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Core principles for how to make great products in an AI-driven world, created by a global group of cross-disciplinary experts and operators.

Hey there,

You built your team well.

Nine steps into the product-centric transformation framework, most organizations have built impressive scaffolding.

If your product backlog is full and your product outcomes are flat, the problem is probably not your team’s execution capacity. It is the…

I have been thinking about what to call the moment after the foundational work is done.

The OTT design exercise uses the completed value stream as a stage-by-stage design input, asking four questions at each stage to identify which team type should own the work.

If your teams are constantly waiting on each other, handing work across boundaries that nobody designed intentionally, and watching release timelines stretch in ways nobody can explain — this article ...

The reality is organizations don’t need to be 100% product centric…here’s where product centric folks get it wrong.

A few weeks ago I was on a call with a product leader at a large healthcare organization who had just finished something genuinely hard.

A few months ago I was on a call with a product leader who had done everything right.

I want to be direct about something that most transformation frameworks leave out.

I want to talk about a specific kind of moment.

Last issue I walked through how to build your first product value stream — the five steps, the two-hour session, the findings you should expect.

I want to tell you about the second time I built a set of product value streams.

I want to talk about what happens when the alignment work fails.

A few months ago I was on a call with a product leader who had done everything right.

THIS IS GREAT: Sir Ian McKellen destroys Trump on Colbert last night by performing a Shakespeare monologue from Sir Thomas More. Fits the historical moment exactly. Make sure this gets around!

You probably have no idea how many products your organization actually has.

You probably have no idea how many products your organization actually has.

You probably have no idea how many products your organization actually has.

We’re all saying product, but we aren’t talking about the same thing.