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Jacobs Media

@jacobsmedia.bsky.social
90 followers 30 following 65 posts

We offer expert insights, strategic planning, and tailored research to help you optimize content and maximize revenue. WHO WE SERVE: Radio · Television · Digital · Podcasters · Nonprofits · State Broadcast Groups · Trade Associations

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Jacobs Media @jacobsmedia.bsky.social · 21/08/2026
Gen Z is having an ‘analog summer’ and Fred provides analysis jacobsmedia.com/babys-got-a-...
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Baby's Got A Brand New (Analog) Bag!
Earlier this summer, I wrote a post titled "Analog August," predicting an AI pushback and a corresponding rennaissance for the simper - analog - things in life. Less than two months after I wrote it, ...
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Jacobs Media @jacobsmedia.bsky.social · 19/06/2026
"Make talent and its connective quality company priorities, or get lapped by the competition, eventually losing whatever relevance may still be left." jacobsmedia.com/the-news-rev...
jacobsmedia.com
The News Revolution Will Not Be Televised
We know the worlds of entertainment and information media are going through roiling changes. Many of our careers have already been shaped by the turbulence. That's why it can be productive and instruc...
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Jacobs Media @jacobsmedia.bsky.social · 12/06/2026
What can radio do to soothe an anxious public jacobsmedia.com/whats-old-is...
jacobsmedia.com
What's Old Is RETRO Again
During those slow seasons, radio stations can always benefit from a tactical jumpstart. Enter the nostalgia wave, a force that continues to have strong presence in the world of marketing - especially ...
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Jacobs Media @jacobsmedia.bsky.social · 10/06/2026
4 in 10 owners use their smart tv to listen to audio. Another reason why important video is important for radio. jacobsmedia.com/will-video-s...
jacobsmedia.com
Will Video SAVE The Radio Star?
Ever since the dawn of MTV, the prediction has been that radio will succumb to the powerful visual aspect of TV/video. In 1981, the Buggles kicked off the innovative music TV channel with a "Video Kil...
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Jacobs Media @jacobsmedia.bsky.social · 05/05/2026
"Knowing the local turf is something that many radio stations—no matter the format—is an area where there is still a degree of agency and credibility." jacobsmedia.com/why-local-ra...
jacobsmedia.com
Why Local Radio Still Has A Pulse
In an increasingly crowded and competitive media ecosystem, how can radio maintain differentiation that provides a strategic benefit? A new research study from a highly respected source continues to p...
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Jacobs Media @jacobsmedia.bsky.social · 20/04/2026
What would you do if your station was gifted ONE (hundred thirteen) MILLION DOLLARS? jacobsmedia.com/how-the-balm...
jacobsmedia.com
How The "Ballmer Bonanza" Can Change NPR (And Public Radio)
If you won the lotto, would you immediately have a plan in place about how you'd save, spend, and invest those millions? That's not unlike the situation now facing NPR after receiving a $113 million g...
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Jacobs Media @jacobsmedia.bsky.social · 06/04/2026
Showcasing local artists isn’t going to change the Internet or radio’s trajectories, but it can strengthen broadcasters’ connections to local communities. jacobsmedia.com/can-radio-ev...
jacobsmedia.com
Can Radio Ever Play A Major Role Again In New Music Discovery?
New music discovery, once a radio mainstay, has now been fragmented across thousands of entertainment brands all over the Internet. And now an airline has jumped on the new music bandwagon, begging th...
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Jacobs Media @jacobsmedia.bsky.social · 03/04/2026
Something you can hold on to jacobsmedia.com/your-numbers...
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Your Number's Up
The saga of a song about chasing an elusive girl, trying to get her phone number, is one of those iconic "stories behind the song." In this case, it's a one-hit wonder released 45 years ago that has b...
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Jacobs Media @jacobsmedia.bsky.social · 24/03/2026
The mysterious machismo of masked makers and MCs jacobsmedia.com/working-on-a...
jacobsmedia.com
Working On A Radio Mystery
Most radio talent do their best to expose their brand to the widest listening audience possible through personal appearances, charity and community work, and creating highly visibl profiles all over s...
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Jacobs Media @jacobsmedia.bsky.social · 11/03/2026
“At the local level, publishers need to move beyond tech platforms, which were never their friends, and serve their communities." jacobsmedia.com/local-doesnt...
jacobsmedia.com
Local Doesn't Scale
This will come as no surprise to many of you—especially you avid JacoBLOG readers—but I've been on a "local kick" lately.
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Jacobs Media @jacobsmedia.bsky.social · 02/03/2026
We've learned that even many self-described “news junkies” say they need “a break from the news.” But the real damage is impacting specific demographics. jacobsmedia.com/the-politics...
jacobsmedia.com
The Politics Of...Everything
It may not be a favorite topic, but much like death and taxes, politics is becoming unavoidable. The events of the past decade and the last year have crystalized its seismic impact. As radio continues...
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Jacobs Media @jacobsmedia.bsky.social · 24/02/2026
Would the "Oracle" open his wallet for you? jacobsmedia.com/would-warren...
jacobsmedia.com
Would Warren Buffett Invest In Your Radio Company?
You can learn a lot about business trends by studying the smartest players in the investment community. Warren Buffett's Berkshire Hathaway made a $300 million play in a certain media company stock. W...
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Jacobs Media @jacobsmedia.bsky.social · 23/02/2026
"Understanding audience nuance is a full-time job." Broadcasters are solving this by giving consumers more choices in unique ways. jacobsmedia.com/afternoon-de...
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Afternoon Delight
The challenges for programmers and marketers have never been more daunting. New competitors with highly specialized content make it difficult for any consumer brand to hold their own, much less lead. ...
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Jacobs Media @jacobsmedia.bsky.social · 19/12/2025
Getting in the right mindset for a successful 2026... jacobsmedia.com/something-ho...
jacobsmedia.com
Something Hopeful
Today's blog post marks the last new entry of 2025. Today's message is a positive, hopeful one for radio broadcasters.
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Jacobs Media @jacobsmedia.bsky.social · 20/10/2025
A tribute to three amazing humans jacobsmedia.com/do-famous-de...
jacobsmedia.com
Do Famous Deaths Really Come In Threes?
Last week marked another of those odd phenomena where three iconic media/music celebrities made their exits from this world within days of one another. You might say it was a coincidence except these ...
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Jacobs Media @jacobsmedia.bsky.social · 15/10/2025
A key finding is that a sizable percentage of core listeners want to see their favorite station more visible in town: jacobsmedia.com/why-radio-ne...
jacobsmedia.com
Why Radio Needs To Follow The Crowd
Industrious radio stations in 2025 look for opportunities to connect with fans cost effectively. Thanks to new research data, we have the beginnings of a road map designed to help stations better prom...
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Jacobs Media @jacobsmedia.bsky.social · 06/10/2025
The hard questions about NPR’s future jacobsmedia.com/what-is-npr-...
jacobsmedia.com
What IS NPR Thinking?
2025 is proving to be a difficult year for radio, but for public radio, it's been more of a nightmare. Caught in the crosshairs is NPR, once the gold standard of radio programming and content, but now...
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Jacobs Media @jacobsmedia.bsky.social · 11/08/2025
Can young men listen to the radio and still find the music, voices, and moments that feel relevant, cool, and worth talking about the next day? jacobsmedia.com/welcome-to-b...
jacobsmedia.com
Welcome to Bro Radio
As analysts continue to break down what happened in the 2024 election, the "bro vote" is often attributed to swinging the results in the red direction. And in the world of old and new media, these now...
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Jacobs Media @jacobsmedia.bsky.social · 06/08/2025
Why the CPB/Public Media cuts are bad for the entire radio industry jacobsmedia.com/radios-1-cha...
jacobsmedia.com
Radio's #1 Challenge For 2025? 1A
It may feel like business as usual in radio as Q2 results are being released. But after last month's "claw back" of public radio funds, and the subsequent shutdown of the Corporation for Public Broadc...
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Jacobs Media @jacobsmedia.bsky.social · 04/08/2025
A tribute to Loni Anderson, who played WKRP's receptionist Jennifer Marlowe, a woman who directed the room, calibrated the tone, and ran the radio station with the arch of an eyebrow. jacobsmedia.com/the-receptio...
jacobsmedia.com
The Receptionist
Over the weekend, the radio community lost another icon. But I can guarantee none of you reading this post ever had the opportunity to work or hang out with her. Loni Anderson, "WKRP in Cincinnati's" ...
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Jacobs Media @jacobsmedia.bsky.social · 25/06/2025
There's one concept a former MTV VJ, Christian radio stations, and a local TV station are embracing. jacobsmedia.com/for-radio-do...
jacobsmedia.com
For Radio, Do All Roads Leads To LOCAL?
More media brands across the spectrum are investing and engaging in what I call "the local opportunity." But in radio, there's a greater likelihood we're still debating the value of "being local" or t...
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Jacobs Media @jacobsmedia.bsky.social · 23/06/2025
Could employee burnout be costing your company? The stats behind the theory. jacobsmedia.com/radios-risin...
jacobsmedia.com
Radio's Rising Costs Of Burned-Out Employees Wearing All Those "Hats"
During this economically unstable period in time, many companies are struggling to figure out what's most important. One variable that often is ignored is employee burnout. And much of it is caused by...
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Jacobs Media @jacobsmedia.bsky.social · 18/06/2025
A success story that should be in radio's political deck in 2028. jacobsmedia.com/radio-and-th...
jacobsmedia.com
Radio And The Power Of The Parasocial
Seemingly every day in the trades we read about research studies trying to prove the value and impact of broadcast radio. In today's post, ironically, it's the research maven with a "real-life story a...
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Jacobs Media @jacobsmedia.bsky.social · 17/06/2025
A "Radio" button on Apple CarPlay -- that actually connects to a broadcast tuner? jacobsmedia.com/want-to-watc...
jacobsmedia.com
Want To Watch Videos On Your Apple CarPlay? Buy An Aston Martin
When you consider how media platforms have evolved over the past couple decades, the one that has perhaps moved at the highest rate of speed is dashboard entertainment. As radio's #1 listening locatio...
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Jacobs Media @jacobsmedia.bsky.social · 16/06/2025
Guess who called the Detroit Tigers' manager at Yankee Stadium to give coaching advice? jacobsmedia.com/father-of-mi...
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Father Of Mine
Father's Day 2025 is now in the books. But in todwy's post, I get a bit personal, talking about my DAD, the guy who had so much influence over me and my brothers, our careers, and our lives. Fathers a...
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Jacobs Media @jacobsmedia.bsky.social · 10/06/2025
Are you smarter than an AI bot? jacobsmedia.com/the-highest-...
jacobsmedia.com
The Highest IQ? AI Or A DJ?
The growing number of AI platforms in the wild are learning as you read today's JacoBLOG post. And yet, you might be surprised to learn the average IQ scores many AI models actually have. In fact, man...
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Jacobs Media @jacobsmedia.bsky.social · 04/06/2025
A Christian radio DJ. A commercial radio DJ. Their opinions about the industry differ quite dramatically. jacobsmedia.com/whos-got-it-...
jacobsmedia.com
Who's Got It Better? Talent In Commercial Radio vs. Talent in Christian Music Radio
Today's post picks up where yesterday's left off. It was all about our new air talent study presented at the Christian Music Broadcasters' Momentum 25 conference last week. On-Air Pulse takes a deep dive into the brains of Christian radio talent in the U.S. And in today's post, I'll A/B it with our most recent commercial radio talent survey, AQ6. So, grab a cup of coffee (and you're excused if you want something a little stronger), click READ MORE below, and let's go.
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Jacobs Media @jacobsmedia.bsky.social · 03/06/2025
Why is Christian radio in growth mode? jacobsmedia.com/its-the-chri...
jacobsmedia.com
It's The Christian (Radio) Thing To Do
I'm back from Momentum 25, the annual conference put on by the Christian Music Broadcasters. As is the case year after year, 700 attendees made the trek to steamy Orlando to learn, share, commune, wor...
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Jacobs Media @jacobsmedia.bsky.social · 02/06/2025
What time is your station's morning show "at full function" and is that too late? Edison research has the answers. jacobsmedia.com/is-it-time-f...
jacobsmedia.com
Is It Time For Radio to WAKE UP?!
For a half century, I've conducted research designed to better understand the attitudes, perceptions, and behaviors of the radio listening audience. Some studies address highly complex questions where...
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Jacobs Media @jacobsmedia.bsky.social · 21/05/2025
Is the automobile-radio marriage on the rocks? jacobsmedia.com/turn-up-the-...
jacobsmedia.com
Turn Up The Radio (If You Can Find It)
A major focus for broadcassters these past two years has been the long-awaited legislation to lock in AM radios in every U.S. manufactured car. But these days, that story is just the tip of the iceber...
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Jacobs Media @jacobsmedia.bsky.social · 20/05/2025
Every station needs that one on-air personality who feels like a buddy you’d grab a beer with—because that’s who listeners actually connect with. jacobsmedia.com/who-at-your-...
jacobsmedia.com
Who At Your Station Would The Audience Like To Have A Beer With?
Thinking about your radio station or the ones you've worked for in the past, the truly great, successful ones very likely had a "standard bearer," that one personality who stood out above the pack. In...
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Jacobs Media @jacobsmedia.bsky.social · 19/05/2025
What is your company's protocol to ensure all of your digital platforms are working? How would you know if one is down? jacobsmedia.com/lessons-for-...
jacobsmedia.com
Lessons For Radio From The Recent Google Home Outage
Have you heard about the Google Home glitch that prevented most radio streams working - for weeks? Neither had I until consultant James Cridland surfaced the problem in his "Radioland" newsletter over...
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Jacobs Media @jacobsmedia.bsky.social · 13/05/2025
Did you hear the one about the worst radio promotion ever? (This is not made up) jacobsmedia.com/it-was-the-d...
jacobsmedia.com
"It Was The Dumbest Contest In Radio History"
In an overloaded competitive media environment, it is especially challenging for any local radio station to stand out and get noticed. And that brings me to perhaps my most rewarding consulting experi...
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Jacobs Media @jacobsmedia.bsky.social · 05/05/2025
The Apple Watch is now 10 (!) years old, but it wasn't a slam dunk. There are lessons radio can learn from the watch's evolution from meh to must-have. jacobsmedia.com/the-apple-wa...
jacobsmedia.com
5 Lessons For Radio From The Apple Watch
This spring, Apple's Watch - now the most successful tech wearable in the world - celebrated its 10th anniversary. Like so many digital innovations, Watch has already had several iterations, but none ...
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Jacobs Media @jacobsmedia.bsky.social · 28/04/2025
"It is of critical importance to understand what your core fans are doing when they’re not listening to the radio. And it’s especially valuable to know where they are" jacobsmedia.com/the-exponent...
jacobsmedia.com
The Exponential Value of Nurturing Radio Superfans
Across the World Wide Web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of "superfans,"...
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Jacobs Media @jacobsmedia.bsky.social · 14/04/2025
Gen X radio employees are caught between two very different radio worlds jacobsmedia.com/radio-now-wh...
jacobsmedia.com
Radio, Now What?
We love to have the generations debate where we argue about which demographic block has the edge, is more innovative, or simply lucked out. Whenver we have this discussion, it seems the one group that...
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Jacobs Media @jacobsmedia.bsky.social · 07/04/2025
With Spotify’s latest AI tools, local sales reps are up against even stronger digital competitors. jacobsmedia.com/spotifys-ai-...
jacobsmedia.com
Spotify's AI Just Made It Easier for Local Businesses to Skip Radio
Spotify fired a massive shot across radio's bow this week with the launch of powerful new tools that make it ridiculously easy for small businesses to run
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Jacobs Media @jacobsmedia.bsky.social · 31/03/2025
What's on YOUR listeners' bucket lists? jacobsmedia.com/whats-on-you...
jacobsmedia.com
What's On Your Bucket List?
Are you one of those people who keeps a "bucket list" of all the things you want to do before you die? According to Stanford University's School of Medicine, 90% of us have one. And now, rock n' roll'...
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Jacobs Media @jacobsmedia.bsky.social · 24/03/2025
NEW RESEARCH: the email newsletter may not have the sizzle of a true crime podcast, but more radio listeners consume them regularly. jacobsmedia.com/radio-and-th...
jacobsmedia.com
Radio And The Power Of First-Party Data
By now, we know the real truth - designing and creating successful digital content is hard, and the fail rate is high. But as our Techsurveys continue to show, there is one digital piece that is simpl...
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Jacobs Media @jacobsmedia.bsky.social · 19/03/2025
DYK: 3/4 of radio's core listeners have smart tvs in their homes? Can stations take advantage of the technology? jacobsmedia.com/theres-no-pl...
jacobsmedia.com
There's No Place Like (At) Home
Don't you love it when new research studies debunk our longstanding conventional wisdom? I just found a study that shows that despite our desire to get out of the house post- COVID, most Americans are...
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Jacobs Media @jacobsmedia.bsky.social · 12/03/2025
A tribute to Bob Rivers jacobsmedia.com/what-about-b...
jacobsmedia.com
What About Bob?
It was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when...
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Jacobs Media @jacobsmedia.bsky.social · 11/03/2025
Early insights on the new 3-Minute Rule, direct from Nielsen's Rich Tunkel jacobsmedia.com/inside-3-min...
jacobsmedia.com
Inside "3 Minutes" - An Exclusive Interview With Nielsen's Rich Tunkel
Two weeks ago, I wrote a post about Nielsen's new "3 Minute Rule" for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source - Nielsen's Rich Tunkel - ...
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Jacobs Media @jacobsmedia.bsky.social · 10/03/2025
"A unique RIF policy that will never become popular - but sure is intriguing..." jacobsmedia.com/black-thursd...
jacobsmedia.com
Black Thursday At Audacy
Another week in radio and another tragic round of RIFs. How can the industry make the tough calls while still maintaining a sense of empathy and class? And after years of staff reductions, when will t...
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Jacobs Media @jacobsmedia.bsky.social · 25/02/2025
If radio is ultimately human connection and a shared experience, here's why it matters who gets "DOGED"
jacobsmedia.com
Radio DOGE - Are We RIFing The Wrong Employees?
Over the past few weeks, DOGE - which stands for the Department of Government Efficiency - has become a lightning rod for change through systematic downsizing. But for broadcast radio in the States, a...
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Jacobs Media @jacobsmedia.bsky.social · 18/02/2025
Big numbers on the 49th day of 2025 jacobsmedia.com/2025-by-the-...
jacobsmedia.com
2025 By The Numbers (So Far)
Thanks to our data-driven world, there's no shortage of numbers in our lives. And so far in 2025, numbers have told important stories about current tendencies and coming trends. I've picked out a hand...
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Jacobs Media @jacobsmedia.bsky.social · 11/02/2025
What can LinkedIn do for radio's messaging at the local level? jacobsmedia.com/radios-missi...
jacobsmedia.com
Radio's Missing Link(edIn)?
When it comes to social media, radio broadcasters have many tools in their utility belts. But one of the most overlooked is LinkedIn, a site that many are on but few can master. Today's blog post talk...
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Jacobs Media @jacobsmedia.bsky.social · 10/02/2025
What do Cozy Games communities and radio communities have in common? jacobsmedia.com/playing-radi...
jacobsmedia.com
Playing Radio's "Big Game"
Are you a "gamer" or are you someone who wonders what all the fuss is about? In either case, the video gaming industry is larger than the film and music businesses - combined. And now, there's an indi...
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Jacobs Media @jacobsmedia.bsky.social · 29/01/2025
Even as the future of AI feels surprisingly personal, guess how Spotify picks new music for its playlists...
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AI: Oh, The Humanity!
AI and humanity. If that sounds oxymoronic to you, you're not alone. Many are concerned Artificial Intelligence will leave creativity, empathy, and warmth on the cutting room floor. But, in fact, most...
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Jacobs Media @jacobsmedia.bsky.social · 28/01/2025
When the weather turns, where do you turn? jacobsmedia.com/apparently-y...
jacobsmedia.com
Apparently, You DO Need A Local Weatherman (Or Woman) To Know Which Way The Wind Blows
Want to get a good radio debate going? Just bring up the true value of "local" topic and watch the fun. But when it comes to local WEATHER, there is no debate. That's because most people place great v...
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Jacobs Media @jacobsmedia.bsky.social · 22/01/2025
What's the one word you'd use to describe radio in 2025? See what 200 others said. jacobsmedia.com/broadcast-ra...
jacobsmedia.com
Broadcast Radio In 2025: A Word Cloud Or Word Salad?
How can broadcast radio best be described in 2025 - in just a single word? That was the challenge I issued here earlier this week, and hundreds of you answered the bell. The result is a word cloud - o...
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