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T-R-I

@inside-tri.bsky.social
7 followers 4 following 54 posts

We turn complexity into clarity. Here’s what that looks like, day by day. Our agency diary, in public. Trusted by 50+ clients. New York/Paris. www.t-r-i.net

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T-R-I @inside-tri.bsky.social · 20/10/2025
🚀 Brand Launch Tachyon Impact Solutions: To Catch a Thief. Unique and patented technology behind verifying and authenticating any physical object 🔗 tachyonimpactsolutions.com Brand + web design by @inside-tri.bsky.social #LouvreRobbery #LouvreHeist #CambriolageLouvre #ArtCrime
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T-R-I @inside-tri.bsky.social · 29/09/2025
Link: t-r-i.net/blog/clarity...
t-r-i.net
Clarity As Strategy: 5 Tips on How To Turn Complexity into Action • Empower Your Ideas
Discover how T-R-I • Boutique Agency of Visual Storytelling transforms complex ideas into clear, engaging visuals that captivate audiences and enhance communication. By combining creative expertise wi...
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T-R-I @inside-tri.bsky.social · 29/09/2025
Complexity is part of fintech, AI, and SaaS. The challenge is when information overwhelms instead of guiding. Strong presentations don’t just look good — they help people decide faster, with confidence. In our latest post, we share 5 practical ways to turn complexity into clear, actionable stories.
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T-R-I @inside-tri.bsky.social · 10/09/2025
Curious to learn: would you let Claude be your almost-teammate, or is this still too early?
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T-R-I @inside-tri.bsky.social · 10/09/2025
What’s next? Templates, agentic workflows, and stronger security would make this truly indispensable.
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T-R-I @inside-tri.bsky.social · 10/09/2025
Privacy first. Integrations and training are solvable. Privacy isn’t. If that part fails, the whole system collapses.
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T-R-I @inside-tri.bsky.social · 10/09/2025
Still complementary. This won’t replace Google Workspace or Office yet. It’s best seen as a layer on top of existing workflows - one that helps you move quicker.
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T-R-I @inside-tri.bsky.social · 10/09/2025
Faster prototyping. Imagine a client briefing with a first draft deck or spreadsheet already sketched out by AI. That saves time and gets everyone aligned faster - or does it?
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T-R-I @inside-tri.bsky.social · 10/09/2025
Why this matters for tech teams: File chaos is our new reality. Every team has its own way of storing and editing documents. This is an opportunity to bring teams together by streamlining administrative tasks.
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T-R-I @inside-tri.bsky.social · 10/09/2025
Big update from Anthropic today: Claude can now create and edit Excel spreadsheets, Word docs, PowerPoint decks, and PDFs - directly in Claude.ai and the desktop app.
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T-R-I @inside-tri.bsky.social · 10/09/2025
AI Meets Office Workflows: Claude’s New Document Powers 🧵:
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T-R-I @inside-tri.bsky.social · 03/09/2025
Clarity isn’t decoration. It’s strategy. Every strong presentation starts by making complexity usable.
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T-R-I @inside-tri.bsky.social · 03/09/2025
Tip 4: Design for confidence. Clean visuals and consistent structure help decision-makers trust the information, not fight with it.
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T-R-I @inside-tri.bsky.social · 03/09/2025
Tip 3: Layer the story. Keep the main message visible at a glance, then let the details unfold only if someone wants to dive deeper.
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T-R-I @inside-tri.bsky.social · 03/09/2025
Tip 2: Collapse detail into patterns. Instead of 30 numbers, show the 3 trends that matter. The eye catches patterns first.
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T-R-I @inside-tri.bsky.social · 03/09/2025
Tip 1: Start with the decision, not the data. Ask: what should someone do after seeing this? Build visuals around that action.
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T-R-I @inside-tri.bsky.social · 03/09/2025
Complex ideas fail when they stay complex. Here are a few ways we make fintech, AI, and SaaS stories clearer at TRI 🧵
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T-R-I @inside-tri.bsky.social · 26/08/2025
We have been busy revising our blog and content strategy for the rest of 2025. Here are our thoughts on recent AI company rebrands t-r-i.net/blog/recent-...
t-r-i.net
Recent AI Company Rebrands: How Leading Players Are Redefining Their Identities • Empower Your Ideas
Discover how AI companies are rebranding to reflect strategy shifts, broader focus, and stronger market positioning in 2025.
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T-R-I @inside-tri.bsky.social · 22/08/2025
Your deck shouldn’t feel like homework. It should feel like an opportunity. We design visuals that make complex ideas simple and impossible to ignore.
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T-R-I @inside-tri.bsky.social · 28/07/2025
Quick takeaways for creators: → Start branding early (pre-production). → Keep your visual assets consistent. → Collaborate with brands sharing your values. → Track performance to adapt fast. Read more here: www.linkedin.com/posts/alexki...
linkedin.com
TRI explored five practical branding strategies powering today’s biggest entertainment hits. | Alex Kir
TRI explored five practical branding strategies powering today’s biggest entertainment hits. 1️⃣ Build a clear visual and sonic identity Strong franchises use consistent fonts, colors and sounds. Thi...
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T-R-I @inside-tri.bsky.social · 28/07/2025
5️⃣ Embrace purpose-led branding Aligning your story with social or environmental values can deepen audience connection and even transform promotional costs into profits. Successful examples: Marvel’s unified branding and BMW’s featured vehicles in Black Widow.
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T-R-I @inside-tri.bsky.social · 28/07/2025
4️⃣ Activate co-branding partnerships Films boost visibility by aligning with consumer products. For 2024’s Wicked, Crocs released themed clogs, Stanley created special tumblers, and R.E.M. Beauty launched makeup - all timed with the film's release.
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T-R-I @inside-tri.bsky.social · 28/07/2025
3️⃣ Integrate branded entertainment and placements Effective branded entertainment entertains first. Lego Masters, co-produced with LEGO Group, blends competition with product showcasing. Show products in use, not just as background props.
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T-R-I @inside-tri.bsky.social · 28/07/2025
2️⃣ Leverage cross-platform #digital campaigns Today’s audience lives online. Combine microsites, social media, and pre-roll ads. Example: Game of Thrones’ giant "dragon skull" stunt or Lionsgate’s Capitol TV videos driving massive online engagement.
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T-R-I @inside-tri.bsky.social · 28/07/2025
1️⃣ Build visual and sonic identity Franchises use consistent fonts, colors and sound cues - like Wes Anderson’s pastel tones or MGM’s lion - to stand out. Define one font, limit colors (3–5), craft a short audio cue (3–5 sec).
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T-R-I @inside-tri.bsky.social · 28/07/2025
Good branding turns a film into more than a story - it creates a movement. TRI identified five #branding strategies behind today’s most successful entertainment hits. Here’s how they work 🧵
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T-R-I @inside-tri.bsky.social · 14/07/2025
We blended dark-mode analytics slides with light-mode infographics - keeping the narrative tight and visually impactful. Motion layers ensured every stat landed with a “wow.” #DesignThinking #DesignExcellence #DesignOfTheDay
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T-R-I @inside-tri.bsky.social · 14/07/2025
From Dashboard to Pitch Deck 🎯 Next step: translate dashboard insights into a compelling pitch deck. Goals: • Showcase “The System by the Numbers” (global enrollments, revenue growth) • Map “Where We Are Today” (existing & future zones) • Drill into “A Close-Up of One Zone” for anchor investors
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T-R-I @inside-tri.bsky.social · 14/07/2025
2️⃣ Infographics & UX – Clean, color-coded program statuses – Intuitive navigation: campus → portfolio → program details 3️⃣ Motion Design – Micro-animations to emphasize key numbers – Seamless brand integration #design #motiongraphics #visualization
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T-R-I @inside-tri.bsky.social · 14/07/2025
Our Process & Tools 🔨 How we brought the data to life: 1️⃣ Prezi Interactive Framework – Custom structure with 3 drill-down levels – Smooth transitions & animations to guide attention
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T-R-I @inside-tri.bsky.social · 10/07/2025
Key inputs: • Raw data on programs & enrollment • Brand guidelines & website assets • Existing marketing collateral Why it matters? A dynamic, data-driven narrative helps stakeholders see the “big picture” and buy in on the vision. #DataVisualization #HigherEd #Fundraising #EdTech #DashboardDesign
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T-R-I @inside-tri.bsky.social · 10/07/2025
This week, we will be featuring our work for @northeasternu.bsky.social development team. The ask: Create an engaging, interactive dashboard to help the university visualize global campus growth, existing programs, and student enrollments - so they could pitch funding for new sites.
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T-R-I @inside-tri.bsky.social · 10/07/2025
Embrace heritage, license wisely, and let the logo do the talking. We got inspired and explored the idea, TRI style. Got Kodak? #branding #visualart #design #designthinking
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T-R-I @inside-tri.bsky.social · 10/07/2025
Kodak’s comeback playbook: 1️⃣ Treat the logo as the hero 2️⃣ Hand it to partners who “get” it 3️⃣ Watch brand equity outlast the tech
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T-R-I @inside-tri.bsky.social · 10/07/2025
Legacy > product. Kodak licenses its iconic logo to partners - from apparel to cameras - and turns nostalgia into profit. Own your story. Partner smart. Let go of old models.
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T-R-I @inside-tri.bsky.social · 10/07/2025
When film died, Kodak bet on memory. Yellow-and-red bags in Seoul. PixPro cameras worldwide. They didn’t chase pixels. They reclaimed perception. t.co/iQx3CL5cu1
t.co
https://www.nytimes.com/2025/06/30/nyregion/the-kodak-brand-gets-a-second-life.html
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T-R-I @inside-tri.bsky.social · 10/07/2025
Kodak isn’t just snapping pics anymore - it’s selling nostalgia 📸✨120+Kodak Apparel stores in South Korea, PixPro cameras from JK Imaging… their logo is THE real product. Our take on @nytimes.com deep-dive about Kodak's rebirth (link in comment). #KODAK #branding #filmrevival #rebrand #storytelling
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T-R-I @inside-tri.bsky.social · 02/07/2025
Excited to share that T-R-I has been added to Columbia University’s approved creative vendor roster. Honored to be among such a distinguished list & looking forward to any future opportunities together! #HigherEd #CreativeAgency #TRIwork #Storytelling
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T-R-I @inside-tri.bsky.social · 01/07/2025
William Faulkner’s Absalom, Absalom! contains a 1,288-word sentence - a reminder that storytelling can stretch structure without losing meaning. Sometimes impact isn’t about brevity. It’s about rhythm, momentum, and voice. #Writing #Storytelling #Narrative #TRIwork #infographics #BookNerds
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T-R-I @inside-tri.bsky.social · 30/06/2025
We developed this infographic on self-publishing trends: 📈 30–34% of e-book sales 🏆 Indie titles now award-eligible 💰 1,600 authors earn $25K+ vs 1,200 traditionally 🎯 Avg book sells 250 copies ✍️ 50% of indie authors release 10+ books #SelfPublishing #BookMarketing #PublishingTrends #IndieAuthors
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T-R-I @inside-tri.bsky.social · 26/06/2025
China publishes 444k books a year. The US? 305k. But 90% of US books never sell more than 100 copies. In a world flooded with content, it's not about more - it's about meaning. 📚 #publishing #books #dataviz #storytelling #infographic #TRIwork #booknerds
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T-R-I @inside-tri.bsky.social · 26/06/2025
🌍 How much time do people around the world spend reading? We visualized the answer. At TRI, we recently designed a series of infographics exploring global reading habits in 2024 - from weekly reading time and literacy rates to how reading boosts cognitive development #dataviz #booknerds #publishing
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T-R-I @inside-tri.bsky.social · 24/06/2025
Lumon’s branding in #Severance is pure genius: nostalgic visuals, clinical color psychology, brutalist cult vibes. A masterclass in world‑building: sterile spaces that manipulate, perks that punish #Branding #Design lbbonline.com/news/lessons...
lbbonline.com
Lessons in Branding from Severance: The Dark Art of Lumon’s Corporate Identity | LBBOnline
Little Black Book, Ahead of the hit Apple TV+ show’s finale this Friday, Mother Design’s Ethan Hodson and Landor’s Ryan Frost, whose jobs are mysterious and important, break down Lumon’s genius brandi...
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T-R-I @inside-tri.bsky.social · 18/06/2025
Gave our agency list a glow-up in Sheets: NYC shops are top priority, US next, then size & services decide the rest. Now outreach segmentation takes minutes instead of hours! 🚀 #SalesHack #Growth #AgencyLife #BuildingInPublic
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T-R-I @inside-tri.bsky.social · 18/06/2025
It's been a busy week. Segmented our 100+ agency list by geography, size & specialty. 🔍 Prioritized Tier 1 targets based on market fit & capacity, then enriched with leadership contacts & recent work. Next up: tailored outreach cadences by segment. 🚀 #AgencyLife #BuildingInPublic
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T-R-I @inside-tri.bsky.social · 13/06/2025
Doing my best to follow up after #NYTechWeek without sounding like I’m selling you something 😅 If we chatted about branding or storytelling, let’s keep it going. I'm genuinely curious where it could lead t-r-i.net
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T-R-I @inside-tri.bsky.social · 11/06/2025
Yes, following up after NY Tech Week might feel awkward af. Yes, you should still do it. Cringe is temporary. Connection is forever. #NyTechWeek #TechWeek #AgencyLife #BuildInPublic #CreativeAgency
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T-R-I @inside-tri.bsky.social · 06/06/2025
3. Balancing creative freedom with alignment to someone else’s mission 4. Keeping it personal and human in a formal format Even if it doesn’t land, going through this was a win. #AgencyLife #BuildInPublic #BuildingInPublic #CreativeAgency #BrandingAgency #VisualIdentity
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T-R-I @inside-tri.bsky.social · 06/06/2025
Just wrapped our first RFP process — and wow, it was clarifying and humbling. We hit all the typical challenges: 1. Writing about ourselves (harder than expected!) 2. Pricing transparently for a small nonprofit while honoring our time
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T-R-I @inside-tri.bsky.social · 29/05/2025
Just added a QR code to our business cards and suddenly felt like I time-traveled from 2012 to 2025. Are we even ready for this kind of efficiency? linktr.ee/t_r_i #AgencyLife #BuildInPublic #BuildingInPublic #CreativeAgency #BrandingAgency #VisualIdentity #BrandStrategy
linktr.ee
T-R-I | Linktree
Helping businesses simplify their message with clarity & confidence! 🚀
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