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Discover The Sustainability Reality Check👉 tinyurl.com/52anv56k Find out how to order the full Ipsos Market Essentials Sustainability Report 2026 👉 tinyurl.com/a3n9zj5m

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🔹 Sustainability is becoming more closely linked to health, wellbeing and trust 🔹 The most successful sustainability propositions are likely to be those that are easier, more affordable and more relevant to everyday life

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Key findings include: 🔹 Climate concern remains high, but affordability increasingly shapes action 🔹 Consumers expect governments and businesses to take greater responsibility

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Drawing on data from 15 countries, the report examines how people’s sustainability priorities shape what they buy, what they expect from businesses and governments, and how they respond to pressures such as inflation, affordability and health concerns.

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The Sustainability Reality Check explores this question through insights from the Ipsos Market Essentials Sustainability Report 2026: Will Climate Urgency Become Everyday Reality.

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Consumers still care about sustainability. But when budgets are stretched, how does that concern translate into everyday choices?

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Americans’ confidence in the economy has ticked up slightly, but remains below its level a year ago, according to the LSEG/Ipsos Primary Consumer Sentiment Index. Explore the findings in Know the New America & Beyond 👉 ow.ly/rRa550ZR27Y

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Two months before the midterms, President Trump’s approval rating is 35%. How might his standing shape the race for control of Congress? Explore the polling in Know the New America & Beyond 👉 www.ipsos.com/en/know-new-america-b…

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Hear from world-renowned thinkers like Philippe Aghion, Cass Sunstein and John List, alongside leaders from Unilever, Danone, Google, L’Oréal, OECD, Veolia and many more, wherever you are. Online and free to attend. Register now 👉 tinyurl.com/36z4eyu7

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From the future of work and leadership to trust, innovation and behaviour change, the two-day programme brings together research, debate and real-world examples you can take back to your organisation.

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Ipsos Group @ipsosgroup.bsky.social · 28/09/2026

The Human Advantage Conference starts this week. Have you saved your place? On 1–2 October, join some of the world’s leading thinkers and business leaders to explore a question that matters more than ever: how can we combine behavioral science, AI and human intelligence to make better decisions?

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As Canada responds to new U.S. tariffs, 67% of Canadians support a COVID-style program to protect affected workers. Read more in Know the New America & Beyond 👉 ow.ly/NPma50ZR266

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Ipsos Group @ipsosgroup.bsky.social · 28/09/2026

The 10th edition of Ipsos Global Trends is here! Drawing on research across 38 markets, The Search for Silver Linings reveals nine trends shaping attitudes and values worldwide. Explore the full report: ow.ly/exZ150ZSjmj

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One in three Americans said they bought less produce during a food illness outbreak this summer. See how concerns about food safety can change shopping behaviour in Ipsos’ Know the New America newsletter 👉 ow.ly/2kz850ZR22S

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Marketing Week explores what this gap means for brands navigating changing attitudes towards AI, personal progress and control. Read the Marketing Week article👇 tinyurl.com/mwaezpdj

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That question is at the heart of Ipsos Global Trends 2026, recently featured in Marketing Week. Across 38 markets, 55% believe things will get better for themselves and their families, while just 24% are optimistic about the world in the year ahead.

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Ipsos Group @ipsosgroup.bsky.social · 24/09/2026

What happens when people feel more hopeful about their own future than the future of the world?

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39% of Americans think extreme weather affects their personal finances. Explore how people connect major events to their everyday choices in the latest Know the New America & Beyond newsletter 👉 ow.ly/ESMC50ZR1ZZ

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Ipsos Group @ipsosgroup.bsky.social · 23/09/2026

Only 14% globally trust social media influencers, but views differ by generation. While 17% of Gen Z consider influencers trustworthy, this falls to just 7% among Baby Boomers. Explore the full report ⏬ ow.ly/sx7f50ZOHBz

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Ipsos Group @ipsosgroup.bsky.social · 22/09/2026

Do people trust the average person in their country? Globally, just 34% on average say the ordinary person in their country is trustworthy. Read the Ipsos Global Trustworthiness Index 2026 ⏬ ow.ly/t23350ZOHzh

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Whether you're shaping workforce strategy, building leadership capability, or rethinking employee engagement, this session will help you understand what organisations need to do next to attract, retain, and inspire talent.

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Hear practical insights and real-world perspectives from our Ipsos experts: ◾️James Tarbit, Global Head of Employee Experience ◾️Emily Cooke, Director, Global Employee Experience ◾️Grace Tong, Vice President, Employee Experience and Inclusion, Canada ◾️Ena Rivera, Chief People Officer, APEC

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Key topics we'll explore: The future of leadership and people management Changing career aspirations and the rise of non-linear careers The gap between employer promise and employee reality What employees consider meaningful action after organisations listen to their feedback

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But what do employees really think about the future of work? Join Ipsos as we unveil exclusive findings from our latest global workforce research and discuss the implications for business leaders, HR professionals, and Employee Experience teams worldwide.

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Organisations are navigating unprecedented change. AI is reshaping work, leadership expectations are evolving, career paths are becoming less linear, and employees are demanding a stronger voice in decisions that affect them.

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Ipsos Group @ipsosgroup.bsky.social · 18/09/2026

Politicians remain the world’s least trusted profession. Across 31 countries, only 13% consider them trustworthy, while 61% say they are untrustworthy. Explore the findings ⏬ ow.ly/MWZ750ZOHtY

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Climate change, geopolitical tensions, economic uncertainty and AI are reshaping our world, but new possibilities are emerging. Join our next KEYS webinar to explore insights from the 2026 Ipsos Global Trends report and uncover today’s silver linings 👉 tinyurl.com/y9sumf99

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Ipsos Group @ipsosgroup.bsky.social · 18/09/2026

Can AI be trusted? Just 23% globally consider AI chatbots trustworthy, while 40% say they are untrustworthy. Discover more in the Ipsos Global Trustworthiness Index 2026 ⏬ ow.ly/W45a50ZOHpo

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Who do people trust most? Doctors remain the world’s most trusted profession, with 58% across 31 countries saying they are trustworthy. Explore the Ipsos Global Trustworthiness Index 2026 👉 ow.ly/Xaer50ZOHnl

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will bring their perspectives on today’s major business and societal challenges, while sharing inspiring real-world case studies and practical applications. Discover the full keynote line-up and register. ⏬ tinyurl.com/36z4eyu7

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Alongside these world-class researchers, practitioners and leaders from some of the world’s leading organisations, including Unilever, Google, Danone, UBS, Amazon, Sanofi, Nissan, the OECD and many more,

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Also joining the conversation are John List, Iris Bohnet, Olivier Sibony and Nozha Ben Hajel Boujemaa.

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From Cass Sunstein on behavioral science in the age of AI to Philippe Aghion on innovation and growth, each keynote will offer a different perspective on the opportunities and challenges ahead.

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The Human Advantage Conference 2026, curated by Ipsos, will bring together pioneering voices in behavioral science, economics, experimentation, decision-making and AI governance.

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Six keynote speakers. Six powerful perspectives. One essential question: how can human understanding help us shape a better future?

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A big thank you to everyone who joined our sessions, met our experts and exchanged ideas with us throughout the event. ▶️ Watch the video to discover our highlights from hashtag#ESOMAR2026.

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At Ipsos, we believe that combining human expertise with technology can help us better understand people, support innovation and help our clients make better decisions.

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That’s a wrap on ESOMAR Congress 2026 in Valencia! From the changing information landscape to the growing role of AI, this year’s conversations highlighted how our industry can learn faster, uncover deeper insights and turn knowledge into action.

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