iiinova — where your digital self keeps evolving

Jack Appleby

@jappleby.bsky.social

Creator of Future Social, a newsletter teaching 70,000+ marketers about social strategy. Work: Morning Brew, Twitch, Microsoft, Beats By Dre + a bunch of video game launches. Lifelong hooper, aspiring Ted Lasso, elder emo.

Posts Replies Media

Jack Appleby @jappleby.bsky.social · 09/02/2025

Little Caesar’s and Pringles accidentally made the same Super Bowl ad 😬

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Jack Appleby @jappleby.bsky.social · 21/01/2025

So TikTok is back. But should your brand use TikTok again & pretend nothing even happened? Yes! If TikTok’s worked well for your brand in the past, get back to business as usual. I wrote a guide for ya, including how to prepare for future social bans: futuresocial.beehiiv.com/p/tiktok-is-...

futuresocial.beehiiv.com

TikTok is back... now what?

What brands should do now that TikTok is back + how to protect your brand for the next ban

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Jack Appleby @jappleby.bsky.social · 20/01/2025

Apparently on Truth Social (Trump's Twitter competitor) a retweet is called... wait for it... a ReTruth. I'm gonna be ReSick.

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Jack Appleby @jappleby.bsky.social · 15/01/2025

No, your brand should not try out Rednote. Pleasepleaseplease don't spend a second trying to learn that platform. It's not an actual alternative—this is just internet-savvy Americans revolting in what's either a clever or dumb way. If TikTok is truly done, they'll shift that time to IG + YouTube.

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Jack Appleby @jappleby.bsky.social · 14/01/2025

There are people signing up for Lemon8 because of the TikTok ban... wait til they find out who owns Lemon8... 🤦🏻‍♂️

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Jack Appleby @jappleby.bsky.social · 19/11/2024

Sometimes numbers lie. A stat I saw yesterday: "Single Images (188.6k avg reach) & Carousel content (149.9k avg reach) achieve greater reach than Reels (109.4k avg reach) for B2B brands." But that doesn't mean what you think it means. A 🧵 about Social Data Interpretation:

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Jack Appleby @jappleby.bsky.social · 28/04/2023

Hi, hello, I’m Jack. Used to work social for brands like Microsoft, Morning Brew, Twitch, & Beats By Dre. Now I write Future Social, a weekly newsletter teaching 42,000 marketers about social media strategy. Also a lifelong hooper & elder emo (it’s not a phase).

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Jack Appleby @jappleby.bsky.social · 28/04/2023

How many people made “just setting up my twttr” jokes for their first bluesky post?

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