watson's response to my question about advice they had for future Honorary Starters.

000

Jay Busbee @jaybusbee.bsky.social · 10/04/2025

Jason Day's hoodie looks like the paper tablecloth at a restaurant where they give kids crayons to keep them quiet

110

Jay Busbee @jaybusbee.bsky.social · 10/04/2025

Masters Thursday! The tournament is underway. More to come from Augusta National today, including the unanimous pick to win from three golf legends.

100

Jay Busbee @jaybusbee.bsky.social · 09/04/2025

You have $20. What are you buying today? #MASTERS

120

Jay Busbee @jaybusbee.bsky.social · 09/04/2025

Masters Wednesday! The Par 3 contest is the highlight of the day today, along with Augusta National chairman Fred Ridley's state-of-the-Masters speech. More to come soon!

110

Jay Busbee @jaybusbee.bsky.social · 08/04/2025

Asked Bryson DeChambeau about how he juggles being a YouTube celeb with, you know, his day job. His answer:

000

Jay Busbee @jaybusbee.bsky.social · 08/04/2025

Asked Jon Rahm about how he views himself in the context of golf history. Here's his answer.

110

Jay Busbee @jaybusbee.bsky.social · 08/04/2025

The most important Masters update of the week: mowing heights.

111

Jay Busbee @jaybusbee.bsky.social · 08/04/2025

Here's your Tuesday press conference slate, plan your day accordingly.

100

Jay Busbee @jaybusbee.bsky.social · 08/04/2025

Masters Tuesday! The rain has moved on, and the day dawned cool and bright. Going to be a spectacular day at the National. Tuesday is always a big interview day, with half a dozen stars and potential winners entering the media arena today. More details threaded here all day.

240

Jay Busbee @jaybusbee.bsky.social · 07/04/2025

Earlier today, Xander Schauffele said his advice for players who haven't won a major is "You're always closer than you think." I asked him about that idea, here's his response.

000

Jay Busbee @jaybusbee.bsky.social · 07/04/2025

For those interested in the business side of golf: Announced today, Augusta National and Tiger Woods are partnering to create a public golf course and a learning lab in the city of Augusta.

100

Jay Busbee @jaybusbee.bsky.social · 07/04/2025

Starting the week off the proper way.

131

Jay Busbee @jaybusbee.bsky.social · 07/04/2025

Masters Monday: I've arrived at a rainy and currently closed Augusta National for this year's Masters. This week overflows with news, notes and interesting anecdotes, so I'm doing a daily running thread in addition to my work at @yahoosports.bsky.social. Let's have us a tournament, friends.

141

Jay Busbee @jaybusbee.bsky.social · 25/03/2025

I had so much fun writing this, and I know you’ll enjoy reading it. If you’ve ever wondered what created the most spirited, frenetic, jump-the-tracks rivalry in sports, this is the answer. IRON IN THE BLOOD, coming August 26, 2025. Check it out!

000

Jay Busbee @jaybusbee.bsky.social · 25/03/2025

The book hits shelves Aug. 26, but pre-orders are the best. Order it from Amazon: www.amazon.com/Iron-Blood-A... Or if you prefer indie, Bookshop: bookshop.org/p/books/iron... Subscribe to my (free!) newsletter for updates, as well as weekly helpings of Southern culture: jaybusbee.substack.com

100

Jay Busbee @jaybusbee.bsky.social · 25/03/2025

The story of the University of Alabama and Auburn University has fascinated me forever. The rivalry is about so much more than football, and it runs from the Civil War through World War II, on to the Civil Rights era and right up to the hyper-partisan 2020s. (Requisite deal announcement here.)

100

Jay Busbee @jaybusbee.bsky.social · 25/03/2025

News! Proud to announce my next book: IRON IN THE BLOOD, on sale Aug. 26. It’s the story of the Iron Bowl rivalry, and also the Southern culture that created and grew from it: Bear, Nick, Bo, Cam, the Kick Six, Gravedigger, Toomer's Corner, 18 Rings and more. Ordering info ⬇️

101

Jay Busbee @jaybusbee.bsky.social · 11/02/2025

And here's the call to action: "Home Turn," premiering tonight at 7pm ET on NASCAR's YouTube channel and later this week on NASCAR's Tubi channel. Watch, enjoy, share. It'll be fun.

020

Jay Busbee @jaybusbee.bsky.social · 11/02/2025

"Home Turn" is the product of @timothyhorgan.bsky.social and Bluefoot TV, the cats behind @truesouthtv.bsky.social on SEC Network. They're extremely good at their jobs, and the show looks gorgeous as a result.

111

Jay Busbee @jaybusbee.bsky.social · 11/02/2025

Friends, today’s a big day for me. Tonight, my new TV show, “Home Turn,” premieres on NASCAR’s YouTube channel at 7pm ET. It’s a half-hour-long travel/history/food show about Daytona and speed and dreams, and I think you’ll dig it. Here’s a trailer, thread of info to follow.

130

Jay Busbee @jaybusbee.bsky.social · 08/02/2025

Hey, I’ve got a new TV show! Check out “Home Turn,” coming Tuesday from me, @timothyhorgan.bsky.social and @nascar.com. First trailer here:

041

Jay Busbee @jaybusbee.bsky.social · 06/02/2025

Flaws of transcription software -- I don't recall my source and I saying "Bye bye" to each other 20 times, but some interviews can get weird.

110

Jay Busbee @jaybusbee.bsky.social · 04/02/2025

"The Lakers have a new face of their franchise, and it is time to build around him." In the wake of the Luka trade, @yahoosports.bsky.social 's Ben Rohrbach with the hard truth: Time for LA to deal LeBron. Story below.

110

Jay Busbee @jaybusbee.bsky.social · 03/02/2025

It pains me as an Atlantan to say this, but my man Jeff Eisenberg makes a hell of a good case at @yahoosports.bsky.social for the New Orleans Superdome as America's greatest sports venue. Link below.

101

Jay Busbee @jaybusbee.bsky.social · 29/01/2025

Finished this one today, on the 39th anniversary of the Challenger disaster. It’s must-read narrative journalism, a story of idealism, bravery and bold dreams brought down by sloppy arrogance. We’ve forgotten what courageous, glorious lunatics astronauts were.

140

Jay Busbee @jaybusbee.bsky.social · 24/01/2025

“Immobilized but not dead” qualifies as a solid status update in 2025

141

Jay Busbee @jaybusbee.bsky.social · 21/01/2025

From last night: Riley Leonard isn't quite a Notre Dame legend on the level of Rudy, Rockne, the Horsemen and the Gipper ... but that opening drive was a thing of defiant beauty. Link below.

110

Jay Busbee @jaybusbee.bsky.social · 21/01/2025

Pro ATL Airport tip: when security is jammed, use the international terminal. You can get to every gate, just from the other end of the airport. And wait times are 70 minutes less.

020