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Jason Schultz

@jason.parkendium.com
2.9K followers 548 following 12K posts

Building a digital Disneyland archive and thesaurus (Parkendium, mediagraph.io/parkendium). I try to share things you've probably never seen before. Archivist.

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Jason Schultz @jason.parkendium.com · 6h
Parkendium keyword: mail boxes (83 assets) mediagraph.io/parkendium/e...
Two vacationing Texas families, the R. L. Brownshadles of Newgulf and the L. L. Ducketts of El Campo, visited the Magic Kingdom together one day last month. Naturally, they wanted to tell the folks back home what a fine time they were having here so they mailed a giant size picture postcard from one of Main Street letter boxes, then went on to enjoy more rides, have more fun.January 1965 photograph of a woman using a Disneyland mail box in Town Square.October 2025 photograph of a Frontierland mail box.
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Jason Schultz @jason.parkendium.com · 18h
Disneyland has had too many Autopias in its history. Can we start a petition to remove the one that’s left and just have Bob Gurr drive a “Guest of the Day” up and down Marin Street? (Or them drive him, their choice.)
Bob Gurr waits to drive an Autopia car on Main Street in a rehearsal for the Disneyland Opening Day parade.
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Jason Schultz @jason.parkendium.com · 03/10/2026
That was the Mad Tea Party as we know it today. But it wasn't always that way...
Skyway view of Mad Tea Party construction in Fantasyland at Disneyland, spring 1983.
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Jason Schultz @jason.parkendium.com · 03/10/2026
Bespoke nature of Parkendium keywording: this August 1981 photo has both Winnie the Pooh (franchise) and Star Wars (franchise) applied to it. Star Wars comes from the boy's shirt. Important because this is THE singular example I have of Star Wars in Disneyland prior to Star Tours.
Boy in a Darth Vader shirt shakes hands with Winnie the Pooh in Town Square at Disneyland.
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Jason Schultz @jason.parkendium.com · 03/10/2026
Some ground-level views of that early Adventureland bridge to the Terrace.
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Jason Schultz @jason.parkendium.com · 03/10/2026
I could swear the Disneyland Fire Engine used to be here.
Center Greens Park in Anaheim, when Disneyland is not visiting.
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Jason Schultz @jason.parkendium.com · 03/10/2026
Decades before Conestoga Fries in Frontierland, you could find McDonald's at Disneyland in the form of the McDonald's All-American High School Band marching down the parade route.
McDonald's All-American High School Band bass drum head on Main Street, U.S.A.Photograph in Town Square of a banner announcing the McDonald's All-American High School Band.Town Square photograph of the McDonald's All-American High School Band.
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Jason Schultz @jason.parkendium.com · 03/10/2026
Got a message—from someone whose Disney work you all know and admire—that his most life-changing visit to Disneyland can be found on page 130 of Jason's Disneyland Almanac. And if you don't have a copy, that's on you. (I still have a small number of copies for sale, however...)
Cover of Jason's Disneyland Almanac.
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Jason Schultz @jason.parkendium.com · 03/10/2026
February 9, 1990 Disneyland Line.
Voting Begins for
Person of Century
Guests leaving Circle Vision last Friday were
among the first to use two polling kiosks, which
are part of the Person of the Century survey being
taken by the Epcot Poll. Cast Members are
also invited to vote at the kiosks, but they are
asked not to vote while in costume to maintain
show standards.
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Jason Schultz @jason.parkendium.com · 02/10/2026
Now playing
Bring Back Card Walker
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Jason Schultz @jason.parkendium.com · 02/10/2026
Not the same, but you reminded me of this...I would say "coincidence," but obviously I can't believe it is!
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Jason Schultz @jason.parkendium.com · 02/10/2026
"That's not how I remember it..."
Walt Disney on a park bench in an empty Town Square at Disneyland, with City Hall in the background.
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Jason Schultz @jason.parkendium.com · 02/10/2026
Walt Disney, hands on hips, looking a little perplexed or disapproving.Disneyland City Hall, not as it should look, testing decorations that one would find at Disney Afternoon Avenue.
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Jason Schultz @jason.parkendium.com · 01/10/2026
Tom doesn't like "on this day posts," so it's significant he's posting one—until you remember/learn that 18 years earlier he had already gone into outer space on a Flying Saucer!
Tom Morris on a Flying Saucer in Tomorrowland at Disneyland. Or was it really outer space...?
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Jason Schultz @jason.parkendium.com · 01/10/2026
The true Spirit of Refreshment.
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Jason Schultz @jason.parkendium.com · 01/10/2026
I've never thought of that for this recognition! But I've had this other T-shirt idea I created in 2001 in the queue for 25 years...
T-shirt design I made in 2001 with a Disneyland Guest Relations Host D pin and text reading, “I Comped Disney’s California Adventure Through Its First Summer.”
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Jason Schultz @jason.parkendium.com · 30/09/2026
Today at Disneyland you can't visit Don DeFore's Silver Banjo Barbecue, nor can you visit the guerrilla historical marker the DeFore family repeatedly put up in the 2000s. BUT you can still see where that plaque was glued behind the tree!
Unofficial historical marker in Frontierland at Disneyland, reading, "Disneyland Historical Site. On this site from 1957 to 1961 stood Don DeFore's Silver Banjo Barbecue Restaurant-finest barbecue this side of the Mississippi!"Eating area at Disneyland. The plaque was glued just above where the trunk splits.
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Jason Schultz @jason.parkendium.com · 30/09/2026
Parkendium keyword: identification signs (14,209 assets) mediagraph.io/parkendium/e...
Ca. 1956 photograph of Disneyland Hotel Restaurants by Gourmet entrance.May 1956 Tomorrowland Autopia sign.Jolly Trolley sign in Mickey's Toontown at Disneyland.Park character Jack Sparrow posing with the Pirates of the Caribbean sign in New Orleans Square.
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Jason Schultz @jason.parkendium.com · 30/09/2026
Quote with what you think would earn Walt's disapproval/confusion.
Walt Disney, hands on hips, looking a little perplexed or disapproving.Cat eating out of a bread bowl in New Orleans Square.
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Jason Schultz @jason.parkendium.com · 29/09/2026
Compare and contrast.
Nighttime exterior of Star Tours in Tomorrowland at Disneyland, in the same place Monsanto's Hall of Chemistry originally stood. The PeopleMover track makes an exact then-and-now impossible.
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Jason Schultz @jason.parkendium.com · 27/09/2026
Meet Walt Disney Imagineer Bob Gurr?! Don't mind if I do!
Postcard with Monorail artwork by Bob Gurr.Back of postcard describing signing at The Disney Gallery on April 10, 1999.My photograph of Bob Gurr at that signing.
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Jason Schultz @jason.parkendium.com · 27/09/2026
Signage counterpoint. #SignageSunday
2001 sign for "Guided Tours Today" at Disneyland, 10:30 a.m. for "Welcome To Disneyland" and 10:45 a.m. for "A Walk in Walt's Footsteps."
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Jason Schultz @jason.parkendium.com · 27/09/2026
Slight upgrade in 1983. #SignageSunday
Peter Pan's Flight facade in Fantasyland at Disneyland, upgraded with 1983's New Fantasyland.
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Jason Schultz @jason.parkendium.com · 27/09/2026
Too busy at Villains' Lair (same day).
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Jason Schultz @jason.parkendium.com · 27/09/2026
Throwback to a hot mess of a directional sign at the Simba Lot, September 27, 1998. #SignageSunday
New Disneyland Resort Tram Stop signage, featuring clip art(?).
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Jason Schultz @jason.parkendium.com · 27/09/2026
Other Jungle Cruise maps, for the aficionados.
Jungle Cruise overhead concept art for Disneyland.Map of 1955 Jungle Cruise created for The "E" Ticket magazine.Map of the Jungle Cruise printed in the 1956 souvenir guidebook.Jungle Cruise map from 1980s attraction SOP, showing timing for the Skippers to follow.
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Jason Schultz @jason.parkendium.com · 27/09/2026
One day this map will be gone, so here are two halves at high resolution so future generations can soak up the detail! #SignageSunday
Top half of Jungle Cruise map on display in the queue at Disneyland.Bottom half of Jungle Cruise map on display in the queue at Disneyland.
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Jason Schultz @jason.parkendium.com · 27/09/2026
#25YearsAgoTodayAtDisneyland (9/27/2001) I was documenting in Critter Country for today's #SignageSunday.
Longest Little Bar in the Wilderness.That-a-way to the Country Bear Playhouse.Bear manicules to Country Bear Playhouse, Splash Mountain, and the Hungry Bear Restaurant.Teddi Barra's Swingin' Arcade, Games of Chance.
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Jason Schultz @jason.parkendium.com · 27/09/2026
If I told you I had this on my wall at home, would you believe me?
Max and Melvin busts on the floor of the closed Brer Bar, 25 years ago today.
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Jason Schultz @jason.parkendium.com · 27/09/2026
#25YearsAgoTodayAtDisneyland (9/27/2001) In the wake of the Country Bear closure, Kevin Yee and I were taking hundreds of photos documenting the current state of Critter Country.
Kevin Yee about to photograph the Brer Bear sign in Critter Country.Me wandering the upper reaches of Hungry Bear Restaurant.
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Jason Schultz @jason.parkendium.com · 27/09/2026
Note that that was only one of four pages listing the Disneyland Resort entertainment for July 8-14, 2005. Here are the other three.
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Jason Schultz @jason.parkendium.com · 27/09/2026
No, America the Beautiful (you can see "the Beautiful" and the AT&T logo) had the same black tile facade as Adventure Thru Inner Space.
Tomorrowland exterior of America the Beautiful (Circle-Vision) from the PeopleMover track at Disneyland.
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Jason Schultz @jason.parkendium.com · 27/09/2026
In case you need some color, these were taken just three days prior, on September 23, 1956!
Photograph of Disneyland's Main Entrance. The newsboy is not Steve Martin.An empty Town Square, with the Horse-Drawn Fire Wagon setting off in front of City Hall.Sleeping Beauty Castle, gateway to Fantasyland.Mike Fink Keel Boat on the Rivers of America.
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Jason Schultz @jason.parkendium.com · 27/09/2026
Nom nom.
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Jason Schultz @jason.parkendium.com · 27/09/2026
Like you're part of a 1950s manufacturing line!
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Jason Schultz @jason.parkendium.com · 27/09/2026
How I would have reacted if I were working City Hall when somebody came in to register to vote.
Photograph of me working City Hall on September 12, 2001, looking slightly dazed and confused.September 26, 1956 photograph of Disneyland City Hall, with a sign hanging out front reading, "Orange County Residents REGISTER TO VOTE HERE."
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Jason Schultz @jason.parkendium.com · 27/09/2026
I don't recall them in Tomorrowland, but a view from the Disneyland-Alweg Monorail shows a similar style, and one that would be echoed in Modern Times in downtown Anaheim. Patio umbrellas is the keyword if you want to do your own research: mediagraph.io/parkendium/e...
July 1962 photograph of a hotel on Harbor Blvd. across from Disneyland.Photograph of since-closed Modern Times brewery on Anaheim Blvd.
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Jason Schultz @jason.parkendium.com · 27/09/2026
Here it is being disassembled in January 1982 and reinstalled in May 1983. I haven't told my daughter who hates drops but loves Dumbo about those "incidents."
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Jason Schultz @jason.parkendium.com · 27/09/2026
How we know the photos are from 70 years ago today, and the hourly attendance figures from Roy O. Disney's daily attendance summary binder.
Back of a print photograph with "Sept. 26 - 56" handwritten on the back.Disneyland attendance figures from September 24, 1956-September 30, 1956, with 44,613 total Guests.
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Jason Schultz @jason.parkendium.com · 26/09/2026
Disneyland 70 years ago today—looks inviting! In case you were wondering, only 4,738 Guests visited this day.
Photograph of Floral Mickey and Main Street Station.Disneyland Exit Gates.View of Town Square looking west toward City Hall.View of Town Square looking east toward the Opera House.
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Jason Schultz @jason.parkendium.com · 26/09/2026
My invitation to my kiosk's debut with the 20th Century Music Company on June 20, 1999!
Postcard front showing various Disney movie albums.Backside of postcard with details of dedication of 20th Century Music Company on Main Street, U.S.A. at Disneyland.
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Jason Schultz @jason.parkendium.com · 26/09/2026
Show me the dirt!
Disneyland Monorail view of construction at the confluence of Matterhorn circulation south and Matterhorn circulation east, adjacent to the Matterhorn.
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Jason Schultz @jason.parkendium.com · 26/09/2026
Underrated moment in Disneyland history: the landmark history of the Park, as told through postcards, gets the postcard treatment itself to advertise a book signing.
Cover of Disneyland: The Nickel Tour by Bruce Gordon and David Mumford, in the form of a postcard.Back of the postcard, with details about the signing at The Disney Gallery on August 15, 1998.
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Jason Schultz @jason.parkendium.com · 26/09/2026
Still going strong in 1994!
A Pair of Goin' POG Wild at Disneyland Sets.
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Jason Schultz @jason.parkendium.com · 26/09/2026
This is street legal, right?
35 Years of Magic Disneyland license plate.
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Jason Schultz @jason.parkendium.com · 26/09/2026
Hasn't aged a day.
April 2022 exterior photograph of the Emporium on Main Street, U.S.A. at Disneyland.
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Jason Schultz @jason.parkendium.com · 25/09/2026
I got good news from my friend today that he’s located large format transparencies from the late 1950s/early 1960s. I can’t wait to digitize them myself!
Matterhorn Mountain at Disneyland, likely on a day the Park was closed for maintenance.
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Jason Schultz @jason.parkendium.com · 25/09/2026
Parkendium keyword: Matterhorn (icon) (5,235 assets) mediagraph.io/parkendium/e...
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Jason Schultz @jason.parkendium.com · 25/09/2026
See?!
July 5, 2014 Gurrtini Night photograph including Bob and my parents.
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Jason Schultz @jason.parkendium.com · 25/09/2026
If I had one, I would keep a model like this of a Main Street lamppost with 30th Anniversary signage on my desk at all times.
Photograph of an Entertainment Art model of a Main Street lamppost at Disneyland, with 30th Anniversary signage and decorations.
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